The jury has met, the shortlist of the SDV Award 2023 is published. On the website Sdv-award.ch will be presented in the form of a virtual vernissage to see who has been able to secure a good starting position for one of the coveted trophies.

A total of 76 works were examined by the 20-member jury chaired by Thomas Engeli and judged according to impact, success and creativity. In the process, everything was juried by everyone.

At the end of an intensive day, the jurors hoisted a total of 24 works onto the podium. The winners will be announced at the award night. in september announced. More information about the award night will follow soon.

Nicole Fuchs is to drive the expansion of the diverse marketing and branding tasks within CH Media, according to a Friday statement. Her responsibilities will include, in particular, direct client contact as part of client mandates and CH Media's corporate marketing and branding. Fuchs moves from Credit Suisse, where she was most recently responsible for the global and Switzerland-wide brand and marketing strategy.

"With Nicole Fuchs, we are gaining a proven marketing expert who will advance our own brand. She will support our clients strategically and conceptually in achieving their marketing goals. Thus, she complements the interdisciplinary team that offers strategy, content, storytelling and credible environments from a single source," Tarkan Özküp, Chief Commercial Officer at CH Media and member of the company management, is quoted as saying.

GFD FinanzKommunikation joins Team Farner Germany as the third agency alongside Komm.passion and Kirchhoff. With a focus on investor relations, public relations and sustainability, the consultancy has been offering in-depth strategic capital market expertise and ESG know-how for 25 years, particularly for listed companies, IPO candidates, asset managers, banks and fintechs. GFD also founded "Hedgework" almost 20 years ago, a platform for the exchange of ideas in the alternative investment scene in the heart of Frankfurt. Jasmin Dentz, Managing Director of GFD is excited: "It is a huge opportunity to offer our expertise in Team Farner in the future across Europe as part of an integrated advisory approach."

"Financial communication and sustainability are growing together ever more strongly, and ever faster. The issues are also of utmost importance beyond national borders due to their complex regulatory nature. With Team Farner, we advise all economic and political stakeholders relevant to these areas and support them both strategically and operationally," says Alexander Güttler, who as a member of the Team Farner Management Board is driving the expansion in Germany.

"Germany is a strategic core market for our expansion, and ESG and financial communications are two of Team Farner's growth areas. With GFD, another leading consultancy in this field joins the alliance of Team Farner agencies in Germany on our journey to form a new national champion. The journey continues with giant strides, and we are devoting a lot of energy to this topic in the coming months in other markets as well," says Roman Geiser, Executive Chairman of Team Farner.

The current Managing Partners of GFD, Jasmin Dentz, Peter Dietz, Joachim Althof and Uwe Lill, join Farner International as partners.

With 18 partner agencies and over 600 employees in Switzerland, Germany, Austria, the UK and the Netherlands, Team Farner currently generates a fee volume of around 100 million euros per year. Further expansion steps are in preparation.

Top manager Ella Irwin, who has been in charge until now, confirmed to the magazine on Friday that Fortunethat she is no longer employed at Twitter. Information on the background was not initially disclosed. Irwin's predecessor, Yael Roth, had left Twitter in November a few weeks after Musk bought the company and subsequently criticized its course in dealing with problematic content.

Musk had taken over Twitter with the announcement that he stood for "absolute" freedom of speech. This immediately raised concerns that Twitter would slacken in its fight against hate speech and insults on the platform. Several major advertisers paused their ad activity because they feared a negative environment for their brands.

According to some studies, there is now more hate speech on the platform, Musk denies this. Over the weekend, it became known that Twitter left a voluntary EU agreement to fight the spread of misinformation online. (SDA)

The Converto's latest solution is based on Augmented Reality (AR) and positions itself as a door opener for novel brand awareness campaigns that are not only eye-catching, but whose emotional campaign impact is tangible and motivates interaction. Advertisingweek.ch explained the new advertising experience.

By means of face and body part recognition, you can experience AR advertising up close and become part of augmented reality. Clothing, glasses, etc. can be tried on virtually directly in the advertising material. In addition, products can be presented in 3D and 360 degrees in an almost tangible way. AR gamification in advertising media also enables brands to interact with users in a new way. VR glasses are not required for this type of experience - all that is needed is a finger, a mouse, or gesture and motion control.

"Our AR advertising solution provides an absolute wow experience. With this solution, Converto has succeeded in overcoming one of the big stumbling blocks in our industry, namely banner blindness," says Andy Bartneck, Head of Marketing and Innovation at Converto.

Omnichannel fashion retailer PKZ is also convinced: "With the Converto AR solution, we can show the high quality of our fashion and its details in an

fascinating virtual reality. A must-have experience for fashion lovers," says Anke Leupold, Head of E-Marketing at PKZ.

In addition to the positive impact on the perception of advertising, Converto Augmented promises another benefit for brands and agencies: the solution should be able to understand and report on the emotional reaction to the advertising, Converto explains to Advertisingweek.ch. The facial movement data would be captured via smartphone cameras and interpreted with Artificial Intelligence. "The ability to understand the emotional response to advertising for the first time opens new doors for the development of brand and advertising campaigns," says Kim Engels, CEO of Converto.

Converto offers a free feasibility analysis as well as a detailed implementation assessment to ensure that even extensive advertising campaigns can be implemented in the shortest possible time.

According to the postulate report requested by the National Council and published on Friday, the news agency plays an important role in the media ecosystem. With its services, it offers the media a solid and reliable foundation with news, supporting them in reporting on regional, supra-regional, national and international events.

However, Keystone-SDA is struggling to make a basic multilingual service profitable and is seeing a decline in customer numbers. In addition, according to the Federal Council, it suffers from the fact that publishers are both its customers and its owners, who in economic crisis situations usually give higher priority to their own interests than to the continued existence of the news agency.

Actual state or paradigm shift

For the future of the agency, the Federal Council is putting forward three scenarios for discussion: funding within the current framework; a moderate increase in financial support from the federal government; and a public invitation to tender for a performance contract with funding via the radio and television levy.

In the first scenario, Keystone-SDA would remain a for-profit public limited company and would continue to be financed mainly by subscription revenues and deposits from its shareholders. If the agency stays with the status quo, its ability to innovate is a decisive factor for positive development, the Federal Council writes.

In the second scenario, government support would be reformulated and increased at the level of the Radio and TV Act. At the same time, more electronic media could benefit from subsidized basic services. Ultimately, it would be up to the Federal Council to define the level of subsidy from year to year.

In the third scenario, Keystone-SDA would be completely reorganized and given a public service mandate like SRG. This would require various changes at the legislative level. The agency would then be financed on the one hand by the revenue from subscriptions sold to private customers and on the other hand by public funds in an amount to be defined.

The Federal Council intends to examine the three scenarios in greater detail as part of a broader analysis of future media funding, which is to be presented in spring 2024. (SDA)

Ilmac has existed since 1959 and is known in the Swiss chemical and pharmaceutical industry as a trade fair. The live marketing platform takes place every two years in Basel and in a smaller form in Lausanne in the interim year. In step with the changes in the trade fair landscape as well as in the chemical, pharmaceutical and life science industries, the trade fair has continuously adapted. For this reason, those responsible for Ilmac at the MCH Group felt that the time had come to take stock of the brand and its positioning.

With this starting position, the MCH Group contacted Yellow. The goal was defined as strengthening Ilmac's position as a live marketing platform for business, networking, knowledge transfer and trends. As part of a multi-stage process, a brand foundation was developed that encompasses all aspects of an identity, from purpose to brand promise. For this brand personality, the designers developed a corporate design that is suitable for off- and online as well as moving image applications. The result is a modular concept that allows the individual areas and formats under the Ilmac umbrella the greatest possible individuality while still ensuring a visually consistent appearance. The first implementations of the brand creation are currently being implemented in exhibitor acquisition and online in use.

Responsible at MCH Group: Céline Futterknecht (Brand Director). Responsible Agency: Yellow.

The new power of corporate influencers

How employees are changing the way companies communicate.

• Author: Winfried Ebner and Klaus Eck
• Publisher: Redline Verlag, 2022
• Pages: 224
• ISBN: 9783868818703

Are employees who blog about their company a curse or a blessing? This question is only asked by those who still believe in controllable communication. It is precisely such companies that need corporate influencers as authentic multipliers. Winfried Ebner and Klaus Eck appeal to those responsible for relevant programs and to potential corporate influencers themselves. A little less quoting from other works would have done the book good, also less PR quotes from corporate bloggers and more example posts instead. Still, a good read for an introduction to the topic.

True Facts

What really helps against conspiracy narratives.

• Author: Katharina Nocun and Pia Lamberty
• Publisher: Quadriga, 2021
• Pages: 160
• ISBN: 9783869951140

Do you know someone who is just getting deeper and deeper into a conspiracy belief? Or are you concerned about what the increasing prevalence of conspiracy narratives is doing to our society? Constructive engagement with conspiracy narratives is still a niche topic. But if you want to do something to counter the spread of conspiracy narratives, the first step is to better understand the issue. In True Facts, you'll find an introduction to this, which simultaneously sheds light on the background and provides actionable tips. Required reading!

Future-oriented personnel development

Establish a value-based learning culture in companies.

• Author: Christian Flesch
• Publisher: Haufe Verlag, 2023
• Pages: 260
• ISBN: 9783648169292

Disruptive events such as climate change, new artificial intelligences and the corona pandemic have greatly changed old structures. Many things have become more complex, nothing seems constant anymore. Economist Christian Flesch explains how you can nevertheless put a company's human resources development on a firm footing. Flesch sheds light on competencies and ways of thinking that will be more in demand in the future, and he gives tips on how HR departments can prepare for a new way of working.

Shadow organization

Agile management and unwanted bureaucratization.

• Author: Stefan Kühl
• Publisher: Campus Verlag, 2023
• Pages: 144
• ISBN: 9783593517322

Wouldn't it be wonderful if the only thing that mattered at work was what you can do, not who you are? That's exactly what the holacracy concept promises. Role expectations are to be defined so precisely that in the end it doesn't matter who fulfills them. Unfortunately, the proponents of the method have done their sums without the alphatians, muckrakers and hallway radio operators who continue to operate in their shadows even after the new doctrine of salvation has been promulgated, says organizational researcher Stefan Kühl. His book clearly shows that management fads always promise more than they can deliver.

Isabelle Schrills has worked at Ringier for the last seven years. Working at the interface between business and technology and shaping digital transformation, with AI at the forefront, is an important part of Isabelle Schrills' professional life.

For the past four years, she has held the position of Head of Business Development in Ringier's Global Technology and Data Unit. There, she further developed the data strategy and proprietary data and technology products in line with the changing market environment, technology trends and internal and external customer needs. She advises various brands and business units on how to leverage technology and data, especially AI, to achieve product and process advantages.

Prior to that, she worked for three years as a project manager in the Chief Technology & Data Office, driving digital and data-driven transformation at a strategic level.

Schrills is a member of the Steering Committee at the ETH Media Technology Center, a body of tech experts, researchers and industry insiders that, among other things, leads important national AI projects involving several Swiss media.

Isabelle Schrills was born in Berlin in 1987. She holds a degree in Economics and English from the Technical University of Darmstadt and completed courses at IMD and HBS. She is married, has two sons and currently lives in the Zurich area.

A total of 48 packaging solutions were submitted by 34 different participants. The sustainability category was again particularly well represented with 27 submissions, reflecting the demands of the times: packaging companies must develop recyclable and reusable packaging. And the large number of submissions shows that the Swiss packaging industry is tackling these challenges with pioneering solutions.

The jury's special prize for a packaging solution was awarded to Vetropack for the solution "Echovai: World's first returnable bottles made of thermally tempered lightweight glass". The Audience Award, sponsored by the Empack packaging trade fair, went to Mibelle for its packaging solution "From ocean plastic to cult bottle - cell phone meets #tide ocean material". The consumers vote for the audience award, not the jury.

SVI Managing Director Andreas Zopfi referred to the high innovative strength of the Swiss packaging industry and congratulated the industry on a progressive and goal-oriented path to sustainable packaging solutions. The winners of the Swiss Packaging Award automatically qualify for participation in the World Star Award of the World Packaging Organization.

About the award

With the Swiss Packaging Award, the Swiss Packaging Institute honors outstanding achievements in packaging every year. The aim of the competition is to showcase the creativity and innovative strength of the Swiss packaging industry. Companies can submit their packaging solutions in the categories sustainability, convenience, design, marketing, technology / construction / machine solutions. A maximum of three packaging solutions will be nominated per category, one of which will be chosen as the winner. Packaging of all materials is eligible for the competition. The focus is on promoting and awarding holistic packaging solutions, regardless of the packaging material. The special jury prize was introduced as a new feature this year.

Again and again, the agency is confronted with questions around the topic: "Do you have any advice for dealing with hate speech? How do I deal with hate comments?" According to Kingfluencers, TikToker:ins in particular would have to struggle a lot with hate comments, as anonymity is extremely present on TikTok. This anonymity - for example with the help of fake profiles - makes it easy for users to leave hate comments.

As a contact for creators and partner of the Conscious Influence Hub, Kingfluencers has made it its mission to address hate speech. As a link between brands and creators, the agency feels obligated to also create awareness for unflattering topics and to pick up where others look away. "In addition to successful campaigns, it is even more important to us to communicate the right values and guidelines and to serve as a support for creators in order to professionalize the Swiss influencer market," says Tamara Glück Gonzalez, Senior Influencer Strategist at Kingfluencers.

For this reason, Kingfluencers organized the event "Together with Kingfluencers against Hate Speech", which took place on Thursday in Zurich together with the team and creators such as Kris Grippo, Taulant Gashnjani, Sarah Leutenegger and many other influencers. A survey conducted at the event underscored the relevance of the topic: over 87 percent of the creators on site had already experienced hate speech.

Anja Lapcevic, Managing Director of the Conscious Influence Hub, presented expert tips and tricks for dealing with hate online. In addition, content creators Kris Grippo and Taulant Gashnjani shared their personal experiences and explained how they deal with hate online. Comedian Taulant also takes a humorous approach to the whole thing: "I usually send back a yawning emoji or a loving heart."

The tips Kris Grippo gave the guests were as follows:

1. Don't ignore the issue of hate speech, but ignore hate comments if they bother you
2. Remains polite and businesslike
3. Block or report the hate comment
4. Seek support
5. Sets a sign

Kingfluencers' other engagements include its own initiative, "Mental-Health Check-In," which aims to raise awareness of mental health issues related to social media. In January, Kingfluencers launched "Compare yourself on social media", followed by "(un)healthy social media use" and "Role model function" in collaboration with the Conscious Influence Hub. All three themes serve to educate and increase awareness of Mental Health Issues. This month, they are now appropriately dedicating to the topic of Hate Speech.

Cinema is on the upswing again. Since the beginning of 2023, over 4.8 million tickets have been sold in Switzerland, according to the industry association ProCinema - an increase of 41 percent compared to the previous year, which was still marked by the pandemic. And the upturn was also clearly noticeable at the world's largest film festival in Cannes, which has just ended.

New magazine launched

For this reason, film expert and TV presenter Philipp Portmann of the Portmann Group has decided to invest in a new and modern magazine for film fans. It appears for the first time on Fridays in German-speaking and French-speaking Switzerland under the title "Film Guide". With a total circulation of 100,000 copies, the monthly magazine is available free of charge in cinemas. "We continue to believe in the unique 'cinema' experience, as well as the power of a print magazine, which, today more than ever, stands out in the flood of digital media offerings," says Portmann.

Using each medium to its strengths

In addition to articles and interviews, a special service in the center of the magazine will be a poster with all the film releases of the month. And everything that a print magazine cannot do, such as play a trailer or display the movie program updated daily, will be offered, initially in the German edition, via QR codes that lead to the in-house web platform "Kinowetter. In this way, print and online are to be linked and each medium used to its strengths.

The team behind "Film Guide

Jean-Pierre Grey, who has published the magazine "Film imminent/Avant première" co-founded 36 years ago, takes over as product manager. Carmine Carpenito becomes editor-in-chief of the German edition and Bernard Achour of the French edition. Ana von Halle, Raya AbiRached and Mathilde Bernard work as correspondents. Art Director Romano Bassi is responsible for the entire print and online image.