In 2022, journalists from 37 editorial offices used documents or data requested by the administrations to produce a total of 81 articles. In the process, they uncovered, for example, excessive severance pay for members of the authorities, covert lobbying by interest groups or sabotage risks at the Swiss gas supply.

Publicity laws have now become an important working tool also for media professionals working in the local and regional sphere. That is why Publicity law.ch is awarding a "Prix Transparence Regio" for the first time this year. Three entries from CH Media have been nominated, 24 Heures and Centralplus.

The Board of Directors and the office of Publicity law.ch have selected the most outstanding transparency stories of the past year. A jury of experts will select the winners from the nominated entries in the coming weeks. Four entries from French-speaking Switzerland and nine from German-speaking Switzerland have been nominated..

Also in 2022, media professionals sometimes fought in court for access to information: A Le-Temps-journalist wanted to inspect a protocol of the cantonal pension fund. In the legal dispute, the Federal Supreme Court held that the Federal Act on the Freedom of Information (BGÖ) takes precedence over the Federal Law on Occupational Pensions (BVG), in which a duty of confidentiality is enshrined. The audit oversight authority (RAB) also unsuccessfully defended itself against the release of an audit report on the subsidy scandal at Postbus. Here, too, the Federal Supreme Court ruled that information restrictions in the Audit Oversight Act are not sacrosanct.

The collected transparency stories, including those from 2022, are available on Oeffentlichkeitsgesetz.ch retrievable.

With 3.5 million users per month, the SBB mobile app is one of the most used apps in Switzerland. The app is now the strongest sales channel for Swiss Federal Railways: Around 300,000 tickets are sold via SBB Mobile every day.

Now SBB Mobile has been given a fresh design and additional functions that should make its operation even easier and more intuitive overall. SBB is now promoting these innovations in a new film, which is intended to convey that SBB Mobile is the perfect travel companion wherever the road takes you - and even if the destination is not clear from the start.

With individually tailored timetable information and push messages, commuters and leisure travelers throughout Switzerland will now be able to obtain even better information. In addition, it is now possible to receive individually tailored information about restrictions by push message on relevant routes and the corresponding days and times. Travelers can also subscribe to personalized information for a single trip or their individual commuter route under the "Travel" tab and receive notifications about relevant information on rail traffic and transfer operations while on the move.

Responsible at SBB: Sayanthan Jeyakumar (Head of SBB Mobile), Petra Pfluger (Project Management), Urs Plattner (Content Creation). Responsible at Halioua Film: Janic Halioua (Executive Producer, Director, Cinematography, Edit/Colorgrading, Script), Katharina Kaps (Line Producer), Noah Debbabi (Production Coordination), Dominik Gspan (1st AD), Noman Tarar (1st AC), Nico Cavegn, Daniel Kunz (Lighting), Neil Bieri (Sound), Michael Sonderegger, Justin Brunhart (Runner), Luca Colaci (Sound Design, Music Composition), Ladina von Frisching (Cast). Responsible at Dieter Boller Text Concept: Dieter Boller (concept, screenplay).

Swiss cheese is represented in 15 countries and communicates globally in 13 languages. At the center everywhere in the world: the unique diversity of Swiss cheese. On the new website of Switzerland Cheese Marketing In addition to over 500 cheese portraits, the site also offers seasonal recipe tips, inspiration and background stories. Under the strategic direction of Kargo, these complex requirements were bundled together with UX/UI specialists in the course of intensive workshops and processed together with new ideas into a content structure and a simple and intuitive screen design.

More than just cheese

The new website is designed to appeal in particular to the curiosity of cheese fans, gourmets and those interested in nutrition, and to invite them on an exploratory tour of Switzerland as a cheese country. Thanks to the "explorative access" with only three navigation points, users can reach the topic they are looking for directly with just a few clicks - quickly and intuitively.

The tagging concept developed especially for Swiss cheese is designed to present users with inspiring content. Real cheese nerds will find extensive background information on the production and refinement of Swiss cheese as well as many nutrition tips and intolerance tricks in the Storyroom.

Responsible at Switzerland Cheese Marketing: Martin Spahr (CMO), Vanessa Zingg (Marketing Manager). Responsible at Kargo Communication LSA: Christoph Balsiger (Creative Direction), Fabia Dellsperger (Art Director) Ruben Moreira (Screendesign), Simon Aline Thurnheer (Conception), Luca Balzli (Conception and Project Management). Responsible at Intersim: Erich Rätz (project management), Stephan Brun (backend development), Simon Kovatsch (frontend development).

"My idea is that we will have a German-language European network, together with the Swiss and Austrians. We are already on the way there, if you look at the integration of Arte and 3sat in the ZDF-Mediathek, for example," Himmler told Deutsche Presse-Agentur DPA.

"The concept of the joint streaming network is that there are offers from the entire public spectrum in the media libraries, however. That's the big advantage for the audience," says the ZDF director.

In Germany, closer cooperation between public broadcasters on media libraries has been increasingly discussed in recent months. In a recent speech, the director of ARD's largest broadcaster, Westdeutscher Rundfunk WDR, Tom Buhrow, once again brought up the idea he expressed years ago of a single large media library in 2030.

Recently, WDR program director Jörg Schönenborn also spoke out in favor of a large media library with all public broadcasters. So far, ARD and ZDF have been working together in an increasingly networked way, but they still have independent media libraries. (SDA)

By informing the relatives, they can be relieved and decide in the sense of the deceased, if this becomes necessary, writes the FOPH in a statement on Tuesday. Each person should therefore record their will in an organ donation card, in a living will or in the electronic patient dossier (EPD).

On May 15, 2022, the Swiss electorate voted in favor of the contradiction solution for organ donation. The exact date of the changeover is not yet known. Until that time comes, the extended consent solution will continue to apply, under which organs and tissues can only be removed after death if the person concerned has given their consent.

According to Swisstransplant, there were 1434 people on a waiting list for organ donation in Switzerland at the end of 2021. In the reporting year, there were 587 transplants. 72 people who were on the waiting list died.

Discrepancy between advocating and doing

Although the majority of the Swiss population is actually in favor of organ donation, only a small percentage actually record their will in writing. On the campaign website Life-is-sharing.ch find good reasons for organ donation, the necessary knowledge and the possibility to record one's will in writing.

The short documentary "What a teenager can teach us about life" is about a young person who jumped from the brink of death three times and is now able to live a full life thanks to a donated heart. The film thus shows the great impact that can be achieved when everyone overcomes their procrastination.

The campaign has been running since Tuesday and will extend over several waves until, presumably, the end of 2024, when the objection solution will be replaced by the consent solution.

Responsible at BAG: Adrian Kammer(Head of Campaigns), Cinzia Pastore Ferrari (Specialist Campaigns), Susanne Nyfeler (Section Manager Specialist Unit), Christa Käser (Project Manager Specialist Unit). Responsible agency: Contexta. Responsible at Chocolate Films (film production): Michela Trümpi (Executive Producer), Gabi Benz (Line Producer); Lukas Wälli (Director/Cinematographer); Robin Fessel&Team (Production Design); Bela Adami (Editing); Samuel Muff (SLGH; Color Grading);Pablo Nouvelle (Music); Gregor Rosenberger (dubdub, Sound); Mediaschneider Bern (Media).

In the new editorial management, 54-year-old Imelda Ruffieux will be responsible for topic planning and coordination between the local sections. Sarah Neuhaus, 34, will be head of storytelling and video, according to Freiburger Nachrichten AG.

The head of production is 50-year-old Fahrettin Calislar, and the head of digital is 36-year-old Christian Holzer. As "team leader," Holzer, who had headed the editorial department on an interim basis for three months, joins the management team.

With a 50 percent share of women and with members from different regions, the new management is broadly supported, the statement continues. (SDA)

She succeeds Daniel Baerlocher, who stepped down from his post in October to accept a new position (Werbewoche.ch reported). Wertheimer is "the ideal candidate for this challenging position due to her many years of diverse experience in the communications industry," Swiss CEO Dieter Vranckx is quoted as saying in a statement.

Wertheimer has been Head of Media Relations at Swiss Post since the beginning of 2017. Her previous positions include media spokesperson for the State Secretariat for Migration in Bern and journalist at the New Lucerne Newspaper and the Zürcher Oberland Medien.

According to the release, Wertheimer has also worked as an aviation employee at Swissport and also as a flight attendant at Swissair. (SDA/swi)

At Christmas time, mailboxes are filled with numerous greeting cards, invitations and mailings. Everyone is fighting for attention, no one wants to end up in the waste paper - that is the big task in dialog marketing. At the same time, paper resources have to be used carefully. Especially for a customer like Swisscom, the world's most sustainable telco.

The Swisscom Christmas mailing to existing customers accordingly includes not only promotions, but "A little joy for big feelings". This promise is to be kept by the detachable wish box, in which small surprises for loved ones can be packed in no time at all. Tips for filling the box are included to provide inspiration - in the form of poems for the right Christmas mood. The result is a sustainable acquisition mailing that promotes commitment and spreads the message beyond the recipient's reach.

Responsible at Swisscom: Franziska Reusser (Interaction Marketing Manager - Wireline Acquisition), Anna Filippova (Interaction Marketing Manager - Wireless Acquisition), Alexander Möckli (Head of Campaigning). Responsible at Bühler&Bühler: Doris Bühler (Creative Direction), Lilia Veresinska (Consultant), Doelkar Monkhar (Consultant), Robin Donati (Text & Concept), Lea Fontana (Design & Concept), Joséphine Rohrer (Text), Salvatore Viola (Art Direction).

The campaign focuses on older people who are enjoying their lives and the time after retirement to the full. In three different stories, the protagonists demonstrate the advantages of early private retirement planning in a self-determined and humorous way. For example, they are seen enjoying a stay at the spa, taking off on a spontaneous long trip in a self-determined manner, and enjoying the luxury of time together.

The current campaign has been on air since the end of October 2022 and is being played out in all relevant channels and formats on a moving and static basis.

Responsible at UBS Switzerland: Daniel Fischer (Head of Marketing Region Switzerland), Sonja Kingsley-Curry (Head of Strategic Initiatives & Brand Management), Manuela Hauer (Strategic Initiatives), Marcel Aisslinger (Content Marketing), Patric Moeller (Head of Digital Marketing), Nina Schneider (Digital Marketing), Stefanie Karrer (Product Owner Pension Solutions). Responsible at Publicis Zurich: Sascha Fanetti, Sören Schröder, Nina Martens, Mia Reinshagen (creation), Joas Landis, Flurin Hardt, Judith Schnigula (consulting), Mark Becher (strategy), Suzana Kovacevic (integrated producer). Advertising production: Prodigious Zurich. Film production: Pumpkin Film Zurich, Kasper Wedendahl (director). Sound: Hastings. Advertising production: Prodigious. Media: Publicis Media.

Specifically, the council members of AL, EVP, SP and Greens were bothered by the disadvantage of Zurich students compared to those from twelve other cantons, according to the motion published on Thursday.

Thanks to annual contributions from "their" cantons, students from other cantons would only have to pay CHF 18,500 for the journalism diploma training, whereas Zurich students would have to pay CHF 28,000.

Zurich as an important media center

As an important media center, the canton of Zurich has an interest in good training for journalists. This had already been stated by the government council in its response to a postulate in 2021, the motionaries said.

They therefore demand annual co-financing of the MAZ by the Canton of Zurich. In this way, a disadvantage for Zurich students could be eliminated. The motion will now go to the Cantonal Council. (SDA)

TX Group subsidiary Goldbach is already active in the billboard and digital outdoor advertising business through its majority stake (52.3 percent) in Neo Advertising. The acquisition of Clear Channel Switzerland will now expand the business into a substantial mainstay in terms of revenue and earnings, TX Group announced on Thursday.

The combined sales of the two companies Neo Advertising and Clear Channel Switzerland amount to over CHF 100 million. By comparison, the Swiss market leader APG achieved sales of around 266 million in 2021.

"The acquisition of Clear Channel Switzerland is a good addition to the strategically important outdoor advertising business. We see further profitable growth potential in this segment," said a delighted Pietro Supino, Chairman of the Board of Directors of TX Group.

As TX Group further writes, an agreement has been reached with the minority shareholders of Neo Advertising to buy out their shares at a later date. The takeover is still subject to approval by the Competition Commission.

APG sees its own position unthreatened

For the outdoor advertising group APG, the takeover of competitor Clear Channel by the TX Group "does not fundamentally change anything". "We are and will remain the leading outdoor advertising company in Switzerland," CEO Markus Ehrle told news agency AWP.

APG has never lost sight of its focus in the past, he said, and will continue to shape the OOH market. "We have an attractive analog and digital portfolio of offerings and a highly motivated crew of employees with great professional expertise," Ehrler said. In addition, he said, APG has successfully driven digitization forward.

As far as the market situation is concerned, according to APG CEO Ehrle, it is clear that both competitors are "already potent today". And Clear Channel has long announced its intention to sell its European assets. The intended takeover by the TX Group is basically a good sign, because it shows the future potential and the fundamental attractiveness of outdoor advertising. (SDA)

Open Strategy

Successfully managing disruption through open strategy work.

• Author: Christian Stadler, Kurt Matzler, Stephan Friedrich von den Eichen, Julia Hautz and Markus Anschober
• Publisher: Vahlen Verlag, 2022
• Pages: 292
• ISBN: 9783800669424

The central idea of Open Strategy is that companies should include as many external and internal ideas as possible when developing new strategies. The book describes how to do this in a very practical way. Step by step and with the help of many examples, the authors go through the entire process and provide appropriate tools. They also point out that Open Strategy is a real challenge for hierarchically functioning organizations. Therefore, every company should carefully consider in advance to what extent it is ready to open up.

Mastering transcultural challenges

Clarify misunderstandings and strengthen competencies.

• Author: Anna Fuchs
• Publisher: Rowohlt Verlag, 2022
• Pages: 288
• ISBN: 9783499000638

Today, intercultural competence is considered a key skill that opens doors for you professionally and privately, says Anna Fuchs. In her practice-oriented book, she does not limit herself to the usual tips on how to avoid culture-related misunderstandings and faux pas. Instead, she uses many examples from everyday working life to show how you can gain a deeper understanding of the culturally influenced characteristics of your employees and thereby develop your own personality. A must-read for all those who work in international teams.

Feel better

A Journey to Serenity.

• Author: Leon Windscheid
• Publisher: Rowohlt Verlag, 2021
• Pages: 272
• ISBN: 9783499003776

Feeling Better delivers what it promises: the reader learns to better understand different feelings and how to deal with them. Thanks to numerous scientific studies and experiments as well as examples from the author's life, his thought processes are easy to follow. Much of this inspiring reading can also be applied to one's own life. Some points are not new, but others are, such as the explanations of the feeling "Tsewa", which is hardly known in the western world. A recommendation for all who want to deal with their feelings in more detail.

Training from the Back of the Room!

65 Ways to create space for learning in trainings.

• Author: Sharon L. Bowman
• Publisher: dpunkt.verlag, 2021
• Pages: 306
• ISBN: 9783864908088

Many trainers still use a lecture-based teaching style. But brain research shows that real learning only takes place when participants are actively involved throughout. The 4-C lesson design process is one way to make seminars "brain-friendly." The author explains how the process works in detail and provides numerous examples for concrete implementation in everyday seminar life. An exciting, practical book for anyone interested in effective and efficient knowledge transfer.