Do the "Dear Mobiliar" commercials not suit your sense of humor at all? Are you an unlucky person and experience claims time and again in your everyday life? Or have you taken out your anger about your broken cell phone on Mobiliar customer service? Never mind. Because no matter what your relationship is with Mobiliar: Customers will continue to benefit from a premium reduction totaling 220 million Swiss francs in 2021.

Insights into the lives of others

This is the message conveyed by Mobiliar's latest surplus fund campaign. And it is consistently digital-first. The campaign's storytelling focuses on the essence of a story, tells it in just a few seconds, and works without dialog or sound.

The spots start immediately in more or less everyday situations: a basketball player indulges his passion within his own four walls instead of on the court, a do-it-yourselfer suddenly floats in the air, and Mobiliar's customer service receives a strange call. In each story, a window opens into the lives of the protagonists, which closes again after a few seconds.

"Each and every one of us can find ourselves in the diverse stories. The stories are taken from life - authentic and in typical Mobiliar ducuts with a lot of wit and heart," explains Lorenz Jenni, Head of Brand Leadership and Marketing Communication at Mobiliar.

Second one decides

For the first time, Mobiliar's surplus fund campaign uses a campaign setup that is completely detached from TV. "The challenge here is not the brevity of the stories optimized for digital-first, but that the attention is there from second one," explains Annette Häcki, Executive Creative Director of Jung von Matt Limmat. Accordingly, no uniform dramaturgy was chosen for the nine stories, but rather a unique narrative logic was developed and implemented for each.

The current surplus fund campaign will run throughout Switzerland in German, French and Italian from mid-April.

Responsible at Mobiliar: Silvia Siffert, Nicole Bieri, Hanna Poffet (Marketing Communication Managers), Lorenz Jenni (Head of Brand Leadership & Marketing Communication). Responsible at Jung von Matt Limmat: Cla Campell (Text), Regine Cavicchioli, Luca Schneider (Art Direction), Florence Scherer, Anne Muhl (Strategy), Melissa Diday, Fiona Wishart, Adrian Haut (Project Management), Annette Häcki (Executive Creative Director), Stefan Naef (Chief Consulting Officer), Cyrill Hauser (Chief Client Officer). Responsible at Jung von Matt Play: Michael Kindermann (Managing Director), Natascha Imfeld (Art Buying). Responsible at Jung von Matt Services: Pepe Kägi, Fabrizio Rutishauser, Jlona Kopf, Chiara Killer (media realization). Responsible at Mediaschneider: Janine Nussbaumer (Client Service Director), Silja Achermann, Anna Perez (Senior Consultants). Responsible for Dynamic Frame: Jones (Director), Filip Zumbrunn (DOP), Luzius Fischer (Executive Producer), Niels Vije (Producer), Marko Strihic (Editor). Other partners: Our Colors (color grading); Yves Bachmann/ Visualeyes International (photographer); Jingle Jungle (sound).

Lausanne has become a sought-after city break destination in recent years. The city on Lake Geneva offers numerous opportunities for leisure activities such as visits to museums, walks through parks, gardens or along the leafy shores, trips across the lake or into the vineyards, sports and cultural activities, wellness and recreational breaks, shopping and nighttime activities. As the Olympic Capital, Lausanne has hosted the International Olympic Committee for over 100 years.

Increase awareness

The awareness of Lausanne is to be strengthened through regular and professional communication on the core topics. The mandate includes the development of a strategy, writing and sending media releases, organizing media trips, maintaining contact with relevant media professionals, and monitoring and reporting. As part of the PR strategy, the agency also establishes collaborations with suitable influencers and bloggers.

WeArePepper successfully launched

WeArePepper launched in fall 2020 as a management buyout of Keystone-SDA's PR division (Werbewoche.ch reported). After half a year, the agency draws a very positive conclusion. Despite the Covid crisis, WeArePepper was able to achieve all its goals and even exceed some of them.

By expanding into Switzerland, the company wants to be closer to new and existing customers and exploit the potential in the Swiss market. To increase awareness of the company and their e-bikes, the PRfact agency will support Ampler Bikes in media relations from April 2021.

The mandate covers activities in the company's communications and PRfact also assumes the role of media office and is the first point of contact for media inquiries.

One of the central tasks of the Safety Commission for the Joinery Trade (SIKO) is to prevent accidents at work in the approximately 2,400 companies. The dangers range from a lack of protective equipment to improvised tools and alcohol during working hours.

To remind carpenters of these dangers on a monthly basis, SIKO has launched a horoscope series for the carpenter's newspaper together with the agency from Seefeld in Zurich. The forecasts are based on real planetary models and combine the characteristics of the respective zodiac signs with potential dangers. To ensure that everything is astrologically in order, TBWA\ has had the horoscopes checked by Switzerland's best-known astrologer: Monica Kissling aka Madame Etoile.

The twelve motifs were visually realized by Brazilian illustrator Sattu Rodrigues. Capricorn and Co. can be seen in the Schreinerzeitung or throughout the year on its social media channels.

Responsible at the carpentry safety commission: Urs Sager (Managing Director). Responsible at TBWA\ Zurich: Manuel Wenzel (ECD), Angelo Sciullo, Tizian Walti (CD), Anouschka Tschudi, Aron Meier, Naomi Gulla (creation), Marc Pflug (DTP), Danijel Sljivo (consulting), Sattu Rodrigues (illustrator), Photoby (production).

The Covid 19 pandemic has prevented sports fans around the world from attending the games of their favorite teams, including fans of the ZSC Lions. Despite this, over 4,000 fans have supported the club by buying a season ticket. As a thank-you for this special loyalty, the ZSC Lions - in collaboration with Serviceplan Suisse - have produced The Essence of Lions souvenir, made from the melting water of the ice surface at Hallenstadion where the team played during the 2020/21 season.

The vials with the "holy water" were sent to the most loyal fans - and led them to the ZSC-Website. There, a film explained the meaning of The Essence of Lions. At the same time, players and managers made it clear how much they miss the fans this season - and how much they look forward to seeing them again in the new season.

The Essence of Lions also inspired fans to renew their tickets for the next season and continue to actively support the ZSC Lions. And although the little bottles were intended as collectors' items, the club invented many creative uses for the water they contained: from baptizing little ZSC Lions fans, to cleansing rooms of evil spirits, to polishing trophies.

Responsible at ZSC: Roger Gemperle, (Chief Marketing Officer), Louis Huber, (Marketing & Sponsoring Manager). Responsible at Serviceplan Suisse: Henry Clarke, Peter Liptak, Florian Birkner (Text), Nadja Tandler, Tizian Lienhard (Art Direction), Carina Kienzle (Graphics), Nicolas Gspan (Consulting), Nathalie Jakober (FFF/Art Buying), Carmen Anderegg, Denise Goldmann (Production) Michael Kathe (Creative Direction), Marcin Baba and Micha Seger (Executive Creative Direction), Raul Serrat (Chief Creative Officer), Pam Hügli (Chief Executive Officer). Responsible at Signorell: Riccardo Signorell (Film Director), Luca Keller (Film Camera), Gian Kober (Camera Assistant - DIT), Oliver Geissler (Lighting) Giorgi Sakhhelashvili (Director Team B), Manolo Zacate (Camera Team B), Neel Sandel (Film Assistant).

"As founders with agency experience, we know what Swiss companies and agencies are desperately looking for," writes the founding duo Nadine Vasella and Guy Collé in a statement. The two founded Pixeltek because "the quality of foreign producers or communication often did not quite meet expectations," it continues.

The production manufactory Pixeltek takes care of all the productions of their clients' digital advertising campaigns and offers advertising materials in HTML 5 for desktop and mobile to complex moving image and dynamic ads. As a service provider, the company aims to follow the creative clients' campaigns and present them as breathtakingly as they imagine. Production takes place exclusively in Switzerland. Experienced consultant Nadine Vasella is responsible for smooth operations and Guy Collé for flawless programming.

Christian Anding joins Acronis as Regional Marketing Manager DACH, responsible for marketing strategy in the DACH region. Anding worked for more than ten years in B2B marketing at Kaspersky Lab, where he was most recently responsible for all channel marketing in DACH and for strategic sponsorships. He also has international experience in the IT security business. In 2019, the graduate business economist (FH) and IT businessman took over the marketing management at Macmon Secure.

Most recently, Anding worked at the digital agency _crsd in Berlin, where he was an account director responsible for performance CRM, lead generation and marketing automation projects for clients in the automotive, energy and IT industries.

Anding draws on a wealth of IT security & channel experience and will be one of the key areas at Acronis to further develop the strong cloud and security focus with distributors, resellers and service providers.

The St. Moritz agency Spot Werbung and Inside Labs from Laax would like to Alliance will continue to drive digitization in tourism. The two digital companies will remain independent, but will pool their expertise - and combine the advantages of their software solutions.

Programming interfaces, so-called APIs, will in future link Spot Werbung's vacation store with Inside Labs' Omni platform. This will create a digital ecosystem for the management of tourism destinations and mountain railroads.

The best of both worlds: E-commerce and Smart Data

This new ecosystem combines the best of both software solutions, according to a statement. Spot Werbung's vacation store bundles tourism services, opens up activity providers and maximizes the product reach of a destination. Inside Labs' omni-platform, on the other hand, digitizes customer relationship management and increases convenience for guests as well as value creation in destinations.

Already well-known tourist destinations in the portfolio

With Davos Klosters, Flims Laax Falera, Lenzerheide and Engadin St. Moritz, major destinations and mountain railroads in Graubünden already place their trust in the two companies. Thanks to the alliance of these digital leaders, digital know-how in the Graubünden tourism industry is to be further promoted and expanded. "But thanks to the cooperation, tourist destinations in the DACH region, including South Tyrol, can also offer their guests seamless, digital experiences on a par with the big players such as Airbnb or Booking.com. This is about much more than pure technology. The focus is on making tourism brands tangible and designing products," explains Werner Pircher, Partner and Creative Direction at Spot Werbung in St. Moritz.

Regarding the poster series for the small Ticino winery "Al Mulinetto", the jury of the iF Design Award writes: "The products of Al Mulinetto are a rarity on the Swiss market, as the number of bottles is very limited. The dramatization of the ultra-limited edition was realized with creatures from mythology, the Merlot for example is as rare as the opportunity to meet a dragon. The products themselves are thus made into a myth."

Regarding the award for the design of the book "Sechseläuten 2019" with images by Swiss photographer Alberto Venzago, the jury notes, "This year [2019], the Vereinigte Zünfte zur Gerwe und Schuhmachern, one of the participating guilds, commissioned the well-known Swiss photojournalist Alberto Venzago to tell its visual story of the event. While the 2020 event could not take place due to Covid-19, the book was still published at the time of Sechseläuten 2020."

Responsible at Farner: Markus Gut (overall responsibility), Fabian Bertschinger (creative direction). Illustration Al Mulinetto: Artbox Center for Creation, Silvan Steenbrink, Martijn Thijssen, Amsterdam. Photography Sechseläuten 2019: Alberto Venzago, Zurich.

Since the beginning of the week, there have been numerous users in the comments column of Watson.ch who have a blue, bronze or silver checkmark next to their name. "With the Approvement, we reward long-standing and, above all, active members of the watson community," Lina Selmani, who is responsible for the community and a member of the editorial team, was quoted as saying in a Watson press release. Those who care about the quality of the comments column will be rewarded with a checkmark, according to the statement.

The badge system provides for a blue checkmark to be awarded one year after registration on Watson.ch. After three, five, ten and fifteen years, promotions are made to the next value level from bronze to diamond.

The time of registration is not the only decisive factor. "The most important thing is that users adhere to the comment rules and participate in the debates on Watson stories in a dialectic sense," says editor-in-chief Maurice Thiriet. For example, the clearance rate - the number of comments written in relation to the number of comments reported/deleted - must be 90 percent in order to be entitled to a checkmark.

Christophe Israël will take up his new role as Editor-in-Chief Digital and Development at Tamedia in French-speaking Switzerland on May 1, 2021. He will work alongside Ariane Dayer, Editor-in-Chief of the Tamedia editorial team and Le Matin DimancheHe will work closely with the editorial teams in Geneva and Lausanne and the product team led by Christoph Zimmer. Together, the digital offering of 24 heures, Tribune de Genève, Le Matin Dimanche, Femina and Bilan and new formats are being developed.

Christophe Israël has extensive experience in journalism and the development of digital media. He worked as a journalist, web and radio editor at the radio station Europe 1 before being appointed Head of New Media at France Inter, the largest French radio station, in 2013. Since 2017, Christophe Israël has been Journalistic Director at the French daily newspaper La Libération in Paris.

The former Nebelspalter-From 2005 until the end of 2020, Marco Ratschiller successfully led the editorial team of the satirical magazine in Horn, Thurgau, with increasing sales. After the reorientation of the title, the journalist, cartoonist and historian left the editorial team at the end of March 2021. (Werbewoche.ch reported).

Now the 47-year-old is joining the team of the Creative Minds agency, which is also based in Horn TG. "I'm delighted to be able to bring my creativity and my sense of apt and tongue-in-cheek statements in text and images to a versatile and committed agency with which I've already had the pleasure of working successfully from time to time over the past few years," says Marco Ratschiller, commenting on the decision.

"With his years of experience as editor-in-chief, Marco Ratschiller brings a beneficial outside perspective," says Pascal Rüegg, co-owner of Creative Minds. "At the same time, he has valuable experience as both a journalist and an illustrator when it comes to communicating complex issues in an interesting, understandable way and with the right pinch of humor in a way that is suitable for the channel. I am convinced that Marco will quickly feel at home with us and will perfectly complement and inspire the team."