The topic of sustainability is on people's minds in Switzerland and is a constant topic of public debate. The promotion of sustainable development requires the commitment of various stakeholders such as consumers, companies, the state, the media, non-profit organizations and NGOs. Deloitte asked 1,900 people living in Switzerland who should play a more active role in shaping a more sustainable Switzerland and what specific measures they would prefer.

For two-thirds of respondents (66%), companies are the first and foremost duty bearer for a more sustainable Switzerland. 61% cite the state and 53% see themselves as responsible as consumers. In French-speaking Switzerland, the figures for companies and the state are above average at 72% each, which expresses a higher expectation of these two groups in French-speaking Switzerland. The group of consumers is mentioned almost equally frequently by respondents in both parts of the country. There were no differences according to age or gender.

"Our survey clearly shows that people are hoping for additional commitment from companies and the state. At the same time, however, they also see themselves - i.e. consumers - as having a duty to exert their influence on more sustainable business practices," says Liza Engel, Chief Sustainability Officer at Deloitte Switzerland. "This leads to a classic dilemma, where consumers are waiting for companies and governments to act, while companies and governments are waiting for consumer demand to drive change."

Company: No clear preference

What exactly the companies should do, however, seems less clear when looking at the survey results. None of the measures surveyed are clearly at the top of the list. Most respondents think that companies should use more environmentally friendly materials (57%), emit less CO2 (51%) and offer more sustainable products or services (51%). They also want companies to pay more attention to their supply chains (48%) and consume less energy (47%).

"Some companies still view potential investments in more sustainable production purely from a cost perspective and point to current consumer behavior and any necessary regulations. However, many companies - especially in Switzerland, a high-price country - have seen consistent investment in sustainability as an opportunity for differentiation and, above all, innovation," says Marcel Meyer, Head of Sustainability Services at Deloitte Switzerland.

State: Positive incentives preferred

When it comes to government measures to promote sustainability in Switzerland, there are clearer ideas. 53% of respondents support subsidies for environmentally friendly and sustainable behavior, such as a tax deduction for commuting by bike or subsidizing vegan food. Subsidies are particularly popular in French-speaking Switzerland, where 63% of respondents agree.

There is also significant interest in investment in research and development (46%) and in education and awareness-raising (42%) for sustainable behavior through campaigns or in school lessons. Additional regulations such as stricter standards and norms (29%) for companies and consumers and the taxation of less sustainable products (27%) are less popular.

Marcel Meyer emphasizes: "People in Switzerland prefer incentives to paternalism. They want to reward sustainable behavior with positive incentives and thus send clear signals. The state has the opportunity - particularly through education - to specifically promote an understanding of the importance of sustainable action."

Consumers: Far from sustainable

Consumers in Switzerland are well aware of their crucial role in promoting sustainability. However, many are reluctant to take action themselves, especially if there are no clear initiatives from companies or no government incentives. Around three quarters (74%) plan to change their behavior in the next twelve months - especially people under 35 (89%) and people from urban areas (83%). In the area of nutrition, 57% would like to become more sustainable, for example by reducing meat consumption or buying local products.

Just over half of respondents (51%) plan to adopt more sustainable consumption behavior by using fewer goods and services. Just under half (48%) stated that energy and water-saving measures could be taken in the home.

"Each and every individual prioritizes their own needs today. The challenge for us is to recognize and take into account the demands of future generations. This makes it necessary to look beyond the current horizon. We must understand long-term growth and the regeneration of our natural resources as key elements of sustainable development," explains Engel.

The longer the winter lasts, the more eagerly people in Switzerland wait for the first signs of spring. The new Jumbo commercial tells the story of this longing for the redemptive message from nature and what it makes possible. The long-awaited spring arrives in the form of a small bird. The first chirping awakens all spirits, brings back lightness and joie de vivre and drives people out to their beloved activities. The image spot is intended to show that Jumbo has something suitable for all these spring activities. It is also intended to convey that the DIY store is also number 1 when it comes to price. Three versions of the commercial were produced, each with an integrated spring offer.

The TV commercial with the first offer can be seen on TV stations throughout Switzerland and on YouTube from the end of March. The other two versions with other promotions will follow in the coming weeks.

Responsible at Jumbo: Zorica Jurkovic (Advertising Manager). Responsible at Kreisvier Communications: Selina Girletti, Kristina Gerhardt (consulting), Jonas Sispele, Sven Kahler, Natasha La Marca, Samuel Knaus (creation), Lorena Wissler (DTP), image editing: Sturm. Responsible at Shining Film: Leonardo Sanfilippo (Executive Producer), Stefan Girtanner (Producer), Nathalie Maibach (Line Producer), Mirjam and Lukas Fröhlich (Director), Sven Probst (Director of Photography), Mirjam and Lukas Fröhlich (Editor), Unsere Farben, Jürgen Kupla (Colorist), Jonathan C. Meier (Music Composition), Dubdub, Gregor Rosenberger (Sound Design). Voice recordings: The Cover Media.

The EU Commission is opening proceedings against Apple, Google's parent company Alphabet and Facebook's parent company Meta. The aim is to investigate whether the companies have violated EU rules, as the authority announced on Monday.

For example, the online giants would have to obtain users' consent if they wanted to combine their personal data across various central platform services. The Commission is concerned that Meta is not complying with this sufficiently.

Severe penalties possible

The investigations fall under the Digital Markets Act. The Digital Markets Act aims to combat the dominance of the so-called digital gatekeepers - the largest online platforms. These must, for example, enable app developers to direct consumers to offers outside of their own app stores - free of charge. However, the Brussels authority has doubts as to whether Alphabet and Apple are fully complying with this. They are accused of restricting developers' options by imposing various fees.

The Commission also wants to check whether users of Apple devices have the option of easily changing their default settings and can therefore easily use a different browser or search engine, for example. Users must also be able to easily delete unwanted apps.

Companies that do not comply with the law can be fined up to 10 percent of their total global turnover. Repeat offenders can be fined 20 percent. As a final option, the company could also be broken up.

New EU law in force

Companies have had to comply with the DMA since the beginning of March. It is intended to ensure more competition for digital services and better opportunities for new rivals. The basic assumption is that some large platform operators have become so powerful that they can cement their market position. The DMA is intended to break this up with rules for gatekeepers. The Commission has so far identified 22 gatekeeper services from six companies. These include the US heavyweights Apple, Amazon, Microsoft, Alphabet and Meta. The companies have already announced or implemented a number of changes to their business practices. However, this is not enough for the Commission.

Obligation to retain documents

Apple, Alphabet and Meta will now be obliged to retain certain documents. "This will allow us to access the relevant evidence in our ongoing and future investigations," said EU Competition Commissioner Margrethe Vestager.

Apple announced that it is confident that it is in compliance with the DMA. "Apple teams across the company have developed many new features and tools for developers to comply with the regulation. We have also implemented safeguards to mitigate new risks to the privacy, quality and security of our users in the EU," it said in a statement. The company wants to continue to work constructively with the Commission.

The European consumer protection organization Beuc sees the proceedings as a sign that the Commission is serious about enforcing the law on digital markets. It is right that the big tech companies should expect serious enforcement measures.

The Commission intends to conclude the proceedings opened on Monday within a year. Depending on the outcome of the investigation, the companies concerned will have to take measures to dispel the authority's concerns.

Digital space should become safer

The DMA is part of the EU's drive to make the digital space safer for people. The focus is often on large US corporations. At the same time, the Commission is also trying to curb hate speech and agitation with the Digital Services Act (DSA) and has already targeted X (formerly Twitter). Among other things, the platform was accused of not taking sufficient action against illegal content - for example on the Gaza war.

The authority also initiated proceedings against the Chinese company TikTok. The focus here is on the protection of minors and advertising transparency. The possible misconduct also concerns the fact that the platform may not be doing enough to ensure that the app does not promote addictive behavior. (SDA/swi)

Since its foundation, the Zurich Radio and Television Cooperative - now SRG Zurich Schaffhausen - has played an active role in the Swiss media landscape. In 1924, it installed the first radio station in German-speaking Switzerland, laying the foundations for today's Radio SRF. The five-part podcast series delves into the 100-year history of the cooperative and highlights some key moments. The first episode deals with the question of how much the public can and should be involved in the program and what it meant for radio to be a quasi-state radio station during the Second World War.

For the research, media historian Edzard Schade studied hundreds of files and retrieved old audio documents from the archive. Simon Berginz from the podcast agency Ellie Media then worked with Schade to develop the concept for the first episode. "Producing a history podcast on this scale is an exciting challenge for us," says Ellie Media Managing Director Andreas Wullschleger. "It was important to us that we didn't simply work through the story chronologically, but that we created an exciting dramaturgy thematically."

The podcast "100 years of media quality and dialog" was commissioned by SRG Zürich Schaffhausen. For Barbara Meili, President of SRG Zürich Schaffhausen, the podcast is "an attractive format for communicating our multifaceted history to the public". The podcast series was presented on March 5 in the Salzhaus Winterthur as a prelude to the anniversary year. The podcasts and a detailed chronicle by Edzard Schade are available on Srgzhsh.ch available.

Client: SRG Zurich Schaffhausen. Production: Ellie Media. Speaker: Eveline Bürgi. Concept and research: Edzard Schade. Production, script and story: Simon Berginz. Music: Joshua Vincent Wyss. Cover: P-Art & Ellie Media.

Because more needs to be done for a green future, Ringier has launched "Green Circle". The initiative aims to provide a larger platform for the topic of sustainability.

The company has been active in the area of sustainability in its brands and online channels for more than ten years and has already made a name for itself with titles such as SI Green and View Green has already contributed to the public discussion of topics such as climate and environmental protection. On Sunday, the first Green Circle Magazine as a supplement in the SonntagsBlick.

With the Internet platform Greencircle.ch this commitment will now be further expanded, as detailed in a press release. The website is intended to connect business, science and NGOs with users and contribute to the common goal of finding sustainable solutions for the future, fostering exchange and providing prominent information about innovations.

To this end, "Green Circle" draws on the diverse brands and titles of Ringier Media Switzerland to set topics, build a community and stimulate discussion. This goal is flanked by a smart content and distribution concept across all digital, social media and print channels to give sustainability even more relevance, reach and power. At the same time, five percent of advertising revenue goes towards specific sustainable projects.

"With Green Circle, we want to make users even more aware of sustainability. With our numerous brands, media and titles, we offer a perfect ecosystem for this important initiative. Together, we can make a positive contribution to the future and inspire people to make more conscious decisions," explains Ladina Heimgartner, Head Media Ringier and CEO of Ringier Media Switzerland.

OMD Switzerland developed the "Display Story Ad" in collaboration with Conect Digital and YOC to create awareness for the "Big Tasty Mexican" specialty burger from McDonald's Switzerland. The intuitive advertising title is inspired by the well-known story ads in social media and has a variety of features to offer, from storytelling to real-time brand interaction.

With the story function, different content is shown one after the other in an advertising medium. This allows creative scope for targeted storytelling, as OMD writes in a press release. The seamless integration of moving images, graphics and interactive elements should also enable direct interaction with the target group and promote engagement with users. The new ad combines high visibility with a positive user experience. In addition, existing social media advertising media can be used in the display universe, which reduces production costs.

McDonalds_DisplayStoryAd_DemoPR

"Display Story Ad" is now available to all advertisers and offers numerous customization options to meet individual requirements.

Responsible at McDonald's Switzerland: Severine Caspard (Marketing Manager), Morgane Zillweger (Senior Marketing Consultant). Responsible at OMD Switzerland: Cristina Savastano (Communication Director), Athina Savvidou (Communication Consultant). Responsible at Conect Digital: Nina Schirmann (Co-Founder), Cedrick Wolf (Co-Founder). Responsible at YOC: Dario Piccinno (Managing Director).

The idea of the client and agency for the new employer branding films for Dosenbach Ochsner & Companies was for employees to speak freely and authentically about the company's values in their working environment. For this to succeed, space, time and calm are needed - especially for people who are inexperienced with cameras.

The realization in Habegger's virtual production studio made all this possible, as Lauschsicht writes in a press release. A quiet backdrop for undisturbed conversations between the director and protagonists. An LED wall that made the backgrounds filmed in the stores look real and more time, as there was no need for conversions and location changes. Filming on several Sundays could also be avoided. To underline the authenticity and transparency of the films, additional making-of films are an integral part of the campaign. They are used for the launch of the new job pages and offer job seekers a second narrative level.

The 17 employer branding films form the heart of the new job pages for the retail brands Ochsner Sport, Ochsner Shoes and Dosenbach as well as the administrative unit Dosenbach Ochsner & Companies. The strategy, concept and design of the job pages were created by the Klar agency (Werbewoche.ch reported). Lauschsicht was responsible for the detailed conception, direction, production and post-production of the films and photos.

Responsible at DOC: Désirée Hasler (Head of Human Resources), Jessica Riesen (Team Leader Employer Branding). Responsible at Lauschsicht: Kevin Blanc (concept, director, photographer), Marius Thut (camera, post-production), Moritz Sieber (2nd unit camera), André Seiler (post-production, music), Muriel Droz (producer), Julia Leu (producer, producing), Daniela Koller (hair & make-up). Employer branding: Clear (strategy, concept and design).

It approved a corresponding complaint by six votes to one. The description in the article "These are the chances of success of the critics of the measures" from October 10, 2023 was misleading, the UBI announced after its public consultation in Bern. Due to the applicable increased duty of care before the federal elections, this constituted a violation of the principle of fairness. The SRF editorial team corrected the inaccurate information on October 18, 2023.

In contrast, another complaint against SRF's coverage of the 2023 National Council elections was rejected. It had been complained that the EDU had been disadvantaged by being excluded from various broadcasts and in particular disadvantaged in comparison to the Evangelical People's Party (EPP).

However, the appeal court held that absolute equal treatment of all parties was not required under case law in order to comply with the diversity requirement under broadcasting law. However, deviations from the principle of equal treatment must be based on clear criteria. The majority of the Commission members found that this was the case due to the higher voter share of the EPP compared to the EDU in the elections.

The UBI is an extra-parliamentary federal commission. Its decisions can be appealed to the Federal Supreme Court once the written reasons have been submitted. (SDA)

The historic former cinema "Razzia" with its impressive premises provided the perfect backdrop for the marketer's first event as Goldbach Neo. Musically, the motto "All That Jazz" was the program and the band "The Big Five" from Berlin provided the necessary swing and appropriate groove.

Artistic highlights were provided by the three tap dancers Aileen, Ursina and Nina and the ensemble Hellzapoppin' Disaster with Charleston and Lindy Hop.

Those who were lucky enough to get hold of one of the "secret cards" in the evening were able to sample the signature drink "Roaring Red" in the in-house speakeasy or be whisked away into the world of cigars.

To round off the evening, burlesque artist Kokeshi Momo surprised the audience with a performance, bringing the glamor of the 1920s back to life in the heart of the city on the Limmat.

The entire campaign, which was based on the central idea developed by Streuplan in 2023 "Everything will be fine", was (pre-)programmed by the agency and the partners involved so that plannable parameters - such as cantonal vacation calendars and public holidays, target group distribution in the ski area, guest structure of restaurants, après-ski venues and events - were taken into account, but variable parameters such as weather, number of people in the ski area, number of guests in restaurants, après-ski venues and consumer feedback were also taken into account within the shortest possible time:inside could be reacted to.

Aromat had a good basic presence thanks to lift posters on the Jakobshorn and Parsenn as well as product placement in Davos restaurants. However, all other measures were only really ramped up when the aforementioned parameters were green. This enabled both the quality and reach of the campaign to be massively increased.

These other measures included the targeted distribution of Aromat caps to people with a high-profile presence (ambush marketing), the sampling of original products (in all three flavors) and merchandise to the most frequented restaurants, the placement of Aromat snowboards at locations with an extremely social media-savvy audience, and Aromat parties, Live aroma challenges with Zekian Aro-Mat in the entrance area of the mountain railroads and the FOOH aromatic snow cannon.

Responsible at Knorr: Albert Wolfgang (Head of Marketing / Nutrition Switzerland / Unilever Switzerland), Sarah Truszczynski (Sr. Brand Manager / Knorr Scratch Cooking Lead Switzerland / Unilever Switzerland), Damjan Stanojlovic (Jr. Brand Manager / Unilever Switzerland). Overall responsibility for conception, creation and realization: Streuplan; Media: PHD Media Switzerland; CGI: Viscore & Streuplan; Social Media Content & Distribution: Swissmeme; Sound: DJ Timo Tetriz; Snowboard Production: Cloud 9; Technical Consulting & Media Jakobshorn/Parsenn: Alpdest; Local Partner: Davos Klosters Bergbahnen; Event Partner: Jatzhütte Davos.

The delegates' meeting of the professional association of journalists in Switzerland Impressum elected the deputy editor-in-chief of the Zurichsee-Zeitung Fabienne Sennhauser and Caroline Gebhard, journalist from La Côteto become Edgar Bloch's successors.

In just over a decade, Switzerland has lost a third of its media professionals, and Impressum has lost numerous members in proportion to this, according to a press release issued by the professional association on Friday. This is also reflected in Impressum's finances.

The delegates adopted a resolution in support of the parliamentary initiative by Isabelle Chassot, a member of the Council of States from Fribourg. The support for the electronic media - including news agencies such as Keystone-SDA - demanded by the initiative must come quickly in order to avoid further crises such as the one the media sector is currently experiencing, according to Impressum. (SDA)

The aim of the project was to relaunch the webshop from Shopware 5 to Shopware 6 in order to create a modern and intuitive user interface and offer an improved online shopping experience. In addition, the design implementation had to be carefully integrated and the branding assignment, which was realized by Charles Blunier & Co.elegantly. The integration of RedPlant's external configurator and the connection to the separate ERP system were crucial to ensure seamless ordering processes and smooth data transfer.

Migration and design implementation

The systematic migration to Shopware 6 was carried out while retaining all previous functionalities and paying close attention to data integrity. The design and branding results from Charles Blunier & Co. were integrated as part of the web store redesign. This included adapting the web presence to the new brand identity and ensuring a consistent brand experience.

Configurator from RedPlant

Integrating the separate configurator from RedPlant was a challenge, as it had to enable complex configuration processes and interact seamlessly with the web store. However, it was possible to develop an interface that enables interactive product configuration in the web store without system interruptions.

Connection of the ERP system

Parallel to the configurator integration, the ERP system was linked to the web store. The aim was to ensure immediate data transfer of incoming orders and thus significantly increase operational efficiency.

The result is a System4 webshop that successfully represents the new brand identity. Customers also benefit from an improved shopping experience thanks to RedPlant's intuitive configurator and order processing thanks to the ERP integration. According to Tree Stones, the decisive factor in this project was the synergetic partnership between the players involved, which enabled a seamless transition and underlines the importance of a collaborative approach to challenging e-commerce projects.

Responsible at System4: Esther Streng (CEO), Felix Fischer (Artistic Director), Celestino Möhr (Head of Marketing & Sales), Lucas Stebler (Marketing Manager E-Commerce). Responsible at Tree Stones: Daniel Hofmann (consulting), Jason Witter (project management), Kianna Thamm (online marketing). Responsible at Charles Blunier & Co: Lena Staeheli (Head of Editorial & Projects), Romy Strasser (Art Director), Till Kammertöns (Website Development). Responsible at Red Plant: Annika Pflug (project management), Thomas Reufer (technical implementation), Jannis Christ (technical implementation).