According to a press release issued on Friday, the appointment of Onken is the consequence of the strategy introduced by CEO Ralph Perroud to focus the company, which is active in milk processing, more strongly on consumers. This also includes further expanding the brand business, which includes brands such as Lattesso, Mazot and Valdor.

Before joining Cremo, the experienced brand and marketing expert Patrick Th. Onken was Head of Marketing for brands such as Manor, Läderach, Nespresso and Lindt. Prior to that, he spent over a decade in various management positions at the American consumer goods giant Procter & Gamble, with regional and global responsibility for brands such as Pantene Pro-V, Duracell, Wella and Pringles.

To mark its own anniversary, Coop Mobile wants to make others happy. Throughout the year, the mobile phone provider is celebrating with five time-limited offers that match the anniversary. The campaign objectives: Arouse curiosity and generate new subscriptions as well as strengthen the trust of existing customers. With their collaborative nature, the corresponding messages should contribute precisely to these goals. And, on top of that, underline the satisfaction of existing customers and the continuous growth of Coop Mobile. According to the Customer Service Survey Switzerland 2024, Coop Mobile is one of the top 3 telecommunications brands in Switzerland.

The centerpiece of the campaign is the corresponding landing page. These are advertised digitally with banners, ads and social media ads. In addition, advertisements, POS posters and in-house channels such as the Coop newspaper, the Supercard bonus program and the Interdiscount and Fust stores will also draw attention to it.

"Concise messages and a characteristic visual with recognition and versatility were the guiding stars of this campaign. It's about celebrating and benefiting - we conveyed this as simply and clearly as possible. We are delighted to be able to communicate this anniversary with Coop Mobile," explains Nadja Wey, Key Account and Member of the Management Board at Bühler & Bühler.

Responsible at Coop Mobile: Monika Lalic (Brand Manager Coop Mobile). Responsible at Bühler & Bühler Doris Bühler (Creative Direction); Nadja Wey (Key Account); Vasco Bickel (Art Direction); Ronda Miller (Consultant); Salvatore Viola (Design); Mario Strbac (Motion Design); Robin Donati, Joséphine Rohrer (Text); Sarai Bernard (Apprentice Design).

The entertainment industry must also ask itself whether modern technologies are a blessing or a curse. The 360° Entertainment" congress offers space for debates on topics such as artificial intelligence, technological developments and their benefits for the industry. Numerous sponsors are present, which for the organizers of the congress is a signal of the industry's strong interest in these developments.

The core topics of the congress include the progressive integration of technology and artificial intelligence in entertainment. Tech giants such as Google and Meta as well as pioneers such as Pascal Kaufmann will share their visions of how AI enhances the experience of live events and performances.

The focus will also be on data management and personalized customer experiences. Practical examples will be used to show how data can be used to engage audiences more deeply and personalize experiences.

As a meeting place for decision-makers and creative professionals, the congress aims to provide an opportunity for networking and the exchange of new ideas. The event is organized by Ticketcorner and the ESB Marketing Network.

In the run-up to Easter, two of Canada's most famous landmarks will become the backdrop for an augmented reality activation: posters with QR codes at Union Station in Toronto or Science World in Vancouver will take you to an AR experience that makes two Lindt Gold Bunnies appear on the landmarks. Anyone who takes a photo or video and tags Lindt Canada will automatically be entered into a prize draw to win vouchers for the Lindt online store.

The virtual golden bunnies can also be experienced throughout Canada: In the 48 Canadian Lindt stores and via social ads, you can access another AR experience that allows you to experience the bunnies wherever you are.

The concept for the campaign was developed in-house at Lindt Canada, while Zurich-based AR and VR agency Bandara is responsible for implementing the digital experience and video ads. The influencer campaign and local PR measures are being implemented by Edelman Canada.

Switzerland is plagued by a mysterious phenomenon: workers are disappearing - just like that. In these gloomy times, employee loyalty becomes a ray of hope. Denner uses this comic premise to sensitize its managers in the stores to the sustainable treatment of employees. Because happy employees mean long-term success.

"You're a hero too!"

Making employees feel valued is a management task - and to ensure that awareness remains omnipresent, Ese Agency has created a playful measure: all store managers receive a personalized comic booklet in which they learn how the phenomenon of staff shortages can be combated. The name is emblazoned on the cover: "Susana & Denner: The Denner Heroes fight the skills shortage". But Elmira and Silvio and Driton and a good 630 other store managers also receive their own edition.

Denner wants to show appreciation for its managers and provide practical tips at the same time. "With the comic, we are speaking a fresh, modern and bold language that fits the brand. This strengthens identification and also communicates that we count on our employees," explains Jessica Stoffel, Head of HR Marketing at Denner.

The lovingly illustrated story about workers who inexplicably disappear is also a project close to Ese Art Director Severin Gamper's heart: "The comic theme was a perfect fit for our empowering message. As soon as the idea was born, I was on fire for the realization - as a big comic fan, I put in extra passion."

The heroic story is accompanied by a magazine that sets out the concrete measures to combat the labor shortage. The 2-in-1 brochure with 40 pages was created quickly: from the idea to the illustration, copywriting, layout and the printed end product in three languages.

Cooperation expands

The collaboration between Denner and Ese Agency began in 2020 with various projects such as the Sustainability campaign "All about the future" or the mobile game "Babyrace". After numerous projects in corporate and marketing communication, the young agency now also provides Denner with strategic and creative support in personnel marketing.

Responsible at Denner: Jessica Stoffel, Miriam Lübke. Responsible at Ese Agency: Elia Binelli (responsible agency), Elia Binelli, Severin Gamper, Damian Steffen (concept), Severin Gamper, Eleonora Trifunović, Rozalia Budimir, Damian Steffen (production).

B, the competence center for blind, visually impaired and multiply disabled people in the Bern region, offers a variety of services - including visual and social counseling as well as adapted work and training positions. On the website B-bern.ch these services are now more clearly structured and more accessible for different target groups.

Focus on accessibility

Special attention was paid to on accessibility according to WCAG 2.2so that the website is accessible to all users. With the help of extensive testing with residents and staff at B and Xeit's expertise, features such as simple language, adjustable font sizes and read-aloud plugins were implemented. A high contrast mode further improves accessibility, especially for visually impaired people. For blind people, the website has been optimized for screen readers.

The new website design concept focuses on emotional storytelling to strengthen B's identity as a leading competence center and attractive employer. Using a flexible WordPress block editor, a user-friendly structure was created to present the content in a target group-oriented way.

Optimized lead generation and user experience

In addition, the website was optimized for lead generation, which led to an increase in applications and requests for quotations immediately after the go-live. New ways of generating donations through online fundraising were also integrated. The website has been extensively optimized for search engine discoverability and places a strong focus on user experience, including fast loading times. An integrated, accessible appointment booking system for consultations was also implemented.

The Gisler Summit is the largest annual event organized by the Gislerprotokoll association. The event serves to inspire, inform and exchange ideas on topics from the DEI cosmos. All members and interested parties are invited to attend. The Gisler Summit was sold out this year and took place in front of a full house.

Before the Gisler summit, the association's general meeting was also held, at which board member Andrea Heller was thanked for her work over the past two years and Laura Saner was welcomed as a new board member.

Sexism, racism and inclusivity in AI

The Gisler Summit itself began at 5 p.m. with introductory words from co-initiator and association president Nina Bieli. Among other things, she presented the recently published Stereotype Analysis, an annual analysis of moving image advertising in Switzerland (Werbewoche.ch reported). The conclusion: things are looking up, but there is still a lot to do.

This was followed by the first keynote speech of the evening by Anja Nunyola Glover on the topic of "A racism-critical view of advertising". The racism expert vividly demonstrated how racist stereotypes are not visible at first glance and what agencies can do to avoid them.

In their keynote, the two TBWA creatives Vittoria Apicella and Luca Lilla from Italy presented their award-winning work on biases in artificial intelligence and the potential of AI in terms of making disabilities visible. They conclude that while Generative AI is still not inclusive, it can still be used for inclusive campaigns and projects.

Isabel Gabor closed the event with her decisive contribution "(M)ad girl - sexism, anger and activism." She made it clear how widespread sexism is in the agency world and also called on Swiss agencies to take a stand against sexism.

After these three varied and informative keynote speeches, Nina Bieli bid farewell to the attendees for a lively exchange during the Apéro Riche. Nina Bieli was delighted with the sold-out ticket situation: "This once again confirms to all of us - Board and members - that the topic is still highly relevant and topical. At the same time, it's also great that we were able to take an important look beyond the Gisler Protocol with the contributions from Anja Nunyvola Glover and Isabel Gabor and that we received powerful but also motivating impulses from both of them," says Bieli.

Karin Knapp, Head of Corporate Communications at Aroma and responsible for events on the Gislerprotokoll Board, is also satisfied: "The fact that we can organize an event like this once a year for our members - and of course anyone else who is interested - and thus give the membership fees back to the very people who live the Gislerprotokoll every day, is a great feeling every year."

According to the press release, Olivia Weber will remain CEO. However, she will focus more on the strategic direction and continue to contribute her many years of experience to mandates. The change will allow her to free up "more capacity" for the Lausanne office, where she will continue to develop the French-speaking Switzerland market together with Diego Albillo. Andrea Bosshard will continue to support her as CFO.

"I am delighted that Franziska, Marcel and Diego will be taking over the operational management of Spool. With this internal succession, we are not only demonstrating continuity, but also relying on the extensive experience and expertise of three long-standing employees, who will now take us forward in the new management organization as proven promotion specialists," Weber is quoted as saying in the press release.

This year, Twint leads the reputation ranking and, according to GfK Switzerland, is now one of the 50 most important companies in Switzerland due to its increased awareness among the Swiss population. "The company is seen as an absolute top company that offers better services than other companies in the sector and stands out positively from other companies. The under-30s in particular rate Twint extremely highly," says Dr. Anja Reimer from GfK Switzerland.

Second place in the ranking was taken by Zweifel, which improved by one place. Migros is in third place this year. According to Anja Reimer, although Swiss people continue to identify most strongly with the retailer, Migros scored less highly this year in terms of social and moral appreciation.

Ricola and SBB occupy the next places. The latter improved by five places and achieved the highest scores in terms of environmental sustainability.

Rivella, in sixth place, improved its ranking by three places, while Mobiliar (ranked seventh) moved up seven places. Coop, Lindt & Sprüngli and Geberit follow in 8th to 10th place.

Demographic differences in ranking

Men rate Zweifel slightly better than Twint and also rate Ricola slightly better than Migros. Women, on the other hand, rate Twint best, followed by Migros.

German-speaking Swiss rate Rivella, Mobiliar, Zweifel, Geberit, Ricola and SBB better than French-speaking Swiss, whereas Coop and Lindt & Sprüngli score better in French-speaking Switzerland.

Migros is in second place in French-speaking Switzerland, ahead of Zweifel, while Coop is in fourth place. For the French-speaking Swiss, the cantonal banks, Logitech and ABB are also among the top 10 - whereas Mobiliar, Geberit and Rivella are not among the ten best companies here.

NPO ranking: Rega in first place for the seventh time

Swiss Air-Rescue Rega topped the ranking of non-profit organizations for the seventh time in a row. "Rega enjoys a high level of popularity among the Swiss population. The Swiss identify with Rega and attest that it is successful and stands out positively from other organizations," comments Anja Reimer.

The Swiss Paraplegic Foundation is in second place in the ranking, followed by the Swiss Red Cross, which improved by three places. Spitex Switzerland, in fourth place, also improved by one place. It is followed by Médecins Sans Frontières, Fairtrade Max Havelaar and, in seventh place, TCS, which moved up seven places. The Cancer League remains in eighth place, followed by Bio Suisse and WWF Switzerland.

The GfK Business Reflector measures the reputation of the 50 leading Swiss companies and 20 best-known NPOs on the basis of a population-representative survey, compares them and thus provides an annual cross-sector seismograph of the Swiss corporate and non-profit landscape. Together with the Research Institute for the Public Sphere and Society (Fög) at the University of Zurich, a scientifically sound measurement tool was developed to provide Swiss marketers, CSR managers, companies and NPOs with a representative reputation index. The results are based on over 3,500 interviews conducted throughout Switzerland, which are collected from mid-January to mid-February. The aim of the study is to provide objective and precise reputation monitoring.

It sounds like a paradox: the pressure is high in the film and advertising music industry. Precise work is required, often combined with tight deadlines. "At the same time," say Diego, Lionel and Nora Baldenweg, who have been in this business for over 20 years, "patience is one of the most important things in our profession." It can take years for loose contacts to turn into a concrete order.

This was also the case with "In the Land of Saints and Sinners", an Irish late western realized by Robert Lorenz, Clint Eastwood's long-time producer. Several years passed between the first talks and the contract being signed. The Baldenwegs made sure that the new film with Liam Neeson, which is soon to be shown in cinemas, sounds the way it does. Big budget, big stars, big attention. The siblings were even recently nominated at the prestigious Movie Music UK Awards in the top category "Score of the Year" - alongside greats such as John Willams and Alexandre Desplat.

Rougher customs abroad

Nora Baldenweg says that different standards apply to international productions than in Switzerland. Many composer-agents have tried to get this job. More competition, harsher customs. Baldenweg is surprisingly relaxed: In the end, she says, it's always a question of fit. Nothing can be forced.

But despite the differences, the core of the work remains the same: "We create worlds and moods, we develop a vision, we tell a story," says Lionel Baldenweg. The best possible result is created in collaboration with the other person - a director, for example. They sometimes invest more time in changes and adaptations than in the original composition, says Diego Baldenweg.

Their work is well received. In two decades, the three have made a name for themselves. They have consistently and persistently gone their own way, remaining approachable and likeable. This is not something that can be taken for granted in this highly competitive industry. Baldenwegs take a sober view: every project starts from scratch.

Same blood, different abilities

The fact that they work together as siblings is a recurring theme. Of course, they are happy about their mutual openness and trust, but they are also grateful for their different skills. Diego is the main creative and technical composer, while Lionel and Nora take care of communication and business matters and complement their shared creative visions as co-composers. "Our difference makes our work better," Lionel Baldenweg is convinced. However, they are less interested in the degree of kinship than the media. "What matters is what we deliver," says Nora Baldenweg.

Baldenwegs did not choose the classic path of training in film music. It all started with their band. One day they were told: "You can also make money with this music in advertising or film." One thing led to another. Eventually, they were asked by director Michael Steiner and composer Adrian Frutiger to provide the orchestral music for "Mein Name ist Eugen". "Back then, we knew how to compose songs and orchestral music, but not what film music was," says Diego Baldenweg and laughs. Despite all the discipline and seriousness, Baldenweg has retained a playful side.

Parents gave a lot

Today, film music, including TV series, makes up 80 percent of her work, 20 percent is advertising. It used to be the other way around. Despite international commissions, they enjoy working in Switzerland. Four years ago, for example, they composed the theme tune for the Swiss Film Awards. Shortly afterwards, they composed the Zurich Film Festival's theme tune. In 2009, they were also the first to record a film score (for "180°") with the Tonhalle Orchestra Zurich and conductor David Zinman.

What about the fear of the white leaf? Baldenwegs have a good remedy for this: Time for food. In other words, they allow themselves to spend more than a month a year at festivals, watching films, meeting people and "not talking about music, but about exciting stories, God and the world", as Lionel Baldenweg says. "We get inspiration here," says Diego Baldenweg. The exchange is important to the three of them. The terms sincerity and authenticity come up again and again. Collaborations with conductors, orchestras and other disciplines are a central feature of their work.

It sounds like a paradox: commercial success and praise and appreciation from the experts. Baldenwegs manage it again and again. (Raphael Amstutz/SDA/with the help of the Gottlieb and Hans Vogt Foundation)

The municipality of Regensdorf on Zurich's Katzensee is being transformed. The "Zwhatt" quarter with 620 apartments and around 15,000 square meters of commercial space, with stores, meeting rooms, a cinema, a sauna - but above all with a clear vision: an urban building block is to be created here in a rural setting that meets the latest requirements in terms of living together.

Schroten was entrusted with the task of communicating this grand vision and creating content around the phased creation of Zwhatt. The agency, together with the designers from Bivgrafik and the Grip agency the core team of the multi-year Zwhatt communication.

For this purpose, the website Zwhatt.ch an extensive story hub with magazine content that is gradually being distributed digitally. At the same time, Schroten developed the overall tonality as well as the new claim "Stadt, Land, Leben.", accompanied a national study on housing for Pensimo and, together with the production company Mattogrosso and photographer Désirée Good, is responsible for the creation of a wide range of film and image material. The first apartments will be ready for occupancy from May this year.

Responsible at Pensimo Management AG: Ana Alberati (Deputy Portfolio Manager AST Pensimo), Bruno Fritschi (Portfolio Manager AST Turidomus, Portfolio Manager AST Adimora). Responsible for grist: Adrian Schräder (overall responsibility & text), Nicola Brusa (editorial office), Michèle Roten (text), Florian Leu (text), Leonie Moeri (project management), Marco Boppart (PR), Adrian Huwyler (digital consulting). Photo: Désirée Good. Film: Mattogrosso, Benjamin Weiss (Producer & Director), Marc Bachmann (DOP), Annika Fausch (Editor).

Anik Leonhardt has been working for SRF since September 2021. She joined "SRF Kids" as a podcast producer and radio presenter. In October 2023, Leonhardt became producer of Radio SRF Virus. As of June 1, 2024, she will now take on the role of radio presenter for the station. In addition to her work at SRF, she is studying for a master's degree in geography at the University of Zurich.

Before joining SRF, the 25-year-old gained experience as a morning show producer at "Radio 24". Leonhardt later trained as a presenter at "Radio toxic.fm". She also worked as a podcast producer at "Podcast Schmiede" and as an editor at "Blick TV".