The film production company Rosas & Co. is expanding. Since the beginning of the year, Executive Producer Sören Schmidt has been joining the team alongside founder Nadia Rosasco.
Editorial
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January 25, 2024
(Image: zVg.)
Born in Germany, he entered the film industry during his studies. Back then, Sören Schmidt worked on many film sets as a cable carrier and discovered his passion for film. He later worked as an agency producer and cost controller, among other things.
Over the past 20 years, he has worked as a producer for renowned customers worldwide, built up a broad network and won many awards. At the beginning of 2024, Schmidt has moved his expertise and contacts to Zurich's Konradstrasse, where he will be responsible for acquisition for Rosas & Co.
For Nadia Rosasco, however, it's not just his CV that speaks for Sören Schmidt: "We always have fun at work. That's not unimportant when you make films with as much passion as we do."
New Blick travel podcast "Usgfloge" with Reto Scherrer
With «Usgfloge,» Blick is launching a new multimedia format focused on travel. At the heart of the series is a six-part podcast hosted by Blick presenter Reto Scherrer. Each episode features a different vacation destination. The episodes and “Best Of” videos are released every two weeks on Blick.ch, all major podcast platforms, and YouTube.
Editorial
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January 25, 2024
In the new Blick travel podcast "Usgfloge" Blick presenter Reto Scherrer introduces listeners to destinations around the globe. In the six-part format, Scherrer, a self-confessed vacation grouch, quizzes Vögele tour guides and elicits funny anecdotes, secret destinations and tips and tricks for travelers on the ground.
In the first episode, Scherrer learns all about the beauty of Canada's west coast and must-sees in British Columbia and Alberta. In the following episodes, the podcast heads for Cuba, Rajasthan (India), Colombia, Andalusia (Spain) and Vietnam.
The Blick travel podcast "Usgfloge" is available to listen to on Blick.ch, Spotify and iTunes. A best-of video is also published on the website for each episode, and all episodes are also available on YouTube.
Nokia earns less due to weak network business
A slowdown in network business projects caused a sharp drop in profits last year for the struggling telecommunications supplier Nokia. While revenue fell by 11 percent to just under 22.3 billion euros, net income plummeted by 84 percent to 679 million euros, the company announced Thursday in Espoo, Finland.
Editorial
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January 25, 2024
(Image: Nokia.com)
The final quarter was also worse than in the same period of the previous year. However, the adjusted operating result was higher than expected on the market. The company is also raising hopes of a business revival and announced a further share buyback with a volume of up to 600 million euros over two years.
After the management had lowered its annual targets twice and then canceled them completely, Group CEO Pekka Lundmark now sees at least the first encouraging signs: At the end of the year, order intake had risen significantly, he said according to the press release. "This is an indication that the general investment environment is at least improving somewhat."
For 2024, Nokia is targeting an operating result of EUR 2.3 billion to EUR 2.9 billion on a comparable basis, after this figure fell by almost a quarter to just under EUR 2.4 billion in 2023.
Nokia, like its competitor Ericsson, suffered greatly last year from its customers' lack of willingness to spend, particularly in the network business. In the race for a lucrative major order from the telecommunications group AT&T, the Swedish rival then prevailed over the Finns. In October, Nokia's top management hit the brakes and announced far-reaching job cuts of up to 14,000. (SDA)
High voltage for Migrol heating oil: Winter can come
In the summer of 2023, the Zurich-based agency Hochspannung was commissioned to develop an advertising campaign for Migrol heating oil. Since fall 2023, the winter-themed ads created by the agency—under the slogan «Bring on winter!»—have been appearing on select digital platforms and in print media.
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January 25, 2024
The campaign aims to visualize the topic of heating oil, which has been a hotly debated topic in recent years, in an appealing and homely way: Multi-family and single-family homes wrapped up nice and warm show that it's time for winter - and therefore high time to order heating oil.
The advertisements, which have been in use since October 2023, will also be seen in selected media from late summer 2024.
Customer: Migrol. Responsible at Hochspannung Werbeagentur Zurich: Alexander Taiganidis, Matthew Katumba, Tanja Kongolo, Monika Burkhart, Sophie Graf, Nyima Weber. Implementation and production: High Voltage Creative Production.
All: Pop advertises the Clyde car subscription
Since early 2024, Clyde has been 100 percent committed to e-mobility and, according to the company, is the first subscription service in Switzerland to rely entirely on an electric fleet. The Zurich-based agency Pop Creative Services developed a campaign on behalf of Clyde to highlight the customer benefits and convey them succinctly: short, compact, concise, and omnichannel. CRK provided support with PR and media relations.
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January 25, 2024
The challenge was to convey Clyde's diverse messages and unique selling points quickly and simply. Pop then developed a campaign presence that conveys the Clyde offer in the visually charged keyword "All".
The integrated campaign approach with additional re-targeting measures is designed to ensure that the focus is on differentiation potential at all levels - from brand to sales communication: "All electric. All inclusive" shows that Clyde is the first and only Swiss car subscription that relies 100% on e-mobility and includes all costs. The campaign also picks up on the brand promise of a new form of mobility that meets people's needs: holistic mobility solutions that correspond to a contemporary and sustainable lifestyle.
The campaign is divided into three phases in which the "100% Electric" positioning of the Clyde brand is emphasized. At the same time, the subscription sales of the electric cars are promoted with special prices. The aim is to take users on an emotional journey with lots of moving image content and then show them the right electric car for their taste. The advertising material is played out in the digital space via programmatic display, native advertising, social media, YouTube and Google Discovery Ads with the support of Drop8, Swiss Online Publishing and Dept. The image video was created by Alpineracer.
The agency is also supporting CRK with PR and media work to position Clyde's offering. An exclusive mobility guide is being launched in collaboration with Nau.ch. The articles are advertised on Livesystems' DOOH channels - including post office counters, petrol stations and public transport - throughout Switzerland.
Responsible at Clyde: Renato Späni (Head of Marketing), Fabian Huber (Project Management, Performance Marketing), Livia Decurtins (Marketing Communications), Raphael Schöni (Content Management), Chris Doerschel (Brand Design). Responsible at Pop: Michi Benz (Strategy & Consulting), Roli Hofer (Creative Director). Responsible at Drop8: Fabrice Lalive (Director Innovation & Technology), Sam Lutz (Founder & CEO), Miguel Pinto Alvez (Programmatic Campaign Manager). Responsible at Swiss Online Publishing: Predrag Djokovic (Project Coordinator Digital Marketing). Responsible at Dept: Miro Andrea Teufer (Business Development), Jennifer Loaiza (SEA Project Manager). Responsible at Alpineracer: Cyrill Zürcher (Project Management), Seya Eggler (Founder & Creator). Responsible at CRK: Caroline Hulliger (consulting, project management), Marie-Joëlle Eschmann (consulting, project management), Jeanine Häfliger (consulting).
We Talents launches talent channel in the Gotthard region
The skills platform We Talents is launching a new talent channel in the Gotthard region. As part of the «San Gottardo Creative Industries Incubator» project, this initiative aims to give the local creative industries a voice and showcase their skills and portfolios.
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January 24, 2024
The Platform is aimed at making creative professionals in the Surselva, Goms, Bellinzona e Valli regions and the canton of Uri visible, writes We Talents in a press release. The aim of this approach is to strengthen the local economy and prevent migration from these regions. By promoting and highlighting local talent, We Talents aims to offer creative minds the opportunity to showcase their work and make business connections.
As a next step, We Talents is planning to introduce digital communities in various valleys in the region. These will provide a space for creative people to exchange ideas, network and grow together. This will allow ideas, projects and visions to flourish.
The "San Gottardo Creative Industries Incubator" project, initiated by the San Gottardo PSG program, aims to promote and further develop the creative industries in the Gotthard region. With innovative ideas and approaches, the creative potential of the region is to be optimally utilized and expanded.
The nominees for the 2024 Swiss Film Awards have been announced
The nominees for the 2024 Swiss Film Award were announced on Tuesday evening during the Solothurn Film Festival. In the feature film category, all of the nominees are from French-speaking Switzerland. The nominees for best documentary, on the other hand, are all from German-speaking Switzerland.
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January 24, 2024
A film still from the feature film BISONS by Pierre Monnard (Image: 2024 Elite Film)
The film BISONS by director Pierre Monnard (WILDER, NEUMATT, PLATZSPITZBABY) is in the running for the Swiss Film Award with six nominations, followed by BLACKBIRD, BLACKBIRD, BLACKBERRY by Elene Naveriani and LA VOIE ROYALE by Frédéric Mermoud with four nominations each. The three well-known actresses Ursina Lardi, Julia Jentsch and Ella Rumpf have been nominated for Best Actress.
The Swiss Film Awards ceremony will take place on March 22 at Halle 622 in Zurich. The award ceremony for local filmmaking is organized by the Federal Office of Culture FOC with its partners SRG SSR and the Association Quartz Genève Zurich and in collaboration with Swiss Films, the Swiss Film Academy and the Solothurn Film Festival.
A total of 115 films in 13 categories are eligible for the 2024 Swiss Film Awards. The films were viewed and judged by around 500 members of the Swiss Film Academy.
The nominees at a glance
Best Feature Film
BISONS by Pierre Monnard (P.S. Productions Sàrl, Xavier Grin)
BLACKBIRD BLACKBIRD BLACKBERRY by Elene Naveriani (Alva Film Sàrl, Thomas Reichlin, Britta Rindelaub)
L'AMOUR DU MONDE by Jenna Hasse (Langfilm - Bernhard Lang AG, Olivier Zobrist, Anne-Catherine Lang)
LA VOIE ROYALE by Frédéric Mermoud (Band à part Films Sàrl, Jean-Stephane Bron)
LAISSEZ-MOI by Maxime Rappaz (GoldenEggProduction Sàrl, Gabriela Bussmann, Yan Decoppet)
Best Documentary Film
DIE ANHÖRUNG by Lisa Gerig (Ensemble Film GmbH, Maurizius Staerkle Drux, Eva Vitija)
LAS TORERAS by Jackie Brutsche (Recycled TV AG, Madeleine Corbat)
PRISONERS OF FATE by Mehdi Sahebi (Sora Film GmbH, Aya Domenig)
THE DRIVEN ONES by Piet Baumgartner (Catpics AG, Sarah Born, Philippe Grob)
WHILE THE GREEN GRASS GROWS by Peter Mettler (maximage GmbH, Cornelia Seitler, Brigitte Hofer)
Best Short Film
LA GRAVIDITÉ by Jela Hasler (Langfilm - Bernhard Lang AG, Olivier Zobrist, Anne-Catherine Lang)
LE FILS DU CHASSEUR by Juliette Riccaboni (Akka Films Sàrl, Juliana Fanjul, Nicolas Wadimoff)
NIGHT SHIFT by Kayije Kagame, Hugo Radi (Association Victor, Kayije Kagame, Donatien Roustant)
TERRA MATER - MOTHER LAND by Kantarama Gahigiri (Kantarama Gahigiri)
THE FUSE by Kevin Haefelin (Kumoshika Productions Sàrl, Youmi Haefelin-Roch)
Best Animated Film
ARMAT by Élodie Dermange (Nadasdy Film Sàrl, Nicolas Burlet)
CANARD by Elie Chapuis (Hélium Films Sàrl, Clémence Pun)
THE CAR THAT CAME BACK FROM THE SEA by Jadwiga Kowalska (Jadwiga Kowalska - Animation & Illustration, Jadwiga Kowalska)
Best Screenplay
BLACKBIRD BLACKBIRD BLACKBERRY - Elene Naveriani
BON SCHUUR TICINO - Peter Luisi, Beat Schlatter
LA VOIE ROYALE - Frédéric Mermoud
Best actress
Julia Jentsch (Helena) in 8 DAYS IN AUGUST
Ursina Lardi (Anna) in THE NEIGHBORS FROM ABOVE
Ella Rumpf (Marguerite) in LE THÉORÈME DE MARGUERITE
Best Actor
Karim Barras (Joël) in BISONS
Antonio Buíl (Juan Ali) in VOUS N'ÊTES PAS IVAN GALLATIN
Maxime Valvini (Steve) in BISONS
Best performance in a supporting role
Sarah Spale (Lisa) in THE NEIGHBORS FROM ABOVE
Roland Vouilloz (JD) in VOUS N'ÊTES PAS IVAN GALLATIN
BLACKBIRD BLACKBIRD BLACKBERRY - Philippe Ciompi, Marc von Stürler
LA CHIMERA - Xavier Lavorel
Best graduation film
CHAGRIN VALLEY by Nathalie Berger (Zurich University of the Arts ZHdK)
CREVETTE by Noémi Knobli, Elina Huber, Sven Bachmann, Jill Vágner (HSLU BA Animation Department)
ELECTRIC FIELDS by Lisa Gertsch (Zurich University of the Arts ZHdK)
The Federal Department of Home Affairs (FDHA) selects a five-member commission from the members of the Swiss Film Academy. It makes its nominations based on the recommendations of the Academy's 500 or so members. The nomination committee is chaired by Annina Hasler, Head of the FOC Film Culture Service.
During the week of the awards ceremony from March 18 to 24, the Nominees' Week at the Cinémas du Grütli in Geneva and the Filmpodium Zurich will be dedicated to the nominated films.
Spotify wants to sell subscriptions and audiobooks past Apple in the EU
Spotify wants to sell subscriptions and audiobooks on the iPhone in the EU without going through Apple. The new Digital Markets Act (DMA) is expected to make this possible.
Editorial
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January 24, 2024
(Image: Unsplash.com)
Interested users will be directed from the app via a link to a page where they can enter their credit card information, as the music streaming market leader explained in a blog post on Wednesday. There was initially no reaction from Apple. The iPhone company denies that its app store business falls under the Digital Markets Act DMA. The DMA regulations take effect from March 7.
On Apple iPhones, the company's own App Store is currently the only source from which applications can be downloaded to the device. When purchasing digital items in an app, developers must pay 30 percent of the purchase price to Apple.
For subscriptions, it is initially 30 percent and later 15 percent. The tax cannot be avoided because the use of Apple's system for in-app payments is mandatory.
Apps such as Spotify or Netflix can also sell subscriptions outside of the Apple platform on the web - and their customers can then also use them on the iPhone and iPad. Apple does not receive a levy in this case.
However, Spotify has long complained that Apple does not allow information about prices and locations for external subscription purchases to be provided in the app. Spotify has not offered the option of buying a subscription in the app at a higher price due to the Apple levy for several years.
Apple must allow external purchase options
Following a recent court ruling, Apple must now also allow app developers in the USA to direct their users to external purchasing options. However, the Group set a reduced levy of 27% and 12% respectively for such cases.
Apple has not yet published any plans for DMA implementation. The company argues, among other things, that it actually operates five app stores, as the platforms for different devices such as iPhones, iPads or Mac computers must be considered separately. They would not fall under the DMA individually.
The Wall Street Journal wrote on Wednesday that Apple is planning new restrictions and fees for Europe. According to the DMA, the company must allow apps from other download sources to be loaded onto the iPhone, among other things.
Spotify counters that Apple would have to implement the regulations first, even in the event of an objection. The streaming market leader would consider a 27 percent solution to be a circumvention of the DMA, said the responsible manager Olivia Regnier. Spotify is hoping that the EU Commission will enforce the DMA rigorously. (SDA)
Mona and Mateo look at the big picture for Panorama
The Basel-based agency Mona and Mateo has created a new communication strategy for Panorama.
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January 24, 2024
Panorama develops spatial concepts for its clients that meet the various needs of their stakeholders in the long term. This is made possible by combining architecture and sociology. Panorama sees spaces not only as architectural constructs, but also as social coexistence - and as an opportunity to promote this. In collaboration with Mona and Mateo, Panorama is now launching a communicative presence to represent these values to the outside world.
Everyday observations, scientific analyses, sustainable concepts: Panorama knows how to think and realize spaces holistically - which marks the starting point for the new appearance. With the claim "See, recognize, develop spaces", individual important work steps are highlighted - without losing sight of the big picture. The new logo also reflects the big picture. Thanks to an ingenious system, it can flexibly expand over 360 degrees to form a round shape - and thus simultaneously builds a visual bridge to the brand name. The result is a communication that underlines Panorama's expertise - and attracts attention on all advertising materials.
"Mona and Mateo have succeeded in developing a clear concept that creatively communicates the complexity of our industry. We are very pleased with our new appearance," says Didier Balissat, founder and owner of Panorama.
The new communicative appearance has been in use on the website and various internal applications since November 2023.
Responsible at Panorama: Didier Balissat, Bernhard Böhm, Joni Kaçani. Responsible with Mona and Mateo: Sheena Czorniczek, Luc Sohm, Nicola Peter, Hannah Mey, Tabea Ott, Lesley Ryffel, Sira Negri, Mona Fluri, Mateo Sacchetti. Web Development: Overthought Studio.
Agence Trio realizes campaign for "Perspektive Schweiz"
As part of the 2023 federal elections, Agence Trio contributed to the Perspektive Schweiz campaign. The goal was to support pro-business and pro-agriculture forces. To that end, a brand was developed, and a national campaign was launched in October and November in collaboration with other agencies.
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January 24, 2024
The Swiss Employers' Association Economiesuisse, the Swiss Farmers' Association and the Swiss Trade Association wanted to leave nothing to chance for the 2023 federal elections. Switzerland's major business associations joined forces under the specially created banner "Perspective Switzerland" to run a joint national communication campaign in support of the Swiss economy and agriculture. Following a call for tenders in 2022, three agencies were selected in a pitch to run the campaign at national level: Mediapolis for its contribution to political communication, Ammarkt to manage German-speaking Switzerland and finally Agence Trio to manage French-speaking Switzerland.
Cultural checks are unavoidable
A political campaign aims to spread powerful messages that are able to convince the public. When a political campaign is conducted at a national level in Switzerland, the slogans must sound equally good in all language regions. This is where Agence Trio was able to use its Cultural Check expertise to adapt and select the priority messages by region so that they would still have the same impact after their conversion to French. The agency worked on various messages that were used in different measures. These included posters, DOOH, press ads, flyers, web banners, content for social networks and other traditional campaign materials such as stickers, tarpaulins, flags et cetera.
Connecting coordination
Agence Trio also ensured that the campaign was heard throughout French-speaking Switzerland by bringing together the organizations supporting the Perspektive Schweiz movement through coordination work. By providing information on the development of the campaign in other regions and forwarding messages and campaign material, the agency enabled supporters to communicate and broadcast the campaign in their respective organizational or association circles. An amplification effect to pick up the supporters in their comfort zone.
Satisfactory balance sheet
Perspective Switzerland was able to draw a positive balance: The general voter turnout in Switzerland has increased compared to four years ago. In particular, the goal of strengthening the pro-business and pro-agriculture camp was achieved. The suggestions and the Perspective Switzerland campaign were well received by many candidates who passionately followed the colors of Perspective Switzerland and the vision "For a secure and stable Switzerland". Many of them received broad popular support for their participation and were thus elected or re-elected.
Reinforcement of the Blue Sport team of experts in French-speaking Switzerland
To mark the restart of Swiss soccer, Blue Sport is expanding its coverage of the Dieci Challenge League. In addition, a trio of experts is joining the team in French-speaking Switzerland—including current FCB coach Fabio Celestini.
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January 24, 2024
Marco Schällibaum, Fabio Celestini and Anthony Braizat (from left to right) join the team of experts from western Switzerland on Blue Sport. (Image: Keystone)
Blue Sport is stepping up its coverage from the re-start of the Dieci Challenge League on Friday: at least two matches per round will now be commentated live in German and French - instead of one as before. Blue Sport will continue to broadcast all Credit Suisse Super League matches live in all three national languages, accompanied by an extensive program on TV, online on Blue News and on social media channels.
"In addition to the Super League, the Challenge League is also very important to us. With the additional commentary and a stronger focus in reporting, we want to put the second-highest league even more in the spotlight. This also allows us to promote new commentary talents and pave the way for them to enter the TV business," says Claudia Lässer, Chief Product Officer Blue Sport & News.
New experts in ther French-speaking Switzerland
Blue Sport's team of experts in French-speaking Switzerland will also be strengthened: Fabio Celestini, currently coach at Basel, will analyze the UEFA Champions League matches for Blue Sport. The 48-year-old from Lausanne played 35 games with the Swiss national team and played in Switzerland with Lausanne-Sport, in France (Troyes, Marseille) and in Spain (Levante, Getafe) during his career.
In addition to Fabio Celestini, Marco Schällibaum is also a new member of the Blue Sport team. The Zurich native spent many years in western Switzerland. In his career as a professional footballer, he played for GC, Basel, Servette and Lucerne and also made 32 appearances for the Swiss national team. Marco Schällibaum has been a coach since 1994, most recently at Yverdon.
Anthony Braizat completes the trio. The Frenchman led Stade Lausanne-Ouchy into the Credit Suisse Super League as a coach in 2023. As a player, he played for Cannes, Toulouse and Servette, among others. Like Marco Schällibaum, Anthony Braizat will also be in front of the camera for Blue Sport F, particularly around the Credit Suisse Super League.
Budget win: Compresso designs "Dreamland" roadshow for Coop
To boost foot traffic at 21 Coop shopping centers, Compresso designed a roadshow for Coop and implemented it in collaboration with its partners Tosec and Bost Productions. Under the theme «Dreamland,» the roadshow offers a variety of activities and experiences designed to provide a break from everyday life. It will tour Coop’s shopping centers next year.
Editorial
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January 24, 2024
"To lure consumers out from behind their PCs and cell phones and into the Coop Cooperative's 21 shopping centers throughout Switzerland with real experiences" was the briefing for Compresso. In order to increase customer frequency in the Coop sales outlets, the agency developed a creative, modular roadshow under the central idea of "Dreamland".
Inspiring activities and experiences under the dream tree
A dreamland is being created in the shopping centers where children, young people and adults can immerse themselves in a cheerful fantasy world. Several interactive activity and experience modules will be placed around a large dream tree: a cozy module for chilling out with audio books and books, another where selfies can be taken and pictures painted and one where instant prizes can be grabbed from a vending machine. A creative space is also available for shopping center tenants, where they can place their own special promotions during the roadshow. A large competition will be running throughout the roadshow.
Implementation with Bost and Tosec
The individual Dreamland modules with clouds and rainbows were designed by the graphic designers at Compresso and technically implemented by Bost Productions. POS and experiential communication specialists from Tosec were responsible for the entire roadshow logistics.
Responsible at Coop: Aurélie Stampfli (Project Manager Marketing & Event EKZ National), Thomas Haslimeier (Head of EKZ National). Responsible at Compresso (overall responsibility for conception and organization): Nina Kehl (consulting), Jana Naef (project management), Lancia Vezhaparambil (project management), Sean Dünki & Yannick Vogel (graphics). Responsible at Tosec: Sabine Walther (Managing Partner), Ernst-Peter Walther (Managing Partner).