Switzerland, with all the languages that are spoken here, is complex. Not only today, but always. For example, the various Swiss German dialects shape everyday life from Basel to Appenzell to Brig. The linguistic composition in French-speaking Switzerland is completely different.

There are historical reasons for this. For example, in a statement on Wednesday, the Landesmuseum Zurich refers to the Reformation, which had a decisive influence on the development of languages. In Zurich during Zwingli's time, the Bible was written in 1524 in a written language that remained close to the spoken dialects of the region.

The reformers in western Switzerland, on the other hand, preferred the French of the upper classes in northern France for their writings, and precisely not the patois that people spoke in the streets. One result of this: In French-speaking Switzerland, regional dialects have largely disappeared; in German-speaking Switzerland, they are cherished.

More than just a means of communication

Or people who have come to Switzerland from countries like Portugal or Kosovo: They bring their languages with them, which sometimes become a hurdle in their new home. Or people who communicate via sign language: They run the risk of not being heard at all.

These examples show that languages are constantly changing, influencing each other and repeatedly becoming the subject of "repression, prohibition, romanticization, demarcation and mythicization," according to the communication. Keywords in this context are the Röstigraben, the Jura question, school English or youth language. The National Museum in Zurich has taken on this complex situation and invites visitors on a journey through the language country of Switzerland.

Visitors equipped with headphones move through the sound scenography. They are accompanied by the exhibition designer Julia Leitmeyer and Gérald, who is played by the comedian Vincent Kucholl from French-speaking Switzerland. In dialogues, the two convey the contents of the exhibition. On the tour, the audience also meets Patti Basler, Flavio Sala and Claudio Spescha, who make guest appearances.

The exhibition "Language Country Switzerland" can be experienced until January 14. The sound scenography was developed on the basis of game technology. And the script for the audio tour was written by Vincent Kucholl. (SDA)

With sunshine and hot temperatures, a soothing refreshment was particularly sought after. At the Summer Challenge, Emmi Caffè Latte offered a double treat: ice-cold Emmi Caffè Latte provided refreshment, and an ice bath awaited the very brave - a mobile "bathtub" filled with ice, with which the target group could refresh themselves all over. The daredevils were rewarded with an appropriate instant prize.

Over three days, the promo teams were out and about in three different cities along river and lakeside promenades, refreshing the target group with cool samples as well as the ice bath and supporting with equipment and manpower the numerous bathers who sought cooling on and in the water with inflatable boats and inflatable flamingos.

The many positive reactions were captured in three mood films, which were supplemented with the tagon for onpack promotion and thus played out as suitable brand content and to further activate the competition on social media as well as other digital channels.

USP was responsible for the overall concept including planning and realization of the summer activity.

Responsible at Emmi Switzerland: Mathurin Blumer (Brand Manager Emmi Caffè Latte), Lena Erni (Junior Brand Manager Emmi Caffè Latte). Responsible agency: USP Partner (concept & overall project responsibility for planning & realization).

Together with the client, Suan revised the brand strategy and designed the target groups. On this basis, the following was created a completely new brand.

With the new appearance with bright colors, Derendinger has made a radical visual cut, according to a statement. The color "Lime" stands - in line with the values of the new brand - for dynamism, future orientation and commitment.

In an industry traditionally dominated by the colors red and blue, Derendinger wants to stand out from the competition with the bright color. The unique color feature ensures quick recognition and is intended to strengthen internal and external identification with the new brand.

The new trilingual claim "Power for your workshop" is intended to emphasize performance orientation and competence. The new corporate language is intended to convey sympathy through authenticity.

The imagery shows the people behind Derendinger close up in their everyday lives. The new workwear provides the lime accents in the picture.

From the image brochure to the new design of the vehicle fleet, from the stationery to the web presence: Suan also accompanied Derendinger in the implementation of all communication media, which should express the consistent future orientation and innovative strength of Derendinger. The public appearance was launched at the beginning of September at the "Swiss Automotive Show" in Fribourg.

In everyday life, we are constantly confronted with numbers. With all these prices, discounts, quantities and percentages, many of us quickly lose our bearings. But what happens to our brain in the process? It looks for lifelines that establish a relationship.

The second installment of "In a Nudgeshell" on the anchor effect, released Thursday, explains how it can distort or positively influence the perception of numbers.

Bühler & Bühler launched the ten-part podcast at the end of August. Here it goes to the Interview with Werbewoche.ch.

The airport is successfully establishing itself as a desirable destination that combines shopping, dining, excursions, business and much more. The destination of the Fashion campaign was to present the airport's shopping expertise to a wider public.

Under the title "Fashion at Zurich Airport", the Fashion campaign the stage for the third time in the spring of 2023. Selected looks from renowned fashion partners were staged on unique backdrops inside the airport and presented digitally.

Jim & Jim's brief was to design and implement an innovative Fashion campaignwhich was presented both digitally and offline on diverse advertising spaces at Zurich Airport. The agency developed a novel video series under the motto "Fashion at Zurich Airport". The five-part series presented eight different looks from five fashion partners at five locations at Zurich Airport. The videos encouraged the target group to create and develop their own style at the airport.

Content in many variants

In addition to the five brand videos, a mixed video was created this year that unites all five fashion partners. In addition, further social media content was developed in the form of animated image collages. All videos and images were prepared in various formats for platforms such as Facebook, Instagram, YouTube, TikTok as well as for digital screens and posters at Zurich Airport. For the 16-meter long widescreen in the passage to the Circle, a full-screen video was produced especially.

More dynamism through "New Tech

According to Jim & Jim, the campaign relied more heavily on innovative technologies to create a dynamic presentation. A 360-degree camera, specific POV scenarios and NeRF scans were used.

The 360-degree camera opened up an all-round view that harmoniously embedded the models in their surroundings. The POV shots were implemented using various constructions to attach the camera to different devices. NeRF scanning technology, supported by AI tools, generated 3D representations from 2D objects and scenes. These were exported as videos, with camera movements controlled by keyframes. Various model shots were processed as NeRF scans for this purpose.

The video content created was presented in various formats, both at the airport itself and as part of various digital advertisements. In addition to moving image content, the campaign also included a comprehensive collection of photographs that were used for an out-of-home campaign at Zurich Airport as well as on the website and social media.

Responsible at Zurich Airport: Mevina Studer, Erich Brändle, Hanspeter Hunger. Overall management: Andrin Buchli. Idea and conception: Bianca Stofer, Andrin Buchli. DOP: Matthias Kappeler, Johannes Frei. On-set Production: Andrin Buchli. Director: Bianca Stofer. Gaffer: Nicolas Burri. AC: Johannes Frei, Gidon Wessner. Runner: Melanie Luu. Photography: Bianca Stofer. Social Content: Lea Schnegg. Styling, Hair & Make-Up: kim joes. by Kim Joëlle Steiner, Manuela Porcelli. Post-production and color grading: Bianca Stofer, Johannes Frei.

Starting Friday, the Digital Festival will welcome its visitors in Hall 550 in Zurich-Oerlikon. On more than 3,000 square meters, pioneers and decision-makers from business, politics and society will exchange ideas on the central topics and most relevant trends of digitalization.

For the first time, the Digital Festival is inviting the general public to experience the digital future up close on Saturday. At the same time, the best tech talents will compete for 40 hours at Europe's largest hybrid hackathon at HackZurich.

The branding of the two events was consolidated to make the most of communicative synergies. The key visual of the Digital Festival dramatizes the credo of the event: The focus is not on technology per se, but on the people who develop, implement and use it. This symbiosis is illustrated by a digital testimonial from the virtual pen of CGI artists ROLI Deluxe.

Responsible at Digital Festival/HackZurich: Ralph Roos (Head of Digital Festival & HackZurich), Jeannine Müller (Social Media & Communications), Marinna Schmid (Program & Event Manager). Strategy, concept and creation: Pop Creative Services, Roli Hofer, Michi Benz. CGI design/production: Roli Deluxe.

After Bergbahnen Lenzerheide had presented the second-best result in the company's history a month earlier with a profit of CHF 12.4 million (EBITDA), the vacation region's result now followed in September.

This was successful despite a small minus, Daniel Stiefel, Chairman of the Board of Directors of LMS, was quoted as saying in the press release. The last winter was very demanding because of the weather. Nevertheless, the number of overnight stays and first-time admissions to the ski resort of Arosa Lenzerheide were significantly above the pre-Covid 19 level and the 5-year comparison.

For the future, it is important to reduce the dependence on natural snow, to further diversify the winter offer and to communicate with the guests in a timely manner. In the background of the past business year, LMS therefore developed a strategic plan until 2030.

The focus is on the qualitative expansion of the offers in the areas of alpine skiing, biking, Nordic and hiking. Accordingly, the dimensions of sustainability, upgrading of the local centers, and the creation of living space for locals and staff are also important elements of the plan. (SDA)

The Lucerne Festival Orchestra has played a special role in the success of this year's summer festival. The orchestra has played a major role in shaping the festival with symphony and chamber music concerts - and is celebrating its 20th anniversary this year. The long-term success of the Lucerne Festival is an expression of excellent and innovative artistic direction as well as carefully selected international artists and musicians of the highest quality. At the same time, it is an example of consistent brand management - with the right, even courageous decisions at the right moment.

MetaDesign has been supporting the festival in all aspects of brand management since 2001 - from renaming it the Lucerne Festival to rebranding it during the pandemic and creating ongoing communication measures.

Michael Haefliger, artistic director of the Lucerne Festival, and André Stauffer, creative director at MetaDesign, answered questions about the festival.

Michael Haefliger, what prompted the change of name from Lucerne International Music Festival to Lucerne Festival in 2001?

Michael Haefliger: With the opening of the KKL Luzern by architect Jean Nouvel in 1998, a cultural setting in a new dimension had become reality. In this we recognized the opportunity to rebrand the International Music Festival, to give it the resonance it deserved and to build a global brand in the long term. The renaming to Lucerne Festival was the starting point. This step required a lot of courage from everyone involved - as so often in the last 20 years. Today we know without a doubt that it was the right step - and the prelude to something great.

What made you decide to focus so strongly on the brand for the Lucerne Festival cultural institution right from the start?

From the very beginning, we had the ambition to become one of the leading classical music festivals internationally. That's why we decided to invest all our communicative power in the brand and establish it internationally - a long-term strategy. The alternative would have been to intensify communication of individual offerings, but that was not an option for us at the time. Today, we reach visitors and musicians from all over the world and can call ourselves one of the most renowned international classical music festivals without false arrogance.

From the very beginning, the Lucerne Festival brand has also set special visual accents. What is the claim? What role do key visuals, colorfulness, the play with contrasts play?

André Stauffer: A very large role. The most striking thing is the colorfulness of the brand. It reflects the liveliness and topicality of classical music. It conveys festival character, the joy of music, youthfulness and freshness. We deliberately let these colors, as well as subjects, clash with each other. In this way, we bring together opposites that are real at the Lucerne Festival: People from metropolises visiting Central Switzerland, orchestras from all over the world amidst the picturesque backdrop of mountains and Lake Lucerne. A visuality that stimulates, provokes and inspires.

Effective January 2024, 58-year-old Andreas Schmid will join the editorial team of the SonntagsBlick. According to the press release, Schmid is one of the most accomplished investigative journalists in the country. For the past two years, he has worked as an editor at SRF Investigativ. Among the journalistic stations of the studied Germanist were the Südostschweiz, Facts, Balance, Observer, NZZ and for over ten years also the NZZ on Sunday. In 2020, he wrote the book "Code Name Jonathan" about a Swiss spy during the Cold War.

In addition to Schmid, 33-year-old Erika Unternährer will join the company on November 1. 20 minutes to SonntagsBlick. As a news reporter for the Zurich department, she will cover a range of topics from judicial cases to social issues. Before her time at 20 minutes she was at the March-Anzeiger working as a court reporter in the canton of Schwyz. She holds a bachelor's degree in linguistics and literature.

The Federal Council and the federal administration have been using social media for communication for many years. Social media support them in fulfilling their legal mandate to provide information because they reach parts of the population there, especially younger people, whom they would have difficulty reaching through other channels.

Now, the Federal Chancellery has decided to give it a try on Mastodon, according to a statement from the Confederation. As "Social.admin.ch"The Federal Chancellery is available to the Federal Council and the departments for registering official accounts. Users with an account with another authority can follow the accounts on Social.admin.ch and read their content.

Currently, the FDFA, the FDHA and the EAER intend to operate one or more official accounts on social.admin.ch, according to the statement. The Federal Chancellery itself operates an account for the Federal Council spokesperson.

Mastodon is fundamentally attractive for government communication, according to the federal government. Because the platform is organized in a decentralized manner and does not run via a central server, it is beyond the control of both an individual company and government censorship authorities. In addition, Mastodon is data protection-friendly: the operators of the instances decide what happens to user data. The instance of the Federal Chancellery is also operated in a data protection-friendly manner.

In the course of the rapid development of social media, the federal administration is continuously examining whether new or previously unused platforms could be considered for its communications. This includes the pilot test with Mastodon, which is limited to one year. Then the federal administration intends to decide on how to proceed.

Instead of fundraising, the agency now also supports "Kispi" in finding its most important capital: its employees. Because like the Daily Gazette reported, the hospital needs additional staff - especially in nursing, medicine, laboratory and IT - in view of the move to the new, larger children's hospital in Zurich-Lengg.

Champions seek champions

In November 2021, Fundraising laid the foundation with the music video "Champion" to generate donations (Werbewoche.ch reported). The music video was awarded with a Gold-Edi.

Following this success, the HR management of the Children's Hospital is also focusing on emotions. The real employees are in the spotlight, embedded in a patient story. After all, they are the champions who give everything until the children are well. The unifying element is the "Champions" pose - inspired by the Children's Hospital logo. The pose is now combined with an inviting wave and the call to "Apply for a job with us now.

In addition to the long spot, 10-second ads will be placed on social media. In addition, there will be a billboard display in the city and canton of Zurich as well as at important junctions in German-speaking Switzerland. In order to address further interested parties with the important proposition "work with meaning," the Children's Hospital is running four ads with provocative "meaning questions" that invite them to question their current job.

Responsible at University Children's Hospital Zurich: Désirée Nater, Matthias Bisang, Arun Lopez, Bojan Josifovic. Responsible at Spinas Civil Voices: Barbara Strahm, Beat Egger (creation), Martina Honegger (consulting). Responsible at Shining Film: Stefan Girtanner (Producer), Marco Lutz (Director), Ralph Bätschmann (Camera), Laura Rindlisbacher (Casting), Jero Fändrich (Edit). Responsible at SuccessClub (music): Dodo, Big J. Sound Design: Jingle Jungle. Photos: Simon Opladen (photographer), Lorenz Wahl (postproduction), Sergio Beti (litho).

The Appenzeller Käse varietal organization and the Contexta agency spent more than three years developing Appenzellerin - from the strategy or positioning to the flavor profile, packaging, campaign and sampling. The final result is based on one of the largest quantitative taste and marketing studies in the cheese industry.

The decisive factor in finding a name for the new cheese from Appenzeller Käse was its difference from the previous Appenzeller cheese. And according to Contexta and Appenzeller Käse, an Appenzeller is the complete opposite of an Appenzeller.

The new variety is strikingly packaged in pink, because for over 100 years the traditional costumes of the Appenzeller women have worn this shade. In terms of taste, too, the Appenzellerin goes its own way and presents itself as mild and discreetly aromatic.

At its core, however, the new variety remains true to the manufacturer. It is made with untreated raw milk in the traditional area of origin and is cared for with the secret herbal brine. So it was obvious to base the launch campaign on the cheese secret known throughout Switzerland - just the other way around:

In order to find out whether consumers like Appenzeller or Appenzellerin better, the variety organization has launched the Appenzellerin test, a national sampling campaign. "This not only answers the favorite question, but also convinces the target group in terms of taste. Tasting is the way to sales success," says Reto Steiger, Head of Marketing & Market Development at the Sortenorganisation.

The Appenzellerin will be launched in mid-September and will be available at Coop, Migros and many other stores.