There is no one way to mentally relax - according to Fachwerk, there are exactly 47. True to its name, the Wellness Therme Fortyseven offers 47 ways to relax body and mind. Fachwerk developed the umbrella campaign "47 ways to relax" through sound strategy work and a clear brand understanding. On the one hand, the overriding central idea is to strengthen the brand and, on the other hand, to put the experience in the foreground. At the same time, all aspects of the wellness spa can be communicated over a longer time horizon.

"What sounds simple is often difficult to achieve. It is precisely this Simplizissimus that Fachwerk Advertising has dedicated itself to. With '47 ways to relax', a communicative guiding idea was developed that is oriented towards the core of the brand and also has a strong slogan character," says Nektarios Thanasis, CEO and partner of Fachwerk.

In addition to developing the brand strategy and brand identity, Fachwerk Advertising is now responsible for campaigning, media strategy and media buying. The fall and winter campaign, which was conceived in two waves, includes a balanced mix of digital and analog advertising media such as screens, radio spots, YouTube ads and social media ads. The focus of the campaign is on high-quality moving images that provide emotional insights into the unique world of the Fortyseven wellness spa and are intended to put the experience in the foreground.

Responsible at ThermalBaden: Nina Suma (Managing Director), Doris Muhr (Head of Marketing & Sales), Cindy Funk (Marketing Officer), Caroline Lang (Social Media Manager), Etienne Copiery (Digital Marketing Manager). Responsible at Fachwerk: Nektarios Thanasis (Strategy), Damian Wolfisberg (Head of Fachwerk Advertising & Senior Consultant), Tino Heuter (Creative Director), Livia Strässle (Junior Consultant), Dave Seiler (Graphic Designer).

Jasmin Barbiero will join the Radio SRF 3 presenter team in March 2023. The Thurgau native has been doing radio for eleven years. Most recently, she was co-program director and head of entertainment at Top Medien, and also hosted and produced the morning show at Radio Top for seven years. Barbiero succeeds Florence Fischer, who will move to SRF's domestic editorial team in December 2022. Fischer has been a presenter at Radio SRF 3 for seven years, in the daytime program as well as on Sunday in the "Sportmagazin" program.

Radio SRF 3 presenters Anic Lautenschlager and Joana Mauch will take a break in 2023. Lautenschlager will be a mother for the second time, Mauch for the first. Both will return to Radio SRF 3 after their break. From February 2023, Monika Buser will therefore also join the Radio SRF 3 presenter team. She has hosted the morning show at "Bern1" and previously "Capital FM" for over ten years. Most recently, the Bernese could be heard on Radio SRF 1 as a presenter on the daytime and evening programs. Now she is taking on a temporary stint at Radio SRF 3 from February to July 2023.

Livio Chistell from Graubünden will be heard on Radio SRF 3's "Wochenrundshow" next year. Chistell currently hosts the RTR news program "Telesguard" and is also known as host and reporter of the SRF reportage format "Rec. Livio Chistell gained experience as a radio presenter between 2014 and 2017 as host of the Rhaeto-Romanic hit parade.

Andreas Forster will also be heard on Radio SRF 3 in the future - on Sundays in the "Sport am Sonntag" program. Forster has been a producer at Radio SRF 3 for two and a half years, and was previously a presenter and deputy editorial director at "FM1.

Manor Christmas commercial Manor shows Peter and Anna celebrating Christmas together. Anna decides to play it safe for their first Christmas together and gives her sweetheart a little stuffed cat. He had the same idea, but gives her a real cat. Both look at the gifts and it becomes clear: the annual race for the more original gift is on.

The two travel far and wide to find extraordinary gifts like a giant gold nugget, the painting of the Mona Lisa or a star. But in the end, Anna wins with a lovingly and personally selected gift from Manor. Because as the Christmas commercial would like to stage: Because the best gifts are available at Manor. This year's motto in Switzerland's largest department store is "Cosmic Christmas" - gift ideas are presented according to the signs of the zodiac.

The plot of the TV commercial was developed by Manor in cooperation with the BETC agency. It was realized by specialists from various film fields.

"Christmas is the right time to bring the brand more into the conversation, especially for a department store like Manor," said Alexandre Henry, creative director at BETC.

The TV spot will be broadcast throughout Switzerland from Thursday. A 55-second version is running on YouTube, while the spot can be seen on TV in 10- and 30-second lengths.

Responsible at Manor: Jérôme Gilg (Chief Executive Officer); Sandra Kottenauer (Chief Product & Marketing Officer); Jennifer Frame (Brand Director). Responsible at BETC: Christelle Fagot (General Manager); Géraldine Boisse (Associate Director); Antoinette Beatson (Executive Creative Director); Alexandre Henry (Creative Director); Antoine Montes (Art Director); Alban Gallée (Copywriter); Arthur Cantin (Creative Producer); Bart Timmer (Director); Production company (HENRY); Sound studio - Le comptoir du son; Postproduction: Everest.

This marks an important milestone in Farner International's ongoing expansion program. Under the umbrella brand "Team Farner," the agency family unites consulting firms that see integrated communication as a key success factor.

"For our customers, we want to be a new type of leading communications provider. Partner:ing, integrated, with a strong digital, creative and technological focus. With the video specialist Yoveo we have initialized the process, now we are taking the next steps with Kobza Group and VIM Group", says Roman Geiser, Executive Chairman Farner International.

Signs point to growth

With the first transactions, Team Farner is already consistently implementing its strategy of merging integrated national champions into a European market leader for communications consulting.

Kobza Media Group is Austria's most comprehensive communications group. With its agencies KTHE, Alpha Z, Massgeschneidert, Diego 5 and Darwin's Lab, it offers its clients a comprehensive portfolio of communications and creative services.

VIM Group says it is a leader in brand transformation and brand technology, with offices in Amsterdam, Hengelo, London and Munich. Founded in 1991, the company is known for implementing brand technology and managing global rebrandings.

Strong pipeline

Team Farner's expansion program is driven by growing customer demand for complete, integrated communications solutions in various markets. The ambitious multi-year plan is supported by the investment company Waterland.

According to Farner, the approach has met with great interest in various European countries. "Our idea is triggering a movement in the market. We are having many good discussions and our pipeline is full. I expect to be able to announce several more transactions very soon, both in Switzerland and internationally," Geiser said.

45-year-old Jan-Hendrik Völker-Albert has many years of marketing and management experience in a wide range of industries. In his last position, he was responsible for marketing, communications and corporate responsibility for PwC Switzerland and managed marketing and communications activities for PwC Europe. In addition, Völker-Albert established marketing consulting services for PwC and advised clients on strategic market development issues.

From 2010 to 2016, Völker-Albert worked for SBB as Head of Strategy, Marketing & Sustainability. He started his professional career in 2004 at Batten & Company - where he managed various projects for national and international industrial companies in Germany and Switzerland as a management consultant. In his new role, he will report directly to ZKB CEO Urs Baumann.

"Jan-Hendrik Völker-Albert brings more than 15 years of experience in marketing, analytics, strategy and consulting," says Baumann. +In particular, his knowledge and passion for data-driven marketing will help us to further accelerate the digital transformation of marketing and thus address our customers even more individually."

Neo Advertising has been "Eco-Enterprise" certified since 2017 and, according to its own statements, became the first climate-neutral outdoor advertising company in 2020 by preparing annual carbon footprints based on the MyClimate label and offsetting 100 percent of its emissions. Now, the company aims to become the first outdoor advertising player to offset its energy needs, by investing in renewable energy production projects in Switzerland. By purchasing the certificates of origin (CoOs) issued for the energy generated, Neo Advertising supports the construction of "Naturemade Star"-certified photovoltaic plants in Switzerland.

From January 2023, Neo Advertising's entire electricity consumption of 3,000 MWh will be offset by corresponding guarantees of origin, the company writes in a statement. In this way, the local production of renewable energy would be promoted twice, on the one hand through the purchase of locally and renewably generated electricity wherever possible for the company's advertising spaces, and on the other hand through the acquisition of the HKN.

In doing so, the outdoor advertising company wants to send a signal to the market, advertising customers and partners, and show that it takes climate protection seriously. Switzerland's energy dependency is to be reduced.

"The current energy and climate challenges are great and more and more clients and partners are asking for tangible and verifiable data on the environmental impact of advertising campaigns," explains Christian Vaglio-Giors, CEO of Neo Advertising. "We also need to find ways to offset the environmental footprint of our business. At Neo, actions count more than words. We want to 1. avoid, 2. reduce and 3. offset emissions, while raising awareness and enthusiasm among our customers for our goals."

Neo Advertising is already using various measures, including local, renewable energy sources, clean vehicles, alternative mobility solutions for employees and more efficient technology, to reduce its CO2 emissions and energy consumption. For this, the company was awarded the "Excellence" label by EcoEntreprise.

Management handover in the editorial department of 20 minutesDésirée Pomper will take up the position of Editor-in-Chief on February 1, 2023 and will thus join the Executive Board of 20 minutesaccording to an announcement by TX Group on Thursday morning. Gaudenz Looser will take over the position as deputy editor-in-chief. In the future, he will act as the paper's editor and will again be increasingly responsible for day-to-day business.

"Désirée Pomper and Gaudenz Looser have enjoyed a successful collaboration for many years, which will continue uninterrupted in the new constellation," Bernhard Brechbühl, Managing Director of 20 minutes, quoted in the release. "We are delighted that Gaudenz Looser will continue to bring his innovative strength and great expertise to our journalistic offering. And that with Désirée Pomper we have a very competent and creative new editor-in-chief, who has already enriched our media brand with her journalistic know-how for many years and is taking it forward strategically."

The change in leadership was made on Looser's initiative: "The fact that Désirée Pomper is taking on the role of Editor-in-Chief is an expression of strong personnel development: Our employees are consistently promoted and prepared for the next career step."

Pomper started her career in 2009 at 20 minutes as domestic editor. Since then, she has held various positions, including head of the politics, reporter and society departments. The 38-year-old founded the Video/Story department in 2019 and developed numerous video formats. This resulted in the documentary and feature film "Do You Remember Me?" about female circumcision, which she produced together with video journalists Helena Müller and Murat Temel, as well as the accompanying book "Me, the Fighter," which she ghostwrote.

Most recently, Désirée Pomper spearheaded the conception and implementation of the social media-first strategy (Werbewoche.ch reported).

She earned her master's degree in international relations from the Graduate Institute of International Studies HEI in Geneva. In 2014, she completed advanced training in investigative journalism at Columbia University in New York.

Gaudenz Looser took over the editorship of 20 minutes Mid 2019 (Werbewoche.ch reported). During his tenure, he has, among other things, developed the video strategy of 20 minutes advanced and the format 20 minutes Now! was launched. Later, together with Désirée Pomper and the product and social media teams, he drove the social media-first strategy. He also positioned the free medium as an effective authority in the fight against fake news with consistent factchecking. The replacement of Keystone SDA's services by the internal Video & Photo Agency, which was set up specifically for this purpose, also fell within his remit. In addition, Looser helped establish the Social Responsibility Boards, a solution to promote inclusive, non-injurious language and reporting.

The coveted verification checkmarks, which Twitter is breaking new ground by awarding to subscription customers, were immediately misused for misleading posts. For example, the alleged account of basketball star LeBron James announced on Wednesday that he wanted to leave the Los Angeles Lakers.

It was easy to mistake the account for real: Next to the athlete's name was the familiar white checkmark on a blue background, and the account name was also confusingly similar: "@KINGJamez" instead of the real "@KingJames." The account was indeed blocked - but only after it had already received wider attention. Fake accounts were also created for other celebrities and companies.

Gray check mark abandoned

The verification checkmark was previously reserved for celebrities, politicians, organizations and companies whose identity was verified by Twitter. Under the new system, everyone who takes out a subscription for eight dollars a month gets it. There is no longer a verification process. Twitter CEO Elon Musk said he assumed that authentication through payment services and app platforms, as well as the risk of losing the account and the money paid in the event of violations, offered sufficient protection against abuse.

At times, an additional gray check mark was also planned for previous owners of verified accounts. Musk only stopped its introduction on Wednesday, when the first profiles had already received the checkmark.

The tech billionaire had announced the reorganization of account verification as one of the first steps after the roughly $44 billion acquisition of Twitter. He announced that previous verified account holders who did not want to pay eight dollars a month would lose their checkmarks in a few months. (SDA)

The cross-subsidization of journalism, as is the case with the Media Week The article says that in today's media world, the fact that this is the case has more to do with idealism and a belief in independent journalism than with standard publishing practice. On the short message service Twitter, the magazine announced it only with the words "That's it.

That's it. https://t.co/cSuRCNU2jD pic.twitter.com/8E23docyVm

- Media Week (@mediaweek) November 9, 2022

Condolences were subsequently expressed on Twitter. Author and journalist Benjamin von Wyl, for example, wrote: "For what shapes and defines me as a journo, nothing is as important as the Media Week. For my life, it is about as important as the Rhine." Longtime journalist and head of the Ringier School of Journalism Peter Hossli wrote, "Thank you, esteemed colleagues. You have done an outstanding job."

The Media Week was, according to its own description, a digital magazine for media, journalism, communication and marketing. In addition to its own editorial work, the "Medienmonitor" twice-weekly recommended readings from national and international media. (SDA)

Advertisingweek.ch: Alexander Haldemann, Publicis took first place twice in this year's LSA agency rankings: Publicis Communications is LSA's most profitable agency; Publicis Groupe is ranked as the agency group with the highest gross operating income (Werbewoche.ch reported). What do these ratings mean - on the one hand for the agencies and the Group, and on the other for you as CEO?

Dr. Alexander Haldemann: We are very pleased with this result. Honor and thanks are due to all our colleagues and employees. They are at the origin of this success. I am delighted with what we have achieved together. At the same time, we know that every ranking is a snapshot. And every success is even better if we can build on it in the future. That's why we're tackling the tasks ahead of us together with equal amounts of energy, heart and mind. I look forward to everything that comes.

You are two years ago You started your tenure as CEO in a difficult position: there were internal challenges, and then there was the pandemic. In retrospect, what were the most important measures you took to put the Group in the position it is in today?

Every change brings challenges. It was particularly important to us to position the agencies independently. This allowed us to create the freedom for each agency to realize its full potential and be successful. This is also the basis for good cooperation within the Group. And we live a culture that focuses on what we have in common.

With the acquisition of Notch, you have strengthened your digital expertise. Now Notch is also part of the Digitas network - what does that say about the future focus of the agency?

The team at Notch is a good example of an independently clearly focused agency. It has strengthened its ambition this year, positioning itself as an agency that seamlessly combines the best of strategy, UX design and technology. As part of the Digitas network, Notch also opens doors to over 4,000 digital specialists around the world. Our customers in Switzerland can benefit from an enormous amount of know-how and experience. Our goal is clear: Notch should become the reference in the Swiss market for digital marketing and the holistic customer experience in the next few years.

How and where did you most clearly feel the "Power of One" proclaimed as a maxim by Publicis - perhaps also with regard to the LSA ranking? Were there any highlights here that you particularly like to think back on?

We feel the "Power of One" every day - in the interplay of disciplines, in inter-agency projects, or in daily personal encounters with our colleagues. Personally, I really enjoy learning something new every day through this form of togetherness. This Power of One has become part of our DNA. It's our new modus operandi.

What are your plans for the near and medium-term future of the Group? Where do you want to get more involved - and what is important to you?

It is our clear aspiration to continue actively shaping the future of our industry. To do this, we need the best talent. And this is precisely where we still have homework to do. To ensure that we continue to be successful and grow in the future, we need to be the place for the best talent. We need to be the best in order to attract the best. It is crucial that we position and present ourselves even more strongly and clearly as an attractive employer in the future.

At the end of the interview - and to celebrate the ranking - you are allowed to make a short "pitch": What does Publicis Groupe in Switzerland offer potential or existing clients that others cannot?

There are many agencies and agency groups in Switzerland - and many have particular strengths. Our claim is to combine a large variety of competencies: Communications, Media, Digital, Branding, Data, Technology and Production. In Switzerland, we have over 300 specialists. At the same time, we are closely connected with 96,000 colleagues in over 100 countries around the world. With our "Power of One" strategy, our customers have easy access to the entire range of services offered by our agencies. And it is up to us to live up to this claim.

The extraordinary shareholders' meeting, which consists of one-third each of representatives of traders, cheesemakers and milk producers, unanimously approved the agreement on Monday, with no abstentions, Sbrinz announced on Tuesday. All parties involved are thus pulling in the same direction, Stefan Heller, managing director of the variety organization, told the Keystone-SDA news agency.

The aim of the collaboration with Emmi is to make the Sbrinz AOP variety heard on the cheese market, Heller said. This is to be achieved with a uniform image that strengthens recognition.

Until now, the Sortenorganisation has done the marketing for Sbrinz, but has not sold any cheese itself, a construct that is not optimal according to Heller. By handing over marketing and communications to Emmi, market development and sales are moving closer together.

Produce and sell more Sbrinz

With the cooperation with Emmi, the varietal organization is aiming for more Sbrinz AOP to be produced and sold. The current annual production of 1600 tons should be increased by 500 tons within ten years, he said. Then the 25 Sbrinz cheese dairies will be well utilized, Heller said.

Although Sbrinz AOP is one of the best-known Swiss cheeses, its share of domestic cheese production is less than 1 percent. In addition, Sbrinz faces strong competition from Italian "pasta cheese," Heller continued. Of the latter, several times the Sbrinz production is imported from Italy to Switzerland.

Emmi has already been an important partner of Sbrinz AOP. Around four out of five loaves are traded via the Lucerne-based milk processor. The two other Sbrinz traders, affineur and exporter Lustenberger & Dürst from Cham ZG and Intercheese from Beromünster LU, will not be disadvantaged by the collaboration between Sbrinz and Emmi, however, according to Heller. They can also access the marketing resources, he said.

The new marketing regime for Sbrinz will come into force on January 1, 2023. The Sbrinz Variety Organization will continue to act as the owner of the Sbrinz AOP brand and will remain responsible for the administrative continuation of the office in Sursee LU, the statement said. (SDA)

Especially during live events on TV, such as the upcoming soccer World Cup, the annoyance is great when TV reception is disrupted due to the weather. According to a recent Kantar survey commissioned by Zattoo weather is the cause of interference in two-thirds of households with satellite TV.

So the puppets in the current Zattoo TV commercial also react accordingly in frustration: It's storming and snowing, and just before the final game, satellite reception fails. So what can you do when TV reception is disrupted during the biggest sporting event of the year? The solution: watch TV via the Internet. And if the power goes out, you can continue watching the World Cup game on your cell phone. Like the doll family, around half of all households with satellite TV do the same when they have reception problems - they switch to TV via the Internet.

The current campaign has been running since the beginning of November in Germany, Austria and Switzerland as a TV and online video spot as well as on social media, in display and print ads. The spot combines the storytelling of traditional Christmas advertising with the unusual theme of football for this time of year.

For the design and implementation, Zattoo once again worked with the Buenos Aires-based agency Bestia, which was already responsible for the implementation of the #TelevisionYou campaign for the 2021/22 TV season as well as for the 2020 European Football Championship.