In Switzerland, chocolate has tradition and is associated with many emotions. "Halba - Le Chocolatier Suisse" aims to build precisely on these values, according to a Coop statement. The range includes milk chocolates, dark and white creations, and a wide variety of fillings. The wide range is intended to appeal to the whole of Switzerland.

Chocolate Made in Switzerland

The new Coop chocolate is developed and processed in Switzerland. "In 2017, we opened our new chocolate factory in Pratteln, one of the most modern production lines in Switzerland. Now we are investing further in our own production as well as in Switzerland as a business location," explains Philipp Wyss, Head of Marketing / Procurement. The chocolate is offered in the medium price segment. A 100-gram bar of classic milk chocolate costs 1.60 Swiss francs and 100 grams of the fine pistachio creation are available for 2.20 Swiss francs.

New standards in sustainability

The new chocolate should not only taste first-class, but also be sustainable. With the new chocolate brand, Coop wants to support biodiverse cocoa cultivation and is in direct contact with the cocoa farmers. The new chocolate line is Fairtrade certified and bears the corresponding label. It will also be CO₂-neutral and is free of palm oil.

041- the culture magazine and Null41.ch will in future be managed by a co-chief editor, IG Kultur Luzern announced on Monday. This is intended to take even greater account of the online and print format.

The 33-year-old native of the Rhine Valley, Anja Nora Schulthess, and the 29-year-old from Lucerne, Robyn Muffler, both have several years of experience as journalists and authors as well as a cultural network, the statement continues. (SDA)

The agency could hardly have given its founders Pascal Deville and Samuel Textor a better present: Just in time for its 7th anniversary, Freundliche Grüsse secures the budget of Greenpeace Switzerland.

The 20-strong team from Bäckerstrasse, in collaboration with Adrian Schräder, won the chance in a pitch to implement a campaign to mark the 50th anniversary of the mother of all environmental protection organizations.

The first communication measures will be seen in the fall.

Sascha Zahnd from Bern was one of Tesla founder Elon Musk's closest associates until the end of 2020. As Head of Europe, he was responsible for Model 3 sales, preparations for the Gigafactory in Berlin, as well as the expansion of the Supercharger charging network and the development of the service infrastructure. Prior to that, Sascha Zahnd was Vice President Global Supply Chain and part of the top management team at Tesla in Palo Alto California since 2016.

Before Tesla, Zahnd was Vice President-Supply & Procurement at Eta Sa Manufacture Horlogère Suisse, a subsidiary of the Swatch Group. For Ikea, he worked in various leadership jobs in Switzerland, Sweden, Mexico, the USA and China. Zahnd holds a degree in Business Administration from the IMD Business School Lausanne and an Executive Master of Business Administration.

"This new task is as important to me as it is an honor. Switzerland has everything it needs to remain a leading business location in the future," Zahnd was quoted as saying in a statement. "However, our country must tackle the challenges with determination, transparency and enthusiasm. A key to this can be found in the inclusion of the population, startups, SMEs to large corporations, the public sector, education and training. Switzerland's digital future is for everyone from everyone."

In addition to his future chairmanship of Digitalswitzerland, Zahnd is also a member of the board of directors of the online luxury fashion store Mytheresa.com and vice chairman of Valora. In addition, Zahnd is an active investor focused on driving transformation and sustainability, including in the packaging industry at Circuloom and at Nokera, a platform for construction projects. As co-founder of Valuemaker.ch, Sascha Zahnd supports startups in the pre-seed phase.

Ivo Furrer hands over to Zahnd

The 45-year-old Zahnd will succeed Ivo Furrer on July 1, 2021. The latter had already announced when he took office that he would hand over the presidency after three years. "As a founding member, Digitalswitzerland and our goal of making Switzerland a digital innovation center has always been the main driver for my commitment and the implementation of numerous projects. Sascha Zahnd is an excellent choice. With him, we can set new impulses and further develop Digitalswitzerland in line with our strategy," says Ivo Furrer. He will continue to play an active role as a full member of Digitalswitzerland's Executive Committee (Board).

It will also be proposed to the AGM that the current Vice Chairman, entrepreneur and FDP National Councilor Marcel Dobler, be confirmed in office.

The nomination committee for the new presidency included: Political scientist Anja Wyden Guelpa, EPFL President Martin Vetterli, Google Switzerland CEO Patrick Warnking, entrepreneur and SVP National Councilor Franz Grütter, outgoing President Ivo Furrer and founder Marc Walder.

After around one and a half years of regular operation, Swisscom is discontinuing its interactive advertising platform Beem. On request, the company confirms a corresponding Message from Persoenlich.com. "Due to the great uncertainties in the advertising market in Switzerland (caused by COVID-19), Swisscom would have had to make further, unplanned investments in Beem's platform business model," Sepp Huber explains the step. "Because planning remains uncertain, Swisscom has decided to discontinue Beem's platform business model and no longer offer Beem in the advertising market and in the non-advertising area."

Swisscom had originally presented Beem in May 2019 (Werbewoche.ch reported). Beem-enabled cinema spots or billboards emit a high-frequency sound signal outside the audible range and, in the case of billboards, also a Bluetooth signal, the company explained at the time. Smartphones of consumers in the vicinity should receive this signal and trigger a corresponding action, such as opening a website.

But the audio technology initially caused confusion: the small black boxes above advertising posters that emitted the signal were not well received. And many passers-by criticized Beem for accessing the smartphone microphone. As a result, Swisscom postponed the market launch to October 2019.

"With the technology change to Bluetooth beacons in the fall of 2019, the system was accepted by advertisers and also consumers," the company spokesperson writes in retrospect. Now, however, the installed beacons will be dismantled in consultation with the relevant partners and will no longer be used. The company does not say how many campaigns Swisscom had played out via Beem. The spokesperson writes that no figures are communicated. (René Jaun/lha)

This article first appeared in Netzwoche.

The article "Because of fake news accusations: Five local councillors of Sargans SG sentenced" appeared on July 22 last year, the Press Council said on Friday. Accordingly, the text reported that five local councillors of Sargans had been sentenced to conditional fines in the first instance. The accusation: they had been guilty of defamation. However, the councillors had received a penalty order.

A penalty order is not a conviction, but only a suggestion of a possible conviction, the Press Council wrote. The accused can reject the proposal and seek a court hearing. At this trial, there is then the possibility of an acquittal or a discontinuation of the proceedings. Whether or not a conviction will actually be handed down is therefore still open.

According to the Press Council, this was particularly true in the present case. The article itself explicitly pointed out in the caption that the complainant in question would probably not accept the punishment and that he had therefore not yet been sentenced. "In this respect, the headline "Because of fake news allegations: Five local councillors of Sargans SG sentenced" contained the distortion of a fact," the Press Council ruled. (SDA)

Havas Village Zurich won the pitch for the client Arval Switzerland at the beginning of the year and is now in charge of the campaigns in the areas of creation, media and search. Arval belongs to the French BNP Paribas Group and is active in full-service leasing (fleet leasing) for business customers. The campaign developed by Havas was designed to enter the private customer business and is to be launched on digital and social media channels in the first half of 2021.

Long-time Havas Media client Ricola has newly engaged Havas Village for an always-on social media campaign. This includes social media strategy, planning and buying, as well as all creative services. The campaign is designed to impress through maximum relevance with topical content and targeting.

Havas received the mandate for brand development for the University of Lucerne and the University Foundation. In the process, CI characteristics such as brand personality and brand promise are developed through co-creation workshops.

From skiing and snowshoeing to climbing and hiking - mountain sports are a seasonal business. To send a signal to all outdoor enthusiasts at the start of the summer season, mountain sports provider Bächli Bergsport commissioned films from Draussen to develop a summer campaign.

At the heart of the campaign is the online video "Thank you, summer," an emotional declaration of love for the warm season. The film is flanked by target group-specific spots such as "What is trail running all about?" or "What is bouldering all about?" The content bracket is formed by the perennial campaign claim "We live mountain sports," also developed by Filme von Draussen.

The campaign is extended into the print area, the associated photo production was also carried out by Filme von Draussen and implemented graphically internally by Bächli Bergsport.

Responsible at Bächli Bergsport: Jan Maurer (Marketing Manager), Gernot Böttinger (Digital Marketing & Project Management). Responsible at Filme von Draussen: Tom Malecha (concept, camera & photo), Stefan Dux (camera & editing), Elias El-Ameri (camera assistance).

The digital industry event "Forward Together 2021 Europe" as an "Unconference" aims to create an inviting environment for networking and allows to get in direct contact with more than 20 international industry associations, visit virtual exhibition booths and participate digitally in the afterparty. The most important thing about this trade meeting, too, is networking. For this purpose, there will be digital opportunities for individual 1:1 contacts, as well as group discussions. The event will be a meeting point for the European MICE industry and a platform for exchanging experiences and transferring know-how.

Allseated, together with the congress location Trafo Baden and two other locations in Germany, wants to finally create a real international meeting place for the MICE industry again. Realistic digital twins of the venue partners can be explored with one's own robot avatar while meeting other industry colleagues. For this purpose, allseated uses its own software exVo; this is intended to create chance encounters with other visitors, give mobility back to the industry and transport emotions and knowledge from the live world into the virtual world.

Allseated is a provider of a cloud-based platform for event planning and location visualization, as well as for the planning and implementation of hybrid and virtual events. Trafo Baden is the first Allseated partner in Switzerland, with a complete walk-through digital copy of the event location. The industry event "Forward Together 2021 Europe" shows organizers and exhibition planners how trade fairs can take place hybrid in the future, on the one hand live in the Trafo Hallen in Baden, on the other hand networked with platforms in other cities and with participants who cannot physically be on site.

Peter Hürlimann sees the still young company as the perfect partner for a close collaboration: "I like Copine's fresh energy. There are young, highly innovative people at work who are technology-savvy and data-driven - which is essential for the future of cinema," Cinerent's CEO is quoted as saying in a statement.

For example, Copine is in the process of introducing software that is still largely unknown in Switzerland, according to a press release. "In a technologically increasingly networked world, this also opens up completely new possibilities in terms of cinema advertising," says Copine co-initiator Marcel Ramsay. "But the decisive factor for our collaboration was also that Copine shares my enthusiasm for the big screen," adds Hürlimann. "Since the founders themselves come from the film industry, they consider the pre-show to be an integral part of the overall cinema experience, an event in itself, so to speak. And they also have the necessary know-how to put the finishing touches on a campaign if necessary, so that it can have the greatest possible impact."

After an alternative was launched last year with the drive-in cinema Allianz Drive-In, Cinerent has decided to hold the events again this year at the old familiar locations - with a corresponding protection concept. With regard to the number of seats, the organizer also wants to remain flexible in order to be able to react to any official orders at short notice.

After a multi-stage pitch, the Dreifive agency was able to secure the social media budget for Helvetia Switzerland. The agency convinced the jury with a sound channel-specific strategy, innovative storytelling content and an integrated social media advertising approach to optimally reach Helvetia's target groups along the customer journey and the corresponding needs in every situation and to accompany them by means of community management. The integrated strategic approach is intended to ensure that the individual target groups of Helvetia's broad and heterogeneous product portfolio are met in a needs-oriented manner.

The focus is on the development of a holistic social media channel and content strategy for all channels of Helvetia Switzerland, the continuous further development and the associated preparation of a social media design playbook including guidelines for a uniform appearance across all channels. For this purpose, the areas of content marketing, creation and social media advertising are closely interlinked and the presence is harmonized by means of adapted tonality and coordinated visuals.

The aim is to communicate with Helvetia Switzerland's customers at eye level and in real time using innovative formats, personal and likeable content, and to further sharpen the positioning.

Helvetia offers a broad and complex range of products for every situation in life - from household insurance to retirement planning. All these topics and services are to be presented in a channel-specific and target-group-oriented manner in order to make them "snackable" and "convenient" for users on the social media channels.

Responsible at Helvetia Switzerland: Nadja Zurflüh (Digital Communication & Storytelling), Jens Wiesenhütter (Head of Communication Switzerland). Responsible at Dreifive: Marleen Albert (Head of Social Media Zurich), Valentina Ivic (Senior Social Media Consultant), Jolanda Kessler (Head of Digital Marketing Consulting), Deborah Pfleger (Teamlead Social Media), Sandro Kohler (Teamlead Art Director Motion & Picture), Montserrat Urbiola Diaz (Art Director), Max Müller (Junior Digital Designer), Marcel Oppliger (Managing Director).

The new TV spot focuses on the herb and vegetable garden with seedlings and seeds according to organic standards. From conception to realization to the final mix, the entire film was made at Cover Media's premises in Güterstrasse. The stop-motion film is intended to whet the appetite for home gardening in a playful way and is now in use.

Responsible at Coop Bau+Hobby: Zorica Jurkovic (Advertising Manager). Responsible at Cover Media: Michel Zürcher (Consulting), Stefan Sommerhalder (Production, Direction), Roman Schnell (Concept, Motion Design), Baschi Thommen (Lighting and Sound Design), Michèle Bühler (Audio Engineer), Angelina Belintani (Casting, Media).