Michael Schmid and Selin Hofer had had enough of urban big agency life. That's why they wanted to jointly establish a customer- and future-oriented agency model based on the lead agency approach. With a lean core team and a well-rehearsed network of specialists, the diverse strategy, communication and sales issues of companies were to be handled more effectively and efficiently.

The journey took the agency to Niederwil in the countryside in March 2016, where Hofer and Schmid, as Hoferschmid, were able to give plenty of space to strategic considerations, concepts and their creativity. According to the agency, the vision had evolved over the past seven years into a successful full-service agency with twelve employees who were looking forward to the changes and challenges.

From agency to family life

Selin Hofer has decided to take some time off to raise her family, after which she wants to reorient herself professionally. "We are parting as business partners, but we will remain friends," says co-owner Michael Schmid. Selin Hofer sees it the same way: "We have experienced seven successful and exciting years together that will remain unforgettable. For me, however, it is now time to move on." It was clear to both Michael Schmid and Pascal Jaberg - a partner in the agency since 2020 - that Hoferschmid was moving on, and a name change was the logical consequence.

Three green reasons for the relaunch

After an intensive process, the new name "Agentur im Grünen" was decided. "Because we work most efficiently in the green - away from the hustle and bustle and noise. Because it's important to us that everything is in the green with our customers and partners. And above all, because the color green stands for renewal, creativity, freshness, nature, the environment and growth," explains Pascal Jaberg.

The latter is also true in terms of personnel, as several new communications specialists have joined the team in the meantime. The New appearance is intended to sum up the new agency philosophy: "Green is the new gold".

The new digital service will be developed and financed jointly by the federal government and the cantons. It is planned that the federal government will contribute 25 percent, as the Federal Council stated in the dispatch on the new Federal Law on Platforms for Electronic Communication in the Judiciary BEKJ, which was approved on Wednesday. Accordingly, the national government wants to finance the operation and further development for around 7.4 million Swiss francs annually via fees.

The Federal Council does not want to force the cantons to participate in the specific project. They also have the option of setting up and operating their own platforms, it said. The BEKJ regulates minimum technical standards for this case, so that all platforms remain compatible. The central platform is only intended for judicial proceedings. For administrative proceedings before federal authorities, a separate platform would have to be developed.

The Justitia 4.0 project is intended to drive the digital transformation in the federal courts and the cantonal criminal and correctional authorities in criminal, civil and administrative proceedings. For professional users, such as lawyers, courts or authorities, electronic legal transactions are to become mandatory.

Because of the rapid pace of technological change, the Federal Council wants to include only the most necessary provisions in the law, which would necessarily have to be regulated at the national level. These include, for example, financing, fees, data protection and liability. The possible obligation to use a platform is to be regulated in the respective process laws. (SDA)

In his new role, André Eckert will be responsible for the development and acquisition of new publishers - as well as, together with Fritz Strobl, Head of Sales CH AT at Showheroes, for the group's agency and direct client business in the Swiss market. He reports directly to Roland Divos, Country Manager of ShowHeroes Group CH AT.

Before joining ShowHeroes Group CH AT, Eckert was Country Manager at AutoScout24. Before that, the former IAB President and IAB Vice President was Chief Executive Officer at Russmedia Digital and Magazine Wien.

With the "3D Pop Ad" creates a branding effect in the third dimension, writes the agency Publica4 in a statement. The advertised product is visually highlighted, which is said to achieve demonstrably higher interaction rates and increased attention among users.

In addition to standard formats, creative formats can also be booked programmatically. The use of dynamic creative optimization (DCO) optimizes advertising and enables customers to implement their campaigns via the programmatic channel without the need for elaborate design.

"This is the first step towards making advertising attractive and sustainable again," says Tiziano Obrecht, CEO of Publica4. "Thanks to the creative implementation, customers have the opportunity to present products in a modern and innovative way and to book them programmatically. This is a new approach for the Swiss advertising market."

Lilian Brem, Online Marketing Manager at Swisscom, adds: "The 3D Pop Ad is an ideal advertising medium, especially for smartphone launch campaigns. The interactive staging makes it stand out clearly from classic formats and thus enables us to focus on a new device in an eye-catching way."

During the referendum campaign, it was undisputed that small regional newspaper publishers certainly deserved more support, according to a statement from the parliamentary services on Tuesday. The parliamentary initiative of Christine Bulliard-Marbach, a member of the National Council, is intended to provide such support for small regional newspaper publishers for a limited period of seven years.

The National Council's Committee for Transport and Telecommunications KVF-N approved this proposal by 15 votes to 9. The majority of the committee considered the indirect subsidy to be indispensable for ensuring the continued existence of the regional daily press, it was further stated.

The parliamentary initiative will next be dealt with by the relevant committee of the Council of States.

The situation of the media continues to be tense. The difficulties lie primarily in the sharp decline in both advertising revenues and subscriber numbers at the print media, and in the very limited willingness of the readership to pay for online media consumption. (SDA)

"YouTube has tried time and again to add features, only they've rarely been embraced by the community. Not so with the poll function," YouTube consultant Julian Banse tells news portal Press release. Likewise, interaction on the platform would change toward a social medium. "The new poll function appeals especially to younger users and invites them to interact," Banse continues.

Feature accessible from 500 followers

With Polls, up to four images can be inserted into polls. The function is currently available for desktop and Android users, but not for iOS users, and is activated for users with 500 or more followers. It is not known when the function will be introduced in Europe.

Creator Music" now offers a wide selection of music that can be purchased and used in the creation of videos. Users could already use a sound library in the past, but it was not particularly comprehensive.

"The new feature offers more choice. In addition, the songs can be integrated more easily and directly," says Banse in the Press release-Conversation. This would open up new earning opportunities for musicians and video creators. According to Banse, YouTube is currently growing in the market. (pte/swi)

A general ban on religious advertising would be unconstitutional, the city government writes in its documents for the next session of the city parliament.

Religious advertising is protected by the freedom of communication and the freedom of faith and conscience. According to the documents submitted to the city parliament, Verkehrsbetriebe Biel VB has no legal means to prohibit religious advertising in and on its vehicles.

In May 2019, the parliament had declared a non-partisan motion as substantial, according to which the municipal council should completely prohibit religious advertising in and on the vehicles of the transport companies, regardless of the sender.

In the future, transport companies will talk to

Religious advertising will be scrutinized more closely in Biel in the future. According to the report, the Allgemeine Plakatgesellschaft (APG) will process the inquiries integrally. An agreement stipulates that APG will consult with the CBs if a specific advertising request is deemed "sensitive" from a legal point of view.

With the corresponding agreement, the city government considers the demand for a ban on advertising with religious Bible verses to be fulfilled. At its meeting on February 22, the parliament is to write off the postulate as fulfilled - i.e. put it on file. The Bieler Tagblatt had first reported on the motion of the city government on Saturday. (SDA)

For more than 20 years, the SDV Award has represented creativity in the dialog industry. For the 2023 edition, the jury headed by Thomas Engeli is again looking for the most successful, creative and clever dialog campaigns in Switzerland in the period from February 1, 2022 to January 31, 2023.

Awards await participants in 19 media, specialty and industry categories - including newer playing fields such as "Employer Branding" and "Creative Use of Data and Marketing Automation."

Projects can be submitted until March 24, 2023 on the Website of the SDV Award be submitted.

The One Show in New York is one of the toughest creative competitions in the world. It counts for the Swiss creative ranking of Advertisingweek.ch on the same level as Cannes and is rated with the highest factor.

In the "Newspaper Series" category, Ruf Lanz made it onto the shortlist with its current campaign for Arud, Center for Addiction Medicine. The campaign emphasizes the discretion of treatment by symbolically making women and men unrecognizable through the glass in front of their eyes.

On the other hand, the Zurich agency is nominated in the category "B2B/Trade Publication" with its self-advertising campaign "Missed Opportunities". This uses historical examples to show what opportunities companies can miss if they are not open to new ideas and influences.

The full shortlist for this year's "The One Show" will be published in late March or early April. The awards will be presented at the May 19, 2023 gala in New York.

This was announced by the Federal Office of Communications Bakom on Friday. This means that digital radio usage has risen by 28 percentage points in the past seven years up to the fall of 2022. At the same time, the FM share fell from 51 to 23 percent.

Only eleven percent of respondents said they listen to the radio exclusively via FM. Radio listening via the Internet had a share of 36 percent, and DAB+ 41 percent.

With 63 percent usage, most Swiss listened to the radio most often at home, followed by the workplace with 18 percent.

With a 51 percent share, DAB+ was also on the rise in cars. Together with the Internet, 63 percent of radio listening at the wheel is digital, according to Bakom. 99 percent of all new passenger cars have had a DAB+ radio as standard for several years. (SDA)

Coca-Cola Creations "Movement" was created together with musician and Grammy Award winner Rosalía. When consuming the new Coca-Cola Creations, the company says the familiar taste of Coca-Cola will change in surprising ways. "Transformation as a means of self-expression is of great importance to today's generations, and music is the universal language for transformation," says Marco Manzo, brand manager Coca-Cola Switzerland.

Rosalía launch soundtrack

The new Coca-Cola Creations has a special packaging design and is meant to express Rosalía's personality with bright colors and drawings.

As part of the Coca-Cola Creations premiere, Rosalía has also released an exclusive new single titled "Lie Like You Love Me," which is said to be inspired by Coca-Cola Creations' "Movement." The new single serves as the soundtrack to a launch video starring Rosalía that mixes live-action photography with animation sequences.

Marketing campaign accompanies launch

A QR code on the can leads to the digital Coca-Cola Creations Hub. This is designed to provide interested parties with digital experiences that allow them to discover new things, such as a behind-the-scenes look at the creation of Rosalías Single. The Coca-Cola Creations Hub also includes a personality quiz that uses participants' answers to customize their own 3D avatar and traits in the metaverse, a playlist based on their mood, and a video starring Rosalía.

As part of an online auction, bids can also be placed on personal mementos signed by Rosalía. The proceeds will go to the Antonio Gala Foundation. The organization chosen by Rosalía is a Spanish-based institution that provides residency grants to young artists.

"On Monday we will conquer the Zurich main station with an unforgettable graffiti, dance and beatbox show as well as a flash mob. Meanwhile, we will surprise passers-by with the new cans. In addition to the live events, we will launch influencer campaigns with well-known Swiss brand ambassadors and support them with a social media campaign as well as marketing measures from our retail partners," Marco Manzo explains the Swiss roll-out.

Coca-Cola Creations "Movement" will be available in Switzerland from Monday at Coop and selected K-Kiosk and Avec stores.

The Authors, including those from Switzerland, arguethat manufacturers were exploiting the insecurity of young mothers to make money. They gave the impression that babies who do not sleep through the night or have colic would be better off with artificial baby food than with breast milk.

However, restless behavior of babies is common and such problems can be solved with the support of specialized personnel. Breastfed babies undoubtedly have the best start in life. The World Health Organization (WHO) recommends that babies be exclusively breastfed for six months. After that, babies should also be given other foods, but should continue to be breastfed at least until their second birthday.

Fear deliberately stoked in social media

The WHO had denounced the marketing practices of manufacturers 2022 in a report. Sometimes employees participate in groups for young mothers on social media. They stoke fears there and promote milk powder as a solution without saying that they are paid for it, it said.

The manufacturer with the largest market share worldwide, the Swiss company Nestlé, rejects such machinations. "We support the WHO recommendation to exclusively breastfeed babies for the first six months of life," the company said. (SDA)