The workshop included a method for looking at oneself as a brand and identifying the overarching value one brings to society. The day was described by participants as enriching and emotional, among other things.

Advertisingweek.ch asked about specific challenges for women, especially in the advertising industry. Hoefer-Wirwas emphasized that women should have more self-confidence to present their ideas and opinions with confidence. It was recommended to use one's own voice consciously and to convey the relevant messages.

Hoefer-Wirwas drew positive conclusions from the workshop, including the realization that women should develop more self-confidence and be proud of themselves and their abilities. She encouraged putting what she learned into practice and exchanging ideas with other women in a protected space in order to address weaknesses and present oneself with confidence.

Overall, the workshop was an opportunity for women to reflect on their values and strengths, build self-confidence, and recognize and leverage their individual impact.

Goldbach Publishing will now be responsible for brand sales of 20 Minuten as well as for the marketing of Tamedia titles and third-party marketing under the management of Philipp Mankowski. Sascha Müller, previously Sales Director Agency Sales at Goldbach Publishing, will be responsible for brand sales of 20 minutes responsible. This organization will come into effect from July 1, 2023.

Séverine Hubatschek, the 20 minutes led to the new structure, will closely accompany the handover to Philipp Mankowski and Sascha Müller and take on a new challenge within the company from fall 2023.

The SME Sales unit, which was previously also part of Goldbach Publishing, will be run independently under the responsibility of Thierry Furrer as Managing Director. He will continue to look after SME customers across all media.

A total of 3605 companies filed for bankruptcy in January-May, an increase of 2.3 percent year-on-year, reported the credit agency Crif on Friday with. The number of corporate bankruptcies thus remains at a comparatively high level. In the first half of the previous year, bankruptcies rose by more than a quarter, partly as a result of the Corona crisis.

The greatest increase in the number of bankruptcies was in advertising and market research (+52%), gardening and landscaping (+26%) and retail trade (+19%). In total, the construction sector saw by far the most bankruptcies, with 546. This was followed by the catering industry (349) and wholesale trade (246).

At the same time, the number of company formations rose by 3.1 percent in the first five months of the year. A total of 21,601 companies were newly entered in the commercial register. Most of them are located in the retail trade (2066), construction (1729) and management consulting (1701) sectors. As the number of company deletions increased by more than 7 percent, the net number of companies declined by 2.3 percent. (SDA)

Mirjam Emmenegger and Thierry Kuhn join the podcast production company Audiokanzlei. Thierry Kuhn, who has worked as a marketing and communications expert for companies such as 20 minutes, Monami and Brands are Live, will join as Project Manager and Content Creator in August 2023.

With Mirjam Emmenegger, sound layout and audio production will also be further expanded. Most recently working as a trainer and creative producer for podcasts, radio plays and satire, Emmenegger has developed and deepened her expertise during more than 20 years at SRF Swiss Radio and Television.

Emmenegger has skills in sound design as well as audio engineering and production. "With Mirjam, a real broadcasting professional joins the team who can further develop our vision in the field of audio and radio," Audiokanzlei founder Dino Giglio is pleased to say.

The two new internship positions will be filled by Neva Frank and Tippi Marrei as of August. Thus, the audio law firm now has eight employees.

Melanie Luu, a graduate of the Zurich University of the Arts, worked at 20Minutes Fridaybefore joining Jim & Jim. At the agency, she was responsible for various projects, including for EWZ, Ipso Bildung and Zurich Airport. Because of her achievements and commitment, she has now been promoted to Head of Content. "We are a young and diverse team of individuals who all have their own personalities and skills," Luu said. "I look forward to identifying everyone's strengths, supporting and empowering each team member individually so they can reach their full potential and grow."

Bianca Stofer worked for various agencies during her studies before joining Jim & Jim. She also worked as a freelance content creator and photographer for several years. Later, she concentrated completely on her work in the agency and accelerated her rise by working for clients such as Emmi, Flughafen Zürich or Professionhotelgastro.ch. "Managing creative processes and implementing visions is my passion. I'm up for the daily rush of creativity! So right, Stofer says of her promotion.

The agency is constantly expanding its content and creative team and tries to find and promote young talent. In an era of always-on content, it needs people who have mastered new technologies and at the same time bring that certain something. "Our agency thrives on the passion of creative people who can use the whole spectrum of channels and formats and are not afraid to make the new approaches of cross-channel storytelling palatable to clients! We are delighted to be able to take another development step together with Melanie and Bianca," says Fabio Emch, CEO of Jim & Jim.

The public symposium of the SFJ will take place on Friday, June 16, 2023, starting at 3 p.m. at the University of Zurich. Speakers will include Timo Grossenbacher, Head of Newsroom Automation at Tamedia Technology, journalist Alessandra Paone, the will take over the Basel news portal OnlineReports together with Jan Amsler at the beginning of July 2023., as well as Bernard Maissen, the Director of the Federal Office of Communications Bakom.

The conference costs CHF 70, students pay CHF 50. This price includes detailed conference documents, a welcome coffee and an aperitif.

As part of its repositioning in early 2021, Kia has modernized and revamped its corporate identity, its advertising presence and, with its attractive and innovative products, its design language. This repositioning seems to be well received: According to data, Kia is one of the fastest growing brands in Europe and also in Switzerland. The current campaign is designed to provide a new and experiential approach to Kia with a 24-hour test drive that appeals to all the senses.

More time for experiences

A normal test drive usually lasts a few hours at most. With the "Kia 24-hour Experience," interested parties can test and enjoy their personal dream model by every trick in the book: Design, technology, comfort, driving experience. This starts with a simple reservation of the desired model: On a specially set up platform, the desired model, desired date, and the start and end time of the test drive can be booked bindingly with just a few clicks and without lengthy back and forth.

Sensual imagery

The basic idea of the campaign refers to the experience of being able to experience all the benefits of a Kia for a day in all kinds of situations. To feel the performance. To discover the technology and the easy access to it. To enjoy the comfort. To explore every single detail. Carried by a visual language that is actually reserved for sensual shots of human bodies, various subjects are intended to evoke a unique desire. The image content is supported by short, catchy headlines that invite you to experience Kia with all your senses in every respect.

In order to achieve the greatest possible reach throughout Switzerland, various subjects will be displayed in a national billboard. In addition, other subjects will appear in various channels and be used at the POS. The overall communication package also includes a radio spot, moving image formats, various direct customer communication media, and an incentive that is handed out together with a customer questionnaire after the test drive.

Responsible at Kia Switzerland: Javier Blanco (Head of Marketing), Claudia Trombini (Media & Communication Specialist), Ivan Hohler (Communication Specialist). Responsible at Emil Frey Digital: Afshin Etesamifar (Art Direction), Marcel Elsener, Lukas Schmid (Text, Concept), Guillaume Borel (Creative Direction), Fernando Gort (Consulting), Nicole Kämpf, Roger Shanmugalingam (Desktoppublishing), Andreas Novosad (Digital Marketing). Production: Pixelgenau Consulting (development and screen design), Gian Paul Lozza (photography), Oliver Schmocker, UKO, Jingle Jungle (radio spot).

As an experiment, leasing startup Gowago.ch asked itself which animals best personify certain car brands. To do this, the fintech designed a series of portraits through the use of artificial intelligence and posted them on LinkedIn - with a great response. According to the company's own information, the post was seen by more than 3 million users within 24 hours and collected more than 20,000 likes; on Thursday afternoon, the number had already risen to more than 40,000. In the comments column, more than 2,000 users discuss whether, for example, the representation of VW as a Labrador with a hoodie is accurate. 

The offbeat idea for the post came from the startup's close ties to artificial intelligence technology. Recently, the company had an own AI which is intended to make the calculation of residual value, a key point in leasing, more independent and transparent.

The campaign's insight "Family isn't always easy. Good thing there's Zürcher Kantonalbank" is no coincidence: there are countless tasks that parents have to deal with on a daily basis. They are also responsible for ensuring that finances do not become an additional burden, because families are under great financial strain. Zürcher Kantonalbank supports families in overcoming these challenges with various assistance and tips.

Three segments

On the one hand, Zürcher Kantonalbank supports families in managing the family budget: from a financial guide for parents-to-be - to practical tips for everyday life. In addition, the online family calculator enables families to individually calculate their own financial situation and thus provides an overview of possible expenses due to the new family situation.

Another focus is on financial education. The bank helps parents teach their children to handle money responsibly. With topics such as children and consumption, bag money and youth and apprentice wages, Zürcher Kantonalbank provides advice and information.

Last but not least, family moments are to be promoted and families are to be supported in organizing their leisure time. Through sponsorship commitments and partnerships, such as with Zurich Zoo, Zürcher Kantonalbank offers special leisure activities and discounts for families.

Everything under one roof

Under the newly created communications umbrella, Freundliche Grüsse has created a campaign that pays attention to all three sub-segments of family support. In addition to posters and ads showing everyday situations taken from life, various content pieces were created, including for Pinterest, TikTok, YouTube and the company's own social media channels.

Responsible at Zürcher Kantonalbank: Alexandra Rahm (Senior Campaign Manager), Cornelia Grüninger (Project Manager Campaign Management), Daniel Locher (Senior Brand Manager), Olivier Cordey (Marketing Conception, & Planning). Responsible at Friendly regards: Pascal Deville, Samuel Textor (overall responsibility), Norihito Iida (creative direction), Maude Mahrer (art direction), Christian Stüdi (creative direction & text), Andrea Aegerter, Roxana Hudson (consulting), Tina Aich (production). Mat Neidhardt (Photography).

With the Digital Trust Label, "OneLog" benefits from a trustworthy digital service audited by external experts, according to a statement from OneLog. "Especially in the media environment, transparency and trust are crucial, not only in terms of reporting, but also in the handling of data," OneLog GEO Silvano Oeschger is quoted as saying in the release. The company is pleased that its commitment has been awarded the Digital Trust Label.

The Swiss Digital Initiative foundation, originally launched as a project by Digitalswitzerland, developed the label. The aim of the certification is to promote trust in digital services. The Digital Trust Label evaluates web-based products on the basis of 35 criteria in the categories of security, data protection, reliability and fair user interaction. The Digital Trust Label is intended to provide users of web-based products with a clear and understandable assessment of trustworthiness. Companies such as Wefox, Cisco (Webex), Swisscom (e-Seal) and Swiss Re (Magnum Go) have already been certified.

"Recreation and new perspectives are of great importance for life and health. The heart is also happy to experience new things." This is what cardiologist and travel expert Rupprecht Wick, MD, says in the new fourth season of the podcast "Heart Rate". In four episodes, the Swiss Heart Foundation's summer series provides information on how those affected by cardiovascular disease can still enjoy their vacations without any worries.

How do they choose the right destination, how do they prepare properly, what should they take with them and what precautions on site make sense? In the podcast "Heart Rate" Wick answers all these questions about vacations with a cardiovascular disease.

The summer series with a focus on travel is the fourth season of the podcast "Heart Rate" of the Swiss Heart Foundation. The series are produced by Franziska Engelhardt and Christina Baron from the Winterthur agency Podcastschmiede.

Series told seasons

The "Heart Rate" podcast is all about the heart. How do I react correctly when someone has a heart attack, how do I recognize a stroke, what happens when you save someone's life? In the first three seasons, survivors tell their stories, experts explain how a stroke can happen or how to prevent a heart attack. The podcast takes listeners to the catheter laboratory of the Inselspital in Bern, to a first responder in Mürren or to the emergency call center 144. You experience paramedics in action, hear the stories of the rescued and their life-savers and learn how lay people can also save lives.

What do you have to consider if you want to open a store in Zurich? When are the next school vacations? And how old is Zurich, anyway? All these questions are answered by a new chatbot called "ZüriCityGPT"  answers. And not only that: "You can ask me anything that has to do with the city of Zurich," the chatbot advertises itself.

Zurich's websites paired with OpenAI's AI.

In the test, the chatbot's answers are mostly accurate and detailed. In the self-experiment, the editors learned, for example, the names of various contact points that could be useful when setting up a business; that the next vacations will take place "from July 17 to August 18, 2023"; and that cat litter must be disposed of "in the residual waste and not in the organic waste or in the toilet" - supplemented by recommendations to choose "biodegradable cat litter" and to dispose of it "in a sealed plastic bag to avoid odors and soiling". ZüriCityGPT" provides its answers with links to the websites that the artificial intelligence (AI) used for the answer.

The Liip agency is behind the chatbot. The project was developed during an innovation session, according to the website. The tool is not associated with the city of Zurich and represents a "proof of concept," the company clarifies in a blog post.

In the same article, the developers also provide a look behind the scenes of the Zurich AI. Not surprisingly, the ChatGPT service operated by OpenAI plays a central role there: Liip collected the information available to the AI from the official websites of the city of Zurich, stored it in its own database and prepared it for use with OpenAI's program interfaces (APIs). The questions asked on "ZüriCityGPT" are also converted to an "Embedding Vector" by OpenAI. Using the text snippets from the database that match, Liip then creates a prompt for ChatGPT. And the OpenAI AI then creates the response from this, which is displayed to the user. The detailed explanation of the process, including several links with further information, can be found at in the Liip blog post.

No way to Bern

"The bot is not infallible," Liip notes, "so we strongly advise you to check your answers against the official sites." In most cases - and provided the relevant information is available on the scanned sites - the tool provides useful answers, he adds. "We are excited about the potential of this technology to improve access to public information and hope you enjoy exploring Zurich with 'ZüriCityGPT'" , the Liip team writes in the company blog.

In the test, however, "ZüriCityGPT" also reached its limits a few times. When asked how much the "Soziokultur Mobil" offered by the city costs, the AI refers to a PDF on the website, but does not mention the prices themselves. ZüriCityGPT" also does not know how many prisons there are in Zurich; the KI lists a few, but refers to a list of the "Prison Concordat, which regulates cooperation between the cantons in Switzerland in the area of the penal system". But a search for the term "Justizvollzugskonkordat" fails - both on the website of the city and the canton of Zurich. And - for the writing editor René Jaun of the Web Week particularly saddening - when asked for the fastest way to Bern, the chatbot provides the shortest answer observed so far: "I don't know how I can help you". (René Jaun/cka)

This article was first published in Netzwoche.