After a total of 20 years within the Group, Marcel Hürlimann, Chief Financial and Operations Officer at Ringier Axel Springer Switzerland, will relinquish his functions at the beginning of 2023 and retire at the age of 63. Hürlimann worked from 2002 for the then Jean Frey publishing house, which was restructured under him as Chief Financial Officer and sold to the German Axel Springer Group in 2006. There he was responsible for the merger with the publishing group Handelszeitung as well as the associated formation of Axel Springer Switzerland. In 2016, Hürlimann led the negotiations for the founding of today's joint venture Ringier Axel Springer Schweiz, in which he has been successful as CFO and COO for the past five years.

37-year-old Sascha Hilpert, currently Head of Business Development at Ringier, will take over from Marcel Hürlimann as Chief Financial Officer and join the Executive Board of Ringier Axel Springer Switzerland at the beginning of 2022. Hilpert has worked for Ringier and Ringier Axel Springer Switzerland since 2016; prior to that, he spent seven years at the trading company Valora, where he was most recently responsible for business development and thus the sale of Valora Trade to a private investor group. Hilpert will be introduced to the new function with immediate effect and will officially assume his duties on January 1, 2022.

The importance of a nice home has been dramatically demonstrated to us by the home office obligation at the latest. Komet's current ImmoScout24 campaign aims to show how easy it is to find one: Just download the app.

One TV and online spot dramatizes a young woman's search for happiness in her home, while a second, shorter one advertises the fast and free property appraisal service. The radio spot, in turn, showcases the variety and - thanks to a horrendous speaking tempo - above all the large number of apartments on offer. Finally, the #wohnenwollen, which links all the campaign elements, makes its appearance on streetcars and posters in the hotly contested real estate markets of Zurich and St. Gallen - as was already the case in the recent AutoScout24 campaign with the #fahrenwollen. (Werbewoche.ch reported).

Responsible at ImmoScout24: Fabian Frank (CMO), Martin Weber (Director ImmoScout24), Julia Forjan (Marketing ImmoScout24), Anja Hausammann (Marketing ImmoScout24). Responsible at Komet: Jeff Gerber (CD), Daniel Müller (Text), Claudio Parente (AD), Andrea Zaugg (Graphics), Melanie Schlunegger (DTP), Corinne Hert (Client Service Director), Sascha Michael Schilt (Consulting). Film production: Boutiq Films; Mike Huber (Director), Chantal Gugger (Producer), Annina Zimmermann (Producer). Sound design & radio spot: UKO. Media: Mediaschneider.

However, the articles of the law on media promotion do not define any concrete promotion instruments or measures, the Bernese government announced on Monday. Rather, they are the basis for shaping support "according to the situation" and promoting media appropriately.

The government emphasizes that the support should only have an indirect effect so as not to endanger the independence of the media. The bill also restricts support to media with reporting on cantonal and local topics "with political relevance".

As examples of indirect media support, the government mentions financial support for news agencies, financial aid for digital media infrastructures or for institutions that in turn support media, for example through discounted training and continuing education programs for journalists.

The financial situation of the canton will also have to be taken into account when determining concrete support funds.

Direct promotion in the French-speaking part

In the French-speaking part of the canton, the current direct media promotion of radio stations is to be extended to all media. In this way, the government wants to secure local reporting in this geographically limited market area in the long term. To this end, the legal provisions of the special statute will be expanded.

The Bernese government also wants to strengthen media competence and political education, especially among young people. These would be reached less and less by local, regional and cantonal topics. This could lead to young people becoming less actively involved in political life.

The revision of the Information Act is intended to enable support for offerings and projects for media literacy and political education - either in cooperation with external partners or as the canton's own offerings. As examples, the government mentions guided tours of the town hall or an Instagram channel for young people.

Funds for Polit-Forum

The canton has already been supporting the Polit-Forum Bern, which is based in the Käfigturm, since 2018. The law now also creates the formal legal basis for these funds.

The current information law dates back to 1993, when it was about anchoring the principle of publicity as a central principle for the communication of the canton and the communes. The consultation on the revision runs until July 9. (SDA)

According to the Axa Future Risks Report, 73 percent of people believe the world's population is more vulnerable today than it was five years ago. New global risks such as pandemics, accelerated climate change and a more unstable geopolitical environment are fueling doubts and uncertainty. Axa aims to counter this development with its new brand campaign. In collaboration with Publicis, Axa's global message was packaged in a hero film that will air nationally on TV: Those who believe in themselves go far. With Axa's support, even further.

In the form of this film, the campaign aims to bring the brand essence "Act for human progress by protecting what matters" to life. The will to promote individual and collective self-confidence is meant to support the brand promise "Know You Can" of Axa to the point. The main film shows how different moments in a young woman's life lead her to gain confidence in herself and ultimately inspire others with her story. Online, additional contextual videos are used on high-reach platforms, highlighting Axa's role in various strategic segments, from SMEs to health and corporate social responsibility.

Responsible at AXA Group: Ulrike Decoene (Group Head of Communication, Brand & Corporate Responsibility), Paul Bennett (Global Brand Director), Juan Herrera (Global Advertising Director), Mya Dawaliby (Global Brand Advertising Manager), Joseph Béhar (Global Media Manager). Responsible at AXA Switzerland: Antonia Lepore (Head Marketing Communication), Claudia Suter (Head Brand & Advertising), Vera Hager (Advertising Manager), Sandro Singer (Brand Manager). Responsible at Publicis Conseil: Marco Venturelli (President Overseeing Creativity), Steve O'Leary (Global Executive Creative Director ), Romulus Petcan (Copy Writer), Gabriel Gherca (Art Director), Patrick Leclercq (Global Client Lead), Sylvain Michel (Client Services Lead), Noureddine Kamal (Account Director), Stéphanie PuiTse (Account Manager), Guillaume Coelho (Digital Account Director), Alastair Maclean (Head of Strategic Planning), Antoine Collignon (Strategic Planner Lead). Responsible at Prodigious Conseil: Armelle Sudron (TV Producer), Iconoclast (Production House), Frédéric Planchon (Director), Ruben Impens (DOP), Nathalie Le Caer (Executive Producer), Alexia Levy (Line Producer), Lola Perron (Production Coordinator), MIKROS MPC (Post Production house TV), Lionel Juglair, Stephanie Mollet (Post Producer), Eve Ashwell, Yves Beloniak (Editor), Jean-Clement Soret (Grading Artist), Flore Mounier (Flame Artist), Agathe Sayegh (Graphiste after effect), Le Chainon Manquant (Iconography), Sixième Son (Compositors), Pauline de Bastard, Josette Music club (Music Producer), Carsten Krueger (Sound producer / Editing Prodigious); Armelle Sudron (Production Prodigious), Lola Perron (Print Producer Iconoclast), Julien Mignot @Superette (Photographer), Guillaume Nadaud (Photographer Image Bank), Adrien Benard (Retouching), Cécile Cuzin (Process Manager). Responsible at Publicis Zurich: David Lübke (Creative Director), Albert Matzinger (Senior Copywriter), Priska Meyer (Senior Art Director), Hannah Zuettel (Junior Art Director), Matthias Koller (Overall Responsibility), Flurin Hardt (Senior Account Director), Tanja Hediger (Account Director). Responsible at Wavemaker: Agathe Pacault (Global Business Partner), Patricia Siohen (Global Client Director), Natalie Baudon (Global Digital Lead), Martina Kratt (Client Service Director), Tim Goldschmidt (Senior Digital Planner), Edwina Gescheidle (Head of Operations), Manuela Twrsnick (Programmatic Services Consultant); responsibility for Pre Press, Litho and Motion Design: Prodigious Brand Logistics.

According to the study, the Connected TV has long since conquered its place in the living room. 74 percent of all households have at least one Internet-enabled device. It is particularly interesting to note that the number of Internet-connected second devices in the household has risen by 43 percent compared to the previous year. 70 percent of 16- to 49-year-olds use connected TV, half of them even regularly.

Today, 71 percent of all respondents most frequently use Internet-enabled additional functions directly via smart TV devices. 20 percent use a streaming box, 22 percent a streaming stick and 30 percent a game console. These figures are even higher among 30 to 49-year-olds. In this target group, 76 percent of respondents use a smart TV, 24 percent use a streaming stick, 27 percent use a streaming box and 35 percent use a game console. Only among 16- to 29-year-olds is the use of consoles even higher, at 39 percent. Unlike online, Connected TV, like traditional linear TV, is a one-to-many medium. On average, 2.3 people sit together in front of the big screen. Average usage time has risen by 30 minutes year-on-year to 2.5 hours.

What content is being consumed?

The use of HbbTV/RedButton content remains stable at a high level (62 percent). Use of apps and VOD functions has increased by an average of 8% compared to the previous year. 87 percent of respondents use these, 62 percent even regularly. The young target group in particular stands out here: 93 percent of 16 to 29-year-olds use apps/VOD, 73 percent regularly. Streaming/VOD apps are used particularly frequently (84 percent), followed by TV apps (46 percent), music apps (27 percent) and sports apps (23 percent). Easy access to more content and more flexible viewing options are cited by all target groups as explanations for the strong frequency.

Acceptance of advertising on the rise

Connected TV users use an average of 2.5 paid apps and 3 free apps. They spend between EUR 10 and EUR 29 per month. Two-thirds of users of paid apps would accept advertising if the content were free. 42 percent of Connected TV users are aware of advertising in the Connected TV environment. In particular, those under 50 and male users have a higher awareness of advertising. 50 percent of 30 to 49-year-olds find advertising perfectly acceptable, and 44 percent of 30 to 69-year-olds even find it helpful.

"Connected TVs continue to be on the road to success. Usage continues to rise and the new generation of TVs are virtually eliminating the barriers to entry into the enhanced TV experience," comments Michael Baum, Director DACH at Goldbach, on the study results. "In no other segment of moving image media will there be more new VoD offerings in the coming years. The beneficiaries will be users, who will be able to consume TV content in an even more individual and specialized way, and advertisers, who will also be able to exploit this development for themselves."

For the current Goldbach DACH study on the use of Connected TV 3500 people aged 16 to 69 in the DACH region were surveyed online in January and February 2021, 1500 of them in Germany and 1000 each in Austria and Switzerland. The current study was expanded to include Connected TV, which means that comparability with the results of previous years is only possible to a limited extent.

Quickline is giving customers who join the Telkom provider now or switch their existing subscription to one of the new subscriptions a year of Netflix with all new Quickline subscriptions.

In the film, an Insight was staged for this purpose: Actually, something unifying happens again with Netflix - when everyone watches the same series. In a typical Swiss village, you see a wide variety of people suddenly waving to each other with a regal gesture: In the village pub, at school, at the hairdresser, the grandparents from the balcony - everyone is suddenly waving like the Queen. The whole thing is resolved with a match-cut to the series, in which the Queen stands on the balcony of Buckingham Palace and waves cautiously, and the Off Voice: "The whole region is watching The Crown.

The campaign started in March and has been pushed since the beginning of April with TVC, radio and with dynamic banners that focus on regionality.

Responsible at Quickline: Iva Krüttli (Head of Communications), Iva Stachelhaus (Market Manager), Simone Bruderer (Communication Manager), Florian Weber (Head of Online Management). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Director), Sybille Erdmann (Consulting), Patrick Fawer (Art Director). Film: Brand film. Media Planning: Mediaschneider Bern. Online: Webrepublic.

The provider of the order management platform for digital advertising announces an important new addition: Dominic Karpf is the new head of "Product Management & Project Management". He comes from the Swiss DMP provider 1plusX, where he was responsible for the further development of the platform as Product Manager. Previously, the 30-year-old was Head of Data Product Management at Tamedia and later at Goldbach.

Karpf brings many years of experience in product management and project management as well as expertise from the development of web applications. He started his career as a web developer at JobCloud before moving to product management.

What used to be the exception for most people has been part of our everyday lives for a good year now - online meetings. But after countless virtual conferences, presentations and training sessions, enthusiasm and concentration levels are waning. Poor connections, muted participants or a lack of sense of time drag out the often monotonous and one-sided meetings. According to Fachwerk and Ongoing, this is exactly where Screen Buddies come into play and lighten the mood.

The handy and colorful message cards are designed to simplify communication and increase the entertainment factor in every online meeting. The messages on the cards can be used to communicate with meeting participants without having to switch on the microphone. Whether you want to encourage your counterpart with a "thumbs up", background noise is too loud or you need to get to the point, there is a suitable Screen Buddy for every situation.

Responsible at Fachwerk Kommunikation: Nektarios Thanasis (CEO & Partner), Tino Heuter (Creative Director), Damian Wolfisberg (Head of Advertising Division), Martina Mach (Consultant) and Marina Widmer (Junior Consultant). Responsible at Ongoing: Roger Wicki (Partner).

20 minutes wants to get to know its users better and is launching a member platform with My 20 Minuten. Through the platform, registered users would immediately benefit from a variety of advantages, according to a statement on Friday. For this 20 minutes In cooperation with Digt, the company has developed a store with new daily discount offers from various brands. In addition, new content will be published and registered users will have unlimited access to the comment function. Members will also have access to extended functions in the app and on the website, such as statistics or an overview of the content they have read.

Cooperations with other TX companies

In order to be able to offer its users attractive additional services, the 20 minutes also enters into cooperative ventures with other companies in the TX Group: Together with Swiss online marketplace Ricardo, launches 20 minutes the lifestyle channel "Reduce & Reuse" on topics related to sustainable consumption. In addition, interested registered users receive a Ricardo Gold Boost worth 39.90 Swiss francs. In cooperation with Doodle, the first newly registered users can upgrade to Doodle Premium for free.

All offers from the store, competitions with prizes and the exclusive content are marked with the new logo "My 20 Minuten" and are displayed on the new landing page My.20minuten.ch summarized. The offers are continuously adapted and expanded.

The login initiative will be accompanied by a national campaign whose subjects will be played out in the digital channels of 20 Minuten, on social media as well as in the newspaper and at OOH locations. 20 minutes With the new measures, which - as already communicated - also include the introduction of the cross-media login at the beginning of March, wants as many users as possible to be part of the 20-Minutes-community.

Advertisingweek.chFlorian Beck, how do you get as a young Swiss agency into the global pitch of Allianz?

Something like this doesn't just happen overnight. The people in charge at Allianz know how we work and are aware of the invisible part of what we do: networked, digital thinking. We always start thinking where others stop and from that point a creative idea is developed. And then extended, for example, classically as a TV spot. Not the other way around. Others still do it conventionally, but that would never have gotten us into the Allianz pitch.

Tell us what the pitch win means for Sir Mary?

It is a great confirmation of what we believe in. Of what we want to achieve. And hopefully the foundation for great global campaigns with digital DNA.

Communication for Allianz in Switzerland was one of Sir Mary's first major mandates back then. Is the global mandate now a similar milestone?

(Laughs) First we have to deliver. We can then talk about it again in two or three years.

You are already working on the first themes; as I learned, you want to "deliver" worldwide as early as this summer. Are there any details?

Nah, I'll stick to the NDA for once.

You have expanded strongly in recent months, despite Corona and as has actually always been the case since your agency was founded. At the same time, you want to remain unadjusted. How do you retain the typical "Sir Mary spirit"?

Sir Mary is running at full speed. For us, this is the best time to radically question everything. Eliminate mistakes. To think anew. To go new ways. Instead of just wanting "more of the same". It's exhausting, it hurts, but it's worth it. And it might have something to do with our "spirit".

The idea of the award is simple: Young graphic talents should be able to show their works outside of school, study or apprenticeship. The Färder Prize is therefore aimed at all graphic artists and students throughout Switzerland. In addition to small cash and non-cash prizes, the 30 winners can look forward to an exciting audience: ≪The winning works will be presented as part of a traveling exhibition at various schools and published in a separate publication. The winning works can also be seen on our website≫, explains board member and graphic designer Loana Boppart. ≪But above all, it is also important to us to offer the young talents the opportunity to network with each other and with important people in the scene. The award night and after party offer them a great opportunity to do this.≫

The long road to the award

The winning works will be selected by a jury of Swiss graphic artists. In addition to big names such as Felix Pfaffli, Marion Fink, Jonas Vogeli, Valeria Bonin, Demian Conrad, Dennis Moya and Larissa Kasper, the two up-and-coming graphic artists Lena Ruppen and Audrey Fleur Ljubenovic will also have their say in the selection process.

Behind the Junge Grafik project is an association of eleven mostly young representatives and experts of the Swiss graphics scene. As simple and necessary as the project of the non-profit association may sound, the journey from the first idea to the award was challenging: ≪Since the award is to be supported by all institutions and will remain a non-profit cause, we had to convince all schools and partners of this idea and worked closely with the two professional associations SGV and SGD≫, says board member Remo Stahl. ≪At the same time, we had to find patrons and foundations to finance the overhead costs.≫

Call for Entries: The works of young people are in demand!

The association has now succeeded in doing both - and so the only thing standing in the way of the Award Night on October 9, 2021 is the pandemic. But Meret Fischli is convinced that even this hurdle will be overcome: "We are broadly positioned in a wide range of areas - from the web and print to events, social media, and traveling exhibitions. This makes us more flexible than long-established events.

In mid-March, the Call for Entries is open at Boygraphics.ch started. ≪We are really looking forward to the many great works that we hope will arrive - after all, we have been working towards this moment for almost two years≫, says Meret Fischli happily.

This year, 13 campaigns have made it onto the shortlist and qualified for participation in the public online voting. The campaigns are presented on the award website with the help of case films, the jury's reasoning and further information and are now available for voting.

Anyone with a valid e-mail address can take part in the voting once and select up to three works in total - there is no differentiation between the individual votes. Although all shortlisted works have already made it into the medal ranks, the number of votes cast will determine which campaigns win gold, silver and bronze.

"The coronavirus pandemic has shown how important it is for companies to maintain dialogue with consumers through creative and personalized communication, especially in these times," explains DDV President Patrick Tapp. "Agencies and advertising companies that have made it onto the shortlist with their work have mastered this challenge brilliantly. Now it's up to the public to decide on gold, silver and bronze."

The Online voting ends on April 23, 2021.