The Corona pandemic significantly changed media consumption behavior. For the study, Intervista investigated which works channels had the strongest impact after the pandemic. The online survey aims to show how the different channels currently perform on the impact dimensions of popularity, attention, recall and activation.

Print products are the most popular

In terms of popularity, print products achieve the best values. Addressed mailings are the most popular, followed by brochure inserts. Out-of-home advertising and unaddressed mailings are also popular.

At the bottom of the rankings is advertising in apps, on search engines and on websites. "Although everyone is talking about digitalization and you might have the feeling that digital advertising is the new gold standard, physical advertising enjoys a higher level of acceptance among consumers - even among the younger generation," concludes Michael Schrackmann, a member of Intervista's Executive Board.

Attention: OOH advertising makes a comeback after pandemic

In terms of attention, an effect is evident that studies on advertising impact had already identified during the pandemic: Respondents continue to pay close attention to the media they mainly consume at home. TV advertising, addressed commercials and advertisements in newspapers and magazines performed particularly well. In contrast, Out of Home again enjoys the greatest attention after the pandemic.

Several of these channels not only stand out, but also achieve high values in terms of recall. In addition to addressed mailings, TV commercials, and advertisements, e-mail newsletters and brochure inserts in newspapers and magazines score highly here.

Activation through advertising channels

Personalized dialog marketing triggers the most buying impulses. According to the study, addressed mailings are the most important driver for purchase decisions, and e-mail newsletters the second most important. By contrast, advertising in the Internet environment, for example on websites or search engines, generates significantly fewer purchases.

"Despite the trend towards digitalization: online advertising media alone do not succeed in triggering the desired action," Helene Leuenberger, Research & Visualization Expert at Post Advertising, comments on this result. "Only the data-driven orchestration of analog and digital channels leads to the desired success. Such a cross-media mix has the strongest impact because each channel contributes its strengths and idiosyncrasies."

For the impact study, Intervista conducted an online survey on behalf of Post Advertising. In June 2022, 2,000 people between the ages of 18 and 80 from German-speaking and French-speaking Switzerland took part. The sample was representative of the population by age, gender and language region. The various advertising channels were surveyed in random order.

The Study booklet with all results of the impact study of Intervista can be found on the Knowledge platform "DirectPoint" from Post Advertising can be requested free of charge.

Everyone is clamoring for it, but no one wants to play the part. What was commonplace in the mid-1960s is suddenly in again. No, not the character from "Star Trek," but the "Single Point of Contact," for which the four letters actually stand and whose meaning in marketing lingo can just be described as a high flyer. In German: Single Point of Contact. And that's exactly what we're longing for in the age of the infinite number of touchpoints, digital or analog, that are available to get in touch with customers or a brand. But please only if this SPoC doesn't end in an endless loop with Muzak or someone completely incompetent but powerfully self-confident tells you anything of the long and wide, but just doesn't answer the question you asked.

Actor Leonard Nimoy, blessedly, who as Mr. Spock, first officer of the starship Enterprise in "Star Trek," has a worldwide following to this day, was more taciturn. And he would certainly be happy to see the acronym in all those meetings and PowerPoint presentations.

Live long and in peace - SPoC

How simple it used to be. When the cult series premiered on NBC on September 8, 1966, there was really only one point of contact for customers of any kind in many places. A store counter, for example, a bank counter, a high shelf, a car garage or a travel agency to which everyone who wanted something had to or was allowed to physically go.

Gene Roddenberry, the creator of the series, called Mr. Spock "the conscience of 'Star Trek'" and thus unintentionally, but all the more accurately described today's namesake SPoC.

Anyone who has to serve as a single point of contact today does not need to be a pointy-eared Vulcan, but must be available at all times and preferably omniscient. Every agency is familiar with the phenomenon that customers demand an SPoC, who should always know everything, and they would prefer to have one on the customer side as well. And all customers can tell you a thing or two about the fact that the person in charge is constantly changing at the agency, because staff turnover there is record-breaking and the competencies feel increasingly subterranean.

In the end, both sides complain, instead of perhaps following the Vulcans and first spreading the fingers between the ring and middle fingers to form a "V", and greeting the SPoC with a characteristic "Live long and prosper" (from the Vulcan "Dif-tor heh smusma") and looking together for solutions to the problems.

So no matter which side of the Customer Journey we are on, it helps, according to Vulcan logic, to show no emotion whatsoever when we cry out for SPoC or Spock again and feel like beaming away because of the long wait and lack of competence.

* Benno Maggi is co-founder and CEO of Partner & Partner. He has been eavesdropping on the industry for over 30 years, discovering words and terms for us that can either be used for small talk, pomposity, excitement, playing Scrabble, or just because.

Among other things, the Tezos Foundation invests in the continuous development of its open-source blockchain system Tezos, as well as in the development of end-user applications and the software building blocks required for them.

To this end, a report is published every six months, presenting the most important industry findings. The design of each report is dedicated to a specific focus topic and is translated into numerous languages. Farner Branding has Brand developed and designed for Tezos Foundation, and has since realized the Biannual Reports.

The current Biannual Report from September 2022 is entirely focused on the "Developer" theme. The unique look of the Tezos Developer platform serves as the inspiration for the report's design. The colorful and eye-catching illustrations were developed by New York illustrator Jiaqi Wang and Farner and shape the current Biannual Report: a striking design that makes reading the report a pleasure.

Responsible at Tezos FoundationClelia Malinverni (Communications Manager), Rafael Ziolkowski (Head of Operations), Roman Schnider (President Tezos Foundation). Responsible at Farner Branding: Markus Gut (overall responsibility), Fabian Bertschinger (Creative Director), Noah Açil (Brand Designer), Fabian Sigg (Brand Designer), Jan Jenny (Brand Consultant). Illustration: Jiaqi Wang.

The Eco-Score scale ranges from A+ for the least environmental impact to E- for the greatest environmental impact. The rating is based on the latest scientific data and on the information available about the food in question.

The Eco-Score takes into account the main product impacts on the environment, such as CO₂-footprint, water consumption or land use. The existing labels, the origin of the ingredients, the distances traveled and the modes of transport also have an influence on the result.

All products are rated on the same scale regardless of their category. This is to allow comparison of similar products with each other as well as comparison of different product categories.

Promoting sustainable consumption with transparency

"The Eco-Score provides customers with transparent and comprehensive information about the environmental impact of a food product," explains Andrea Kramer, Head of Marketing/Procurement at Coop. "The ecological rating serves as an uncomplicated aid and orientation when shopping." At the same time, she says, the Eco-Score guides people to eat as sustainably as possible. The retailer itself wants to consistently improve its products as part of the implementation of its sustainability strategy.

On Coop.ch, more than 2,000 private label products are already marked with the Eco-Score. According to Coop, further ratings of private label products will follow on an ongoing basis. These will be available on Coop.ch and subsequently on the packaging. In the coming years, the retailer intends to evaluate all private label products in the food sector with the Eco-Score.

Independent calculation of the Eco-Score

The Eco-Score is calculated by Beelong, based in Lausanne. The company controls the quality of the information and ensures that the latest data is used. The methodology is continuously developed and the scores are updated taking into account changing product information.

The name and logo of the ZJP will also be given the new claim "The Swiss Award for Media Professionals. This subtitle is intended to emphasize that the ZJP honors journalistic work from all of German-speaking Switzerland. This adaptation has been in place for four years. Two years ago, the ZJP celebrated its 40th anniversary.

"It is important for CH Media to be able to support a renowned journalism prize," Peter Wanner, publisher of CH Media, was quoted as saying in a statement. "We are convinced that we can make the prize even more attractive thanks to the many good works that appear in our newspapers and online portals."

Andrea Masüger, President of the ZJP Foundation Board, adds: "With the inclusion of CH Media in the sponsorship, we have the largest publishers on board. This gives us a solid and credible foundation for further years to award the best works in German-speaking Switzerland."

Starting signal for the ZJP 2023

Work from 2022 can be submitted online beginning Tuesday through Jan. 15, 2023, via Zh-journalist award.ch be submitted. The award ceremony will take place on May 9, 2023 at Kaufleuten in Zurich.

The soft redesign is intended to continue Blick's visually strong tradition, according to a statement from Ringier. At the same time, the redesign brings out the changed content orientation more strongly by emphasizing "value and relevance". Among other things, the font sizes of the titles have been reduced.

The adapted layout was designed in-house by Christian Waeber, Art Director of the SonntagsBlick-magazine. Waeber was already responsible for the redesign of the SonntagsBlick from the beginning year shaped (Werbewoche.ch reported). He was accompanied by View-Art Director Emanuel Haefeli and Andreas Dietrich, Editor-in-Chief View.

"The strengths of the newspaper as a medium include selection, weighting, clarity and the staging of content - we want to play these trump cards with wild determination with the new layout," says Editor-in-Chief Andreas Dietrich.

"We know that many people use the Internet to multitask, so we want to make sure that our website offers the best possible user experience in this regard," explains Instagram CEO Adam Mosseri on the occasion of the launch of the new homepage design and the new features in a video statement on Twitter. He added that the company's own site is now more clearly structured and much faster and easier to use. "The new look takes advantage of larger screens, which are becoming more and more the norm," the company boss emphasized.

🎉 New Features 🎉

Some "finally features" that I think you're going to be excited about...

- Schedule Posts (coming soon)
- IG Web Updates pic.twitter.com/5tyMxWh1n8

- Adam Mosseri (@mosseri) November 8, 2022

Those familiar with the old design of the Instagram website might actually need some time to find their way around the new site. While menus for posting messages or viewing reels were previously firmly anchored at the top of the page, they are now positioned in a side bar on the screen. This bar expands or shrinks based on the screen size that is currently being used.

Post already plannable in advance

In addition to the new website look, the Instagram community can also look forward to a feature that many content producers and social media managers have been waiting for: Scheduled Posts. This feature, which was already tested for business accounts in August, allows users to schedule their posts in advance for a longer period of time directly in the Instagram app. "You asked for it, and we listened. With the new scheduling tool, you can schedule a photo, carousel posts and reels up to 75 days in advance," Instagram's Creators account reads. (pte/swi)

At 42 percent, falls are the most common cause of accidents in the home and leisure sector. Every year, around 125,000 people are injured in falls in private homes. For example, caused by tripping hazards such as toys, shoes or cables lying around, or by falling down stairs.

The fact that accident risks can also be prevented at home by simple tips and that the AAIB has this knowledge at its disposal is still too little known. For this reason, the Swiss Council for Accident Prevention is launching a large-scale campaign in all parts of the country. Ruf Lanz has been awarded the contract for this.

"Ruf Lanz presented us with several concepts that amazingly summed up the findings of our accident research," said Marianne Sterchi, campaign manager at BFU. "Together, the choice fell on the concept: large-scale search for serial offenders who cause mischief at home."

The "Safe at Home" campaign will be implemented in film and static form over the next few months and will be present in the public eye for three years. The launch is scheduled for spring 2023.

Corona pandemic, climate crisis, Ukraine war, looming inflation, social injustice: the young generation is confronted with a multi-crisis. As a result, anxiety and suicidal thoughts are on the rise among children and young people. And the consultations on suicidal thoughts at 147 by Pro Juventute have almost doubled compared to before the pandemic.

With an oversized smartphone, Pro Juventute and all the young parties drew attention to young people in the multicrisis on Thursday on the Bundesplatz in Bern. And just like Pro Juventute's 147, this phone never stopped ringing.

The joint appearance and the rarely seen political unity manifests how acute the situation is for children and adolescents in the multicrisis and how demanded counseling services like Pro Juventute's 147 are.

The Foundation is therefore calling for immediate assistance from the public sector, especially the cantons, and is planning coordinated initiatives in the cantonal parliaments.

Responsible at Pro Juventute: Jan Schlink, Lulzana Musliu, Tiffany Brunner. Conception, creation and realization: Rod Communication. Production smartphone: Flurin Müller (Goldschnitt.ch).

Werbewoche.ch: Marty-Trezzini as individuals - and as an agency - receive the recognition of the most important business medium in the world: Congratulations, Gianluca Trezzini and Yves Marty, for your placement in the Forbes "30 under 30" of 2022, how did you find out about your ranking?

Yves Marty: A few months ago, Forbes told us that we were on the shortlist for the 30 Under 30 nomination and that the jury would select the listmakers by November. After that, however, we trembled until the very end.

Gianluca Trezzini: It wasn't until midnight, on the list's publication date, that we finally received a congratulatory email from Forbes. That saved us from a sleepless night. Of course, we didn't sleep much after that.

How did you celebrate?

Marty: As soon as we entered our office in the morning, our team welcomed us with mimosas in their hands. The joint toast was a wonderful moment: to see how proud our employees are of us, but also of themselves. So, in our eyes, this nomination is a merit of the whole team.

Trezzini: In the evening, we continued to celebrate in the Kronenhalle and in the Odeon at Bellevue. So we also came a little bit full circle, because our idea to found Marty-Trezzini came at a lunch at the Odeon almost five years ago.

What does this "award" mean to you personally - and what does it mean for the future work of the agency?

The award makes me proud and is a wonderful recognition of our commitment and the drive we have shown over the last few years. Building up a company in a very competitive sector alongside our studies has definitely presented us with challenges. For me, this award is an appreciation that the hard work has paid off.

Marty: I'm also pleased that our nomination means we can represent the creative industry on the Forbes Under30 list. The award can certainly open one or two doors for us, but it should not influence our work as such - because quality has always been at the center of our projects since the beginning. I do hope, however, that this additional resonance will bring us to the attention of other creative minds who might want to join our team in the future.

Your agency has been around since 2018, and it was clear from the start that you do both creation and strategy as well as production - an unusual concept for the industry. What experience have you gained with this approach in recent years?

Since the beginning, we have noticed that our business model is very well received by our customers - especially in today's digitalized world, where everything has to move faster. Over the past four years, we have been able to steadily strengthen and expand our two pillars of "agency" and "production" with new skills. Of course, we also meet critical voices from the industry again and again, who tell us that we will have to choose sides at some point. However, we see this differently. We don't want to be a classic advertising agency or production company. But simply Marty-Trezzini.

Trezzini: For us as a service provider, but also for our customers, our hybrid approach primarily results in more efficient and clearer communication, shorter decision-making paths, and ultimately more coherent results. One challenge certainly lies in the fact that two different work cultures meet here, which function differently. That's why we've placed a lot of emphasis on our own corporate culture since the beginning, which harmonizes wonderfully and, in my opinion, is one of our greatest strengths.

What were the biggest challenges you had to overcome as a young entrepreneur?

One of the biggest challenges for us was certainly to build up the company alongside our studies and without external financing. At the time of our founding, we decided to finance our company from our own funds - primarily in order to strive for organic growth and to maintain our independence.

Marty: However, from this challenge we have learned to set priorities and deal with a lot of stress. You sometimes just have to forgo certain things to keep the company's interest in focus. I think for every person who starts a company, personal and work life become more and more mixed over time. This is not to say that we don't have a work-life balance. We see our work as a hobby at the same time, but have also learned to switch off when necessary.

Which projects make you particularly proud?

Trezzini: We are particularly proud of a pro bono project we implemented a few years ago for Michael from Germany, who was one year old at the time. The little boy suffered from the severe hereditary disease SMA, for which the only chance of survival was a one-time infusion of a drug for 2.1 million euros. In order to raise funds, we were allowed to launch the video campaign "Muscles for Michael", which quickly went viral, led to articles in the largest German media and ultimately turned into a political issue: with media impact, the health insurance company finally covered Michael's treatment costs, so that our collected donations could be used for another child.

Marty: This story had a strong impact on both of us, showed us the potential of our work and still drives us today. There are many other works we are proud of. In particular, we are always happy to work with clients who have relied on us since the start of Marty- Trezzini. For example, we just recently had the pleasure of producing the launch spot for the Swiss electric vehicle Microlino. Funnily enough, the first spot we did with Marty-Trezzini over four years ago was also for the Microlino. This loyalty and trust gives us a lot of pleasure.

"30 under 30" mentions also mean that in the coming years people will be looking closely at what kind of work you do - such praise is always a mortgage. How do you react to this?

Being on the "30 under 30" list does not make us nervous. We don't want our work to be influenced by it, because our striving for high quality has nothing to do with the list. Of course, the nomination spurs us on to achieve our next goals.

Trezzini: We are very much looking forward to everything that is yet to come and we have big plans for the future, which we would like to achieve with our team. So we will certainly not be bored.

From your perspective: Where is the communications industry in Switzerland heading? What must the "agency of the future" be able to offer in order to be successful?

Marty: The communications industry in Switzerland is changing, just like everywhere else in the world. We notice how customers' requirements are constantly changing. If you stand still as a service provider, you run the amazing risk of missing the train and becoming irrelevant. In the creative industry, however, we actually have probably the best prerequisites for innovation and "thinking differently" - we have to take advantage of this opportunity. I can imagine that creativity will become even more important in the future in order to successfully master the battle for consumers' attention. My wish for the future is that there will be more collaboration in the Swiss advertising industry, also between different agencies.

Trezzini: The "agency of the future" must have its finger on the pulse, be able to react to trends at lightning speed, and offer its clientele a very flexible and adaptable range of services. With its innovative strength and high economic level, the Swiss communications industry must once again be able to play at the top of the global league table. It can't be that we came away empty-handed at Cannes Lions last year. Yves, when are we going to get our lion?

Gianluca Trezzini Gianluca discovered his passion for entrepreneurship early on. In high school, he ran a placement agency for people who wanted to relieve seniors in the neighborhood in their daily lives. While studying law at the University of Zurich, he then co-founded Creative House Marty-Trezzini with Yves Marty. In addition to managing the company, he now heads its production department. On the side, he runs a management agency that mentors young talents from the film and music industries.

Yves Marty grew up in Zurich, studied business administration at the HSG and also completed a master's degree in business innovation there. Through a side course at the university, he finally stumbled upon his passion for filmmaking and was able to produce a web series for SRF shortly after. Subsequently, during his studies, he founded the company Marty-Trezzini together with his childhood friend Gianluca Trezzini. Today, as part of the management team, he is primarily responsible for the strategic development of the company as well as for various client mandates in the creative and production fields.

Marty-Trezzini combines strategy, creation and production under one roof. Founded in Zurich in 2018, the agency realizes campaigns and marketing strategies as well as film, photo and content productions for every format and every screen. The agency serves clients such as Amazon, Rivella, Twint or Switzerland Tourism implement.

From a total of 88 entries, six campaigns were awarded Gold Effies. The winners of the Gold Effies had the chance to win the Grand Effie, which the Grand Jury headed by jury president Peter Felser awarded for the second time this year.

On Thursday evening, it was decided which agency won the important award: Jung von Matt Limmat's campaign was particularly convincing due to its courage and focus on the purchase decision-makers of tomorrow, Generation Z. These were addressed by the perfect orchestration of the measures, by the product experience, the engagement and user-generated content, thus making the brand better known in the relevant target market.

In "Sixth Sense," the aim was to create a new approach to the brand by combining well-known taste expertise with the target groups' interest in unusual experiences. As a result, Zweifel succeeded in increasing its position as favorite brand by almost 14 percent year-on-year. The campaign prevailed over the "Escape Bags" campaign by Rod Kommunikation for DAO - Dachorganisation Frauenhäuser Schweiz & Lichtenstein, "No Drama" by Wirz and Sir Mary for Switzerland Tourism, the "Autumn Campaign 2020" by Notch, Publicis and Webrepublic for CSS, the "Handbutts" by Wunderman Thompson for Geberit and the "Corona Donation Campaign" by Wunderman Thompson for HEKS - Hilfswerk der Evangelisch-reformierten Kirche Schweiz.

The Grand Effie Jury

This year's Grand Effie jury, which decided on Thursday evening on the Grand Effie as the best submission of the year, consisted, in addition to jury president Peter Felser, of Josephine Chamoulaud (Smile Direct), Daniel Fischer (UBS Switzerland), Roger Harlacher (Zweifel Pomy Chips/President SWA), Heike Kammerer-Vercelli (Nestlé Suisse), Coralie Klaus Boecker (Zurich Airport), Beat Krebs (Omnicom Media Group/President LSA), Roman Reichelt (Credit Suisse), Torsten Tomczak (IMO-HSG).

The goal is to establish a clear attitude against domestic violence among the population and to reduce inhibitions about providing help. This was announced by security director Stephanie Eymann (LDP) and government president Beat Jans (SP) to the media on Thursday.

For prevention, both the victims and the neighborhood environment must be involved, which is usually the first to become aware of this form of violence. "We want to reduce inhibitions about getting help and empower the neighborhood population to support those affected," said Imma Mäder, project manager of "Halt Gewalt." Part of the interdepartmental campaign includes posters, social media and moral courage workshops.

Demands of the Istanbul Convention

The campaign takes up two demands of the Istanbul Convention on Preventing and Combating Domestic Violence. These include better information and awareness-raising in civil society and among professionals, said Mäder. The latter also includes neighborhood work, he said.

Accordingly, in a pilot phase in Kleinbasel, the authorities are working together with the district secretariat. This has the important task of building a bridge between civil society and the administration, said Theres Wernli, co-director of the Kleinbasel district secretariat.

For example, the aim is to make offers of help better known. "The inhibition threshold to notify the police is high," said Stephanie Eymann. There are often signs that point to domestic violence, but they don't have to. This, she said, causes uncertainty among many people about how to intervene in suspected cases. Therefore, the goal is to sensitize the population and support them with concrete tips. (SDA)