"We offer communications solutions for business customers that are optimally tailored to the needs of companies. Our mobile, connectivity and work smart solutions are the basis for the digitalized workplace and this as a standard solution or as a 'managed service'," Robert Wigger, Chief Business Officer of Sunrise UPC, explains the message of the current campaign.

Using the example of reference partners Swiss, Sigg and FC Basel, the campaign shows how these customers, together with Sunrise UPC, master the high demands of the digital business world. At Swiss the message is "Passion for the Extra Mile," at Sigg "Perfect service means being flexible and developing the best solutions for the secure digital workplace" and at the FC Basel "We want to make football a new experience by means of innovative smart stadium solutions."

In all three examples, the digital society places demands on providers from a wide range of industries that require fast, reliable, mobile and innovative solutions. In the campaign, Sunrise positions UPC as a partner with whom these demands can be successfully met.

The subjects were prepared for print ads, DOOH locations, online platforms and POS promotions and will be on display until the end of November 2021.

Responsible at Sunrise UPC: Stefanie Heller (Head of Brand and Marketing Communications), Rebekka Dolenc (Marketing Manager). Responsible at Swiss International Air LinesStefan Vasic (Head of Marketing). Responsible at Sigg Switzerland Bottles: Heiner Herz (CEO), Monika Oppeln-Bronikowska (Communication & E-Commerce Manager). Contact person at FC Basel 1893: Mirko Brudermann (CFO).

Perikom, together with Accelerom and the HWZ Hochschule für Wirtschaft Zürich, conducted a fact check in March 2021. In the online survey, it was ascertained which communication touchpoints employees use most and which they consider most relevant. The findings of the study are intended to help companies set the right focus in internal communications.

Intranet central for Information Retrieval

When asked which touchpoints employees use to obtain information, the intranet comes out on top. The conversation with the direct supervisor and colleagues is right behind.

Video messages from the CEO are also seen as very important - which has presumably experienced a significant upswing, especially in times of Corona. However, when it comes to the question of where employees come into contact with a new topic for the first time, the conversation with superiors is in first place.

Discussions with superiors still most important

The central role of the conversation with superiors is striking. This touchpoint scores top marks in all phases of the information process. Talks with superiors - whether in a team meeting or in an individual discussion - are experienced as extremely credible and relevant when it comes to changing an opinion or behavior.

Older people generally use more touchpoints than Young

The fact check also revealed that the use of touchpoints is related to the characteristics of the employees: The more extroverted a person is, the more touchpoints they use.

In addition, older employees are more inclined toward digital channels than younger ones. This is in contrast to the stereotype that young equals digital. However, this can be explained by the fact that younger employees are generally less informed, while older employees are more attentive to new information.

Direct exchange is central

So what do the results of the study mean for practice? The results were presented to a group of ten communications managers for discussion. They agreed that internal communication touchpoints - such as the intranet or an information event - do generate attention for a topic. However, this is not sufficient to bring about a change in employee behavior.

Communication is needed from superiors as well as colleagues. This is where the greatest potential lies in internal communication. However, the path to this goal seems long and difficult, concepts for this are rare in practice, and resources are often lacking.

But without the inclusion of management communication and communication in internal networks among the employees themselves, communication managers cannot establish value-added internal communication.

Take - Aways

1. The internal communication channels such as intranet, employee newspaper or newsletter generate a lot of reach, but have a rather deeper relevance.
2. Face-to-face conversations, whether with colleagues or superiors, are central when it comes to anchoring messages.
3. Contrary to the typical rule of thumb "the younger, the more digital", more digital touchpoints are used as people get older.
4. Differences between office workers and people in manual or industrial occupations are rather marginal. Both occupational groups use a similar number of digital touchpoints.

The study "Fact check 2021: Touchpoints in communication with employees". was developed jointly by Perikom, the HWZ and Accelerom. Using a standardized questionnaire validated by the University of Zurich, 891 employees at SBB, Lindt & Sprüngli and Clariant were surveyed online in March 2021. The average interview duration was 18 minutes. Details of the study are available at Perikom.ch.

From 2021 to 2023, the Delémont train station will be transformed into the first ecological train station. Under the motto "Green station" concrete structural measures are implemented and tested for their effectiveness - from the photovoltaic system on the station building to the green roof of the bicycle parking lot. Step by step, sustainable green oases are being created for people and nature.

The station goes green

A campaign is now being launched to highlight the positive consequences: Sympathetic representatives of local biodiversity such as the peacock butterfly are settling for once on typical station elements.

In addition to a targeted media mix, on-site communication plays a crucial role in making people aware of SBB's commitment to greater sustainability and an enhanced quality of stay.

The planned measures are made visible by means of labels and refer via QR code to the landing page for the respective project information.

This is how biodiversity sounds

In addition, a listening experience awaits visitors in the pedestrian underpass. A specially designed audio installation sets the mood for the numerous projects and brings nature acoustically into the station. The diverse soundscapes were recorded in local meadows and forests and change in the course of the day from morning forest and flower meadow to biotope and night forest.

Accompanying information boards with facts about bumblebees, earthworms and co. close the loop to the projects for more sustainability and biodiversity at the station.

The first structural measures, such as the photovoltaic system, are already in progress, the track stumps have been planted with greenery and disused drop leaf indicators have been converted into plant boxes. Asphalt surfaces on parking lots and platforms are gradually being unsealed and greened. This allows the soil to breathe again, store valuable water and small wildflower meadows to flourish, which in turn become a source of food for native butterflies, bees, beetles, insects, worms and birds. SBB coordinates the suitable plant species with Pro Natura Jura.

The campaign can now be seen in and around the Delémont train station, as well as online and on social media. Further measures are planned.

Responsible at SBB Real Estate: Men-Duri Guetg (Product & Project Management), François Feix (Head of Construction Projects Region West), Bruno Ulrich (Product Manager Station Concepts). Responsible at Wunderman Thompson: Benjamin Franken (ECD), Davide Schenker, Sonja Gross (AD), Julia Staub (Text), Stephanie Van Maanen (Consulting), Curdin Montalta (DTP), Dany Boletas (UX/UI Designer, Screen Designer), Idea and Sound (Soundscapes).

In addition to a more comprehensive selection, great importance was attached to a clear structure during the revision. The entry-level brand for the price-conscious is now labeled "No1". In future, the everyday Spar range will be easily recognizable by the pure Spar logo - the lettering and the green fir tree - without any further additions. The "Spar Natural" brand will include all organic products and articles for the nutrition-conscious.

Private TV providers CH Media, Seven.One Entertainment Group Switzerland and RTL are founding the VSPF Swiss Private Television Association. The association is a representation of the interests of Swiss private TV stations without a license and fee share, which are aimed at a national Swiss audience and are financed by advertising, according to a statement from the three founding companies CH Media, Seven.One Entertainment Group and RTL.

CH Media and Seven.One Entertainment Group become full members, RTL Deutschland becomes an associate member. At launch, the association would thus include channels 3+, 4+, 5+, 6+, Nick/7+, TV24, TV25, S1, SAT.1, ProSieben, Kabel Eins, Sixx, Sat.1 Gold, ProSieben Maxx, Puls 8, RTL, Vox, N-tv, Nitro and Super RTL. Founded as an association, VSPF will commence operations on January 1, 2022.

New voice in media policy

The VSPF would like to make stakeholders from politics, business and the general public more aware of the importance and concerns of Swiss private television and raise their awareness, according to the statement. Particular attention is paid to legislative proposals that affect the company's own business.

The association wants to contribute to fair, economic conditions for refinancing in television, and is committed to a level playing field in the media market vis-à-vis Internet and tech platforms, among others, as well as to ensuring meaningful usage research that takes into account the needs of advertisers, and to safeguarding the distribution of Swiss private television stations - especially in consideration of technological developments.

In addition, the association will actively participate in the debate on the future of the public service of the television stations, it is further said.

Anne Peigné de Beaucé becomes VSPF Managing Director

Anne Peigné de Beaucé will take over the management of the VSPF. A trained lawyer, she is bilingual and has many years of experience as a lawyer and in representing interests in the media sector, most recently as Senior European Affairs Manager for Vaunet. At the same time as managing the VSPF, she takes up her new position as Head of Public Affairs at CH Media (Werbewoche.ch reported).

The association is chaired by Roger Elsener, Managing Director Entertainment and member of the management of CH Media. The board is completed by Andrea Haemmerli, Managing Director of Seven.One Entertainment Group Switzerland, Claus Grewenig, Head of Media Policy at RTL Germany, and Ute von Moers, who is Head of Program and Channel Management TV National at CH Media.

"Until now, Switzerland lacked an association that exclusively looked after the interests of Swiss private TV stations without a license and fee share. The VSPF remedies this shortcoming," explains President Roger Elsener. "It will be strongly committed and will help to shape the political framework competently and constructively."

According to the statement, the new association is actively in talks with other Swiss private television stations without a license and fee share that are interested in VSPF membership.

For more than a year, Noord has been involved in the brand positioning of the Berner Dampfzentrale and is responsible for the redesign of the entire communication. The brand was sharpened and the communication was simplified and unified across divisions.

In addition to numerous event posters, the new posters for the international dance festival "Tanz in Bern" are currently up, and soon those for the music festival "Saint Ghetto" will be as well. In addition to the posters, clips for digital media were also produced.

Dampfzentrale wants to put the artists in the foreground. The focus of the transmedial communication is on stories and topics that bring the audience closer to the artists and their way of seeing and working. This idea was also taken up in the design, whereby the text level for the communication of classic event posters is included: On posters, program booklets, as well as online, tags convey striking keywords that are intended to arouse the curiosity of viewers on a content level.

V.Fischer Immobilien has been managing residential and commercial buildings for almost 150 years. Not quite as old - but ripe for big changes - was their Website. In Flagranti Communication equipped it with a target-oriented user experience, target-group-specific content and a clear design.

The company is a partner for all real estate-related issues. According to In Flagranti, the initial situation for the new website was correspondingly complex. A clear separation of the content for investors and tenants/buyers, reduced navigation points, and clear visual markers are now intended to help visitors navigate quickly on the site. New tools such as the renovation calculator or the real estate appraiser are also intended to offer added value and opportunities for interaction.

This user-centric approach has resulted in a contemporary website that also gives space to V.Fischer Immobilien's brand values, history and team.

The agency's mandate includes brand communication activities with a focus on increasing brand awareness in German- and French-speaking Switzerland.

The agency also assumes the role of media office and is the contact for editorial offices.

Both the first and second series of Blackcurrants in the golden retro cans met with lively interest from retailers and consumers alike. This has motivated Doetsch Grether to develop another series together with Yellow for the 2021 season.

The four new motifs focus on the Swiss. Following the motto "Never change a winning team", the responsible team at Yellow again commissioned the Basel illustrator Patrizia Stalder to implement the motifs on behalf of Doetsch Grether. In addition to the can design, the agency also implemented several sales promotion measures such as POS material and B2B mailings.

The limited edition with the four new Swiss winter images has a print run of 18,000 pieces each and has been available since September and while stocks last in pharmacies and drugstores in Switzerland as well as in Austria, Belgium, Germany, Hong Kong, the UK and the USA.

Responsible at Doetsch Grether: Aglaé Voetmann (overall responsibility, Senior Brand Manager). Responsible at Yellow: Pascal Rehmann, Markus Stöckli, Mira Ewert. External partners: Patrizia Stalder (illustration).

The hunt started at the Zalando booth, which was developed especially for Sneakerness: Via QR code, visitors were taken to a landing page where they could start the AR mode. From there, the task was to find and scan four stickers with the hottest kicks of the season - the "hot drops". Behind each sticker was an AR animation that revolved around the history of the respective sneaker. Those who found all the Hot Drops could leave their contact details and thus take part in the raffle. The prize was Zalando vouchers worth 1000 Swiss francs.

The design of the Zalando stand was based on an individualized hidden object picture by New York artist Ilya Milstein, in which, among other things, the four "hot drops" were illustrated. The stand offered display space for more than 20 sneakers from the Zalando range and was intended to inspire visitors* to buy current sneaker releases from the online store. According to the motto "Social First", Zalando supported the appearance with an Instagram take-over live from the event and promoted it through influencers.

Responsible at Zalando: Fabienne Bickel, Salvatore Mirisola, Max Straubmüller, Mario Watzinger. Overall responsibility: Muestra (Events & Consulting). AR implementation: Bandara VR (Virtual Reality & Augmented Reality). UI design & booth concept: Studio Wanner (Branding & Interactive).

The audio branding for the Swiss Film Awards was chosen by the jury as one of the best six entries in the category "Best Original Composition in Branding" at the "Music+Sound Awards". The Swiss project now enters the international race against the works of Rolls Royce, History Channel, Singapore Airlines and the Belgian Football Pro-League. The idea and concept of the emotional and adaptable composition came from Great Garbo.

According to Ivo Kummer, head of the Film Section at the Federal Office of Culture, the implementation of this project is considered a prime example of dedicated interdisciplinary work between students and established talents in the Swiss film music industry.

Whether Mjm.cc will win the award in the "Best Original Composition in Branding" category will be announced on Thursday.

Customer: Swiss Film Award. Client: Ivo Kummer (Federal Office of Culture), SRG SSR, City of Zurich, City of Geneva, Canton of Geneva, Canton of Zurich. Agency: Mjm.cc, Martin Matt (Project Manager), Bettina Marti, Florence Noelpp (Project Manager). Idea, concept & composition: Diego Baldenweg with Nora Baldenweg & Lionel Baldenweg (Great Garbo). Implementation Partners: Zurich University of the Arts, Prof. Michael Eidenbenz, Prof. Felix Baumann, Prof. André Bellmont, Prof. Daniel Dettwiler, Olav Lervik (project management). Video Making-of: Andy Quan (Urbanistic Productions).

The Geberit corporate film "Made by Geberit" was awarded gold in the "Brand Image" category at this year's New York Festivals TV & Film Awards. At breakneck speed, the film conveys how the Geberit team is committed to plumbers, sanitary planners, the trade and end customers on a daily basis.

ETH Zurich's cinematic Christmas greeting 2020 was also awarded silver in the "Branded Content" category. The story revolves around a robot that has to make up for a lapse. To do so, he creates a Christmas tree out of concrete. Behind the story is ETH Zurich's ambition to contribute to social progress. Digital manufacturing technologies have the potential, among other things, to build more resource-efficiently with less concrete.

The New York Festivals TV & Film Awards have been held annually since 1957, this year with participants from over 40 countries.