With Viert, the film production company aims to respond to the structural changes in the advertising industry, as detailed in a press release. On the one hand, Viert is developing products and services that will make it even easier for agencies and direct customers to access Stories' core competencies in the future. On the other hand, new fields of activity will be opened up on the basis of Stories' storytelling and production expertise.

"We are at the beginning of a process. We always remain true to our storytelling DNA because we believe more than ever in the transformative power of stories," explains Yves Bollag, co-founder of Stories.

"In dialog with our clients and agency partners, we are thus opening up new potential for tailor-made, contemporary, quick-witted and yet emotionally moving forms of advertising. We are delighted that Patrick, whose strategic excellence and creative innovative spirit we have long known and appreciated, is now part of Stories and will be taking on these important tasks." Specifically, Viert will also contribute to projects as a strategic expert and thus further strengthen Stories' consulting expertise.

Viert has 15 years of professional experience in the creative industry. He built up the international media brand Vice and the creative agency Virtue Worldwide in Switzerland, completed a Master's degree in Digital Management at Hyper Island and is a guest lecturer for applied brand strategy at the Zurich University of the Arts. Most recently, Viert worked as an independent consultant for companies such as Swiss Life, Zurich University of the Arts and Myclimate.

Sales figures for e-bikes have skyrocketed in recent years. The coronavirus has reinforced this trend. Unfortunately, the number of e-bike accidents has risen in parallel with sales.

Because high speeds can be reached with an e-bike, accidents happen more quickly than with a conventional bike. The higher speed leads to a higher risk of injury and death in the event of an accident.

The Swiss Council for Accident Prevention (BFU) is therefore launching a large-scale national prevention campaign from mid-April. Ruf Lanz was awarded the contract on the basis of the successful collaboration to date.

"Ruf Lanz surprised us with numerous creative concepts during the conception phase in spring 2020," explains Claudia Bucher, Campaign Manager at the BFU. "In the end, we chose the concept "The world from the perspective of accident victims", because the world really is upside down after an e-bike accident."

"You never see the accident victims themselves in the picture. Nevertheless, as a viewer you can vividly imagine what their health is like," adds Peter Matthys, Head of Campaigns at the BFU. "Just from the reaction of those who come to the scene of the accident."

At the heart of the campaign are four films shot from the perspective of the accident victims. Acoustic and visual blurs emphasize their dazed state. All films were produced in various lengths: From 8-second social media teasers to almost 30-second versions for video screens and - if Corona wants - the open-air cinemas this summer to long versions for the BFU website.

Around 7000 street posters are also being used throughout Switzerland.

Responsible at the AAIB: Jürg Beutler (Head of Communications, Member of the Executive Board), Peter Matthys (Head of Campaigns), Claudia Bucher (Campaign Manager), Daniel Morgenthaler (Research Associate Traffic Behavior). Responsible at Ruf Lanz: Markus Ruf (Creative Direction), Isabelle Hauser, Mario Moosbrugger (Art Direction), Markus Ruf, Christian Stüdi (Text), Armin Arnold (DTP), Lara Cavelti, Miro Poffa (Consulting). Film production: Stories. Directed by: Flurin Giger. DP: Silvan Giger. Producer: Yves Bollag. Photography: Serge Höltschi. Image processing: Aschmann Klauser, Michèle Aschmann.

Kestenholz Automotive Holding, based in the Basel and South Baden region, was founded in 1952. At the beginning of the year, the second generation handed over to the third, placing responsibility for 630 employees and over 46,000 private and corporate customers in the hands of the founder's grandchildren. The family business had this significant milestone in the history of the original garage business captured and illustrated communicatively by the strategic creative agency Yellow.

In close cooperation with the owner family, the company's history, which will soon span seventy years, was processed on its own Internet platform and recorded for future generations. Videos with anecdotes from partners, people in charge at Mercedes and family members, as well as photos from the family archive, are intended to bring the history of the Swiss company to life for those interested.

The platform also ventures a look into the future and completes the documentation with current figures. In the special edition of the customer magazine, celebrities from the worlds of culture, sports, and science explain what a generational change means and how they are preparing for the future. The special magazine is sent to all customers, and the online platform is available at History.kestenholzgruppe.com open to the public.

Responsible at Kestenholz Automotive Holding: Thomas Kestenholz (CEO), Stephan Kestenholz (Chairman of the Board). Responsible at Yellow: Reto Meyer (Ambassador), Mira Ewert (Planner/Treasurer), Pascal Rehmann (Concept Designer/Designer), Martin Schmidlin (Concept Designer/Writer), Daniel Bard (Digizepter/Designer), Joe Werner (Designer), Hannes Müller (Advocatus Diaboli); Epoint (Programming).

Under the name "Bergwelt Grindelwald", an Alpine Design Resort with residences, hotel operations, bar, restaurant and a wellness and spa area will open in June 2021 in the legendary winter sports resort. With its "Call of the Unknown" narrative, "Bergwelt Grindelwald" invites explorers, dreamers and daredevils to join it. In collaboration for and with the Swiss Design Collection, In Flagranti Design developed the corporate design, In Flagranti Communication designed the online presence and is responsible for the digital marketing for the Alpine Design Resort as a Google partner agency.

For the visual appearance of "Bergwelt Grindelwald", In Flagranti Design was inspired by regionally characteristic stones, mountain silhouettes and gabled roofs. The agency borrowed the color scheme from the slate slabs and nature in Grindelwald: subtle violet-red tones, copper-yellow, verdigris and glacial ice. From this, In Flagranti developed a kaleidoscopic-looking imagery of superimposed nature shots that lends depth to the brand narrative "Call of the Unknown."

To arouse curiosity about a hotel that is still in the making, In Flagranti Communication created an emotional online presence including a launch film for the "Bergwelt Grindelwald". Unusual word combinations and metaphorical images are intended to stimulate the imagination and awaken the desire to answer the "call of the unknown". The digital marketing team of In Flagranti Communication wants to provide for the appropriate influx with conception, planning and playout of digital communication measures such as Google Ads, Programmatic Advertising and Social Media Ads as well as the development and care of organic Social Media channels. In this way, the Alpine Design Resort "Bergwelt Grindelwald" will also touch explorers, dreamers and daredevils on site from June 2021.

Imagine you are going to an event. A real event. But unfortunately you don't know anyone. And somehow you don't manage to get through to any of the other guests in person. Every attempt you make to make contact is lost in the babble of anonymous guests.

You also see far and wide no hostess, no host, no face that you could address personally. You are alone on the floor and now the event starts. So you sit down somewhere in the back row. The content of what's going on up front isn't all that bad, and yet somehow you can't relate to it all. The event takes its course, you sit through the time and go home informed, but without a single personal conversation. You've learned something new, but you haven't built a bond.

Thank you for watching!

Welcome to the world of virtual events. I'm convinced that many people who currently participate in virtual events feel the same way I do: Virtual events - and I'm not talking about meetings or smaller roundtables, but events with more than 50 guests - don't create a personal bond for me.

On the one hand, there are still many technically and dramaturgically poorly presented virtual events that make it difficult for guests to follow the action. But even in very professionally executed productions, I remain an uninvolved spectator as a participant. Okay, interactive event tools for polls, Q&A, gamification, etc. may give me the opportunity to get involved in terms of content. But personally, I still remain strangely unaffected sitting in front of my screen, despite all the effort that goes into the window there. What's the reason for that?

Perceive and be perceived

The Internet is per se quite anonymous. And one must not forget: Virtual events are a new medium in their own right, with their own laws and possibilities for experience. So it doesn't make sense to try to translate an experience from real space one-to-one into virtual space. My colleague Max has described the nicely elaborated in our previous article.

But still: There is a basic human need that accompanies us to virtual events just as much as to real events: Everyone wants to be noticed. This experience is an essential part of the bond that companies want to achieve through communication.

But the context of almost all virtual events denies us this perception. Event platforms do not perceive guests as people, but as users - perhaps even as a target group. They are processed in a technically clean manner, receive invitations, reminders, logins, and perhaps (at least) personal chat rooms, but what current platforms cannot provide is personal perception. We have to rethink and think of virtual events less from the IT solution and more from the need for communication.

The community is dead. Long live the community

A very basic aspect of any community is to value the presence of the individual: Glad you're here. You are welcome! Without you, something would be missing.

This feeling comes from face-to-face interaction and, in the context of virtual events, forms a community out of an anonymous crowd of users. At Live Lab, we've been working hard over the past few months to make this all-important informal part of the event experience possible for virtual events, and have therefore launched "everlive" with the support of Research & Development Studio Zaak.

Everlive is a communication channel for event-based marketing. A key aspect of Everlive is to make personal connection a central part of the customer journey of virtual events again. We form personal communities from anonymous target groups.

* Jonathan Schwarz joined Live Lab in November 2020 as creative director and member of the executive team.

In 2021, the industry will once again meet at "The Dolder Grand Hotel" Zurich in the tried-and-tested setting, naturally in compliance with coronavirus and with a comprehensive protection concept. The 500 brand decision-makers will have various opportunities to get first-hand innovations and tips from industry experts at the hybrid event concept. Over 30 experts from successful national and international brands will be on stage.

The main program will include the running shoe disruptors from On Running, the long-running brand Lego, "The Swiss Ski" Stöckli and the Swiss tech giant Logitech. They will be joined by the company Vivere, which has given rise to a new understanding of brand management in the digital age. Successful approaches and strategies in brand management will be presented, from innovative start-ups and traditional Swiss brands to top global brands. Which brands have a bright future ahead of them? Which ones will fail? Topics such as marketing technology, social media performance marketing, sustainability and the search for "purpose" or "brand religion" will be discussed in the forums.

"We want to offer perspectives and are planning a live event. Digital participation is of course also possible," says Patrick Seitter from ESB Marketing Network. The congress is being organized together with Htp St.Gallen and the University of St.Gallen.

New series of events, brand knowledge on subscription

The Swiss Brand Congress is being expanded with the SMK Circle. Brand companies are invited to share their experiences in the new subscription. The exclusive circle will start as an online event on April 20. The number of participants is limited to 40 people per event, on a first come, first served basis. Only brand companies are eligible to participate.

Nevis is an independent Swiss IT company with 75 employees and headquarters in Zurich that develops security solutions for the digital world of tomorrow. In Switzerland, Nevis is the market leader for identity and access management and secures over 80 percent of all e-banking transactions; worldwide, government agencies and leading service and industrial companies rely on Nevis solutions.

For Nevis, Dachcom created the 360-degree brand story "The Nevis Experience," which aims to bring the impact of Nevis solutions to life across all touchpoints and audiences.
Mobile, intuitive and password-free operation for the end consumer, optimal protection of his user data, perfect overview for management and IT.

The very international-looking imagery and moving image world brings the "Experiences" of the various target groups to life. An independent and flexibly applicable tectonics in the form of a fluid color surface is intended to lend the communication a forward-looking aura and enhances the branding character.

The new brand logo, the new brand claim and the icon world were also completely redeveloped and aligned with the new positioning. The new brand experience was captured in a comprehensive CD manual. The new appearance is used on the website Nevis.net, for online marketing and social media measures, sales documentation and in the future at POS, trade fairs and events.

Responsible at Nevis Security: Sebastian Ulbert (Head of Marketing). Responsible agency: Dachcom.

With the centralization of all experts at a new location in St. Gallen - the location in Vaduz FL was retained - the agency at the airport was tasked with the development of a common benefit bracket, the standardization of the appearances as well as the development of a new, all-embracing Website commissioned.

Responsible for Vitrevis Trust: Anton Häfliger (Management). Responsible at agency at the airport: René Eugster (overall responsibility), Dominique Rutishauser (creative direction), Ketil Eggum (art direction), Katharina Eugster and Colin Kühnis (interactive media design/programming), Miriam Egli (consulting).

An adult human being consists of 70 percent water. That's why no other drink does as much good as still mineral water. As a haven of peace and a source of strength in equal measure, still water is the perfect companion for modern everyday life. With this in mind, Geyst developed the new launch campaign "We Are Water Lovers" for Valais. In a multi-stage pitch put out by M-Industrie BU Drink, the Zurich agency finally prevailed over proposals from several agencies.

At the heart of the campaign are different personas and their everyday lives. With headlines like "I'll carry you through the day," "Let me fill your day with life," or "I'm your sip of home," the product speaks directly to the target group. The campaign leaves plenty of room for the hero: the unmistakable new bottle with the Matterhorn.

Since Monday, the campaign has been running on Facebook, Instagram and YouTube - flanked by a national poster campaign. Everything from the conception and realization of the campaign, including all advertising materials, videos, animatics and promo material, came from Geyst.

Responsible at AprozOliver Staerkle (Head of Marketing BU Drinks), Emilie Gratier (Senior Brand Manager). Responsible at Geyst: Laura Meng, Marina Hafner (consulting), Reto Odermatt, Marcel Capeder, Florin Grunder, Audrey Lohmann, Oliver Fried, Johannes Just, Lorenzo Strecke (creation), Séverine Reich, Manuel Büchler (DTP/image). Other partners: TYMA - Yannis Petrone, Sven Wedekind (Film), Pascale Weber Photography - Pascale Weber (Photography), BlueGlass - Andrea Giovanoli, Raphael Bienz, Lisa Weibel (Paid Online).

On April 1, 2021, Marc Sele took over the overall responsibility for the newly created business unit "Data & Tools". He also became a member of the extended Executive Board of WEMF. The media researcher, who holds a doctorate from the University of Zurich, started at the company in 2015 as Product Manager Statistics. Since 2019, he has been Deputy Director of Audits and Statistics. In this role, he played a key role in setting up the WEMF MedienDB. The business unit "Data & Tools" focuses on the operation and further development of WEMF statistics, databases and tools. In addition, it takes care of development projects in the area of Technical New Business.

"Digitalization and the associated new business projects remain central to WEMF. It excites me to play a significant role in shaping them and to fulfill crucial market needs in the process," says a delighted Marc Sele.

There are many losers in this pandemic. These include, above all, apprenticeship seekers. Young people between the ages of 14 and 16 are currently looking for a trial apprenticeship in order to subsequently apply for an apprenticeship. According to a press release, the LSA association has received reports from various LSA agencies in recent weeks that they have been forced to turn down inquiries from potential trial apprentices due to the current home office situation.

The association, together with LSA agencies, would therefore still like to provide these young people with at least a virtual trial day enable. On Tuesday, April 20, those interested will get a virtual insight into the everyday working life of various professions in the world of communications. After a short warm-up on the communications industry, learners from LSA agencies will present their professions. At the end, students will have the opportunity to ask questions.

The core will be a live program of up to six hours daily, starting in the morning, primarily with news and current affairs, the Berlin-based media group explained on Monday. The program will be supplemented with documentaries, reports and other formats. "The focus will be on politics, sports, VIP, crime and service topics, among others." The new TV station is to operate under the channel brand Image be freely receivable via cable, satellite and IPTV (Internet television), among others.

Before that, the Berlin-Brandenburg state media authority still has to issue a broadcasting license. Produced Image According to the report, this will result from a new TV unit in WeltN24 GmbH, in which Axel Springer will in future carry out TV activities for the broadcasters World, Image and N24Docu bundles.

The content for the live track comes from the Image-editorial staff. "We want to make television that doesn't lecture people, but shows what is," explained Bild editor-in-chief Julian Reichelt. To this end, 500 Image-reporters nationwide in action.

The managing directors responsible for WeltN24 GmbH are Frank Hoffmann, who is chairman of the TV unit, and Claus Strunz, who is also the station's head of programming. Image will. "Our claim is: Whenever something happens that moves our viewers, it is Image live," said Strunz, who is also Managing Director TV/Video at Axel Springer and a member of the Image-chief editor. (SDA)