The CMO of Geberit has turned a quiet little toilet into a prominent brand. At first glance, pipes, tiles, water jets and toilet bowls have little sex appeal - but since Martin Baumüller has been in charge of marketing, the products and Campaigns quite appealing. The brand entrusted to him has little relevance for average consumers - after all, you don't build a toilet every day. But through clever, emotional and very creative marketing, the brand gets a lot of attention in everyday life.

Baumüller has been involved in the success of this brand for quite some time; he joined the Geberit Group in January 2011. Initially, he managed various internal projects as Head Strategic Planning. From February 2012 to the end of August 2016, he was Head Geberit AquaClean, responsible for the management and further development of the Geberit Group's entire shower toilet business. Since September 2016, he has headed the Group Division Marketing & Brands as CMO and member of the Group Executive Board.

He completed his studies at the University of St. Gallen and at Nanyang Technological University in Singapore, graduating with a Master's degree in International Management and an MBA. In 2005, he received his PhD from the University of Bern with a dissertation on "Managing Cultural Diversity". From 2001 to 2003 he started his career as a freelance consultant for strategy and market expansion projects. From 2005 to 2010, he worked for McKinsey & Company in Zurich. He then moved to Geberit.

Geberit's success throughout Europe lies in a strong, local presence in most European countries. This enables Geberit to offer unique added value both in the field of sanitary technology and in the area of bathroom ceramics. After all, direct contact with customers is a key success factor for Geberit. Customer centricity, innovative strength, sustainability, meaningfulness and diversity are lived out in exemplary fashion by Geberit's CMO, which is why the jury clearly chose Martin Baumüller as CMO of the Year 2023. He succeeds Sabrina Balestra, Head of Brand & Marketing, E-Commerce at Planted (Werbewoche.ch reported).

These were the nominees 2023

In addition to Martin Baumüller, Franziska Gsell, Luca Michas, Léa Miggiano, Christoph Timm and the reigning "2023 Advertiser of the Year" André Hefti were nominated. Portraits of all nominees are available here to read.

The Award

The choice of the or "Chief Marketing Officer of the Year" is intended to demonstrate the importance of the position in the Swiss economy. The title stands as a role model for the marketing industry vis-à-vis the public, vis-à-vis the state and also for the attractiveness of the profession with regard to the career choice of future professionals. m&k Werbewoche.ch is media partner of the award.

The red train connection arouses emotions not only among rail fans. The journey across the Grisons Alps offers many natural spectacles and unique structures such as the famous Landwasser Viaduct.

The campaign will use six different subjects to show how much the Bernina Express has inspired its passengers over the past 50 years. The subjects appear as DOOH, OOH, advertisements, social stories and display ads. The moving and still advertising media, as well as an additional radio spot, will be launched throughout the year to match the seasons.

All advertising materials lead to the Landing pageon which users can generate and share their own motif using an image generator. As part of a competition, there is a chance to win your own 1st class panorama car for a ride on the Bernina Express.

Responsible at Rhaetian Railway: Chantal Berger (Market Manager Switzerland), Ladina Schwarz (Marketing Communication), Samira Walther (Product Manager Bernina Express). Responsible at Wirz Group: Alain Eicher, Florian Siegrist, Björn Bippus, Nico Schläpfer, Yannick Schaller, Morris Lötscher, Lana Zumbrunnen, Valentin Caflisch, Janna Löhr, Philipp Ortner, Rahel Signer, Karin Gartmann, Corinne Räber, Oliver Fäs. Responsible at 1up: Jim Schmid (Partner), Stefanie Edelmann (Project Manager).

After twelve years of the "I am a fan" campaign, it was time to give space to something new. For the current umbrella campaign, the SRC did not reinvent itself, but went back to its origins. Because what Henry Dunant, founder of the SRC, once said - "Help without asking whom!" - is still the essence of the SRC's work. And this is precisely what Publicis Zurich has translated into a campaign that is intended to be honest and emotional.

In the campaign, the SRC takes viewers into the everyday lives of its volunteers and employees, focusing on the vulnerable in society. The campaign dramatizes in an unagitated and unposed way: for the SRC, helping is not a question.

The focus of the May launch was on the Swiss domestic market. For this purpose, two subjects on the topics of family support and integration have been implemented so far. The campaign can be seen throughout Switzerland in the relevant languages. It picks up people at popular DOOH locations and in advertisements, but also meets them in the digital space as banners and in social media.

Further subjects are planned in the course of the year: The campaign will gradually depict the SRC's various fields of activity - from support in everyday life to crisis and disaster relief.

Responsible at the SRC: Lukas Sallmann (Head of Department Marketing and Communication), Janine Wenger (Head of Marketing & PR), Nicole Fankhauser, Anna Diec (Manager Marketing & PR). Responsible at Publicis Zurich: Rob Hartmann (Executive Creative Director), Merlin Obrero (Junior Art Director), Désirée Stocker (Copywriter), Sandro Looser (Client Service Director), Freyja Hablitz (Account Director), Lea Zehnder (Junior Account Manager), Matthias Koller (Overall Responsibility). Responsible at Prodigious: Adrian Häni (Team Leader Prepress). Photo production: Studio Voile, Branimir Macukic (Executive Producer), Constantin Mirbach (Photographer).

The editor-in-chief of the GlücksPost is completed. Aurelia Robles is the new deputy editor-in-chief for the People section of the magazine. The 39-year-old previously worked as deputy head of department at the Swiss Illustrated. Robles, who holds a Bachelor of Arts in Communication from ZHAW, looks back on a career of almost twenty years in the Swiss media industry. After entering journalism at the Glattaler & Volketswiler and an internship at SRF's "Glanz&Gloria". Further stations were the titles 20 minutes, SonntagsBlick and Swiss Illustrated.

Serge Hediger, today a member of the editorial board of the GlücksPost, also takes on the role of deputy editor-in-chief of the "Better Living" section, which is popular with readers. The 59-year-old has been working in the media industry for more than 30 years, both as a journalist - including at the SonntagsBlick, Facts, Zürcher Oberländer - as well as a communicator - at CSS Insurance, the Swiss National Museum and as an independent. He has a lot of experience in the areas of society, lifestyle and health.

Robles and Hediger succeed Marco Hirt, who has decided to take on a new challenge outside the Glückspost editorial team.

Bernet comes

Remo Bernet joins from the View to GlücksPost and takes over the function as Head of Entertainment. The 26-year-old attended the Ringier School of Journalism and has spent the last seven years as People Editor, producing content for View, SonntagsBlickBlick.ch and Blick TV. He was also project manager for the multimedia coverage of the festival summer. Bernet succeeds Astrid Hänni, who has decided to take on a new challenge outside the editorial team of the GlücksPost to adopt.

As an IT and digitalization partner for Swiss banks and insurance companies, Inventx addresses the steadily growing customer demand for security expertise with a comprehensive solution portfolio. Inventx advises customers in the areas of information security, cyber crime, cyber risks, secure enterprise architectures and zone concepts as well as future-oriented risk management.

Reto Zeidler joins Inventx from process and digitalization consultant Pragmatica, where he was Head of Information and Cyber Security and responsible for the company's consulting expertise in these areas and managed security projects as Principal Consultant. Prior to this, Reto Zeidler was Chief Managed Services Officer and a member of the management team at IT security service provider ISPIN. He has also worked for IBM Security and Swisscom, among others.

As an active member of the cyber security community, he is involved in the Information Security Society Switzerland ISSS and the Cloud Security Alliance. He is also a lecturer and expert in information security at the Lucerne University of Applied Sciences and Arts.

At Inventx, Zeidler is responsible for the entire cyber security cluster, ensuring sustainable, high-quality service delivery and strategically aligning it with customer needs. He is continuously developing the area and expanding it in terms of personnel and technology.

"The transformation was the logical next step after growing several hundred percent in each of the last four years, evolving from ambitious nursery videographers to a national production company," said Sven Wuergler, co-founder and CEO of Lymbus. In addition to the new legal form, new offices are therefore also being moved into and additional employees are being sought.

Today, the company based in Jegenstorf BE offers comprehensive moving image productions - both directly for companies and as a contractor for other agencies.

"Today, moving images are no longer limited to just one discipline, but encompass completely different categories - from TikTok to livestreams to TV commercials. As we grow, we want to ensure this interdisciplinarity and follow our promise: Excellent - Storytelling - Online," explains Lars Würgler, Co-Founder and CD of the agency.

The entire industry is undergoing a major transformation. "In addition to the continuing high demand for moving images, there are completely new possibilities due to AI and other technology improvements. We want to continue to play a leading role in this area throughout Switzerland in the coming years," says Dominik Rohrbach, Co-Founder and COO, explaining the goal. With the new start in June, a newsletter will therefore also be launched, which will focus on trends and new technologies in the video sector, among other things.

Lymbus Co-Founder Sven Würgler experienced the daily routine at Jung von Matt for two months as a Trainee Future CEO alongside CEO Roman Hirsbrunner. He recorded his experiences in his four-part column for Werbewoche.ch. Read it here:

• #1: The trials and tribulations of everyday CEO life
• #2: Shine bright like a diamond
• #3: GenWTF?
• #4: Okay, bye!

The Best of Swiss Apps mobile software award enters its eleventh year with new sponsoring partner Ti&m. More than 600 employees work for the IT service provider worldwide in offices in Switzerland, Germany and Singapore.

Promoting young talent is firmly anchored in Ti&m's values. For over ten years, Ti&m has been aiming to get children excited about IT with its "hack an app" IT youth development program. During four-day courses, they develop their own app with the help of Ti&m employees and thus immerse themselves in the fascinating world of technology in a playful way. Over 2,000 children have now taken part in the youth development program.

In order to get even more children interested in IT, Ti&m has launched the "hack an app" award together with Best of Swiss Apps. It honors the best app created by children between the ages of 11 and 14.

At the Best of Swiss Apps Award Night, Ti&m presents the winners of "hack an app". "We depend on competent professionals. 'hack an app' is an outstanding initiative that brings young people closer to the Swiss tech industry in a playful yet serious way. We are proud to be able to make our contribution with Best of Swiss Apps," says Heinrich Meyer, Managing Director of Best of Swiss Web.

Set quality standards

The Best of Swiss Apps" Award annually honors outstanding apps - mobile apps and web apps - that have been commissioned by Swiss companies or developed for Swiss companies. In doing so, Best of Swiss Apps aims to set quality standards and shines the spotlight on the Swiss app, software and mobile industry.

Around 50 jurors in eleven competition categories review the submitted projects. Each jury evaluates the submitted projects according to various category-specific criteria developed together with experts. There are gold, silver and bronze medals to be won, as well as the Master of Swiss Apps, which was won by Milk Interactive for Teena in 2022. (Werbewoche.ch reported).

The closing date for all projects is August 28, 2023. The awards ceremony will take place on October 26 at a festive gala in Zurich's Kongresshaus.

"I can look back on incredibly exciting years with HotellerieSuisse and am very proud of what we have initiated, developed and realized together during this time," Claude Meier was quoted as saying in a statement issued on Thursday.

The Lucerne native has been actively involved in the further development of the association in recent years and has guided the members through the pandemic together with the association and management, the statement continues.

The now 45-year-old wants to concentrate more on strategic tasks in the future - within and outside the accommodation and tourism industry. Thus, the retiring director was proposed on Wednesday by more than 80 hoteliers and hoteliers from all over Switzerland as president of HotellerieSuisse and thus as successor to Andreas Züllig, who will hand over his office at the end of 2023 after nine years.

The delegates will elect Andreas Züllig's successor on November 22, 2023, during the winter delegates' meeting. In addition to Claude Meier, the following candidates are standing for election: the current association management members Marie Forestier and Urs Bircher as co-presidents and the former president of HotellerieSuisse Zurich and Region, Martin von Moos.

According to the statement, recruitment for Claude Meier's successor as director of HotellerieSuisse will begin at the end of 2023.

Since June 1, 2021 Blick.ch/fr online and, according to its own information, records around 90,000 visits a day. In order to become even more popular with the French-speaking Swiss, the medium is now being restructured and expanded by several positions.

The editorial team will continue to be led jointly by Editor-in-Chief Michel Jeanneret and Thomas Deléchat, who has been newly appointed Editorial Director. Digital expert Céline Pétremand will take charge of the Web Desk, which is responsible for all publications on the website as well as for the dissemination strategy. Vaudois journalist Antoine Hürlimann will head the News division, which is responsible for news from Western Switzerland and exclusive research. Camille Bertholet will head the New Audiences team, which focuses on producing content for new audiences.

The team will also be complemented by journalist Tim Guillemin, who will join the editorial team at the beginning of September and take over responsibility for the sports team. Guillemin was previously editor-in-chief of the newspaper La Région Nord Vaudoiswhich he headed for three years.

"Thanks to an extremely professional and dedicated team, the launch has exceeded our expectations," says Ladina Heimgartner, CEO of the Blick Group. "We are convinced of Blick's great potential in French-speaking Switzerland and have decided to invest in its further development - in order to gain further strength in the market and thus take an even more important position in French-speaking Switzerland."

This restructuring will be accompanied by the creation of additional positions. By the end of 2023, the editorial team intends to greatly expand its editorial offering and increase its innovative capacity by collaborating with new digital and AI specialists. Corresponding vacancies are to be advertised in the next few weeks.

Giovanni Cauterucci succeeds Marc Challandes, who has already left the company at the end of March 2023 to take on a new challenge at CH Media (Werbewoche.ch reported).

Cauterucci comes from Ringier Advertising, where he currently still heads the Product Management Digital Team. He has many years of experience in digital media marketing and already held a hub function between all units at Ringier Advertising. This is key experience that he will bring to the further development of advertising services at 20 Minuten, according to a statement from 20 Minuten. At his new employer, he will also act as a hub between all teams responsible for 20 Minuten's commercial offering.

Giovanni Cauterucci entered the world of digital advertising as Ad Operations Manager at Swisscom Advertising. In 2017, he took on the role of Programmatic & Yield Manager at Admeira, followed by a move to Ringier Advertising as Product Manager in 2019. In 2021, he took over the current management function at Ringier Advertising.

As Travailsuisse announced on Thursday, companies found to be at fault will be published on a blacklist from the middle of the current year. An entry in the blacklist provides information on compliance with the Gender Equality Act and not on whether there is wage discrimination in the company, according to the associated website. Respect8-3.ch.

Companies with more than 100 employees have been required to conduct an equal pay analysis since July 2020. By June 30, 2023, companies must have analyzed their wages for gender discrimination and communicated the results to employees.

Lack of controls and sanctions

According to Travailsuisse, however, there is a lack of controls on analyses and sanctions. Therefore, new measures such as the blacklist are needed. The trade union umbrella organization demands that the current "tolerance threshold" of five percent be abolished. Companies that show unexplained wage differences should have to repeat the wage analysis. Companies that would not take effective measures to reduce wage discrimination would have to be sanctioned.

According to Tobias Bauer, Head of Economic Policy at Travailsuisse, the white list of the Respect8.3.ch platform contains around 160 companies that comply with the Gender Equality Act. They employ around 450,000 workers and have sent the results of their wage analyses to the umbrella organization.

Travailsuisse assumes that this provides information on around 18 percent of all employees in Switzerland. However, this is not a representative random sample, but rather companies that actively wanted to address the problem of wage discrimination and most of which are involved in a social partnership, Bauer explained.

White list

The results of this white list showed that about 95 percent of the companies had an unexplained wage gap to the disadvantage of women. The maximum unexplained wage difference was 15.7 percent. On average, the unexplained wage gap at these "primarily exemplary companies" was 3 percent. It was thus below the 8 to 9 percent calculated for the economy as a whole.

For Travailsuisse, experience with the wage analyses to date has shown that companies take effective measures to achieve equal pay above all when they are involved in social partnership. (SDA)

The Ringier media group considers a conscious approach to AI to be highly relevant, especially for media companies. Ringier has therefore decided to introduce guidelines for all companies in the group, which is represented in 19 countries. This was announced by the media house on Tuesday (Werbewoche.ch reported).

Among other things, the results generated by AI tools should always be critically scrutinized. Furthermore, the content shall be labeled. The AI tools and technologies developed, integrated or used by Ringier shall always be fair, impartial and non-discriminatory. Confidential information and trade secrets shall not be entered into AI applications.

Reference to artificial voices at SRF

At Schweizer Radio und Fernsehen SRF, the aim is to achieve maximum security and transparency, as can be seen from the guidelines on the website. For example, when artificially generated or cloned voices are used, explicit reference is to be made to this fact. Furthermore, the company relies on human-centered and controlled AI.

The development of guidelines at the media houses Tamedia, NZZ and CH Media is still in the planning stage. An editorial working group is working on this, CH Media said at the request of Keystone-SDA. In general, the company places the highest value on a responsible approach to AI.

Tamedia and NZZ are on it

The NZZ wrote in response to a query that it was looking into both the content and the technical use of AI and was currently drawing up corresponding guidelines. And Tamedia plans to publish its guidelines shortly, according to the communications manager.

The Keystone-SDA news agency also defined its stance for dealing with AI in April and published it on its website. Among other things, the agency declares when a form of AI has been used in obtaining information or content. Likewise, images are marked where a form of AI has been applied. (SDA)