The Advsry agency, initially MK Consulting, was founded by Martin Kathriner in 2022. The agency advises companies and organizations on strategic communication, public affairs and sustainability issues and aims to grow further in the future.

Martin Zust, another communications strategist, joins as a partner. The two have known each other for over 20 years and have worked together and side by side in many different positions during this time. "What characterizes us is a deep mutual trust. We have experienced how valuable this is - especially when you want to accompany organizations through complex environments," says founder Kathriner.

Both partners bring a wealth of experience and a large network to the table. "We have a lot in common, and yet we are fundamentally different. That is our strength. Different perspectives don't lead to friction for us, but to better advice," explains Zust, who has been the first partner at Advsry since May 2025. "We think from the inside out - and from the outside back into the organization. This sometimes leads to unpleasant but important questions. Even for ourselves."

Advsry wants to support brands and people with strategic communication, public affairs and sustainable concepts and promote their further development. "Impact is created when attitude, strategy and communication reinforce each other. That is our claim," says Martin Kathriner. "And we have ambitions. In the coming years, we will build up a team of experts and support our clients in asserting themselves in the relevant environment for the future".

Salina Helvetica is the new adventure world of the Swiss salt works in Riburg and Schweizerhalle near Basel. For a year now, visitors have been able to experience how salt is extracted, processed and stored in Switzerland - but awareness of the entertainment on offer is still low.

Erdmannpeisker should now change this with an intensified marketing offensive. The agency designed and implemented an awareness spot for this purpose. A huge mountain of salt in the middle of Basel's market square caused a stir on social media, YouTube and regional news portals. The deceptively real video, filmed as if by chance, ends with a tongue-in-cheek call-to-action: "Greetings from the salt pans! We look forward to your visit".

The spot is the prelude to a multi-stage online campaign. In the reminder phase, targeted advertising material focuses on the highlights of Salina Helvetica and directly invites people to book a tour.

Responsible at Schweizer Salinen: Oliver Berger (GFE Tourism, Location Manager SH), Caroline Duparc (Co-Head Marketing), Mona Heiniger (Marketing Manager), Mélanie Bühler (Marketing Manager). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Direction), Selina Helbling (Consulting), Christina Weisser/Laura Fässler (Art Direction), Luc Billaud (Camera), Julien Joliat, Aerostudio (CGI), Attackera (Media).

On Tuesday evening, four journalists were honored for their outstanding work as part of the Zurich Journalism Prize 2025. In his speech and subsequent discussion with Foundation Board President Hannes Britschgi, Federal Councillor Albert Rösti addressed the importance of journalism in democracy: "Journalists play a key role in our democracy - they enable informed decisions and promote public discourse. They are responsible for ensuring that the public is not only informed, but also empowered to have a say and participate in decision-making. More than ever, the craft of journalism requires a clear inner compass. Those who research precisely, classify fairly and write with linguistic acuity strengthen trust in the media," said the Media Minister at the award ceremony in Zurich.

217 entries from German-speaking Switzerland were submitted for the Zurich Journalism Prize 2025. From these, the seven-member expert jury of journalists and publicists nominated nine stories for the Zurich Journalism Prize and three for the Newcomer Prize.

Martin Stoll receives the prize for his complete works for his decades of work in Swiss investigative journalism. The prize honors Stoll's tireless commitment to transparency and his often explosive revelations, which have often had political consequences. Among other things, the 63-year-old is known as the founder of Öffentlichkeitsgesetz.ch, which has improved working conditions for many journalists.

Barbara Achermann from The magazine, Kaspar Surber from WozIvo Mijnssen from the NZZ and freelance media journalist Lea Ernst. Achermann received the prize for her report on a rescue operation during the genocide in Rwanda. Kaspar Surber was honored for his report on the fate of a deported Secondo who died shortly before leaving the country. Mijnssen received the award for his reporting from the embattled Ukrainian city of Pokrovsk. And Ernst received the Newcomer Award for her report "Cinema Sarajevo", in which she told the story of the legendary bar Cinema Bosna in Sarajevo.

The Zurich Journalism Prize is one of the most prestigious awards for journalism in Switzerland. Outstanding journalistic achievements in print and online media have been honored since 1981. Each of the main prizes is endowed with CHF 10,000, the newcomer prize with CHF 5,000. The foundation is supported by the media companies CH Media, NZZ, Ringier and Tamedia. Other well-known companies and institutions support the event financially.

In spring 2025, UBS is launching a new marketing initiative for the personal banking segment in Switzerland. The new target group positioning "For everything that lies ahead" aims to position UBS as a reliable partner for retail & affluent clients in all financial decision-making situations.

The topic of "decisions" in everyday life is the communicative basis of the new platform. Under the motto "We can't help with all decisions. But we can help with many." Everyday decision-making moments in the lives of customers are shown. Accompanied by the positioning slogan, which looks confidently into the future and speaks personally and directly: "For everything that lies ahead."

The subjects aim to create a humorous and authentic effect. For example, they show decision-making situations between forks and chopsticks when eating or deciding on the right wall color when buying a house. The communication campaign is intended to show that UBS is close to the everyday lives of the Swiss and that listening, understanding and helping to make the best decisions on financial topics is the daily task of UBS advisors.

The communication platform was launched in April 2025 with 13 motifs and six social videos throughout Switzerland in high-reach OOH/DOOH media, newspapers, on social media and in other digital channels as well as on UBS owned channels.

Responsible at UBS: Aydin Sahin (Head of Marketing & Digital Sales), Sonja Kingsley-Curry (Head Marketing Initiatives & Innovation), David Schätti (Head Strategic Initiatives & Media buying), Melanie Säuberli, Andreas Greil, Fabian Brosi (Marketing Strategic Initiatives), Pascal Baumann, Mehmet Odabas (Creative Director Innovation & Creative Lab), Jan Duong (Head Digital Media), Aylin Galliver (Digital Media), Carmen Köll (Head Brand & Marketing Strategy), Daniel Crespo (Media Strategy), Tanja Klotz (Media Planner), Joël Frey (Head Content Marketing & Client Communication), Benjamin Fehrenbach (Head Social Media). Responsible agency: Fraser of Switzerland. Production: VisualEyes, ALL IN Production, Südlich-t. Director/Photographer: Niv Shank. Media: Publicis Media Switzerland.

From sore nipples to leaking breast milk: new mothers face many challenges when breastfeeding. With essential breast care products and the knowledge gained from decades of research in the field of breastfeeding and lactation, Medela wants to give young mothers a good feeling of security and serenity on their new journey through life.

The orchestrated international campaign with the claim "We've got you." aims to convey this promise with ease and confidence. The Medela brand is presented as a trustworthy companion that offers expertise and advice at eye level with holistic solutions.

The campaign's motifs address the typical challenges of breastfeeding in an empathetic way, encourage mothers in the demanding time around and after the birth and help them to feel confident and competent in their new role.

"'Turning Science into Care' is our brand promise, which also applies to the Breast Care Solutions division. The communication addresses breastfeeding mothers in a challenging situation and connects them quickly and comprehensibly with our well-founded holistic product solutions," says Letizia Miotto, Director of Marketing Mom & Baby Care Europe at Medela.

The rollout of the global campaign starts immediately with orchestrated measures in social media, digital banners, online video, print, POS material and healthcare professionals communication.

Responsible at Medela: Lone Enghave Knese (Global Vice President of Marketing Mom & Baby care and Medela Consumer), Letizia Miotto (Director of Marketing Mom & Baby Care Europe), Paola Ambrosecchia (Global Senior Marketing Manager Mom & Baby Care), Janine Gehrig (Global Marketing Manager Mom & Baby Care), Anna Struck-Lustig (Global Marketing Manager Mom & Baby Care). Responsible at Scholz & Friends: Joana Faria, David Fischer, Winfried Schneider, Zara Velchev, Christian Vosshagen (Creation); Elisa Stahel, Ramona Zwyer (Account Management); Susi Miller (Strategy); Tina Michalski, Lisa de Wall (Art Buying & Production); Mathias Rösch (Overall responsibility). Production: Nu Projects Creative Productions, Hannes Deter, Mirjam Lindthaler, Luisa Hanika, Bine Jankowski.

Under the motto "You Feat Stimorol", Ogilvy has developed a musical digital campaign for the chewing gum brand with an activating idea that is intended to raise the profile of Stimorol among the young target group. "Generation Z is creative, very individual and wants to help shape things," explains Bruce Roberts, ECD at Ogilvy. "We give them the opportunity to express themselves and win a unique prize: Fame."

Each pack of chewing gum can be scanned with the app and unlocks additional sound packs for each flavor, giving users more creative options when mixing.

The Swiss musician Nickless will select a track from all the submissions and produce the next song from it. "The collaboration with Nickless and the overall concept offer the target group added value and make us stand out as a brand," says Sarah Baur, Brand Manager Stimorol & V6 CH.

Broad support and media presence

The overall concept for the campaign was created by Mstudio and Ogilvy. The measures are now in use and include numerous subjects and moving image content on various channels such as TV, online, social media, DOOH and at the POS.

Responsible at Stimorol: Claudia Weber (Marketing Lead CH Perfetti Van Melle), Sarah Baur (Brand Manager Stimorol & V6 CH). Responsible at Ogilvy: Bruce Roberts, Julia Fuchs, Gabriel Schuster, Jehmsei Keo, Florian Siegrist (Creation) Dany Boletas, Carlyn Ngwa (UX/UI), Felicia Aepli (Motion Design), Gisela Widmer, Franziska Saxer, Kira Vaterlaus (Consulting) Kim Prinzing, Kathrina Seiler (DTP), Jan Wozniak, David Suppiger, George Bondoc, Diana Stoica, Camelia Rizea, Sebastian Bratu, Codrat Florea, Bassam Assoum (Technology). Responsible [M]studio: Martin Distl (Managing Director), Mariella Hummer (Project & Content Manager). Other partners: Photographer & Director: Mat Neidhardt (represented by Emeis Deubel); Moving Image: Mat Neidhardt & Moritz von Lüpke; Postproduction: PX1 Berlin; Styling & MakeUp: Amanda Samantha Brooke; Digital Operator: Cansu Cantas; Casting: Sucuk Casting Zürich; Production: Studio Neidhardt: Aliza Berger; Hastings: Yannick Schmuki (Producer), Riccardo Passani (Sound Engineer); Universal Music Group: Eva Wiest (Brand Partnerships).

Farner developed a campaign concept in line with EHL's values and designed to ensure effective communication. The mobilizing message is also intended to DNA of EHL communicate: Generate donations, open access to academic excellence for all talents and drive innovation in hospitality. "The aim of '(Em)Power on' was to develop a campaign that reflects the collective drive, solidarity and lasting impact of this initiative," explains Didier Bonvin, Director of Strategy at Farner Western Switzerland.

Sustainably into the future

In contrast to previous initiatives, "(Em)Power on" is based on the establishment of an endowment fund that is intended to finance full scholarships for 10 percent of students and innovative research projects on a permanent basis. Lombard Odier manages this fund professionally and ethically and ensures that it continuously generates income for the benefit of future generations. The campaign expresses the academic excellence and precision of the institution.

The Eurovision Song Contest is taking place in Basel this week, an intense time for the communications department led by Edi Estermann. In the latest episode of the HWZ podcast, the ESC Head of Communications provides insights into the extensive communications work required to make the event visible to around 200 million viewers. The key to success lies in precisely coordinated, synchronized and orchestrated communication management with cross-media, consistent messages that clearly position the brand even under time pressure.

The team under Estermann's leadership covers all aspects of communication, from media strategy and crisis management to coordination and collaboration with other sub-project groups. This also includes security, guest relations, ticketing and marketing, supplemented by social media activities and professional support for partners. Estermann emphasizes the importance of the "we" feeling: "There is no I, there is only a we." In the podcast episode, he provides insights behind the scenes of the event.

The shortage of skilled workers has Switzerland firmly in its grip. One answer to this comes from a perhaps unexpected corner - from pensioners. For several years now Rent a pensioner a platform on which experienced retirees can offer their services for small jobs. What once began as a pioneering project has now developed into a trend. Working in retirement is not only socially accepted, but also in demand.

With the new job platform "Hire a pensioner", the employment opportunities for retirees are being significantly expanded. Companies can recruit retirees not only for small jobs, but also for demanding tasks and temporary projects - for example as a replacement during maternity leave or military service.

"We're killing two birds with one stone," explains Managing Director Reto Dürrenberger, who founded the company together with Sarah Hiltebrand. "Our platforms help to combat the shortage of skilled workers - and at the same time we support pensioners who want to remain active or make ends meet financially." In Switzerland, around 20 percent of people of retirement age with an income of less than CHF 2,506 per month are at risk of poverty or are considered poor. This financial situation means that many of them have to continue working after retirement in order to secure their livelihood. In addition, around ten percent of pensioners are dependent on supplementary benefits in order to reach the minimum subsistence level.

Because everything revolves around the Boomer generation, the operators have changed the name of their public limited company to "Boomer AG". Now not only as a company operating the platforms, but also as a specialized marketing agency focusing on the baby boomer target group. "Everyone only talks about the GenZ generation, but hardly anything about the baby boomers, who make up 20 percent of the population. We want to change that," says Sarah Hiltebrand.

Dürrenberger and Hiltebrand and their creative agency Die Antwort are also responsible for the overall appearance, logos, branding and the realization of the various platforms.

Probably every child has dreamed of leaving home and discovering the big wide world. Based on this insight, the current film by Thjnk Zurich tells the story of a peasant girl who longs to travel far away. One day, she climbs onto a delivery van as a stowaway and hides among the fruit and vegetables. But she doesn't get very far - the van only covers the short distance from the farm to Migros. This is a way of drawing attention to the largest regional range in Switzerland, the products with the Migros label "From the region. For the region." label.

The film will be shown on TV and on social media. A short online video also promotes the range of regional fruit and vegetables. In addition, a separate moving image clip was developed for the TV sponsorship "SRF bi de Lüt" and RTS "Passe-moi les jumelles", which playfully stages a regional delivery of goods.

Responsible at Migros: Rémy Müller (Head of Marketing & Communication), Frédéric Zürcher (Head of Campaigning & Sponsoring), Désirée Strassmann (Head of Campaigning), Bojana Taraba (Project Manager Campaigning), Simone Blaser (Head of Media). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd, Lukas Frischknecht (Creative Direction), Johannes Gorsboth (Text), Mara Schwegler (Art Direction), Andrea Bison (GF Consulting), Anne Klein, Claudia Ziltener (Consulting), Gordon Nemitz (GF Strategy). External partners: Czar Film (production), Samir Mallal (director), Jingle Jungle (sound studio).

At this year's Female Future Festival 2025, various speakers from different fields will share their experiences and insights. The keynote speakers include Patrizia Laeri, who in her keynote speech "How to close your financial gaps!" and Sara Nuru, who will talk about "Empowered women empower others" and explain her contribution to empowering women worldwide. In addition, Sue Bertschy, a prominent voice from the fields of science, inclusion and social change, will address the topic of transformation.

The festival was founded in 2019 by Patricia Zupan-Eugster and Verena Eugster. The aim of the event is to showcase role models who have built exceptional careers, as Verena Eugster explains. "We want to show women how to achieve their goals and what mindset it takes to get to the top," adds Patricia Zupan-Eugster.

In addition to the keynotes, there will also be an "I-love-my-job" stage and an expo with various partners. Tickets and further information are available at Website of the Female Future Festival available.

What the Duck wants to make brands visible on social media with volume, but above all with relevance, the agency writes in a press release. The chosen agency name is intended to symbolize surprise, amazement, the moment when people think: "Whaaat?!?" However, the similarity with the English term "what the F...k" is "of course purely coincidental and absolutely unintentional", the agency emphasizes.

The agency compares itself to the eponymous duck as follows: flying, swimming, diving, waddling, sometimes loud, sometimes quiet - but always present. It describes its work as agile, creative and strategically focused.

The new Rosarot unit operates independently and focuses on the development and implementation of holistic social media strategies, channel-specific content concepts, editorial support and cross-channel campaigns. This also includes paid media, performance formats, data-driven targeting and influencer and creator collaborations. To this end, "What the Duck" works closely with creative and marketing teams and takes on individual tasks such as strategic consulting or content creation as well as the entire social communication as an independent partner. The aim is always content that not only attracts attention, but also triggers interaction, activates communities and, in the best case, generates leads and sales.

Diverse team with a lot of expertise

The What the Duck team unites creative minds with a digital mindset from different generations: "What counts for us is not the year of birth, but the passion for fresh content. From strategy to text, from motion design to performance, media and content creation: everyone brings expertise, passion and a sure instinct for platforms, trends and tonality," explains Matthias Koller, who manages What the Duck in parallel to his role as CEO. Co-CEO at Rosarot takes over.

"With What the Duck, we are creating a unit that focuses exclusively on social media but remains strategically firmly anchored in brand work. Our clients benefit from an independent team with a high level of responsiveness - without sacrificing depth of content," adds René Karrer, founder and co-CEO of Rosarot.

Already in use

In recent months, What the Duck has already secured its first clients, including FocusWater, Saas-Fee / Saastal Tourism, Amnesty International, Bank Avera, Volenergy (BP), Ticketcorner and Rosada. Organic and paid social media campaigns have already been designed and implemented for them or are currently being implemented.