On June 18, 2023, the Swiss electorate will make a landmark decision for the country by voting on the Climate Act. A "Yes" vote on the Climate Act is intended, among other things, to promote innovative, renewable electricity products domestically and thus the Swiss economy.

Interactive screen installation

The vote on the Co2 law two years ago showed that urban people could not be sufficiently mobilized to vote, according to a statement from Myclimate. Therefore, the foundation is now taking the initiative and has implemented an interactive screen installation together with Jung von Matt, which will be set up in Zurich, Bern and Geneva. The installation is also a ballot box for voting envelopes and is intended to make postal voting a special experience.

On a screen more than two meters in size, an animation of Vladimir Putin looks out at passers-by. In the monitor, at the level of his mouth, there is a narrow slot into which the voting envelopes with the "Yes" to the climate law can be inserted. A light sensor detects the insertion, the animation changes and shows Putin suddenly gasping for breath. With every bite of democracy, he feels sick, his head turns red, and he has difficulty breathing.

With this action, the Swiss:in united as a democracy are supposed to shut the autocrat's proverbial mouth by throwing ballots instead of banknotes down his throat. "Gamification gets people to vote who wouldn't have gone to the polls before. This is our chance to stand up to an autocrat together as a democracy," Myclimate CEO Stephen Neff is quoted as saying in the release.

The animation of Vladimir Putin was filmed in a first step with a Putin lookalike and then further refined to Putin's physiognomic features using deepfake AI.

Putin's head as an official mailbox

Inside the screen installation is an official yellow letterbox from Swiss Post. This is connected to the Swiss Post network of mailboxes and is emptied daily by Swiss Post employees. In this way, the transfer of the voting envelope into the mail can be guaranteed without any problems and the secrecy of the mail can be preserved in accordance with the postal law.

The screen installation will be set up at Zurich main station on Tuesday and Wednesday, at Bern station on Thursday and Friday (June 8/9, 9h - 19.30h) and at Gend station on Sunday and Monday.

AI is also on the rise in the financial industry. With an update of the app, Selma has subjected its improved digital advisory service to extensive testing. Around 2,000 customers took part in the beta test, with 79 percent finding the support provided by the automated digital advisor useful.

AI as a banker replacement?

Selma analyzes the individual financial situation of its customers and creates tailored optimization proposals. "With our digital advice, we offer a suitable complement, if not a replacement, for the human bank advisor, in order to support our 12,000 customers even better in optimizing their finances," explains Patrik Schär, CEO of Selma Finance.

The initial focus is on supporting customers in their savings and asset structuring. In the coming weeks and months, the advisory functions will be rolled out to all customers and expanded with additional functions. "Our goal is to provide our customers with optimal support in all areas of their finances - starting with their savings rate and ending with their mortgage. In this way, we are developing Selma from a digital investment assistant into a smart financial advisor," emphasizes Schär.

Crowdinvesting campaign for more innovation

To further develop the app into a smart financial advisor, Selma launched a crowdinvesting campaign on Monday. The goal of the campaign is to make the Selma community co-owners and to further develop the app with new capital of one million and offer new features.

The new Blick health podcast "ZwägHochZwei deals with longevity and the optimal conditions for it. It shows how complaints can be avoided - without pointing fingers, but with practical tips from prominent protagonists.

Nina Ruge became a bestselling author with her books on healthy longevity. The biology graduate is now sharing her expertise with cult presenter Kurt Aeschbacher and the Blick community in the "ZwägHochZwei" format. Among other things, the two hosts explore the questions: Why is good sleep so important, which vegetables prevent complaints, and what does all this have to do with our cellular system?

The podcast is intended to whet listeners' appetites for science and provide practical tips on how we can consciously support our bodies so that we can simply push old-age complaints off the edge of the bed," says Nina Ruge.

For Kurt Aeschbacher, the talks have already had an effect: "I confess that up to now I have not always lived healthily, but according to common sense. The podcast has inspired me a lot. Nina is like a walking encyclopedia and knew a sound and helpful answer to every one of my sometimes critical questions."

The Blick podcast "ZwägHochZwei" is now available on Blick.ch, Spotify and iTunes. A best-of video is also published on the website for each episode, and the individual episodes are also available on YouTube. In addition to the two protagonists, experts from Swiss research institutes and universities will also have their say in the respective episodes. The detailed expert discussions can also be found on YouTube. The podcast is a co-production with the video and audio production company Publify.

Futuri Media CEO Daniel Anstandig will speak about his invention RadioGPT at this year's SwissRadioDay. It is his only European appearance yet this year, where he will share insights and knowledge about his technology, according to a statement from the organizers. During his appearance, Anstandig will highlight how RadioGPT is reshaping the radio landscape and audio experiences.

"Media brands that don't proactively use artificial intelligence will soon die out - and those that use it effectively will thrive," Anstandig is convinced. "I'm looking forward to discussing with the best and brightest of Swiss radio the incredible opportunities that technology offers for advancing radio relevance to their audiences."

Daniel Anstandig is a technology futurist with a passion for the convergence between technology and media. He is founder and CEO of Futuri, whose AI-driven audience engagement and sales intelligence technology is used by thousands of radio stations worldwide. Anstandig holds 18 published or pending patents.

The other SwissRadioDay program includes appearances by speakers such as trend researcher Nils Müller, CEO of TrendOne, Valerie Weber of Audiotainment Südwest, the TikTok team from Finna, and also Bernard Achampong, CEO of We Are Unedited.

For the redesign, the Basel agency Yuni Kommunikation focused not only on food appeal, but above all on regionality. After all, the region is especially close to the heart of the client Regio Molkerei beider Basel - the only dairy from the Northwest Switzerland region. Not only in terms of value creation for agriculture, but also as a responsible employer.

Basel bars show love for the region

In the pitch, Yuni Kommunikation impressed with the redesign of the yogurt packaging. "We incorporated the region with the two red and black Basel bars. These flank the fresh food images on the packaging," says Carmen Baumgärtner, CEO and Creative Director at Yuni, explaining her strategy.

The black and white drum rim, which is also integrated, provides an additional "Basel-typical" recognition value. In a second step, the rest of the line, consisting of cheese, cream, fondue and raclette, was revised. "The striking design, the drum rim and the bright color concept enhance the shelf impact," adds senior art director Priscilla Hasenböhler. "This clearly sets the new packaging apart from its market competitors."

New logo and accompanied market launch

In addition, the logo was completely revised. Here, too, the love of the region is reflected in a heart that forms in the gap between the two bars, as well as in the simple statement "us Milch us dr Region".

Since Yuni has taken a bold step away from the existing design with the redesign, consumers are informed about the innovation even before the market launch. This is done with a competition, a public report and stickers on the existing packaging.

After the relaunch, accompanying measures at the POS as well as promotional coupons in the Coop newspaper accompany the launch. The newly designed dairy products are now available in all Coop stores in the region.

Responsible at Regio Molkerei beider Basel: Alina Lötscher. Responsible at Yuni Communication: Carmen Baumgärtner (Creative Director), Priscilla Hasenböhler (Senior Art Director) , Leila Merkofer (Senior Art Director), Serdal Aktas (Prepress) and Patrick Frei (Text).

Women are a force to be reckoned with: This is shown by the seven success stories so far recounted by the Gosteli Archive on the History of the Swiss Women's Movement for its #zusammenfrauen campaign. Under the title "Da fraut sich was zusammen," the archive, which was founded by women's rights activist Marthe Gosteli 40 years ago, describes how women in Swiss history have repeatedly joined together in groups and alliances to fight for rights and freedoms.

Animated archive box as a time machine

With this campaign, the Gosteli Foundation wants to draw attention to the fact that women celebrate the greatest successes when they work together, in view of the women's strike on June 14, 2023. One website with many archive items - old flyers, photos and video clips - forms the heart of the campaign, which is accompanied by an Instagram presence, a video and posters. An animated 3-D archive box shows the connection between past and present particularly well and forms the portal for diving into the seven success stories.

In terms of communication, the focus was on the question of how to show what services an archive provides for the general public. The implementation with newly developed content on its own microsite and a matching Instagram presence builds this bridge to a younger and non-specialized audience. "We wanted to show that today's women don't have to reinvent everything," says Sarah Pfäffli of the small-town agency. "The challenge here was to tell these stories in an attractive way, but also not oversimplify." Storytelling using concrete examples and focusing on successes and strategies should help inform as many interested people as possible about the achievements of women's groups.

Almost an all-female production

The design also helps to build this bridge. It takes up existing elements from the Gosteli archive, such as the "Gosteli orange", but also makes clear with sprayed elements that women already - or especially - had to go unconventional ways to represent their concerns in the past, as they had no political rights for a long time. "It was clear to us from the beginning that the archive box would have to play a central role in this action," says Selina Muth of Volta Studio.

For both small agencies, the Gosteli Archive was "a dream client," as Isabelle Lindner of Volta Studio points out. With the exception of the video production, women were exclusively responsible for the entire project. A circumstance that is probably still a rarity in the advertising and marketing world.

Responsible at the Gosteli Archive: Lina Gafner (co-director), Tabea Fröbel, Joana Burkart. Responsible at small town agency: Sarah Pfäffli, Eva Hefti (concept, editing, production). Responsible at Volta Studio: Isabelle Lindner, Selina Muth (concept, creation, realization). responsible for Roli Deluxe: Salome Grand (CGI).
Video: Flo Wyss.

Where do people argue about 30 km/h speed limits, when should they switch to e-mobility, or with which car do they experience real driving pleasure? The Platform "Streetlife is intended to provide answers to questions relating to mobility and transport.

Newsroom in Zurich-Altstetten

Streetlife Media AG, based in Zurich, is behind the online platform. The startup was founded at the end of 2021. "Over 4.7 million passenger cars are redeemed in Switzerland. That has a lot of potential," CEO Raffaele Sutter is quoted as saying in a statement. "We want to build Streetlife into the indispensable source of information for drivers."

The platform focuses on individual motorized transport. The operators are convinced that there is hardly any other topic that is discussed more passionately in Switzerland than the lack of parking spaces, excessive fines, excessive traffic taxes, speed limits that are too low, or mobility as the basis for the economy and welfare in Switzerland.

Here, the Streetlife editorial team aims to deliver thoroughly researched articles, new statistics and facts, and exciting background reports. A team of six works in the newsroom in Zurich-Altstetten under the leadership of Editor-in-Chief Silvana Guanziroli: "We research persistently, without fear of contact. Especially when it comes to individual transport, there is definitely more than one way of looking at things. And we want to show them all."

Community should join in the discussion

At Streetlife, the community is part of the concept. The social media-first strategy is based on expanding direct interaction. Topics are discussed, readers get involved. This also applies to the website, which does not have a paywall.
"We want road users to be able to share their joy but also their frustration. This exchange keeps our content relevant," adds Sutter.

The current economic situation means that people's purchasing power is declining and they have less in their wallets. At Denner, there are over 200 items on sale every week - and thus the opportunity to master everyday life with a cheaper shopping cart.

The current OOH campaign visualizes these highly reduced products in an equally highly reduced illustration style. The campaign plays with iconic products and their branding that can be found in the Denner range. At the same time, Denner's retail brands are also to be strengthened. A total of 17 products from the fresh food, beverage, candy, food, dairy, hygiene, and snack categories were implemented.

In addition, the campaign has a small gaming effect: by pausing and guessing which product is being shown, the viewing length of the subjects is automatically extended.

The "greatly reduced products" can be seen on posters in all 26 cantons and in all national languages.

Responsible at Denner: Rémy Müller (Head of Marketing Communications & E-Commerce), Pascal Trütsch (Deputy Head of Marketing Communications). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd (Creative Direction), Lukas Frischknecht, Lukas Wietlisbach (Art Direction), Tobias Röben (Text), Josephine Jeanguenin (Graphic Design), Andrea Bison (GF Consulting), Angela Cristofari, Cornelia Nünlist (Consulting), Gordon Nemitz (GF Strategy).

Since the beginning of June 2023, all application options of the two Migros apps have been combined in one place. Migros customers can now make their online purchases directly in the Migros app. In the "Order" tab, they can view the entire online range and start shopping.

"Merging online and in-store shopping in the Migros app is an important step towards a simpler and more seamless shopping experience for all Migros customers," says Florian Vogler, Product Manager at Migros Online, with conviction. "We are constantly developing the Migros App in close exchange with our customers with the aim of simplifying their daily lives."
In addition to the ability to shop online, the Migros app continues to keep you up to date on current promotions, helps you manage shopping lists, take advantage of Cumulus benefits, or keep digital stamp cards and receipts. There are also thousands of Migusto recipes.

Eliane Leiser has been working for SRF in various functions for around ten years. After various stations at Radio SRF 4 News - for example, as a presenter of the "Politikum" format - the 36-year-old is currently working as a domestic editor at Radio SRF. After the summer break, Leiser will join Oliver Washington and Nik Meier on the "Samstagsrundschau" team and get to the bottom of the political and business world.

"For me, the 'Samstagsrundschau' is proof that good formats don't age - precise in their subject matter, controversial in their execution, lively on the ear. I'm looking forward to this challenge," says Eliane Leiser.

Leiser will lead the show for the first time on Aug. 19, 2023.

In 2025, Switzerland will host the European Women's Football Championship. In view of this home European Championship, SRF is adjusting the composition of its team of soccer experts. With Martina Moser and Rachel Rinast, two experienced former national players are strengthening the team. This also takes into account the upswing in women's soccer: Since 2015, the Swiss national women's soccer team has qualified for five out of six World and European Championships, including 2025. However, the two long-time Bundesliga players will not only accompany women's football, but also the Super League in particular, as experts.
Martina Moser has played a key role in shaping Swiss women's football over the past two decades. She made her debut with FC Rot-Schwarz Thun in the National League B in 2001 at the age of 15. In 2005, she moved to Lucerne and immediately won her first of four doubles from the championship and cup with the Central Swiss side. Between 2007 and 2017, the Bernese played 189 Bundesliga games for Freiburg, Wolfsburg and Hoffenheim. She then played for FC Zurich until her retirement in 2022, during which time she celebrated three more doubles. The 37-year-old made 129 appearances for the national team.

Rachel Rinast announced her retirement from professional football a few days ago. She played her last season with Grasshopper Club Zürich. The Swiss-German dual citizen played 175 games for 1. FC Köln and a total of exactly 100 Bundesliga games for the Geissböcke as well as Bad Neuenahr, Freiburg and Leverkusen. The full-back made 48 appearances for the Swiss national team. She also holds a UEFA B coaching license. However, the 32-year-old has also repeatedly appeared on other stages - for example as a singer, comedian or podcast producer.

Wölfli and Häuptle step down

Rinast and Moser succeed Marco Wölfli and Nora Häuptle. This means that SRF will have two female experts in the field of soccer in the future, and three experts in Beni Huggel, Kai Voser and Diego Benaglio. Reto Gafner, who is responsible for SRF's live sports coverage, is convinced that the new faces will provide a refreshing new impetus: "Both bring an enormous amount of experience at club and national team level. They are eloquent, have a natural charisma and can convey content in a technically adept and comprehensible way."

Martina Moser and Rachel Rinast will be on assignment for SRF for the first time around the Swiss national women's team and the FIFA Women's World Cup.

With #worklifebaloise, Baloise has already been addressing the growing need of employees for new forms and opportunities to shape their work and everyday lives since 2019. Now the employer branding is being continued with a new social-first campaign in Switzerland, Germany, Belgium and Luxembourg.

The campaign, designed and implemented by Freundliche Grüsse, establishes the famous balance between work and life. On the one hand, through stylishly modern video collages that create a fluid transition between work and leisure. On the other hand, through a textual lever that connects work, leisure and Baloise with the always same initial letters and similar phonetics.

Through twelve different videos and subjects, the campaign addresses potential and existing employees from the areas of insurance, banking, IT and junior staff. Many different interests of the target group are addressed: For example, the data analyst who won't back down from a snowboard jump. The youngsters for whom friendship is most important. Or the clerk who loses himself in books.

The employer branding campaign is being played out immediately and in two waves in all four countries. The focus is on social media videos for Instagram, Facebook and YouTube. LinkedIn ads, display ads, native ads and streetcar ads will also be played.

Responsible at Baloise: Tobias Gees, Benjamin Kuckartz, Sandra Zehnder, Timm Süss, Debora Moos. Responsible at Friendly regards: Pascal Deville, Fabian Biedermann, Samuel Textor (overall responsibility), Laura Leuenberger (art direction), Julian Riegel, Philipp Gloyer (text / concept), Seraina Meier (motion design), Andrea Aegerter, Kathy Känzig (consulting), Roberto De Bonis (social media), Drop8 (programmatic ads).