"We continue to believe that publication paper will still be needed in five or ten years' time. However, in order to decouple the chemicals and packaging business from the volatility of the paper business and make it more transparent and predictable for investors, the separation is the right step," explained CEO Peter Schildknecht in an interview with the news agency AWP on Wednesday.

The demerger is intended to create the listed CPH Group with its Chemistry and Packaging divisions and the over-the-counter Perlen Industrieholding. The split will be effected by distributing the paper business to shareholders in the form of a dividend in kind - each shareholder will automatically receive one share in Perlen Industrieholding for each CPH share held.

An Extraordinary General Meeting planned for June 20 will vote on the planned transaction. If approved, the demerger should be completed by the end of the second quarter. In the first phase after the separation, nothing will change in terms of personnel. The operating business and the respective brand presence will also remain unchanged.

Strategy remains

In future, Perlen Industrieholding will comprise the paper business and the real estate on the Perlen site. The clear commitment to the paper business and the "last man standing strategy" will be retained. In addition, the new, off-market Perlen Industrieholding will have a strong balance sheet and sufficient liquidity to cope with the expected market fluctuations.

"The paper business will continue to decline, but we believe that it is still possible to earn money even in a declining market," said Schildknecht. For the further development of the site, businesses that fit into the paper production value chain - for example in the energy or pulp sector - could be located on the open spaces. "It remains to be seen whether these will be external companies or acquisitions."

The news was well received on the stock market, with CPH shares rising by 3.5 percent to 88.60 Swiss francs in morning trading. According to ZKB expert Philipp Gamper, the separation from the paper business will make CPH more focused and predictable, but will also reduce its size. (SDA/swi)

Since joining the Zurich agency a year and a half ago, Dunja El-Choura has built up the data unit at Attackera from the ground up. As Head of Data & Analytics, she and her team have been able to acquire numerous well-known clients over the past year and support them in the implementation of data strategies, tracking concepts and analytics solutions, as detailed in a press release from the agency.

The addition of El-Choura to the management team was therefore the logical next step for Attackera. At the same time, the agency wants to emphasize the importance of data & analytics in the rapidly developing world of digital advertising, as Stephan Frey, founder and Managing Director of Attackera, explains.

El-Choura's professional career has been characterized by a career change: After training and working as an occupational therapist for several years, she moved into the world of digital marketing. Before joining Attackera, she worked at Takeway.com, Bottimmo and most recently Farner Consulting.

On Monday, Furrerhugi relocated its Zurich office from Schützengasse 4 to Bleicherweg 14 near Paradeplatz. With the new offices, Furrerhugi is strengthening its presence in Zurich and also offering a new service: In future, customers will have access to three different event rooms, including catering and kitchen, for events, conferences, workshops, tastings or lectures for 8 to 40 people.

The owner-managed agency employs around 60 people and covers all language regions of Switzerland with its offices in Zurich, Bern, Lausanne and Lugano. Furrerhugi is now investing further in the greater Zurich area.

In the Zurich economic area, Furrerhugi specializes in supporting companies in the IT, high-tech, finance, real estate, pharmaceutical, life sciences and retail sectors as well as international corporations. Furrerhugi is also successfully involved in supporting voting and election campaigns as well as in the tourism and congress sector.

The Question game in English first wants to clarify why visitors are drawn to the Dutch capital - for example for a honeymoon, a stag party, shopping or partying. They are then asked how they imagine their trip. Step by step, the "Amsterdam Rules" quiz makes it clear what is forbidden and how visitors should behave.

For example, anyone who says they want to spend the night in their own car is told that this is forbidden and can result in a fine and high parking fees. "Would you like a guided tour of the red light district?" is another question. Anyone who thinks this is a tempting offer and clicks yes will be disappointed. Such tours are no longer permitted. If you then say you want to party until five in the morning, you will be turned down again. The bars close at 2 am. An organized pub crawl instead? Also prohibited. Just drifting through the city with a beer or joint in your hand - you guessed it, that's forbidden too.

Tulips, honey waffles - or cocaine

"Which famous Dutch products do you want to buy?" continues the quiz. Anyone who actually clicks on cocaine instead of tulips or honey waffles - which the Amsterdam city council apparently considers to be a typically Dutch product that is in demand - is once again taught a lesson. Buying drugs on the street is forbidden, the dealers sell adulterated substances, drugs are unhealthy and there is also the threat of a fine.

And if you consistently click on everything that sounds a bit forbidden for long enough in the question game, you'll get some advice at the end: "Too bad, given your preferences, Amsterdam might not offer the experience you're looking for. Read the guide to find out why."

Red light ban follows stoner ban

The interactive quiz follows an online campaign launched last year to discourage young drink and drug tourists, particularly from the UK, from visiting the city. Following the imposition of a ban on smoking pot in the city center, the famous red light district is soon to be banned from the center as well.

According to the city, the aim of all these measures is to keep Amsterdam liveable for the residents themselves and to curb the negative effects of mass tourism. And just to reassure you: you can also select the good answers in the new quiz, in which case you will end up on the "Discover Amsterdam" website with a wide range of travel tips. (SDA)

It is up to Swiss Life employees to make targeted contributions so that customers can shape their lives in a self-determined way. Or in short: so that they have it in their own hands. The new Swiss Life film builds on this basic idea. Consequently, it uses close-ups of hands. And another reference: the current Swiss Life logo was introduced 20 years ago. The three red lines symbolize the lifelines of the right hand.

The film is primarily aimed at employees. It is part of the annual internal Group-wide kick-off events, which are attended by several thousand employees in total. It is also used at other events and on Swiss Life websites.

Seed developed and realized the film in close cooperation with Swiss Life. The film was directed by Simon Steuri.

Responsible at Swiss Life: Eveline Kobler, Michael Preisig, Philip Spaar. Responsible at Seed Audio-Visual Communication: Simon Steuri (director, screenplay, editor), Andreas Szentkuti (concept, screenplay), Stephan Fallucchi (camera), Marius Mahler (camera assistant), Oliver Muff (lighting technician), Andrea Aggiato, Fabia Metzger, Naser Alija (set design), Geraldine Fessel, Robin Fessel (production design), Philippe Favre (location scout), Bardo Eicher (sound design, sound mixing), Madlaina Courvoisier (production assistant), Bastian Hertel (production/recording manager), Felix Courvoisier (producer).

The aim is to build and establish four strong and attractive employer brands. These include the retail brands Dosenbach, Ochsner Shoes, Ochsner Sport and the administrative and logistics organization DOC itself.

In the first phase, the overarching employer promise with four value pillars was developed together with the client. Klar defined an efficient and target-oriented process for this. These core values were then adapted to the different positioning and DNAs of the retail brands.

In the second phase, the agency designed and created the new employer image. This included films, visuals, career websites and various communication tools for internal activation. All 4500 employees received personal mail. In addition to communicating the new values, they were also surprised with new benefits: for example, six weeks' vacation instead of the previous five. The creative concept was then adapted to the individual retail brands in terms of content and form.

True to the motto "you move us", the overarching values of progress, passion, team spirit and quality of life form the core of the content. A concept was developed for the films, which was further developed into a sophisticated storyline by film production partner Lauschsicht. It puts the employees at the center and lets them speak freely in a relaxed atmosphere. So that the statements and reactions are genuine, surprising and also funny. The result should credibly convey what it feels like to work for the employer in question.

Responsible at Dosenbach Ochsner & Companies: Désirée Hasler, Jessica Riesen. Responsible Agency: Clearly employer branding. Film: Lauschsicht (direction and production).

In addition to private individuals, sole proprietorships without an entry in the commercial register, such as architects or craftsmen, can now also apply for registration. This was announced by the Federal Office of Communications (OFCOM) on Tuesday.

In order to meet the requirements for a .swiss domain name, the official name of the applicant must contain an official surname or another surname registered with the civil registry office. Swiss nationals living abroad may only use their domain name ending in .swiss for private or charitable purposes, the statement continued.

The .swiss domain name was launched back in 2016, but was not freely available for purchase. The Federal Council decided to open up the domain on June 2, 2023. The revised Ordinance on Internet Domains (OID) came into force at the beginning of the year. (SDA)

Fe Agentur will take over the management of Work Life Aargau at the beginning of July 2024. The Baden-based agency, which specializes in employer branding and live marketing, will work together with businesses, associations and the canton of Aargau to strengthen Aargau as a workplace location and aims to provide new impetus to support companies in the battle for skilled workers.

Work Life Aargau was launched in 2019 by the Canton of Aargau to promote Aargau as a business location together with Aargau companies and business associations - the Aargau Chamber of Industry and Commerce (AIHK) and the Aargau Trade Association (AGV). About the Online platform Since then, the canton of Aargau has been positioned as an attractive place to work beyond the canton's borders and Aargau companies have been supported in the battle for skilled workers.

The Work Life Aargau association has a broad base and is made up of the participating companies and numerous cooperation partners with services for skilled workers. The management was taken over on an interim basis by the cantonal location promotion agency during the development and set-up work. Following the successful development work, the management of the association is now to be handed over to an external partner. The Fe Agentur in Baden won the public tender and will take over the management of the office on July 1, 2024. "The Fe Agentur has all the skills that are crucial for the further development of Work Life Aargau - it impresses with its many years of experience and great innovative strength. In addition, the renowned Baden-based agency has an excellent network in the canton of Aargau," says Karsten Bugmann, President of Work Life Aargau, with conviction.

Creating added value and setting new impulses

Together with the sponsors of Work Life Aargau, Fe wants to further strengthen Aargau as a workplace location through networking, know-how transfer and the use of synergies, as well as sustainably anchoring its image as an innovative and attractive place to work and live among skilled workers and the population. "We want to offer Aargau companies real added value in the battle for skilled workers through Work Life Aargau, provide new impetus and make a contribution to promoting the Aargau economy through this commitment in line with our motto 'we rise by lifting others'," explains Christoph Enderli, co-founder and partner of the Fe agency.

Many people are unaware that the insurance company has existed since 1994. Back then, the insurance company still sold its policies by telephone. 30 years later, Smile claims to have established itself as the largest online insurance company in Switzerland. As part of its anniversary year, Smile is using a self-deprecating motif to celebrate its 30th anniversary and, not entirely unselfishly, wishing people luck.

Monthly right of termination as a service

Many insurance contracts stipulate a minimum term and only an annual right of termination. With Smile, policyholders can cancel on a monthly basis. The pratfall effect was used to draw attention to this advantage: A former customer praises the insurance company's termination service in an ad.

Responsible at Smile: Joséphine Chamoulaud (CEO), Chris Benros (Lead Media & Communications), Ivana Gonzalez (Marketing Strategist Europe), Fabienne Braunschweiler (Brand & Communication Manager Europe). Responsible at Pam Advertising: Parvez Sheik Fareed, Miro Pfister (overall responsibility and creative direction). External partners: Hastings (sound design & voice recordings). Responsible at Nova Impact (Media): Sandra Fehr (Managing Partner), Marcel Bieri (Senior Media Consultant), Anna Gösling (Digital Media Consultant).

For the tenth time in a row, ten teams participating in the Company Programme of the non-profit organization Yes were given the opportunity to present their independently founded mini-company to a jury from the media industry at the Yes Media Award on Monday.

The young people were able to prepare for the big pitch over the course of a school year - both as part of their business lessons and in their free time. Both ingenuity and technical expertise were required, as they had to create, produce and market their own products or services.

"I was impressed by the professionalism of the young people. They were all incredibly good. What is extremely important to me is the presentation. And Xirup seemed to me to be the most unanimous, authentic team," says jury member Daniel Bolliger, Creative Director & Motion Design at Imaculix.

The Xirup team also won this year's Yes Media Award. After the successful pitch, the winning team will only have a short breather, as they will be heading straight to the film set in the coming days to produce their cinema spot with Imaculix. This will be shown to the public for the first time on June 1, 2024 at the national final of the Company Program at Zurich Main Station and will then be broadcast in Swiss cinemas by Weischer.Cinema.

"We were impressed by the ideas and creativity of the young entrepreneurs. The winning team has a great opportunity to appeal to customers with the presence of the product on the big screen. We are delighted to support Xirup by broadcasting their commercial in Swiss cinemas," says Eveline Kneubühl, Director of Operations at Weischer. Cinema Switzerland.

Together with Yes, Imaculix and Weischer.Cinema will award a prize to the mini-company that is best suited for commercial marketing in cinemas. The winning team's product will be advertised with a cinema spot in Switzerland.

The baby food manufacturer Bimbosan offers a wide range of infant and follow-on milk products as well as cereal-based porridges. All Bimbosan products, which are based on cow's milk, are produced exclusively from Swiss milk - directly from the farm.

An entire commercial has now been dedicated to this differentiating and important statement. The film shows the journey of Bimbosan milk from the farmer to the factory to the bottle. When it came to the angle, the choice fell on the ambassador of biodiversity par excellence: the bee.

The film, conceived and realized by Erdmannpeisker, will be used online and supplemented with a shorter image spot and social media assets.

Responsible at Hochdorf Swiss Nutrition: Désirée Metzler (VP Business Manager Bimbosan), Jasmin Adam (Brand & Communication Manager Bimbosan), Tina Steinmann (Digital Marketing Specialist). Responsible at Erdmannpeisker: Gabriel Peisker (creative director), Selina Helbling (consulting), Christina Weisser (art direction), Felix Reidenbach (illustration), Laura Fässler (motion design, editing and post-production), Andreas Pfiffner, tonundbild (camera), Audioflair (sound design), Ads&Figures (media planning).

For over 20 years, the SDV Award the benchmark for excellence in the Swiss dialog industry. The SDV jury, headed by Thomas Engeli, is also looking for the most successful, creative and clever dialog campaigns in Switzerland in the period from January 1, 2023 to January 31, 2024.

A total of 14 media and 6 industry categories are available for submissions. A new feature of the industry categories is that the jury can award not just one prize, but gold, silver and bronze. This means more chances to win valuable points for the Creative ranking of m&k advertisingweek.ch.

Whether it's a smart dialog strategy, clever use of data, unerring use of media, convincing design, strong activation, clever dramaturgy, sophisticated production or coordinated automation: anyone who can demonstrate measurable success for their own dialog campaign has until April 30, 2024 to submit their entry.