In 2022, Alfa Romeo launched the "Tonale", the brand's first electrified model. Now Alfa Romeo is bringing the "Tonale" as a plug-in hybrid Q4 to the showrooms of Swiss authorized dealers. With this model, Alfa Romeo opens a new chapter in the metamorphosis of the brand and presents the most efficient vehicle in the history of the brand.

Fastr accompanies the multidisciplinary and nationwide campaign consisting of TV and online spots, out-of-home, digital OOH, print and supports the authorized dealers for their showroom communication.

CH Media is known throughout Switzerland for its high-circulation publications Aargauer newspaper and Switzerland on Sunday as well as more than two dozen radio and TV stations. The publishing house in northwestern Switzerland also has a strong regional presence, with eleven print products now appearing once or twice a week, ranging from the Affoltern district gazette about the City Gazette Olten until the Train press.

Since 2011, these free magazines have presented themselves and their content on a common technical platform under independent addresses and with individual landing pages. Twelve years after going live, announced server updates prompted a complete rebuild of the system using current technologies and based on experience gained. The Zurich agency Update was again commissioned with the implementation.

The primary goal of the Anzeiger portal remained, in addition to a contemporary, user-oriented presentation of the magazines and content, the efficient and cost-effective management of the websites by employees of the individual publications. The new Anzeiger portal is therefore also based on the free and widely used content management system "Typo3", which, with further developed extensions, enables the fully automatic transfer of articles from the CH-Media editorial systems.

The presentation of the websites and content is based on a uniform basic layout with individual, title-related design. In addition, the portal holds various functions and vessels that can be used and integrated individually by the individual web presences: Agenda for event announcements, e-paper functions, a survey tool that can be used in the context of articles or in general, possibilities for article evaluation by readers, and a classifieds system. Furthermore, contemporary user expectations such as responsive design for viewing the site on tablets and smartphones, video integration options and social media share functions are also fulfilled.

Project Management: Markus Hasler. Programming: Urs Brauchli, Marcel Gertsch.

Managing Director and marketing expert Marco Caradonna founded Simple Agency, which he claims is the largest digital marketing agency in Italy. He also served as CEO of the media agency Carat Italia, which is part of Dentsu, and is co-founder and managing partner at BlackSheep MadTech Fund.

The startup Nexoya, based in Zurich and Berlin, is to benefit in particular from Caradonna's international experience in the marketing industry: He will provide strategic support to founders Manuel Dietrich and Marco Hochstrasser in the international orientation of the company, which was founded in 2018. Nexoya optimizes and automates digital multi-channel marketing campaigns in real time based on artificial intelligence. Advertisers are expected to achieve up to 70 percent more conversions.

Until now, the management board had four members: the two Nexoya founders Manuel Dietrich and Marco Hochstrasser, the president of the Swiss ICT Investor Club SICTIC Thomas Dübendorfer and the international marketing strategist Chris Boorman. Now Marco Caradonna joins the board. The board primarily fulfills strategic tasks at Nexoya: The members consult regarding the grand strategy, make strategic decisions for the business units and develop the long-term planning for the start-up.

In the first quarter of 2023, overall viewability across all formats was 73.7%. The Medium Rectangle in particular improved by 18.9 percentage points to 76.1%, but the Wideboard also improved by 16.3 percentage points to 73.6%. The half-page ad is above the 90 percent mark for the first time at 92.5%.

However, the Digital Ad Trust Report notes that this increase is primarily due to one publisher that used a new, recognized measurement tool.

Ad Fraud drops sharply by one-third to 0.37%

The Sophisticated Invalid Traffic (SIVT) ad fraud rate dropped significantly again in the first quarter and now stands at a new value of 0.37% across all channels.

Fire safety values drop to low level

The Brand Safety values collected by IAS are found at a very low level of 0.04%.

With the license applied for, TeleZüri wants to strengthen and expand its programming, as the broadcaster announced on Monday. TeleZüri has not received any fee money to date.

If TeleZüri is awarded the license, reporting from the cantons of Thurgau and Schaffhausen in particular is to be expanded. To this end, two correspondents each are to be hired.

Four broadcasters want the concession

The previous owner Tele Top and two other broadcasters are also competing for the license for the Zurich-Northeast Switzerland coverage area. The license includes a performance mandate and a share of the fees amounting to just under CHF 3.3 million per year. The other applicants are Auftanken.TV and Tele Z.

TeleZüri's application, however, is only to be considered if one of the stations Tele M1 or TeleBärn, which also belong to the CH-Media Group, does not receive the license in its area. The applications have been prioritized accordingly. The reason for this is that a single media company may not have more than two TV licenses.

In order to decide who will receive the license in the Zurich-Northeastern Switzerland coverage area, Bakom intends to hold hearings with the cantons, among others. The new licenses will be valid from 2025 for a period of 10 years. (SDA)

For 180 years, Winterthur and Zurich have been working with Haldengut beer. The new digital coat of paint developed by Monami in the form of the new slogan "Heb di guet - Haldengut" and the revised brand emblem brings the history of the brand into the 21st century with a contemporary campaign and a dash of local color.

Local personalities as figureheads

This summer, Haldengut presents selected personalities who shape Winterthur and Zurich with their creativity, humor and modesty. The Zurich party decorator Boris (Discosmetic), artist Moira Musio and DJ Lou Combo will kick things off.

Haldengut and the three Haldengut superheroes have a lot in common - they all make their cultural contribution to the revitalization of the region "Winti" and "Züri". Haldengut refreshes the throats and does good to the mind, Moira provides aesthetic moments of pleasure with her art, Boris creates feel-good oases in the city with his creative party decorations, Lou Combo provides good vibes and vacation feeling.

In short portrait videos and content pieces, the three take the community on a journey into their workplaces. In the pubs, the campaign scores with interactive beer mats, posters and beer passes.

This is shown in the list of license applications published by Bakom on Monday. It had already become known at the beginning of May that Telebasel and the publisher of the free newspaper Bernerbär wanted to operate a station called BärnTV in the Bern area in the future. (Werbewoche.ch reported).

TeleBärn has been the top dog here for 30 years. The TV station wants to stay that way, as it announced on Monday. It is anchored in the Bernese population and has again submitted a license application. From 2025, it wants to convince with further innovative formats and even more public service for the Bern region.

Telebielingue also has to fight for a new license. As became known at the end of May, Canal Alpha wants to launch the local TV station Canal B in the Biel region. In the area of the Jura Arc, Canal Alpha already operates a TV station and would like to renew the concession.

The new Canal B is to produce bilingual programming and, if possible, broadcast on two different channels. A studio and an editorial office with around 20 journalists are to be set up in Biel.

Radio Blüemlisalp challenges BeO

Radio BeO has been on the air in the Bernese Oberland since 1987. Weber Verlag, which plans to operate Radio Blüemlisalp from 2025, is now also applying for a license for the region.

With over 30 years of experience in the publishing industry and a solid financial basis, the publishing house is in a position to set up a new radio station for the entire Bernese Oberland, the company told the Keystone-SDA news agency on Monday. "More culture - more Oberland" is the guiding idea.

To this end, the publishing house wants to use its network of around 80 authors, publicists and artists from the region. Furthermore, Radio Blüemlisalp will network with organizations, communities, important partners and service providers from the entire Oberland and maintain a regular exchange.

The program should reflect the diversity of the region and the lifeworlds of the people. The content and presentation of the programs are to be "innovative, interactive and relevant. A café studio with live broadcasts is to be built at the Thun/Gwatt broadcasting location. (SDA/swi)

It also invites the competing applicants to submit their comments. According to a Bakom list, the competitive situations arise in the case of licenses for the operation of a commercial local radio station in the areas of Bernese Oberland and Southeast Switzerland-Glarus. There, new providers are challenging the existing ones in the market.

In regional television, new offerings want to take the concessions from the local heroes in the Waadt-Freiburg distribution areas, Bern, Biel, Zurich-Northern Switzerland and Eastern Switzerland from the competition. There is also competition from complementary, non-profit local radio stations.

Bakom put the licenses out to tender at the end of January. There are 20 coverage areas for commercial private radio stations, ten for non-profit local radio stations and 13 for regional TV stations. There is to be at least one license in each area.

The Federal Department of the Environment, Transport, Energy and Communications (DETEC) is expected to grant the licenses until the end of 2023. The licensed broadcasters will fulfill a regional public service mandate on January 1, 2025, and will receive a share from radio and television taxes in return. According to the performance mandate, they must provide the audience with regional information throughout the country. (SDA)

The world is in the midst of a new technological revolution. Artificial intelligence is on the rise everywhere. Many jobs will soon no longer exist in their current form. Many, but not all: Tibits will continue to rely on emotional intelligence in the future. Because while a text robot can write a job ad or even a poem or a love letter, only humans can prepare a tasty Arabic casserole with tofu, develop new recipes with passion or serve guests with a smile.

This is dramatized by the current employer brand campaign of the vegan-vegetarian restaurant Tibits, created by the Zurich agency Schroten in close collaboration with Studio Wurst. The three radio spots and four different online and poster sujets show the limits of AI in a humorous way. Because in contrast to Tibits, AI is not the least bit interested in living beings.

"It is important to us to take up a lance for the entire hospitality industry with this campaign," emphasizes Amar Abbas, Head of Marketing at Tibits. "After the difficult times due to the pandemic, we want to recall the values that we and the entire industry embody. What would the restaurant industry be without real people with real passion?"

The spots can be heard on Radio Energy stations starting Monday, as well as seen on social media and at select billboard locations.

Responsible at Tibits: Amar Abbas (Head of Marketing, Member of the Executive Board), Julia Huber (Project Manager Design & Communication), Nicolas Hadorn (Graphic Assistant), Monika Lechner (Deputy Head of Human Resources). Responsible for grist: Adrian Schräder (overall responsibility & text). Responsible at Studio Wurst: Pedro Moosmann (concept & text), Nino Zuberbühler (consulting). Production radio spots: DubDub Studios, Gregor Rosenberger, Sandro Palomba.

More and more frequently, classic gender roles are becoming blurred. What would have caused much outcry a few years ago is now part of everyday life in public: men with painted fingernails, men wearing androgynous clothing, men with pearl necklaces around their necks. While well-known artists such as Harry Styles, Jared Leto or Timothée Chalamet are flirting with this and enjoying great popularity, especially among younger audiences, films such as "Top Gun: Maverick" with Tom Cruise or "Ticket To Paradise" with George Clooney, which fall back on traditional images of masculinity, are celebrating great success.

"There is currently a real culture war raging around masculinity, as evidenced, for example, by the inflationary use of the term 'toxic masculinity'" says Artistic Director Christian Jungen. "We are showing around a dozen films that represent very different types of masculinity and thus want to stimulate a debate about the role and self-image of men in the 21st century." In the Hashtag #Masculinity section, the 19th Zurich Film Festival will show selected films that highlight the tensions that define men today.

This includes the key visual of this year's ZFF with Burak Ates, a 28-year-old Swiss actor from Solothurn. He played the lead role in the film "Beyto"which premiered at the Zurich Film Festival 2020. With Ates as its key visual, the film festival wants to highlight the importance of promoting young talent. He is also staged to match the hashtag #Masculinity - with painted nails, jewelry and bright colors.

INTERVIEW

"'Beyto' has made me braver".

Burak Ates is the face of this year's ZFF campaign. In the interview, Burak Ates remembers his first ZFF appearance, talks about our #masculinity this year and tells us how "Beyto" has changed his life.

Burak Ates, you are the campaign face of ZFF this year. What does that mean for you?

Burak Ates: It's a very nice feeling. It all started three years ago at ZFF. We were there in 2020 with the film "Beyto" - and now to be able to be at ZFF again, especially as the campaign face, that's nice.

Is there anything you particularly remember about ZFF 2020?

It was indescribably beautiful to stand on a big stage for the first time and to play in a film, especially as the leading actor. It was a difficult role, but one that I enjoyed playing.

This year, ZFF is showing films in a section on the theme #masculinity. What do you associate with masculinity?

Above all, courage. Society has changed in recent years, and so have men. They do things that are not included in the classic image of masculinity, they are no longer so strictly "in line". I myself, for example, love to cook and knit. I've rediscovered knitting for myself. And on the side, I watch movies or listen to audio books. In the past, that wasn't necessarily "manly. But now "being a man" is taking place in many more areas. I think that's beautiful and courageous.

Beyto" is also about courage. You play the lead role: a homosexual man who has problems with his family because of his sexuality. Did you learn anything new through the role?

"Beyto was a turning point in my life. Beyto had to make a decision: Either love or his family. And I had to make a decision as well: To live my dream with acting or to follow a more classical career path. Beyto made me braver and I still have him with me. In times when things are going badly and I'm losing hope, he still sometimes tells me: "Buri, this is the right thing to do. Listen to your heart. Now move on."

Since "Beyto," you've focused on acting. Why is that your dream?

Becoming an actor was my childhood dream. At the latest after the appearance in "Beyto" and at ZFF, I can't imagine doing anything else. In the last few years, I've been able to experience a lot and gain a lot of experience. That has also brought me a lot further as a person. I always get sentimental when I think about it. I'm looking forward to the future and hope that I can still work a lot in Switzerland, because I find Swiss film enormously exciting.

ZFF 2023 starts on September 28. What are you most looking forward to?

I love being at Sechseläutenplatz and am always excited when the festival center is set up. I'm looking forward to the Green Carpet, great parties, cool people and the films of course! You meet there and you can talk about films... that's the best part. The ZFF is really a super thing.

Responsible at ZFF: Alessandro Monsurrò, Deborah Marzo, Kaja Eggenschwiler, Vivien Sasso, Ann Moser and Maike Müller Photo: Lea Meienberg with support from Sandra Gadient Hair & Make up: Letizia Abbatiello, Make it up Agency Styling: Donjeta Selmanaj, Jelmoli Video: Blackframe

The members of ADC Switzerland judged 384 entries at the annual ADC Awards and honored the most creative, outstanding and groundbreaking works. After the bronze winners were determined two weeks ago, the gold jury met on Wednesday to select the best of the best. For the first time, the ADCESG Award and the Grand Prix were awarded in addition to four gold cubes, a Student of the Year and an Evergreen.

Four times gold and an evergreen

Gold was awarded this year for "When the Debate Falls Silent" by Stories for NZZ New Zurich Newspaper (Film category), "When art has to travel" by Ruf Lanz for Welti-Furrer Fine Art (Ads category), "Punkt für Punkt" by Punkt, Punkt, Komma, Strich PPKS for Punkt, Punkt, Komma, Strich PPKS (Design category), and "Das Migros-Bier" by Wirz Group for Migros-Genossenschafts-Bund (Campaigns category).

With the Evergreen, ADC honors clients who, over a period of at least three years, have produced outstanding communications that have won awards from ADC. The Evergreen 2023 goes to "Neue Kunstzugänge" by Ruf Lanz for Museum Haus Konstruktiv.

Eleven silver cubes and one Student of the Year

Silver was awarded to "Unplay the hate" by Freundliche Grüsse and Bandara for All Out, "Digital Time Warp Collection" by Sir Mary for Beyer, "Discreet Alcohol Therapy" by Ruf Lanz for Arud Center for Addiction Medicine, "Al Mulinetto" by Farner for Al Mulinetto, "Migros Christmas 2022" by Wirz Group for Migros-Genossenschafts-Bund, "The Wool Jersey" by Thjnk Zurich for Ochsner Sport, "Pavilion Expo 2020 Dubai" by Bellprat Partner for Polish Investment and Trade Agency, "Pavilion Media Facade" by Iart for Novartis, and "The Migros Beer" by Wirz Group for Migros-Genossenschafts-Bund. There were two silver awards for "When art has to travel" by Ruf Lanz for Welti-Furrer Fine Art.

In addition, a Student of the Year was chosen. This year's winner of this cube, which is highly coveted by young talent, is Sasha Luo from the Zurich University of the Arts ZHdK with her project "In The Fridge".

First Grand Prix for Wirz

Wirz Group's "Migros Beer" for the Federation of Migros Cooperatives, which has already won gold and silver, was honored with its very first Grand Prix. "A Grand Prix is only awarded when a gold work shimmers and shines just a little bit more than the others," explains ADC President and Jury Chairman Thomas Wildberger. "If it's best-of show. When it has moved more than just our jurors, namely the whole of Switzerland. When the idea is so unique that it cannot be repeated. When it's neatly orchestrated down to the last detail and doesn't stop being fun even after the campaign has ended. Just like 'The Migros Beer'".

ADCESG Award for a better world

Also newly introduced this year was the ADCESG Award, which is intended to honor companies, agencies and productions that "also care about our planet," as ADC Switzerland puts it. As is well known, ESG stands for Environmental, Social, Governance - areas that no company can ignore anymore.

Tosson El Noshokaty, a partner at the marketing consultancy Prophet and a proven ESG expert, was present at the judging. When judging the five projects that were considered for the award, care was taken to ensure that as many ESG criteria as possible were taken into account, such as climate-neutral production, a diverse composition of the project teams on all sides, and wage transparency.

The cube itself is also ESG-compliant. It was handcrafted from local wood, contains messages in Esperanto and comes from the Biel climate activist and artist Parzival', a representative of Outsider Art and one of the most important contemporary Swiss artists.

The first ADCESG Award was won by the work "Punkt für Punkt" by Punkt, Punkt, Komma, Strich PPKS for the first inclusive and scientifically evaluated learning tool that introduces preschool children with blindness as well as with and without visual impairment to writing. Establishing an inclusive society from the very beginning, namely as a matter of course for our children, is the declared goal of this research project, which was developed in collaboration with, among others, the Heidelberg University of Education.

Frank Bodin and Walter Pfeiffer inducted into the ADC Hall of Fame

The eulogy for Frank Bodin was given by his idol Frédéric Chopin. The star composer, who died 174 years ago, experienced a revival thanks to KI. He outed himself as a fan of the star advertiser and paid tribute to his great services to the entire communications industry. Finally, in his humorous speech, he concluded that even at the age of 61, the long-time ADC president had still not outgrown the age of questions, as evidenced by his three Q's and his two books full of questions - and called on him, despite being honored, to continue his creative disobedience.

In her laudatory speech for Walter Pfeiffer, ADC board member and art historian Michelle Nicol said: "Walter Pfeiffer's photographs and films are special because they magically introduce us to an immediate world of experience that we have never encountered before. There is a tabby cat lolling in a miniature recliner just as if it were a movie star. There is a plate of gnawed melon peels on which the traces of teeth can be seen, which seems at the same time rustic, archaic, obscene, and somewhat sexy. The artist Walter Pfeiffer is a pioneer. Younger generations are inspired and look up to him: Jürgen Teller, Wolfgang Tillmans, Nan Goldin, Collier Schorr, Ryan McGinley. We are delighted that ADC will enjoy residential rights in Walter Pfeiffer's world from today."

The complete medal table for the ADC Awards 2023 is available at Adc.ch.

Werbewoche.ch: Susann Vogel, Swissfim Association embedded its legendary Cannes Lions party at the ADC Creative Days - instead of celebrating on the beach. Why?

Susann Vogel: We were represented last year in Cannes with a lunchtime event, which cannot be compared to the legendary Swisspartys of the past. We noticed, and we heard this from other sides, that only a few Swiss were represented in Cannes after the pandemic. That's why we decided not to be present in Cannes in 2023. But that doesn't mean that we will never be represented there again.

What conclusion do you draw after the Swissfilm party?

Our event on Thursday evening and the collaboration with ADC was a success. Many members were there, many creatives from the agencies as well. The exchange definitely took place and that is basically the goal of the party. So we rate the event as a great success. We also received particularly good feedback for our presentation of the spots from the 80' and 90'. In addition to Leila, the experience of seeing this part of our commercial past, reworked with new technology, was also an experience.

The Swissfilm Association is committed, among other things, to strengthening women in the film production industry and also to increasing the proportion of women in directing, screenwriting, technology and creation. How do you intend to achieve this?

We are taking a multi-layered approach. We have defined the topic as a meta-topic within the Board of Management and the administrative office. This means that it is included in all our activities, all our projects and in our day-to-day business. Here is a very recent example: For Edi.23, we are currently in the process of putting together the jury. Here we pay special attention to the representation of women from all areas - such as filmmakers, clients and representatives from the agencies. We are also a member of the Gisler Protocol.