In a three-part recruiting campaign, the agency is drawing attention to the profession of grid electrician for Ewz. With a creative twist, the versatile possibilities of this profession are put in the spotlight. The campaign uses the well-known high-voltage danger sign, which normally warns of electric shock, as a central element. The classic warnings are creatively modified on the three different subjects, which show typical workplaces of electricians.

Highly exciting tasks

Instead of "Attention high voltage", the signs feature headlines such as "Highly exciting opportunities", "Highly exciting assignments" and "Highly exciting tasks". They emphasize the dynamism, responsibility and versatility of the profession and encourage interested parties to find out more.

With the context of the subject backgrounds - solar power system, construction site, power plant - the danger sign is also a kind of invitation: Anyone interested in the profession of grid electrician can take a look behind the scenes and behind the warning signs and discover what opportunities this profession offers - whether as an apprentice, career changer, grid electrician or group leader.

The campaign is now being displayed on various billboards throughout the city and leads interested parties to the Landing page.

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Responsible at Ewz: Pascal Schaub (Head of Marketing and Communication), Nora Baltermia (HR Specialist), Fabrice Göldi (Content Creation Specialist). Responsible at Friendly regards: Fabian Biedermann, Pascal Deville (overall responsibility), Julian Riegel (text/concept), Seraina Meier (art direction), Damian Del Fabbro, Sandro Matter (consulting). Lithography: Matter of opinion.

The story tells the battle between the two luchadores El Brócoli and Iceman - representing fresh vegetables (El Brócoli) and frozen products (Iceman). Highlights are shown from the wrestling match to the denouement in Migros, where El Brócoli is revealed as a Migros employee in the fresh produce department.

The film is the second collaboration with the directing duo Dorian & Daniel and celebrates the colorful wrestling world with many loving details. The choreography of the fight was developed together with wrestling experts. The music accompanies the story with the rousing mambo "Gopher" by Peruvian folk singer Yma Sumac.

A print and (D)OOH campaign was also launched alongside the film. The subjects focus on the similarity of different types of fruit and vegetables and stage the risk of confusion through a deliberate moment of irritation. In this way, the diverse range of fresh produce is communicated in a playful way. The underlying message: whether broccoli or romanesco, ginger or turmeric, onions or shallots - Migros has everything fresh.

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Responsible at Migros: Rémy Müller (Head of Marketing & Communication), Frédéric Zürcher (Head of Campaigning & Sponsoring), Désirée Strassmann (Head of Campaigning), Giovanna Colucci (Project Manager Campaigning), Simone Blaser (Head of Media). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Johannes Gorsboth, Torsten Maas (Text), Mara Schwegler (Art Direction), Xenia Marty (Graphics), Andrea Bison (GF Consulting), Anne Klein, Marie Vuilleumier, Fiona Wishart, Max Brunner, Claudia Ziltener (Consulting), Gordon Nemitz (GF Strategy), Thomas Nabbefeld (Agency Producing). Responsible external partners: Feit Film AG (Production), Wiebke Feit (Managing Partner and Executive Producer), Dorian & Daniel (Director), Christophe Collette (DOP), Adrian Cristea (Production Designer), Nafta (Service Production), Benjamin Entrup (Editor), Marina Starke & Florian Metzner (Color Grading), Supreme (Music & SFX), Jingle Jungle (Mix), Visualeyes, Tina Sturzenegger (Photo).

Before moving to the HWZ, Stallone worked as a course director and lecturer at the ZHAW School of Management and Law, where he led teaching and research programs at the interface between marketing and technology. His focus was always on the transfer of science into practice. With his expertise and innovative strength, he will now drive forward the further development of the Department of Marketing & Digital at the HWZ.

"It will be an honor for me to create an environment at the HWZ in which we combine market expertise with a real feel for the future," says Stallone about his new role. "I value an outside-in approach and the consistent integration of digital innovations without losing sight of the human factor."

HWZ Rector Brian Rüeger emphasizes the importance of this new appointment: "My aim is to break down silos and establish a networked way of thinking in order to find innovative and sustainable answers to technological and economic challenges as a university. In Valerio Stallone, we are gaining a committed manager who successfully combines theory and practice and will provide valuable impetus for the HWZ."

Stallone holds a Master of Science in Management & Economics from the University of Zurich, a Ph.D. in Marketing from the University of Maastricht and a CAS in University Didactics from the ZHAW.

He started his career as an Account Manager at Webrepublic. He then became Head of Marketing & Communication at Selfnation (RealLook), where he was responsible for the marketing strategy for the DACH region. He then moved to Ava, where he rose from Digital Marketer to Marketing Director Europe and led an international team.

Asics stands for "Anima Sana In Corpore Sano", a healthy mind in a healthy body. Movement is essential for this - and the brand studio has staged this in a visually powerful way for the "Asics SportStyle" collection. The image campaign aims to strengthen the perception of Asics in both the sports and street style segments.

Under the claim "Move your Body / Move your Mind", the world of Asics is literally turned upside down, which immediately catches the eye in the visuals and videos. It is an invitation to set the mind in motion through physical activity.

The 360-degree campaign will be played out online, on social media and in print media and supplemented with informative and inspiring content. A partnership with rapper Jule X will add an extra dimension to the campaign and bring Asics' SportStyle collection to its fans on social media and in Swiss clubs.

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Responsible at Ringier Advertising: Fabian Zürcher (Director Brand Studio), Jana Leonhard (Head of Creative Concepts), Thomas Rickenbach (Head of Content), Daniel Marx (Head of Video), Janine Bucher (Video Producer), Ulli Glantz (Head of Photography), Elgee Wee (Art Director), Alexander Witzig (Art Director), Jennifer Walder (Account Management), Annick Cochard (Head of Sales).

As we all know, the best journey is the next one. And so the new Galaxus commercials begin with vignettes full of romanticized wanderlust. But the idyllic dream of flying lands abruptly on the hard ground of the well-known reality of travel. Galaxus not only takes aim at the beautiful promises of relevant advertisements, but also at the attitude of the passengers themselves.

For example, the storage compartment in the cabin doesn't want to do the same as the passenger in a tight squeeze. Another time, the young man tells his girlfriend that he has offset the CO2 emissions for the flight. Somehow, somewhere. And in another spot, a heated discussion breaks out about the chemtrail conspiracy theory.

A special feature of the broadcast this time: in addition to the films, further short scenes were shot directly at Zurich Airport. For example, on the way to the gate or at the baggage carousel. Galaxus is also playing the short clips at precisely these locations in order to highlight the stumbling blocks of life directly on site.

The current spots can be seen until April 20, 2025 in German- and French-speaking Switzerland in cinemas, on TV and web TV as well as online. At Zurich Airport, the campaign will also run until the spring break.

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Responsible at Galaxus: Martin Walthert (Chief Marketing Officer), Flurin Spring (Creative Director), Eva Lipecki (Brand Management & Project Management), Cédric Feusi & Luca Giugliano (Digital Marketing & Media Planning), Sophie Boissonneau (French Transcreation). Film production: Plan B Film (production company), HC Vogel (producer), Niels Vije (producer, script & concept), Chris Niemeyer (director, script & concept), Ali Tseme (concept), Roland Schmid (camera), Nina Weideli (set), Pascale Suter (styling), Nora-Li Hess (hair & make-up) Marko Strihic (editing), Patrischa Freuler (graphic animation), Frederik Bauer (visual effects), Adriel Pfister (grading), Jingle Jungle (sound post production), Christoph Benz (sound design), Matthias Kräutli (music).

As an OOH marketer with a high presence in public spaces, Goldbach Neo bears a special responsibility for the sustainable use of resources. The new ISO certification underlines the company's commitment to transparent and environmentally friendly processes. CEO Tom Gibbings emphasizes: "We are continuously improving and optimizing. The ISO certification gives our customers and partners confidence in our commitment to sustainability. This is a core value for our company."

The specific measures that have contributed to certification include standardized waste management at all ten locations, the optimization of tours to reduce emissions, the gradual switch to electromobility and the replacement of fuel-powered generators with more sustainable alternatives. Goldbach Neo is also focusing on environmentally friendly solutions in its operational business: In future, VBZ offices will be serviced using public transport and quality checks in cities will be carried out by e-bike.

The certification was carried out in collaboration with the Swiss Association for Quality and Management Systems (SQS) and confirms Goldbach Neo as a company that integrates environmental and quality standards at the highest level.

The journalistic concept of the Swiss month has been further developed and expanded in terms of multimedia: with a website that uses texts, podcasts and videos to make liberal content accessible to everyone and thus achieve a significantly greater reach. With events that enable unadulterated encounters. And with a printed magazine for members, which is now more comprehensive and is published quarterly under the name "Q".

"Intrawort" campaign

The slogan "For doers and thinkers" is intended to express the people who make the Swiss month wear. The campaign invites you to discover language: Some words contain another - often with an unexpected meaning and exciting connection that opens up new contexts. Bodin.Consulting refers to these terms as "intrawords". They are each marked with a question mark - the Swiss month invites you and your community to search for answers.

March issue with X-ray vision

The current March issue is dedicated to the topic of intelligence. The subject developed by Bodin.Consulting takes a literal look at the topic. The cover image also functions as an intelligence test - with the tongue-in-cheek comment that anyone who fails here can save themselves the trouble of reading on.

Whether brand design, visual design, interactive design or AI design: at various themed islands, the designers from Festland gave a personal insight into the facets of design work. The audience was also diverse. In addition to students and lecturers, the agency's clients and other creative professionals enjoyed the late-night look behind the scenes.

The "Design Night St.Gallen" took place as part of the first Design Week St.Gallen, which was launched by the School of Design at GBS St.Gallen in collaboration with the City of St.Gallen's location promotion department (Markt-kom.com reported). The aim is to make the creative industries more visible and better networked, even across industry boundaries.

Since the acquisition of the former Solothurner Kantonalbank in 2000, Baloise has been both a bank and an insurance company - a fact that many people are still unaware of today. To make the Swiss population aware of this, Baloise teamed up with Publicis Inspire and the creators of the "Tschugger" series. A two-minute advertising film in the unmistakable Tschugger style solves this Baloise mystery once and for all.

The campaign builds on the current popularity of the fourth season of the series and can be seen on various channels from Monday until the end of 2025.

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Responsible at Baloise: Florina Perroud (Senior Campaign Manager Employer Branding), Daniel Zangger (Head of Branding & Campaigning at Baloise). Responsible agency: Publicis Inspire. Responsible at Shining Nice: David Constantin (screenwriter, director and leading actor), Sophie Toth (executive producer), Aminta Iseppi (production manager), Rafael Kistler (director of photography), Dragan Vuijc (actor), Benjamin Fueter (editor). Media: EssenceMediacom.

Those with a small budget are often faced with the challenge of making their own brand known. This is where the idea behind "brand slogans" comes in. As the name suggests, the service offers tailor-made slogans for start-ups and small businesses with limited financial resources. The service focuses on timeless, memorable copywriting concepts that can be used across various channels.

The independent offering has a own website with all the trimmings - an eye-catching blue, red and white design and a playful logo with lions and bears. The offer is clear, the pricing transparent: a standard package is available for CHF 4900, the premium version costs CHF 7900. Both packages include an "international full buy-out".

What motivates an agency that is known for its provocative communication and advertises with the words "We're probably not the right agency for you" to launch such an additional offer?

m&k: What was the idea behind "brand slogan"?

Parvez Sheik Fareed: We mainly receive inquiries from companies that describe our out-of-home campaigns and publicity stunts as either "humorous advertising" or "good advertising slogans". For many start-ups and small companies, however, such campaigns cannot be realized with the available budgets. We noticed that many start-ups either have no slogan or only a trivial slogan that is neither catchy nor to the point.

 

That's how you came up with "brand slogan". But why an independent offer?

Miro Pfister: We wanted to create an offering that focused solely on slogans. If we were to offer this via Pam Advertising, there would be a risk of dilution and it would be lost in the agency's overall scope of services. In contrast to traditional agency services in the branding sector, we focus exclusively on slogans. As far as we know, no such service exists in Switzerland.

As far as we know, no such slogan service exists in Switzerland.

 

You make it clear on your website that the offer is only for start-ups and small businesses. Why this target group restriction?

PSF: We offer this service at Pam's usual quality level only to those who have limited financial resources and want to make a sales-boosting investment in their brand.

 

How do you reach this target group?

MP: We place ads on social media and on selected online portals whose target groups are start-ups and small businesses. We are also currently in talks with start-up incubators for strategic partnerships.

 

The special branding of "Markenslogan" stands out on the website. How did the look with bears and lions come about?

The name brand slogan says it all. The name says it all. The bear and the lion are suitable as accessible and recognizable visual elements. I'm from Bern, Parvez is from Zurich - so we chose these animals because they appear in the city coats of arms of Bern and Zurich. The same with the colors red and blue.

The name 'brand slogan' says it all.

  

What is the difference between slogans and claims? And how important is a slogan compared to other branding elements?

PSF: The distinction between slogans and claims is very theoretical and has little meaning in practice. We have deliberately used the term slogan because it is more commonly used outside the marketing industry than claim. In addition to the logo, a slogan is an important branding element that contributes to brand growth in order to keep the brand in mind in purchasing situations.

 

For you, a good brand slogan should be memorable, unmistakable, catchy and not a tongue twister. Are there any other criteria for success or current developments and trends that need to be taken into account?

Another success criterion is rather the opposite of this, namely none to follow developments or trends. One of the things that makes a slogan effective is that it is timeless and can be used again and again. It would be wrong to focus on current events. Good slogans are like music hits that you can listen to again and again, regardless of the era they come from.

 

The slogans you create come with a full buy-out - in other words, the right to use the finally selected slogan remains with the customer afterwards. How can you ensure that slogans remain relevant in the long term?

MP: In addition to the aspect of timelessness, we make sure that the slogans have a certain linguistic virtuosity. In other words, saying something in such a way that it sticks and doesn't sound trivial or hackneyed.

 

How can we imagine your service and the associated creative process?

We have developed our own briefing form. This ensures that we understand the product or service of the company in question and that we hit the right tone for the slogan. Then it's time to get down to business: sit down, think, write. The process is the same as for any creative job.

 

Which of your slogans are you particularly proud of?

PSF: "Boring, but good" for the BDP was a solid hit that caught the media's eye and got people talking. For the Too Good To Go campaign, we created the headline "The world's leftover app", among others. This would also have been suitable as a future slogan for TGTG. Potential slogans often lie dormant in good headline campaigns. Brands that don't yet have a slogan but have good headline campaigns should therefore look through their old campaigns.

Are you planning to develop your slogan service further?

MP: For the moment, we will leave it at that. Should it become apparent over time that an expansion would be sensible, we would examine this.

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Parvez Sheik Fareed (left) and Miro Pfister are co-founders and owners of the Zurich agency Pam Advertising.

 

Temporary work is an important part of the Swiss labor market - and yet its image is often characterized by negative prejudices. In order to create a sound basis for a differentiated discussion, Wirz, in collaboration with Swissstaffing commissioned the Sotomo research institute to conduct an independent study, which led to a clear conclusion: temporary work is far more than a stopgap solution - it brings decisive benefits to companies, employees and the economy as a whole.

Study results as the basis for the campaign

This result forms the basis for the current Swissstaffing campaign, which was developed and implemented by Wirz.

Under the motto "Temporary work helps everyone", the campaign sends a clear message: temporary work is not a compromise, but an opportunity. The campaign is being played out in two forms and focuses on these positive aspects of temporary work. Certain channels focus on emotionality, showing people who benefit from temporary work. In more rationally oriented media, on the other hand, the campaign focuses on facts and shows findings from the study.

The measures have been hanging in the federal city of Berne since Monday, flanked by DOOHs and an online campaign until mid-April.

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Responsible at Swissstaffing: Myra Fischer-Rosinger (Director), Celeste Bella (Head of Marketing & Communication), Bianca Helms (Project Manager Marketing & Communication). Responsible at Wirz Group: Caspar Heuss, Patric Franz, Thomas Kurzmeyer, Nico Schläpfer, Evelyn Schellenberg, Svea Maeder, Fabian Nold, Nadine Treier, Erasmo Palomba, Nora Moussa, Giovanni Bucca, Günther Prächt, Jonathan Müller, Oliver Fäs, Besian Ademi. Production: Bmr-fotografen, Beatrice Mächler, 13Photo: Lisa Schneider (production), Maurice Haas (photographer), Florian Kalotay (photographer), Ali Zigeli (DoP).

20 minutes thinks for the videos posted on the platforms of 20 minutes and on social media, regularly issue challenges. Now, "Hätt ich doch" (I wish I had) is the first song and music video of its own. For the internal challenge, entertainment boss Stefan Viliotti took the unsuspecting presenter Vanessa Travasci to a music studio in Basel. The Basel dialect artist Skip and producer Philipp from "Vigaz Beats" were waiting there with a clear mission - to produce a song together.

"I was super nervous and convinced that I would fail," says Travasci about her first moments in the studio. But in a creative exchange with Skip, the song quickly took shape.

The editorial team agreed that the song also needed a professionally produced music video. Video producer Marisa Monteiro took on the production together with Skip. Samsung was also represented in the video as an advertising partner for a first-time product placement.

Editor-in-chief Désirée Pomper emphasizes the team effort behind the project: "The video does a great job of showing how 20 minutes ideas and how something big can emerge from something small thanks to the commitment and inventiveness of the entire team. From the entertainment team to the editorial team to the sales department, everything just worked perfectly."

The song and the video are now available on the Platforms from 20 minutes and on social media.