The herbal medicine Gincosan with extracts of ginseng roots and ginkgo leaves is used against lack of concentration, memory and memory impairment.

To increase awareness of the product, especially among a younger and male target group, the online campaign is aimed in particular at men in college or further education, who often struggle with concentration problems and distractions.

Instead of advertising the classic medical indications on a pure text level, the campaign conceived and implemented by Zimmermann Communications relies on storytelling with emojis: the hooks are thought bubbles that illustrate how easy it is to suddenly land mentally from your desk on a distant beach.

The campaign has been running online and on social media since early October.

Responsible at Max Zeller Söhne: Kathrin Borner (Product Manager Commercial); Sarah Bussenius (Digital Marketing Manager). Responsible for Zimmermann Communications: Christoff Strukamp (Creative Direction), Julia Hofmann (Art Direction), Lara Cavelti (Project Management), Rolf Zimmermann (Overall Responsibility). Programming: Visual Fantastix.

Instead of losing relevance in the unstoppable downward trend of traditional media, the Swiss month is proactively preparing itself today for the media world of tomorrow and is restructuring, according to a press release. In the future, it will follow a business model that is "more strongly based on the idea of community. This is because media are increasingly community builders instead of information providers. In the future, the magazine wants to offer more than attractive content - namely a "home.

Aim of the Swiss month is to give people a home and offer them "spaces of honest exchange," as it continues. The new quarterly magazine Q - for "Quarterly" - is devoted to a freedom theme in each issue.

From subscription to community model

The Swiss month will be supported by a community in the future. The new membership replaces the previous subscription model. The aim is to safeguard the journalistic and economic independence of the multimedia media company and give everyone free access to online content. The Swiss month considers "engaging and informed journalism to be a public good that has value."

The 1921 founded Swiss Monthly Bulletin were launched in 2011 under the then editor-in-chief Rene Scheu. Swiss month. Ronnie Grob has been editor-in-chief since 2019. The authors' magazine discusses the issues of the day in society, business, politics and culture from a freedom-loving perspective. The journal publishes authors such as Mario Vargas Llosa, Timothy Snyder, Yuval Noah Harari, Adolf Muschg, Steven Pinker, Nils Melzer, Chelsea Manning, Ai Weiwei and Ayaan Hirsi Ali.

Seven.One Entertainment Group Switzerland and Goldbach Media extend their cooperation. Goldbach Media will thus continue to handle marketing for the TV stations SAT.1, ProSieben, Kabel Eins, Sixx, SAT.1 Gold, ProSieben MAXX and Puls 8. 

"We are delighted to extend our long-standing and trusting partnership with Goldbach Media," said Andrea Haemmerli, Managing Director of Seven.One Entertainment Group Switzerland. "We are firmly convinced that Goldbach Media will continue to contribute to further increasing the relevance of moving images in this important market in the years to come."

However, the use of VoD on streaming platforms such as Netflix and Co. remained almost unchanged or declined compared to 2021, depending on the type, as shown by the VoD statistics of the Federal Statistical Office FSO, which were published on Friday. According to the statistics, the viewing volume on subscription and streaming services increased by only two percent in 2022. Before and during the Corona pandemic, streaming platforms had been in high demand.

However, the range of subscription and streaming services has more than doubled. It is largely made up of European (39 percent) and American films (41 percent). On the demand side, American productions continued to dominate. According to the FSO, Swiss films accounted for less than 3 percent of the offerings and generated just under 1 percent of the views.

Animated films were popular. As in previous years, they were accessed disproportionately often. However, the trend for documentaries was downward.

According to the FSO, the survey on video on demand is part of the film and cinema statistics. It provides an overview of the range of films on VoD platforms that are available for payment in Switzerland. (SDA)

In times of labor shortage, creative ideas are also needed in personnel marketing to find good and motivated employees. Ideas that break with the usual patterns.

For this reason, VBZ also commissioned Ruf Lanz, the lead agency for its corporate communications for many years, with the conception of a new personnel campaign for the recruitment of tramp pilots and bus drivers.

"With Ruf Lanz's fresh, cheeky concept, from 2024 onwards we will be particularly targeting the 50-plus generation who are ready to perform and who are often unjustly left out of the job market," Silvia Behofsits, Head of Corporate Communications, and Tobias Gees, Head of Recruiting and Employer Branding, are quoted as saying in the release.

A foretaste of the trenchant HR campaign is already available. It is designed to pick up the 50-plus generation with experiences that they remember from their youth.

The entire campaign will roll out online and offline with numerous subjects starting in 2024.

As part of the campaign, images of the future were created of the Aletsch glacier, the Matterhorn, the vineyards of Lavaux and, of course, the Rhine Falls using artificial intelligence based on scientific data.

The total of four AI images are intended to visualize how Swiss landscapes could change if no climate protection measures are taken and climate-damaging emissions continue to increase.

Visitors to the Rhine Falls were confronted with the AI version of the waterfall from the year 2085. The reactions in the video ranged from speechlessness to anger.

With this campaign, WWF wants to remind voters shortly before the federal elections how important an environmentally friendly parliament is. "On October 22, nature needs every vote. Only if we elect as many environmentally friendly politicians as possible to parliament will we be able to act quickly and decisively to protect our environment and thus ourselves. I want to be able to show my grandchildren the Rhine Falls," says Adrian Mahlstein, campaign manager at WWF Switzerland.

What will Switzerland look like in 2085?

According to calculations by the organization "Climate Action Tracker," the implemented worldwide climate laws are expected to lead to global warming of about 2.7 degrees Celsius by the end of the century. Because Switzerland, as an Alpine country, is particularly affected by this warming, the predicted warming here could be almost twice as high.

With the help of data specialists, WWF had an AI learn and feed it with changes as they are to be expected according to the pessimistic IPCC emissions scenario RCP 8.5. Climate indicators such as heat days, summer days, average maximum temperature over 14 days, frost days or ice days for the period from 2070 to 2099 were also included in the calculation. According to WWF, the change scenarios and the resulting AI visualizations were reviewed by climate experts.

Election information about the environmental friendliness of the parties and the candidates can be found on Environmentalrating.ch.

But it's not just the sawdust hero who has to prove how well he understands the office. In the interactive guessing game "Weisch was ig meine?" Chrigu also puts the others to the test: Using pantomine, flipchart and explanation, he presents terms that have to be guessed as quickly as possible.

The entertaining clips and the game, including a competition, are now being used throughout Switzerland. The wide-ranging communication tools are accompanied by a targeted online strategy on display and social media.

Responsible at Visana: Marketing Visana. Responsible agency: Bold. Production: Markenfilm Schweiz, Benjamin Brettschneider (Director), Manuel Lübbers (DOP), Joel Scheidegger (Executive Producer), Alexander Jurkat (Editor), Hofkapellmeister (Music), Claudius Stocker (Postproduction Supervisor and Game), Joel Plattner (Photographer). Media: TW Media, Attackera.

Have full control over your finances - anytime, anywhere. With a simple application, a clear overview of account balances and transactions, and the option to adjust various card settings, the PostFinance app aims to support customers in their everyday banking. However, not all PostFinance customers have taken the step to digital banking yet.

In an awareness campaign, the advantages of mobile banking are therefore to be communicated in a simple and understandable way. Wunderman Thompson has created three spots for this purpose, which use real-life scenes to show how the PostFinance app makes banking transactions, money transfers and online payments easier and more secure, while saving users time.

The three videos are played out via social media to specific target groups and flanked by search engine ads.

Responsible at PostFinance: Jacqueline Gerber, Nils Pippert (Campaign and Communications Manager). Responsible at Wunderman Thompson: Franziska Saxer, Kira Vaterlaus (project management), Sonja Gross, Michael Gallmann, Michael Lüthy, Johannes Jordan, Felicia Aepli, Samuel Wicki (creation). Responsible at Webrepublic: Vanessa Pinter (Account Manager), David Rubeli (Programmatic Advertising), Céline Maréchal and Michael Zenhäusern (Social Media), Janine Tschallener (SEA). Responsible film production: Boutiq Films, Michael Schwendinger & Alun Meyerhans (Director), Michael Schwendinger (DOP), Paula Liszko (Producer), Lea Hättschwiler (Equipment) Simon Hardegger (Color Grading), DubDub (Sound), Location (The Spot).

That's according to an analysis of the world's 26 largest gaming companies by EY-Parthenon, the strategy consulting arm of Ernst & Young, obtained by Deutsche Presse-Agentur.

According to the report, company sales rose 9.6 percent in the first six months of this year compared to the first half of 2022, to about 72.7 billion euros. The video games industry appears to be recovering from a growth dip following the Corona pandemic. In 2022, year-on-year growth had been just under five percent. In 2020, sales had still grown by 28 percent.

Setback in profitability

However, the industry suffered a setback in terms of profitability. The margin, for which operating profit is set in relation to sales, fell from 21.1 percent to 14 percent in the first half of the year.

"The latest industry figures for the games industry show light and shade: Revenue is on a stronger upward trend again, but profitability is not yet back on track to the levels we had during the Corona pandemic," said Jens Weber, partner and industry expert at EY-Parthenon, according to the release.

However, the profitability of the games providers is at a high level, especially in comparison to other industries, which makes the companies attractive to investors. "It will be exciting to see how the figures develop in the upcoming, traditionally strong phases of the industry in the fall and winter with numerous blockbuster games," says Weber. (SDA)

MediaMarkt is transforming itself from a pure product seller of consumer electronics to a service and experience platform covering all aspects of electronics and technology. With its focus on "Experience Electronics", the company aims to offer its customers an inspiring and comprehensive ecosystem in which they can feel comfortable and experience products and services in a new way. In doing so, MediaMarkt is focusing on optimizing the experience it can offer customers in the core elements of consulting, selecting and purchasing products, as well as their use and sustainable handling - also referred to as "Employee Experience," "Shopping Experience," "Usage Experience," and "Impact Experience.

The "Impact Experience" is also the main theme of the Experience pop-up at Zurich Main Station. In the temporary store, customers are introduced to the cornerstones of "BetterWay," MediaMarkt's sustainability initiative.

In addition to advice and presentations of the sustainable "BetterWay" products, visitors can have their iPhones repaired at the Smartbar or exchange small, older electronic devices for a gift card as part of the trade-in program, thereby significantly extending the life cycle of their products. As a key partner, CoffeeB will also be on site and invites visitors to taste its capsule-free coffee system.

"The Experience Pop-Up in Zurich's main train station beautifully illustrates how we want to interact with our customers across all our physical and digital POS in the future," explains Stefan Fraude, CEO of MediaMarkt Switzerland. "Based on a 'digital first' approach, we want to offer a modern omnichannel shopping experience with a comprehensive service and experience platform, where our customers can not only buy, but also experience, touch and feel customized products and services - and thus generate real added value."

Sabine Fischbach-Neumann brings extensive experience from the TV and adtech landscape. Among other things, she was responsible for marketing CNN International in Germany and Austria at Turner Broadcasting System for over 20 years. There she rose from Sales Executive to Account Director. Most recently, she was Managing Director Sales at the British mobile adtech provider Mobkoi.

"We were looking for a person with a visionary and collaborative leadership style who understands marketing in digital TV. With Sabine Fischbach-Neumann, we have been able to attract a proven expert for the German TV market," said Realytics CEO Guillaume Belmas. "The usage behavior of TV viewers on Smart TV has made it necessary to combine the measurability of TV advertising, Addressable TV and Connected TV offers and link them with other digital channels. In France, we have already successfully implemented this with our 'Brand Exposition Engagement' solution. The advanced ATV market in German-speaking countries is the logical next step. Sabine Fischbach-Neumann will be the first point of contact to coordinate and manage our activities in the market."

Professional media relations are becoming increasingly important for companies, associations and public authorities. For years, Maz has offered training and continuing education for managers in business, politics or administration as well as PR and information officers. In order to further strengthen and expand this offer, Jean-Pierre Ritler is now taking over the area of customized company courses in communication.

The experienced media man has been in this business for over 40 years. As a journalist, photographer, filmmaker, concept developer and manager, he has lived in Switzerland, Vietnam and Italy, working for daily and weekly newspapers, magazines, companies and associations. In addition, he is a lecturer and coach at various institutions such as the Maz or the Austrian Media Academy.

Jean-Pierre Ritler is very much looking forward to his new task. "As a journalist, I welcome professional media and communications work; in the end, all sides benefit. And with more than 300 lecturers, the Maz is the leading center of excellence for journalism and communication in Switzerland. I can draw on a huge reservoir of knowledge and expertise and thus provide our clients with an offer that is perfectly tailored to their needs. Whether it's appearance or media training, a social media coaching, a writing or video training coaching - whatever the complex media world requires today and in the future."