A good year ago, under the leadership of Kaspar Haffner, Head of Content & Digital Communications at Swissgrid, the kick-off took place with a broad-based project team. In workshops, expectations, goals and self-image for the Swissgrid Newsroom were initially developed.

Based on this, employees from the Content & Digital Communications, Project Communications and Public Affairs departments developed the foundations for the newsroom in six work packages. They chose an agile and transparent approach in which the status of the work was accessible to everyone at all times.

The results were initially incorporated into a newsroom concept, from which a manual was then developed. This answers all the important questions about organization, roles and processes in the Swissgrid newsroom. The strategic topics were re-clustered in the topic house and linked to suit the target group.

Together with the editorial tool, the topic house forms the basis for systematic content planning and coordination. Topic managers take over the management of strategic topics and ensure both the inside-out and the outside-in perspective.

After a pilot operation launched in June following a nine-month development period, the corporate newsroom has now been launched as of the beginning of September 2023. The development and implementation of the Swissgrid newsroom was accompanied by Oliver Wimmer from CRK/Myty and newsroom specialist Marie-Christine Schindler from Mcschindler.com.

Coca-Cola's latest Creations edition combines AI with human creativity. For the development of the limited edition flavor, the future visions of Coca-Cola consumers from all over the world were combined with AI. The Coca-Cola "3000" Zero Sugar product is intended to represent a collective vision of what the future could look and taste like. The futuristic design of the limited edition was also developed in collaboration with AI. By scanning the Coca-Cola "3000" Zero Sugar can, consumers can access the Coca-Cola Creations Hub. Here, the 3000 AI lens opens up a personalized view of the future.

The Limited Edition joins the Offer from Coca-Cola and sugar-free beverages is intended to reflect Coca-Cola's innovative spirit and the wishes of consumers.

Exclusive fashion collection

To bring the Coca-Cola "3000" Zero Sugar experience even more to life, Coca-Cola is launching a Capsule Collection in collaboration with streetware label Ambush. The limited-edition collection includes future-inspired apparel and accessories.

KI-Cola is now available in Switzerland at Migros, Coop, Valora as well as Spar and Manor.

Starting with the "Swiss League" ice hockey season, which starts on Thursday, the news portals of CH Media Publishing will broadcast all games of EHC Olten and HC Thurgau live. In addition to all the news from the region, Switzerland and the world, portals such as the Oltner Tagblatt, the Thurgau Newspaper, the St. Galler Tagblatt and the Solothurn newspaper This means that all subscribers can now enjoy even more regional sports: In addition to selected Promotion League and 1. Liga Classic soccer matches, as well as numerous Schwingfests, ice hockey is now also part of the video offering.

CH Media's ice hockey offering on TV continues to grow. From the upcoming Swiss ice hockey season, in addition to selected National League games, the complete Swiss League finals series will be shown exclusively on free TV on CH Media's national TV channels.

With regular data collection in the spring and fall of each year, the cooperation between Livesystems and Intervista provides a basis for data-based advertising strategies.

The update and expansion of the DOOH data in the "Inventory Finder" promise another strategic step toward transparency and precision: The survey now also takes into account the poster sites of the digitized F12 poster format. This should enable agencies and advertisers to gain precise insights into the performance of digital outdoor advertising placements.

Inventory grows

"The inclusion of F12D placements in our performance data collection is an important next step for us and our clientele," Nadine Hauser, co-CEO of Livesystems, was quoted as saying in a statement. "Our inventory is growing across all environments. At the same time, even with new inventory, we can provide more comprehensive performance information and offer a consistent and coherent pricing model."

With the expansion of data collection, the DOOH provider is consolidating its role as an innovator in the Swiss DOOH landscape, according to the statement.

Raffaela Ackermann joined the June Corporate Communications team at the beginning of September. As a senior consultant, she will continue to drive the agency forward together with Nathalie Eggen, Yvonne Samaritani and Melanie Kälin.

Raffaela Ackermann was media spokesperson and deputy head of Corporate Communication at Zurich Airport until March 2022. During these eight years, she was responsible for the overall communication of the large-scale project "The Circle," among other things. After her time at Zurich Airport, Raffaela Ackermann expanded her horizons on a trip around the world.

"June's focus on innovation and change communication - and its enthusiasm for internal communication convinced me straight away. I'm looking forward to contributing my know-how and igniting rockets together with our clients," says Raffaela Ackermann about her move into consulting. Her areas of expertise include the development and implementation of communication strategies, media relations in the classic sense, communication during reorganizations, for example in the context of digital transformation, the positioning of corporate and leadership personalities, and sustainability communication. At June, she will lead and build client projects in the field of internal and external communications, among other things.

Nathalie Eggen, Managing Director of June Corporate Communications, is pleased about the reinforcement: "With her wealth of experience and broad network, Raffaela joins us as an experienced communications expert who perfectly complements our team in terms of content and people." Yvonne Samaritani, also Managing Director, adds: "We are looking forward to new expertise. For example, winning clients in the field of sustainability, construction and spatial development with Raffaela."

Nathalie Eggen and Yvonne Samaritani founded June Corporate Communications in November 2022 as part of the Jung von Matt ecosystem (Werbewoche.ch reported). The agency focuses in particular on internal and external communication for companies in innovation and transformation processes.

In order to further strengthen the high level of awareness and the positive perception of the "Cantonal Bank" brand, the Association of Swiss Cantonal Banks ASCB on Monday launched the new umbrella communication "Genial kantonal." was launched.

Create closeness and trust

Regional offerings are also very popular in terms of banking - as is the case with the cantonal banks. They are deeply anchored in their respective regions - whether at the level of the individual company or at the level of their employees. This solidarity creates proximity and trust.

Under the claim "Ingeniously cantonal." the new ASCB campaign takes up this guiding idea and emphasizes the distinctive customer proximity, continuity and competence of the cantonal banks. Different, authentic life situations are depicted, showing that the regionally rooted cantonal banks know their clientele and provide them with the best possible advice. Proximity forms the basis for successful long-term customer relationships at eye level.

Commitment to greater financial literacy

Embedded in the new campaign is also the promotion of the Cantonal Bank's commitment to the financial literacy of young people. The cantonal banks have been promoting responsible money management for several years and through various initiatives. With the campaign's communication tools, the ASCB emphasizes the importance of good financial literacy and refers to the commitments of FinanceMission and Youthbudget.ch.

Spots show core competencies of the Cantonal Banks

The umbrella communication relies on the reach of TV commercials as a lead medium. Four different spots are used, each focusing on selected competencies of the cantonal banks and financial expertise. Extensive advertising materials for online channels, social media, and POS are also used.

The measures lead to the landing page Cantonal bank.chfrom which customers can easily reach the cantonal bank in their region. The individual cantonal banks have the opportunity to reinforce the campaign with appropriate communication tools in their respective market areas.

Customer: Association of Swiss Cantonal Banks. Concept and production campaign: Brinkertlück Switzerland. Media: PMC Prezzi Media. Website: Yoo.

The Koch agency expands its board of directors and welcomes Andrea Götte as a new member of the board.

The new board member has been with ESB Marketing Netzwerk since 2016, in her current position as Head of Customer Experience. Previously, she was involved in video production for over five years and was responsible for the Convention Bureau of St. Gallen-Bodensee Tourism for almost nine years.

According to a statement, the experienced marketing manager is the ideal counterpart to existing board member Michèle Mégroz, CEO of CSP, headquartered in St. Gallen: "Andrea Götte brings a large network to her new role and has many years of know-how in the areas of events, marketing and communications," sums up Philipp Koch, chairman of the board and co-owner of the Koch agency. "We are delighted that she will play a significant role in shaping the future development of our agency with her expertise."

The current economic situation means that consumers' purchasing power is declining. Because of this situation, the current Denner campaign again emphasizes the discounter core of the brand. After dramatizing the physical proximity of the now more than 860 stores throughout Switzerland in the last two years, the aim now is to show that with Denner products and the many promotions, you can live a good life even in worse times.

In the new film, the everyday life of an aged grand dame and her loyal servants is shown. The lady was once rich. But the best days are long gone. The estate is run down, the car is just a rusty heap of tin and the tennis court looks more like a tennis court. And yet the lady is still living "the good life". Because her longtime companion spoils her every day with top-class dishes using ingredients and products from Denner.

The two protagonists sing to Peggy Lee's classic "Ain't we got fun" directly into the camera and thus even more directly to the target group in front of the screens. The lyrics are always humorously underscored with appropriate scenes.

The film will be shown in theaters, on TV and online in various versions and lengths. The two ladies will accompany Denner's communication again and again. For example, they will also host the weekly promotions and advertise specific products and promotions in short formats.

Responsible at Denner: Rémy Müller (Head of Marketing Communications & E-Commerce), Pascal Trütsch (Deputy Head of Marketing Communications). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd (Creative Direction), Lukas Frischknecht (Art Direction), Josephine Jeanguenin, Xenia Marty (Graphic Design), Andrea Bison (GF Consulting), Cornelia Nünlist (Consulting), Benjamin Calcott (Agency Producing), Gordon Nemitz (GF Strategy). External partners:inside: Ali Ali (Director), Pierre Mouarkech (DoP), Hillton (Production), Neda Zag, Tobias Wilhelmer (Editing), Twenty Below Music (Music Composition), Jingle Jungle (Recording Studio), JBW Media (Media).

For many decades now, there have been numerous productions that have been jointly produced by ARD stations, ORF and SRF and developed further in terms of content in the respective genres. Among these productions are successful formats such as "Verstehen Sie Spass?", the "New Year's Eve Show" or "Klein gegen Gross" in the entertainment field, as well as the "Tatort", "Steirer" and "Wien" crime series.

Now, the existing cooperation is to be expanded to include series and multi-part series, lavishly produced animal and nature films, as well as formats in the culture and science sectors, according to a statement issued on Friday. To that end, the three German-language broadcasters had taken stock of the bi- and trilateral co-productions already agreed upon at a joint co-production meeting in Munich. The meeting was hosted by Bayerischer Rundfunk and ARD's program management.

"We will expand our existing cooperations to all program genres," ARD Program Director Christine Strobl is quoted as saying in the release. "In times of dwindling resources and international competition in digital, the intensification of this partnership in the common language and cultural area is of particular importance."

Nathalie Wappler adds: "We are facing similar media and political challenges in all three countries. The public media houses are under pressure. That makes it all the more meaningful to intensify our cooperation, exploit potential and learn from each other." An added value for both the broadcasters and the audience, the SRF director is convinced.

Stefanie Groiss-Horowitz, Director of Programming at ORF, also considers it important for the stations to join forces: "Especially in times of global media markets with international players, it is essential that we public broadcasters work closely together." (pd/swi)

Media Focus Switzerland, Nielsen Germany and Focus from Austria have examined the developments on the advertising market in the DACH region for the first half of 2023. In addition to media mix and seasonality, the analysis also includes the current top advertisers, the advertising motifs, and the advertising drivers with the greatest absolute increase per country compared to the first half of 2022.

According to the results of the study, the gross advertising market in the DACH region fell by 3.5 percent to EUR 18.7 billion in the first half of 2023. This development is largely driven by declines in Germany and Austria of -4.0% and -4.5% respectively, which cannot be offset by the slightly positive trend in Switzerland of +1%.

At 14.7 billion, advertising pressure in Germany is 8 times higher than in Austria (1.9 billion) and 7 times higher than in Switzerland (2.1 billion). Per capita, Germany spends the least at 175 euros. In Austria, the figure is 208 euros, and in Switzerland as much as 241 euros.

Coop, Migros and Procter & Gamble are among the top 3 advertisers in Switzerland. Compared to the first half of 2022, however, the advertising pressure of all three companies has decreased, especially for P&G with -39 percent. In Germany, on the other hand, P&G is the top advertiser, while in Austria it is XXXLutz.

In Switzerland, according to the survey, it was mainly the Barbecue campaign with the CGI bumblebee as well as the Easter campaign by Coop generated a lot of advertising pressure. In third place is a campaign by Vicks VapoRub. In both Germany and Austria, an Ikea campaign is in second place.

Compared to the first half of 2022, the companies Jumbo, Beiersdorf and XXXLutz in particular increased their advertising pressure in Switzerland. In Austria, the private TV station Puls 4, which is owned by the ProSiebenSat.1 Group, comparatively increased its advertising pressure the most. And in Germany, Lidl increased its advertising print particularly sharply, by EUR 95.6 million, compared with the previous year.

The advertising presence of the companies is measured in gross advertising print. This is the equivalent value according to the media tariff f or the individual placement and not the actual expenditure, costs or budgets. Volume discounts, customers or special conditions are not taken into account.

A whole range of other media channels are available in the individual countries, especially in the online sector (search, YouTube, social media). To ensure comparability between the countries, the largest common denominator was chosen for harmonizing the data worlds: Print, OOH, TV, Radio, Internet and Cinema. The Swiss franc was equated with the euro.

From September 15 to 17, Hall 550 in Zurich-Oerlikon will become a center for innovation and technology. That's when the Digital Festival 2023 and HackZurich will take place, according to the organizers. The event is intended to provide insights into the future of digitization and bring together players in the industry.

International speakers will talk about topics such as artificial intelligence, blockchain, sustainable technologies and the future of work in panels and talks, according to the statement. In addition, Damir Bogdan of Quantum Basel and Cornelius Hempel of ETH Zurich will discuss quantum computing with other experts. There will also be contributions on the shortage of skilled workers and the urgency of cybersecurity.

In the Expo area of the festival, companies can present their solutions and innovations, as the organizers write. There will be interactive demos for visitors, for example at the booths of GoBugfree or the Lucerne University of Applied Sciences and Arts. Workshops will also offer the opportunity to learn new skills in various areas, including blockchain and AI. There will also be a series of networking events for companies, experts and investors.

"At the heart of digitalization lies not only technology, but the infinite capacity of the human mind to create new things and overcome boundaries. At the Digital Festival & HackZurich, we ignite the sparks of curiosity and shape the digital future together," says Ralph Roos, Head of Digital Festival & HackZurich.

The whole program is available on the Festival website to find. (Maximilian Schenner/tme)

This article first appeared in Netzwoche.

By the way, this year's Digital Days have started. Events are being held throughout Switzerland until December 6 to familiarize the population with the opportunities offered by digitization. Learn more about it here.

The new sound design should reflect the station's distinctive DNA and further strengthen the positioning of the premium brand, according to a statement. It was created at Pure Jingles in Hilversum NL, which specializes in visual branding. The sound designers have taken the familiar audio logo and gently developed it further. From now on, five different moods underline the day and ensure that James FM is immediately recognized at any time.

In addition to the new sound, James FM also features two other well-known radio voices: Zurich's Michèle Fasler, formerly of Radio Zürisee, and Basel's Finn Rasmussen, formerly of Basilisk, Virgin Radio and Flashback FM, join the Voices station team.

In addition to the main program, James FM now broadcasts a program and advertising window adapted to the region in Upper Valais. This will also be broadcast on DAB and via streaming. As Station Voices, the Valais musicians Sandrine Meichtry, Rolf Schnider and Mike Sterren ensure regional anchoring.

Responsible at Pure Jingles: Gert Zomer (Producer), Marco Themel (Producer), Sarina Voorn (Voice Actress). More: Sample, Steinhausen, Markus Popp, Producer Station Voices, James FM, André Sidler.