Nathalie Christen has worked as a political journalist for SRF for over 20 years - including as a Federal Parliament correspondent for radio, on "Arena" and currently as a TV Federal Parliament correspondent. She also presents special TV programs on the Federal Council elections and the federal elections.

In addition to her work in television, the journalist will be joining Dominik Meier, Eliane Leiser and Klaus Ammann in the "Samstagsrundschau" presenting team from April 2025 and will get to the heart of players from politics and business.

"The 'Samstagsrundschau' stands for tough but fair interviews - that suits me very well," says Christen about her new role. "I'm particularly looking forward to being able to follow up on things for more than just a few minutes, and that with my second love, radio."

Team leader Dominik Meier is delighted with the addition to the "Samstagsrundschau" team: "Nathalie is a tremendous asset to our team. She has an impressive standing and network in the Federal Parliament and impresses with her knowledge, expertise, tenacity and a healthy dose of mischief.

According to the Zurich-based agency, the method has already been "successfully implemented" at over 40 Swiss institutions and companies.

The "Heads Brand Profiling" is now intended to help the GLP develop a coherent and powerful positioning. By involving all relevant reference groups - party members, Zurich GLP national, cantonal and cantonal councillors and the cantonal party leadership - the aim is to achieve broad agreement. The goal: a sharpened profile that will pay off in the next elections and votes.

"Defining the party's values and positioning in this way is new territory for us - but we were won over by Heads' data-based approach and experience in the private sector," says Nora Ernst, Co-President of the GLP Canton of Zurich. "Parties and companies have different challenges, but the key question remains: What is the 'inner beauty' that needs to radiate outwards in order to develop potential? This is an exciting task, especially in the political center," adds Ralph Hermann, owner of Heads.

With "Edelweiss Travel Tales", the airline aims to share inspiring travel experiences and provide insights into foreign cultures. The concept: In each episode, Erik Lorenz talks to people who have a close relationship with a travel destination - from authors and adventurers to athletes. The storytelling format is intended to go beyond the classic sights and convey an authentic picture of the destination.

The first episode takes us to Morocco, where the author Muriel Brunswig tells her personal story. Originally arriving in the country as a student, she has built a house there, gives cooking classes and organizes trips. She takes listeners on a journey of discovery through the kasbahs, Moroccan cuisine and the country's best surf spots.

The Bern Colorectal Center of the Lindenhof Group brings together a wide range of expertise in the field of colorectal cancer - from screening, diagnosis and treatment to aftercare. The Bern agency Go Slow and concept developer Georg Baumewerd were commissioned to develop a campaign for Bowel Cancer Awareness Month in March. This is intended to make the people of Bern more aware of the opportunities offered by screening and increase awareness of the center.

If bowel cancer is detected early, the chances of recovery are between 80 and 90 percent. Nevertheless, prevention is still an uncomfortable topic for many people. This is why the concept motivates the target groups with positive messages under the motto: "Today is a good day". The key visuals focus on the feeling you get when you have done something good for yourself. After taking care of yourself, for example, after doing sport or eating a healthy diet.

To spread this feeling, the campaign uses owned media such as newsletters, LinkedIn posts, flyers, screens and web content as well as paid media such as YouTube ads. The anchor of the campaign is a specially created landing page that bundles and links information on the Lindenhof Group's expertise.

"Good messages have a better chance of reaching people," Evelyn Baumann, Head of Marketing & Communication at the Lindenhof Group, is convinced. "The campaign seizes this opportunity and arouses the interest of the target groups. Both for the topic of prevention and for the Lindenhof Group as an expert in the field of oncology. It also strengthens the positive, human image of the Lindenhof Group."

Responsible at the Lindenhof Group: Evelyn Baumann (Head of Marketing & Communication). Implementation: Georg Baumewerd (concept, text editing), Go Slow (concept, design), Unlocked (programming), Fabian Hugo (photography and moving image).

In the latest episode of the Swiss Text Academy's "AI and Society" podcast, journalist Christoph Soltmannowski and visual designer Jason Million discuss the rapid advances in moving image technology and artificial intelligence. They talk about how tools such as Stable Diffusion are revolutionizing the production of images and videos - and what this means for the future of filmmaking.

Million, who founded Deepimages.ai, emphasizes the enormous developments over the past 18 months: "The time when you could distinguish between reality and AI in images is over. We are now at that point with videos."

User-friendly platforms such as Midjourney, Flux or Runway make high-quality media production accessible to laypeople - and at a fraction of the previous cost. "Filmmaking has always been expensive. AI is fundamentally changing that," says Million. "I've been waiting for this all my life."

However, despite all the automation, human creativity remains crucial. Whether it is about telling complex stories or avoiding the "uncanny valley effect" - AI is a powerful tool that requires human control. Legal issues, such as the use of images or content, also lead to new challenges.

So the perfect AI film is getting closer and closer, but the balance between technology and creative vision will be crucial.

The video podcast "AI and society - paths into the new world" is produced by the Swiss Text Academy, which also offers courses on artificial intelligence in its Prompt Engineering program. Two episodes are released monthly on Spotify, YouTube and other podcast platforms.

"Many companies see the possibilities of AI, but don't know how they can use it for themselves. This is exactly where we come in - with a mixture of consulting, workshops and production to efficiently integrate AI into creative processes," says Lymbus co-founder Sven Würgler, explaining the idea behind Beyond Dreams.

Advice and production from a single source

Companies can use the service to acquire the necessary knowledge in workshops, obtain advice or have AI-supported content produced directly. Interdisciplinary teams of tech experts, creatives and strategists work together to achieve this. The aim is to make AI "not just a trend, but a real business advantage".

"Design and technology have always been closely linked. We are currently experiencing a real revolution with AI - and with Beyond Dreams, we are helping our customers to be at the forefront of this," adds Michael Ryser, Managing Director of Designnow GmbH.

Beyond Dreams is now on the market.

The Japanese soy sauce Kikkoman has been given a new corporate identity that is binding for Europe. Accordingly, the Swiss sales partner Delico from Gossau is to adapt all of its advertising materials by the beginning of 2025 - from POS materials and advertisements to posters, online ads and recipe booklets. Only the campaign claim "Food loves Kikkoman" has remained the same.

This was entrusted to their in-house agency Komet, which has been responsible for Kikkoman's local presence for some time. It immediately used this redesign to better convey the main message relevant to the Swiss market and thus increase sales.

The new appearance is intended to show that Kikkoman is not only suitable for Asian dishes, but for all cuisines and seasons. All advertising material refers to the huge collection of recipes Kikkoman.ch.

At the center of the interpretation of Kikkoman's new corporate identity is the iconic bottle from which a fine drop of soy pours over a hexagon borrowed from the Kikkoman logo and ultimately lands on all kinds of dishes. The campaign claim is always inscribed in this hexagon.

At the same time, Komet's CI-compliant, bright and pastel color palette is fully exploited and used extensively as a background, making every visual an eye-catcher.

Responsible at Delico: Kathrin Thalmann (Senior Product Manager), Rebecca Wolgensinger (COO / Head of Marketing). Responsible at Komet: Jeff Gerber (CD), Claudio Parente (AD), Alina Morger (Graphics), Lisa Oppliger (DTP), Daniel Müller (Text), Corinne Hert (Client Service Director), Michelle Hebeisen (Consulting).

Andrea Bison, Co-Founder and Co-CEO of the agency Thjnk, "Advertiser of the Year" 2024 and ADC Board Member, is the new head of the enhanced CAS Marketing Communications at the HWZ Zurich University of Applied Sciences together with long-time course director Stefan Vogler. "Our tasks and requirements in the field of marketing communications today are so demanding and varied that we need highly trained people who are familiar with all subject areas in order to achieve excellent results," says Andrea Bison about her commitment.

Promarca becomes new patronage partner

In addition to established patronage partners such as Igem, Leading Swiss Agencies, Marcom Suisse, SWA, Swiss Marketing and the Swiss Media Publishers Association VSM, Promarca is now also supporting the course. Barbara Castegnaro, Managing Director of the Swiss Branded Goods Association, emphasizes the importance of further education: "Effective brand communication is constantly presenting the MarCom community with new challenges and is constantly setting higher standards. To really stand out here, continuous training is essential."

The CAS is aimed at marketing and communication professionals from companies, SMEs, start-ups, NGOs and NPOs as well as consultants from agencies and the self-employed. In the MarKom field of tension of the 4M - people, brands, markets, media - as well as technology (GenAI), the practice-oriented further education imparts the relevant skills for the future. The Next implementation starts in September.

54-year-old Eva Wannenmacher has been the face of the TV show "Kulturplatz" since its first broadcast in 2004. In August 2024, she hosted the 20th anniversary of the cultural format. Eva Wannenmacher had already worked for SRF between 1998 and 2000 - as the presenter of "10 vor 10".

Wannenmacher describes her quarter of a century at SRF as a wonderful time: "Now is the right time for me to deepen my projects as an entrepreneur." According to the press release, she will continue to expand her activities as a business coach in the future.

Nina Mavis Brunner and Nino Gadient will continue to deputize for Eva Wannenmacher. Eva Wannenmacher's successor at the "Kulturplatz" is currently still open.

Most recently, Kai Schmidt-Merz was Senior Vice President at Sky Deutschland, where he was responsible for the marketing of all Sky program packages and content, from films and series to sports, and also headed up Consumer PR, Social Media, Merchandising and Platform Promotion. Previously, he was responsible for the digital business at the German Football League (DFL) and worked for 20th Century Fox Home Entertainment for over ten years, most recently as Managing Director for the DACH region and BeNeLux.

"Blue Entertainment is a dynamic player in the Swiss media market that is actively and innovatively shaping the future of streaming. I look forward to contributing my expertise to the strategic design and expansion of our fictional offering. My focus is on working with the team to further establish Blue as the first port of call for gripping entertainment," says Kai Schmidt-Merz.

"With his large network and broad experience, Kai will successfully develop and strengthen our proposition. He will also be an excellent addition to Blue-GL," says Cyril Wick, CEO of Blue Entertainment, with conviction.

Schmidt-Merz takes over the position from Malte Probst, who left Blue Entertainment at the end of October 24 after three years of service.

The Edit-a-thonthe writing initiative for more gender equality on Wikipedia, is expanding its network. With Somedia as a new partner, the event is expanding to Graubünden for the first time. The media company based in Chur complements the existing partner network - including the EqualVoice initiative, ETH Zurich, the TX Group, Ringier and Wikimedia CH - and contributes a stronger regional presence. In addition to the Ringier Press House in Zurich, the Somedia media houses in Chur and the Zondacrypto Arena in Davos are new venues.

The 13th Edit-a-thon is dedicated to the Uefa Women's Euro 2025 and the topic of "Women in Sport". The aim is to address the digital underrepresentation of female athletes. After all, digital representation is crucial in a media landscape increasingly shaped by AI-supported information systems. Participants can make their own suggestions for relevant women who have not yet been included.

The writing event is aimed at both experienced Wikipedia authors and newcomers, who will be introduced to the creation of articles on site or online and supported by experts. After a Wikipedia training session at 4.30 pm, the official writing starts at 5.15 pm and lasts until 9 pm.

In addition to Somedia, other partners are strengthening the network: the PROWAH (Professional Women of African Heritage) association is contributing its expertise as a content partner. Host City Zurich is also involved as an event partner due to its sporting focus.

There will also be a premiere on an international level: Parallel to the Swiss event, an edit-a-thon will take place in Hungary for the first time, organized by Ringier Hungary as part of the EqualVoice initiative.

With the Swiss Music Awards 2025 TV entertainer Melanie Winiger will present the coveted concrete blocks for the tenth time. Since the Ticino native was crowned the youngest Miss Switzerland at the age of 17, she has made a name for herself nationally and internationally as a successful presenter. She has also appeared as an actress in numerous films and TV productions. But music has always had a special place in her heart.

Co-host and music producer Annina Frey will also be back in 2025. The former "Glanz & Gloria" presenter will be taking to the SMA stage for the third time. Under her real name, she is also a successful DJ and producer in the electronic music scene. She sets creative accents with her own label "Ascending" and hosts various music events. Together with Melanie Winiger, Frey will use her energy to create the perfect stage dynamic at the Swiss Music Awards.

There are a total of 14 awards to be won in the 18th edition of the Swiss Music Awards. The categories "Best Female Act" and "Best Male Act" will be adapted to the international standard and become the category "Best Solo Act National". The other nine national and four international categories remain unchanged. The two newer awards, "Most Rising Artist Social Media" and "Best Streaming Act", will also continue to be presented.