The campaign is the direct realization of the valley philosophy "Val Surses. So close to another world". It is intended to emphasize the uniqueness of the valley and deliberately positions Val Surses as an alternative to mass tourism. Where other regions are overcrowded, the valley offers space for real experiences - be it hiking, biking or simply relaxing without the stress of crowds.

The message "In Val Surses you can spread out uninhibitedly" runs through the entire campaign and addresses both physical and mental freedom. Visually, the campaign relies on expansive panoramic subjects that present the landscape and activities in a clear, decelerating visual language.

The measures focus specifically on the quality of interaction rather than pure reach. Site engagement ads from Cptr reach the audience precisely and invite them to actively engage with the campaign content. The ads are aimed at real involvement instead of fleeting clicks - with a focus on length of stay, depth of interaction and relevance. In addition, a conversational ad was developed to address potential guests in a personal way and highlight specific offers in the region.

From the hotel to the lodge, the seminar park to the spa and health center - the Hof Weissbad resort offers versatile relaxation in inspiring surroundings. Ammarkt has brought this diversity together under a clear brand umbrella and created a uniform identity.

Based on the developed brand strategy, a new logo, concise sub-brands and a visual language were created to convey closeness and authenticity. The new claim "Arrive. Feel good." gets to the heart of the brand experience.

The revised corporate design can be seen in all communication media - from online, social, OOH, brochures and flyers to POS material. The website relaunch is also visually appealing, user-friendly and consistently geared towards the needs of guests. The new website was technically programmed by Extra Virgin. The cross-media campaign is to follow in the next few weeks.

Responsible at Hotel Hof Weissbad: Susanne and Elias Leu (hosts and management). Conception and creation: Amarket. Programming: Extra Virgin.

ICT-Berufsbildung Schweiz has been looking for a head for the new AI specialist unit since January 2025. Now the association has found what it was looking for: Tobias Habegger will take over the role from July 1, 2025, as the trained journalist explains on his Linkedin profile communicates.

Habegger most recently worked as a media spokesperson for the energy and infrastructure company BKW. There, he had already gained experience in the field of artificial intelligence. According to an article by SME Today he was a key driver for the introduction of AI agents at his previous employer.

In his new role, he will support apprentices and vocational trainers in the practical application and integration of artificial intelligence, as well as creating security and trust in the technology. Habegger will also help develop customized AI solutions for specific professions and processes and identify new trends in the industry. "I want to act as a bridge builder between technology, education and practice and empower people to develop their potential," summarizes Habegger. (Dajana Dakic/cka)

This article first appeared in Netzwoche.

Within the framework of the Tui's current brand campaign the travel provider designed and implemented a live activation together with Andfrank and Brogleworks. At the main train stations in Zurich, Bern and Basel, a specially developed Tui Experience Cube was set up to appeal directly to the senses of passers-by.

On one wall, visitors could reach inside through openings and feel warm sand, shells or coconuts. Another wall of the cube created the feeling of warming sun on the skin with integrated heat panels. The third wall activated the olfactory sensory experience: the smell of sun cream, lavender from Provence or exotic spices were intended to awaken memories of past vacations and a longing for future vacations and new adventures. On the fourth wall, there was a beach swing as a selfie wall in the middle of the hustle and bustle of the station.

According to the agency, the campaign was a complete success and attracted a large number of visitors who engaged intensively with the Tui brand.

Contact at Tui Suisse: Philipp von Czapiewski (Managing Director), Celina Bayer (Head of Marketing), Sarina von Burg (Campaigning & Partner Marketing Specialist), Nerma Klar (Brand Manager), Jashica Jayakumar (Partner Marketing & Campaigning Specialist). Responsible at Andfrank: Vivian Darges, Katie Eugster (Junior Art Director), Ramon Alder (Creative Direction), Florian Bienz (Junior Consultant), Florian Bieniek (Brand Director & Media), Nico Strässle (Managing Director), Lorenz Wahl (Image Editing), Ruben Assenberg van Eijsden (Video & Photo). Contact at Brogleworks: Vanja Surber (Project Manager), Fredi Schütz (COO).

Real21 is dedicated to promoting in-depth foreign reporting. These funding contributions are intended to enable "quieter but no less important stories" from around the world to be told and heard.

In spring 2025, the association will award a total of around CHF 23,000 to eight journalistic projects. The reports will be published in various Swiss media, including Annabelle, The lamb, NZZ on Sunday, Bref - Reformed media and WoZ.

All sponsored reports are carried out by female journalists. Their research takes them to Sudan, Ukraine, Afghanistan, Tanzania, the Dominican Republic, Greece, Albania, Mexico and the Philippines, among other places.

The financial support from Real21 covers the travel and research costs and thus ensures the publication of the reports. In this way, the association aims to contribute to an in-depth and differentiated examination of global issues. The next round of applications for funding will start in fall 2025, with a deadline for applications of September 30.

The Real21 2025 jury consists of David Signer (NZZ correspondent), Monika Bolliger (producer at Radio SRF), Karin Wenger (freelance journalist), Martina Fehr (CEO Maz) and Marco Fähndrich (Head of Communications at Alliance Sud).

With the roadshow, Electrolux wants to present its top products to consumers in urban centers and also show the innovative technologies in action. The walk-in washing machine serves as an eye-catching, mobile experience space.

"With the nationwide roadshow, we want to reach consumers directly and get in touch with them. Our innovative technologies are best demonstrated on site through an interactive experience that is also fun," explains Roland Bienz, Marketing Director of Electrolux Switzerland. The live communication activation builds on the advertising campaign with brand ambassador Marco Odermatt from previous months.

In addition to the technology presentation, the event will also feature a wheel of fortune with prizes worth over 100,000 francs and a meet & greet with Marco Odermatt. The roadshow will be stopping off in a total of six Swiss cities: Lausanne, Zurich, Winterthur, Basel, Lucerne and most recently at the Swiss Wrestling Festival in Mollis at the end of August 2025.

Since it was founded in 1998, Igem has championed the interests of the electronic media. 45 companies were invited to the 27th general meeting. The members confirmed President Stephan Küng of TWmedia and the previous board members, who all stood for re-election, in their positions.

Expansion of the Executive Board

With the election of Mehmet Inan from 20 minutes the Board of Directors was expanded by one person. "I am extremely pleased that so many managers are involved in the Board," says Igem President Küng. "This is by no means a matter of course and underlines the importance of Igem - especially in times of media change."

Reinforcement through 20 minutes

With the accession of 20 minutes Igem continues to grow and now has a total of 45 company members. Stephan Küng is delighted: "Igem makes a significant contribution to the market. We greatly appreciate our many long-standing and loyal member companies. At the same time, it is a strong signal that new companies are still joining us after more than 25 years - this confirms the relevance of Igem for electronic media in Switzerland."

Commitment to the future of electronic media

Igem is actively committed to liberal advertising opportunities in order to maintain and strengthen the diversity of electronic media in Switzerland. Stephan Küng emphasizes: "Digitalization is changing all electronic media and turning them into digital media. This brings with it new challenges. Our annual Digimonitor study provides transparency here and is an important basis for strategy development."

The Igem Board currently consists of Chairman Stephan Küng from TWmedia and Vice Chairman Alexander Duphorn from Goldbach Media as well as the other Board members Florian Wanner, CH Media, Frank Zelger, Admeira, Jonas Eliassen, Havas, Juliane Fankhauser-Merz, Weischer.Cinema Schweiz, Mehmet Inan, 20 Minuten, Raoul Gerber, Goldbach Group, Roger Baur, Ringier, Sandra Fehr, Nova Impact, Tarkan Özküp, CH Media and Xavier Reynaud, GroupM.

As part of the "SRF 4.0" project, which 2024 was presentedSRF is introducing this change in order to fulfill its cost-cutting mandate and further transform the media landscape. The new format provides around five minutes of information on the "most important topics from politics, business, culture, sport, society and science", according to a statement from SRF.

Florence Fischer and Claudio Spescha will take over the moderation of "Tagesschau kompakt". They are joined by Sandra Büchi and Isabel Gajardo from the domestic editorial team. Eastern Switzerland correspondent Philipp Inauen and Andreas Kohli from "SRF Börse" complete the team. Kohli will continue to work for "SRF Börse".

The four new presenters will already be seen in the coming weeks in the "Tagesschau" side editions and the "Tagesschau" late edition. They will succeed Pascal Schmitz, Roger Aebli, Monika Schoenenberger and Angélique Beldner. Pascal Schmitz took over as presenter of "Schweiz aktuell" in March 2025 and Roger Aebli will become a television correspondent in New York from summer 2025. Monika Schoenenberger has been on the main edition of "Tagesschau" since April 2025 and Angélique Beldner will take over editorial duties in the SRF newsroom from the middle of the year. Beldner will also continue to present the program "1 against 100".

Peace Tea was first launched in North America in 2009 and is reportedly very popular there - especially with a young, active audience. Switzerland is now the first international market in which the brand is available.

The new product line combines black tea with yerba mate, green coffee bean extract and natural fruit flavors, with each flavor containing 75 mg of caffeine. With four flavors - Lively Lemon, Mighty Mango, Berry Boost and Punchy Peach - the drink is designed to meet the needs of an active, trend-conscious target group.

Accompanying multichannel campaign

The market launch will be accompanied by a comprehensive marketing campaign. National POS activations, online and social media campaigns, influencer collaborations and targeted sampling campaigns are planned. The launch will be complemented by digital content and an eye-catching presence in urban areas. The aim is to draw the attention of a young, trendy target group in particular to the new drink.

An exclusive launch event on May 22 with local partners from the creative and fashion scene also promises various surprises.

"Hella" stands for "extremely" or "Hell of a lot" and thus powerfully expresses the agency's versatile range of services. This is primarily visible on the newly designed websitewhich was created in close collaboration with Mutoco. The Bern-based digital agency built the powerful technical basis and equipped the website with greatly improved video performance and a modern CMS, which should significantly enhance the digital presentation of Hella Studio's work. "Our cases are now presented visually and in terms of content in the way we want them to be - spacious, dynamic and clearly structured," says Kasper Kobel, co-founder of Hella Studio.

Hella's creative signature

The digital branding was developed in close collaboration between Hella Studio and Mutoco. The aim was to make the creative signature of the Hella team visible and at the same time meet the high demands of the target group in the marketing sector. The result is a lively, personal and at the same time clear website that meets international standards in design and performance.

But not everything about the appearance has been changed. The Hella smiley, for example, remains part of the agency's identity.

Launch with exclusive postcard motif

The new website is activated with a postcard that refers to the relaunch with a wink. The handwritten greeting card is sent to a select group of around 200 potential new and existing customers and friends of the agency.

Responsible at Hella Studio: Joëlle Lehmann (Creative Direction), Kasper Kobel (Art Direction), Michelle Becht (Text), Michèle Räz and Lars Luginbühl (Motion and Graphic Design). Design Code: Mutoco.

With 31 projects submitted, the award received a record number of entries, according to the sponsors. The nine finalists presented themselves to over 160 guests from the worlds of business, administration, education and politics. The focus was on the question of how digitalization can succeed in concrete terms - and which solutions are already having an impact today.

"The winners in the categories of companies, start-ups and organizations, as well as the audience award winner, impressed with their practical digitalization, technical quality and social relevance," reads a press release on the award.

In the "Company" category, Idip Solution from Sirnach received the award for its Idip low-code platform for the digital mapping of industrial processes. Other nominated projects were Kybun Joya with a self-developed ERP system and Nägele-Capaul with an IoT platform NC IoT.

Studyond from St.Gallen won in the "Start-ups" category with an AI-supported matching platform for companies, universities and students. Other nominated projects were Flawa iQ and its smart first aid kit and Oase Health Solution with its cAirBot platform for care support.

In the "Organizations" category, the winner was KVA Thurgau from Weinfelden. The company operates an e-container portal for intelligent route planning in waste disposal logistics. Other nominated projects came from Abraxas ("Abraxas Voting" - digital solution to support elections and voting) and Technischen Betriebe Wil ("Deine Energie" energy consulting tool).

The audience award went to the Abraxas team.

Varied evening with lots of insights

Jacqueline Gasser-Beck, President of the St.Gallen City Parliament and Head of the Teaching Innovation Lab at the University of St.Gallen, kicked off the Award Night. In her keynote speech "AI competence as a success factor", she showed how targeted further training is the basis for successful digital transformation.

The gala evening, hosted by Daniela Lager, included exciting project presentations, a live vote and also offered plenty of space for exchange, inspiration and new contacts. The start-up Robonnement from Altstätten provided an additional digital accent: it provided two service robots to assist the staff in distributing the dessert.

The latest Textakademie AI podcast welcomed two guests this time. Yariv Adan co-developed Google Assistant, Google Cloud and Google Lens, and Murièle Solange Bolay is co-organizer of the "Future of Humanity Experience" - a parallel event to Art Basel. She is also an investor and founder of MSB & Partners, where she has worked as a transformation expert and executive coach for 18 years. The discussion was once again moderated by journalist Christoph Soltmannowski.

Yariv Adan, now General Partner at venture capital firm Ellipsis in Zug, draws a comparison with the beginnings of humanity when it comes to artificial intelligence: "At the moment, we are like cavemen who have just discovered fire and are trying to imagine what they can do with it. The potential goes far beyond our current understanding and imagination".

He describes how voice interfaces facilitate access to technology for everyone, regardless of age, background or technical know-how. "Suddenly everyone can use it - someone who is three years old, someone who is 100 years old, someone who is rich, someone who is poor. Regardless of whether they are tech-savvy or not".

The future of human experience: art as a social laboratory

The former Google product manager will take part as an expert in the "Future of Humanity Experience", which is being co-organized by Murièle Solange Bolay. The event sees itself as a platform for interdisciplinary dialog and brings together representatives from the fields of art, business and science as well as futurists and visionaries. The common goal: to integrate creativity into everyday life and decision-making processes and to generate new perspectives for the future of humanity. "We need to liberate and rediscover ourselves. People need to become aware of their new role - and also discover the potential and perspectives that are opening up in the new world," says Bolay.