The two agencies have already worked together successfully on projects in the past - including the websites of the Hotel Bellevue Terminus in Engelberg and the "Renovating Buildings Yes!" project for ETH Zurich. With the now deepened partnership, creative and technical expertise will be even more closely interlinked to create customized digital experiences.

"The strategic partnership with Pixmill allows us to seamlessly combine our creative concepts with innovative web solutions. This allows us to respond even more specifically to the needs of our clients and offer them real added value," explains founder Kevin Casado, Managing Director and CEO of Wecatch Creative Agency.

Delia Guerriero, founder, design director and member of the management board of Wecatch, adds: "Creativity and digital technology are inextricably linked today. Our partnership with Pixmill allows us to combine visionary design with cutting-edge web development to create unique digital experiences."

PixMill also sees the cooperation as a significant development: "The close collaboration with Wecatch opens up new opportunities for us to implement innovative and aesthetically sophisticated web projects. Together, we create digital solutions that are both visually and functionally impressive," says Reto Eller, Managing Director & UX and Frontend Specialist at Pixmill.

Every year, the Zurich New Year's Eve Run attracts over 20,000 participants, accompanied by thousands of spectators along the route. Despite this long history of success, the event is committed to further development. "The Zurich New Year's Eve Run not only wants to preserve tradition, but also set new trends," explains Echowerk founder Manuel Schaub. In recent years, the agency has realigned the event's sponsorship strategy and integrated both existing and new partners.

With Sau.ch as the main sponsor, the Silvesterlauf is relying on a company that has deliberately positioned itself provocatively. The platform is the further development of the webshop Socksandunderwear.ch and brings fresh impetus to the changing sporting goods market with its striking branding. The organizer is aware that the name "Sau.ch" is polarizing - but the decision for the partnership was nevertheless made explicitly.

"The Zurich New Year's Eve Run is 'the run for everyone' - from families and elite runners to ambitious amateur runners. In sau.ch, we have found a partner who is open to entertaining activities that help us to further develop the platform and at the same time show that an event rich in tradition does not stand still," says Schaub.

Alex Matt, Managing Director of Sportagon, also sees great potential in the collaboration: "The largest popular sports event in Zurich combines tradition and modernity and has developed significantly in recent years. We are convinced that our creative, humorous and not entirely serious productions will also inspire participants to break new ground - both in sport and in life."

With the launch of Materialist Swiss Edition Materialist Media Switzerland aims to meet the growing demand for authentic luxury journalism. The magazine focuses on carefully researched content on investment trends, high-quality products and exclusive travel destinations. Essays with a pinch of self-irony are intended to break up the classic glossy approach.

"The growing need for authenticity and relevance presents brands with new challenges," says Evelyn Gorgos. "What is needed is creative communication that conveys a new luxury competence on all channels."

The magazine aims to appeal to a readership with purchasing power, often characterized by "young creatives", who consume consciously and value the individual design of their surroundings.

Felicitas Morhart, Konstantin Arnold, Patricia Bröhm and Claudio Del Principe are among those writing for the Swiss edition. The photography is by Elena Steness and Fabrizio D'Aloisio.

In addition to the printed edition Materialist digital additions such as a news service, podcasts, video content and a social media strategy to deepen the dialog with the target group.

The former Axel Springer Switzerland GL member Dr. Thomas Garms has Materialist Germany ten years ago is responsible as Publishing Director. The graphic concept was created by Jan Weisner, Angela Meleti acts as Director of Sales.

The first Swiss edition of Materialist will be published on April 4, 2025 as a quarterly magazine at newsstands and costs 15 francs.

VBZ TrafficMedia is the internal sales organization of Verkehrsbetriebe Zürich VBZ and is responsible for marketing advertising space on and in streetcars and buses. As part of an invitation to tender, an exclusive agency partner was sought for the VBZ product range as of April 1, 2025 for a contract period of seven years.

APG|SGA was awarded the contract at the end of February 2025. The OOH company is taking over the exclusive license from its predecessor for the procurement of advertising space on VBZ vehicles for advertising customers throughout Switzerland and is responsible for the procurement of roof advertising, full advertising streetcars, rear advertising, F200 and F12 on buses, hanging cartons, window banners and floor stickers on streetcars and buses.

VBZ is the largest urban transport company in Switzerland. With over 500 vehicles, VBZ transports over 960,000 passengers every day. The vehicles with their advertising spaces are on the road in the city of Zurich, the Limmat Valley, the upper Glattal, Zimmerberg and Pfannenstiel. The portfolio also includes the advertising spaces on and in the Glattalbahn streetcars and the interior spaces of the Forchbahn.

With the additional VBZ advertising inventory, APG|SGA is expanding its leading position in transport advertising and, with other major cities such as Bern, Lausanne, St. Gallen, Lugano and Lucerne, is offering its national as well as local and regional customers a comprehensive product portfolio.

Bank cards are an integral part of countless people's everyday lives. UBS offers a wide range of card solutions and wants to show with five new card designs that "A bank like Switzerland" also offers "Cards like Switzerland". The new motifs reflect the bank's identity by emphasizing its origins and its ties to its clients in Switzerland.

In spring 2024, a team of mountaineers set off on an expedition. Their destinations were the Matterhorn, the Gastlosen, Lago di Tomè, the Rhine Gorge and the Aletsch Glacier. The group's mission was to preserve the special surfaces of these symbolic places in order to immortalize the uniqueness of Switzerland on the maps. The five map designs were created from the resulting silicone imprints.

Campaign promotes the new designs

The launch of the designs will be accompanied by a nationwide campaign that will soon be seen on various platforms and channels. Jung von Matt Limmat supported UBS in the conception and realization of the campaign.

"A good idea should have relevance. It was clear from the start that it wasn't just about design," explains Christian Kies, Chief Creative Officer at Jung von Matt Limmat. "Designing a map that tells a story - based on the most typical textures of Switzerland - is hard to beat in terms of relevance. We took this idea further and used it as the basis for an integrated campaign with strong continuity across all assets."

Responsible at UBS: Aydin Sahin (Head Marketing & Digital Sales UBS Switzerland), Oliver Vedolin (Head Digital Communication & Growth Marketing), Jan Haering (Innovation Manager, Innovation & Creative Lab), Pascal Baumann (Creative Director, Innovation & Creative Lab), Rebecca Aebli (Growth Marketing Specialist), Milton Redmond (Digital Campaign Strategist), Jasmin Heri (Social Media Specialist), Tanja Klotz (Media Planner Initiatives & Innovation), Rahel Metin (Product Owner Cards Marketing), Philipp Thielmann (Product Owner Consumer Credit Cards). Responsible at Jung von Matt Limmat: Moritz Lüth (Art Direction), Günter Zumbach (Copywriting), Natascha Imfeld (Agency Producing), Samuel Christ (Executive Creative Direction), Alexander Schmid (Creative Direction), Annika Baur; Andrea Schütz; Nadine Reber; Laura Schlittler (Account Management), Dennis Hofmann (Managing Strategy Director), Christian Kies (Chief Creative Officer). External partners:inside: Hillton, Blish.

Filming has started on the new SRF cinema co-production "A Happy Family". Filming will continue in and around Zurich and in the Raron region of Upper Valais until mid-April 2025. The family drama revolves around Niki, played by Anna Schinz, who lives with her two children in a council apartment on the outskirts of Zurich. After a fire started by her children, the child and adult protection authority takes her children away from Niki. They relocate the children to the other side of Switzerland - to a harsh and remote mountain world. Despite strict prohibitions, Niki searches for and finds her children so that she can be close to them under a false identity. In addition to the leading actress and author Anna Schinz, Michael Neuenschwander, Julia Jentsch, Bettina Stucky and Alireza Bayram will also be seen.

"A Happy Family" is a production by C-Films, known for films such as "Maloney", "Wilder" and "Platzspitzbaby", in co-production with SRF and SRG SSR. The producers responsible are Martin Joss and Peter Reichenbach. Other partners are the Zurich Film Foundation, the Zurich Film Commission, the Federal Office of Culture, Suissimage, the Valais Film Commission and Focal. The film is expected to be released in fall 2026. A broadcast date on SRF has not yet been set.

As part of SRG's Pacte de l'audiovisuel with the Swiss film industry, around two million francs flow into feature film co-productions with SRF every year. As one of the most important sponsors of Swiss-German filmmaking, SRF thus supports a wide range of films - from mainstream blockbusters to newcomer films. After their theatrical release, these films are available to a wide audience on SRF channels.

The St. Gallen-based company serves clients from all over German-speaking Switzerland and the Lake Constance region. The two founders focus on effective communication that goes beyond visibility. "Communication must reach the right people, have an impact and create trust," explains Isabel Schorer. "We support our clients in getting their messages across clearly and sustainably - whether in day-to-day business, in crisis situations, in location marketing or as part of political communication."

Maya Grollimund adds: "The increasing flood of information makes it ever more difficult for companies and institutions to get their message across. Our job is to create clarity and reach relevant target groups with precise, strategic communication."

The company focuses on the areas of expertise "Strategic Communication & Crisis Management", "Public Affairs & Political Communication", "Location Marketing & Site and Real Estate Communication" and "Corporate Communication & Stakeholder Management".

Experienced team with a strong network

The two Pace founders have many years of experience in strategic communication. Isabel Schorer has extensive expertise in public affairs, stakeholder management and location promotion, while Maya Grollimund specializes in corporate and crisis communications. Together with her team and in collaboration with specialized partner companies, individual communication strategies will be developed and implemented in a targeted manner.

Behind "Acid" are Philipp Barth and Rafaela Kalbermatten, who have developed a digital solution from their own passion for coffee. Barth explains the motivation behind it: "For me, it was a challenge to note down the grind settings in a structured way and I often wasted coffee because I didn't have the right preset to hand." There was also a high inhibition threshold in his environment to try out new roasts - for fear of losing the painstakingly optimized grinder settings.

Kalbermatten adds: "The challenge with 'Acid' was to find the perfect balance between innovation and simplicity."

Four core functions

The app starts with four main functions that bridge the gap between knowledge, experience and social exchange:

Individual grind settings for different roasts can be saved in 'My Presets'. If you switch between beans, you can always fall back on the optimum setting.

Via "Social", users can network with friends or other coffee lovers. This allows presets to be shared, compared and optimized.

New types of coffee can be discovered under "Discover". The app provides personalized recommendations and introduces roasteries with specialty coffees.

And for the "Ai Powered" function, a scan of the coffee pack is enough to obtain information on the origin, flavors and ratings from other users.

Community as a central factor

The success of "Acid" stands and falls with the users who share their experiences and presets. "The next important step is to strengthen the community," says Barth. The app is already available and can be used via Acid.me.

In his role, Nicolas Kröger will drive forward cross-divisional process optimizations and improve data quality and data accessibility within Manor in addition to the digital business, the app and omnichannel activities.

In order to manage this transformation in a targeted manner, a practice-oriented transformation unit is to be set up that combines expertise in business processes with advanced technologies such as machine learning, generative and agentic AI, computer vision and predictive analytics. The focus here is on measurable business benefits and faster implementation of new technologies.

"Technology is a powerful tool - but in the end, it is our employees whose creativity, operational expertise and customer understanding transform the digital tools into real added value," emphasizes Nicolas Kröger. "The key to success is the interplay between technology, processes and people."

The shopping experience for customers will also be continuously improved through the targeted use of new and innovative technologies - for a seamless and inspiring shopping experience at Manor.

In the new Appenzeller Käse commercials for the Swiss and German markets, comedian Kaya Yanar meets the three famous alpine herdsmen and a wall of silence. Because one thing is clear: the recipe remains a secret!

With this campaign, the Contexta agency aims to demonstrate once again that Appenzeller cheese stands for unconventional communication and combines tradition with modern entertainment. The collaboration with Kaya Yanar is a humorous masterstroke: as a German living in Switzerland, he understands both cultures perfectly and captivates audiences with his wit. «I love cheese—and puzzles! But going up against these alpine herdsmen is tougher than any stand-up show,» Yanar explains with a laugh.

The new brand campaign is complemented by two additional commercials: one featuring a magician whose hocus-pocus fails to sway the steadfast alpine herdsmen, and another that vividly brings home the cheese’s rich flavor.

The new commercials will air for the first time in Switzerland on Tuesday, March, on TV and digital platforms.

Responsible at Appenzeller cheese: Rudolf Hegg (Managing Director), Reto Steiger (Head of Marketing and Market Development), Jasmin Keller (Online Marketing and Projects). Responsible agency: Contexta; Film production: Eqal Visual Productions. Directed by: Roman Peritz.

Published since 2017, the GoMagazine explores issues of leadership and personal development. «In a world that increasingly consists of pixels, a high-quality magazine is a status symbol. And it serves as a statement against the fast pace of life,» says Thomas Aerni, Partner & Lead Strategy at the collective.

Why is silence essential for good leadership? The current issue uses personal stories and interviews with experts to show that major innovations and far-sighted decisions usually emerge when everything around us is quiet.

The GoMagazine It is available as a single issue or by subscription; review copies can be requested.

The development organizations HEKS, Fastenaktion and "Partner sein" have been running the ecumenical campaign for over 50 years, which draws attention to social injustice throughout Switzerland in the six weeks before Easter.

As part of a national pitch, Erdmannpeisker defended the mandate for communication over the next three years. The new campaign cycle is under the communication umbrella "Right to land and food" and highlights the causes and consequences of hunger.

2025 focuses on the effects of hunger. Under the headline "Hunger is eating the future", the focus is not on combating the acute hunger crisis in the short term. Instead, the focus is on the long-term effects of malnutrition and hunger.

The campaign works with a surprising break in the narrative: the commercial begins as a success story with an authentic interview with a young and successful doctor from Dakar who has fulfilled her life's dream. In the middle of the interview, a piece of the film image is suddenly bitten off and the campaign slogan appears. The visual shock moment sticks and stages the main message in a surprisingly dramatic way.

Responsible at the Ecumenical Campaign: Elke Fassbender (Co-Head of Campaigning, Ecumenism, Church at HEKS), Matthias Dörnenburg (Head of the Ecumenical Lenten Campaign). Responsible at Erdmannpeisker: Gabriel Peisker (creative director), Selina Helbling (consulting), Christina Weisser (art direction), Christian Bobst (photography/film), Felix Schregenberger (image editing), Cyril Gfeller (motion design), Audioflair Tonstudio (voice over/sound design), Zauberküche (media planning).