After Monami recently announced that, in addition to major Swiss brands such as Swisscom and Coop, the SBB channels managedThe agency, which has offices in Zurich and Berlin, will now digitize three more brands.

The team of around 35 people won two pitches for the Emmi brand in March: one with Emmi's Swiss representatives and one with the global team. As a result, Monami is now responsible for the three brands Emmi Energy Milk, Emmi Caffè Latte and Beleaf and for their social media channels.

"We have great visions with the brands and believe in the enormous social media potential," says Lorenz Hanselmann, member of the management board at Monami. Emmi is also optimistic about the future together: "Professionalism, expertise and commitment have convinced us at a local and global level and we are looking forward to a successful collaboration," say Patrik Rauch, Head of Media Marketing Switzerland and Mattia Zanetti, Global Head Digital Marketing & Brand Experience.

With "Element Hero", the VKG aims to impart basic knowledge to lower and middle school pupils in a fun way, raise their awareness of the dangers of the four elements and show them how they can protect themselves against them. At the heart of the new learning offer are two age-appropriate workbooks that meet both Curriculum 21 and didactic requirements: While "Feuer, ungeheuer?" ("Fire, tremendous?") teaches the very young about the dangers of fire and the work of the fire department, the workbook "Natur, gewaltig?" ("Nature, tremendous?") educates the slightly older ones about weather phenomena.

What the workbooks and accompanying booklets for teachers, hidden object pictures, themed videos and experiment kits have in common is Komet's graphic style on the one hand and the illustration style of Bern-based Berlin artist Jacqueline Urban on the other. She is also responsible for the two curious "Element Heroes" Kira and Flint, who accompany the pupils on their journey of discovery, ask questions or explain connections. Komet in turn created the naming and logo as well as the entire branding for the project - including the website Elementhero.ch - developed.

All "Element Hero" teaching materials can be ordered free of charge by teachers and fire departments since the beginning of April.

Responsible at VKG: Daniel Röösli. Responsible at Komet: Jeff Gerber (CD), Claudio Parente (AD), Cyril Sollberger. (graphic/web design), Daniel Müller (text), Corinne Hert (Client Service Director). Illustrations: Jacqueline Urban.

For the second barbecue season with the bumblebee "Tschilli", the creatives at TBWA\Zürich have given Coop's barbecue ambassador even more character, speed and emotion: In four fast-paced short stories, Tschilli experiences the various facets of the barbecue summer. The bumblebee learns that barbecue fans barbecue in any weather without batting an eyelid, shows his colors as a football fan, celebrates a vegetarian version of barbecue fun and even proves himself to be a talented musician. Of course, Coop's extensive range of barbecues is also appetizingly showcased in every commercial.

For the four new adventures of the adorable bumblebee, Coop and TBWA\Zurich relied on the same team that successfully introduced the bumblebee in 2023: director Andreas Bruns, the film production company Shining and Hitmill. The CGI team from Postoffice Amsterdam once again breathed life and charm into Tschilli and made her even more expressive. The four 15-second films are part of a broad-based 360-degree campaign on TVC, OOH, DOOH, print, online and at the POS.

Responsible at Coop: Sacha Zuberbühler (Head of Marketing Communications), Vanessa Finzer (Head of Advertising), Benjamin Reiss (Head of Advertising Promotions/Sales Promotion), Florian Lanovic (Head of Advertising FOOBY/Online Campaign), Stephanie Stähli (Project Manager Advertising FOOBY/Online Campaign), Lucas Bieler (Head of Advertising FOOBY/Online Campaign), Aliza Berndt (Head of Advertising Social Media), Oliver Pursell (Head of Advertising Social Media), Simon Flatt (Head of Media), Karin Rieth (Head of Media Classic), Lukas Schmid (Head of Media Digital). Responsible at TBWA\ Zurich: Manuel Wenzel, Sabrina Brandenburger, Mark Taylor, Susanne Weeber, Mark Levay, Jan Krohn, Bettina Klossner, Michael Kathe, Maude Mahrer, Liv Haegeli, Carla Hauser, (creation), Esther Ortega, Marija Suvajdzic, Daphne Weingartner (consulting) Carolina Alpiger, Toni Rubera (DTP). Responsible at TW Media: Stephan Küng (overall responsibility), Manuela Brunner (Media Planning), Pearl Kathriner (Senior TV Planner), Damiano Vitali (Head of TV), Sven Däschner (Head of Online), Nicole Berger (Online Media Planner), Aaron Salzgeber (Digital Campaign Manager). Responsible at Shining: Leonardo Sanfilippo (Executive Producer), Gabi Benz (Line Producer), Dimitri Siegrist (Junior Producer), Andreas Bruns (Director), Tobias Dengler (DoP), Margit Proebst (Foodstyling), Randy Looser - Atelier Lohmann (Art Department), Moe Bakhshipour (Editor), Patski (Colorist), Kevin Vogel, Nicolas Küng (Onlining). Responsible at Postoffice Amsterdam (VFX): Guy van der Hoop (Producer), Ritchy Wattimena, Alysha Distelbrink, Boyo Frederix, Bram Budding, Bram Vleugel, Anaïs Mesquida, Nick de Leeuw, Tom Schuijt, Delfo Olimpo, Björn Sjöberg, Christos Filippou, Flint Kuijkens (VFX Artists). Responsible at HitMill: Fred Herrmann (Producer, Mix), Roman Camenzind (Executive Producer), Noemi Mathis (Project Management), Manuel Gerber (Sound Design "Tonschliff"), Song by Mungo Jerry, Ray Dorset. Responsible at Cover Media: Angelina Belintani (producer), Rainer Ammann (voice recordings and sound design).

Life and death, astute diagnoses or heart-wrenching romances: hardly any other profession is filmed and viewed as frequently and with such enthusiasm as that of nursing and medical teams in emergency wards and hospitals. The agency therefore drew on the popular genres of films and series for the realization: fictional trailers show events from the varied and exciting everyday working life of nursing staff.

Between reality and fiction

Three 15-second short commercials and a 30-second main trailer form the core of the campaign and make use of a range of audiovisual elements from the Hollywood bag of tricks. They give a foretaste of the challenges experienced in this professional environment.

The content was reviewed by experts from the Bern Nursing Education Center and acted out and filmed as realistically as possible in advertising. The campaign is accompanied by a film poster that also blurs the boundaries between reality and fiction: only on closer inspection does it become clear that this is about more than just entertainment.

The role of a lifetime

The three slogans "Less film - more real action", "Less film - more true stories" and "Less film - more real emotions" slowly but surely dissolve the idea behind the campaign and make it clear to the target group that this is not about a new series, but about the degree course at the Bern Education Center for Nursing. The message: "Whether fiction or reality: with this training, an exciting leading role in professional life is guaranteed!"

Responsible at BZ Pflege: Geneviève Wüthrich and Etta Brand (overall project management). Responsible Kargo Kommunikation: Christoph Balsiger (Creative Direction), Fabia Dellsperger (Art Direction), Eva Matt (Project Management), Jorge Martinez (Motion Design), Onaquel Herbas (Graphic Design), Luca Balzli (Campaigning). Film production: DEF Kallen (producer), Juri Steinhart (director), Simon Huber (cinematographer). Photography: Maximilian Lederer.

The Website of the Rivella Group has been given a fresh, modern look and is intended to reflect the values and visions that have characterized the company since it was founded over 70 years ago.

Inspired by the past and geared towards the future, the aim is to offer visitors an immersive experience that harmonizes tradition and innovation.

A journey through history

In the history section of the website, visitors can immerse themselves in Rivella's past, experience old TV commercials and discover the evolution of the brands. "The history of Rivella is also the history of an entire generation. Our TV commercials are real gems that show our development and connection to people over the years," explains Monika Christener, Head of Corporate Communications at Rivella.

Unique and colorful employer

With the aim of countering the changes on the labor market and the associated shortage of labor and skilled workers, the "Career and employer brand" area was greatly expanded.

With the slogan "Exactly your taste", the company wants to show in an inspiring and refreshing way what makes it a unique employer. "As an employer, we want to inspire and raise awareness among the talent relevant to us so that they consider us when choosing an employer. We want to convey our values, culture and enthusiasm to the outside world with a strong employer image: authentic and also a little self-deprecating," explains Markus Krienbühl, Head of People & Culture at Rivella.

Commitment to the environment and society

A central focus of the new website is also the topic of sustainability, where the family business presents its efforts to reduce its carbon footprint and its social and societal commitments. "As a company, we have a responsibility towards our environment and society. Our sustainability measures are an important part of our DNA and demonstrate our commitment to a better future," Christener continues.

Focus on modernity and user-friendliness

The new website has not only been modernized in terms of content, but also technically. Aaron Meder from the agency Soda Studios, which is responsible for development and implementation, particularly emphasizes the modern features and the consistent focus on mobile devices: "We have optimized the usability and accessibility of the website to offer our visitors a seamless and inspiring experience, no matter what device they access it from."

Rivella's internal teams from Corporate Communications, People&Culture and Marketing as well as external partners from the agencies Soda and Frontify were involved in the implementation of the website.

Responsible at Rivella Group: Susanne Widmer, Monika Christener (Corporate Communications), Markus Krienbühl, Jennifer Bühler, Ayana Bachmann (People&Culture), Kevin Bieri (Marketing). Images: Markus Bühler (photographer). Responsible for Soda Studios: Aaron Meder, Severin Höin. Responsible at FrontifyDarko Maravic.

The participants in the creative competition for analog, digital and innovative outdoor advertising use an attention-grabbing platform to publicize their work and have it evaluated by a top-class jury. "The independent expert jury guarantees an objective and professional assessment of the submitted campaigns. It is also responsible for the regulatory part and the strict criteria in the individual categories. Only works that impress with their first-class implementation, new digital standards or bold ideas are awarded prizes," explains Christian Brändle, jury president and director of the Museum für Gestaltung Zürich.

The broad-based, multilingual and changing expert jury is made up of 14 representatives from the cultural sector, agencies and creatives, media planning and the commissioning industry. It selects the best Out of Home campaigns of the year in Switzerland. New this year are Nathalie Diethelm from Serviceplan, Lukas Dittmer from Ikea and Julian Stauffer from Digitec Galaxus.

The jury at a glance

• Christian Brändle, Director of the Museum für Gestaltung Zürich (Jury President)
• Nathalie Diethelm , CEO House of Communication
• Lukas M. Dittmer, Integrated Media Manager Ikea
• Jonas Eliassen, CEO Havas
• Melanie Felder, Head of Marketing Volkswagen Passenger Cars Amag Import
• Elise Gaud de Buck, Visual Communication Designer Plates-Bandes
• Michael Kamm, CEO Agence Trio
• Heike Kammerer-Vercelli, Head of Marketing & Consumer Communication Nestlé Suisse
• Monica Märchy, Partner & Creative Guide Design Studio Way
• Marco Rose, Co-Owner & Head of Strategy Mediatonic
• Julian Stauffer, Art Director Digitec Galaxus
• Jonas Voegeli, Head of BA Visual Communication Zurich University of the Arts
• Manuel Wenzel, Chief Creative Officer TBWA\ Switzerland
• Thomas Wildberger, Partner Prophet & President ADC Switzerland

In 2019, the traditional company based in Würzburg wanted to register the trademark "Joyful by Nature" for cosmetics, scented candles and marketing at the European Intellectual Property Office EUIPO. French perfume manufacturer Maison Jean Patou filed an opposition on the grounds of its own trademark "Joy". The EUIPO partially ruled in its favor.

Kneipp defended itself against this before the EU General Court - unsuccessfully, as has now been established. The judges ruled that the "Joy" trademark enjoyed a high reputation in a significant part of the EU, particularly in France. The brand had built up a high reputation in the past.

Even if the level of awareness has decreased over the years, a certain "residual awareness" has survived. The two brands were so similar that they could be associated with each other in the mind. There was therefore a risk that Kneipp could take unfair advantage of the reputation of the "Joy" brand, according to the judges.

The ruling can still be appealed before the EU's highest court, the European Court of Justice (ECJ). (SDA)

The 83 screens in the 12 Blue Cinema cinemas in German-speaking Switzerland and the broadcasting of advertising messages on the DOOH cinema screens in the cinema foyer will continue to be marketed by Weischer.Cinema Switzerland.

"We have been a well-established team with our advertising partner Weischer.Cinema Switzerland since 2012. We both firmly believe in the magic of cinema and are committed to taking the movie-going experience to a new level," says Ophélie Doebler, Chief Officer at Blue Cinema, on the extension of the partnership.

"The contract extension has a special significance, because Blue Cinema made the very first contract possible for Weischer.Cinema Switzerland and thus made a significant contribution to gaining a foothold in Switzerland," adds Christof Kaufmann, CEO of Weischer.Cinema Switzerland.

Weischer.Cinema Switzerland has thus secured all major cinema partnerships for the next contract cycle.

Since 2022, numerous media professionals have participated in the Keystone-SDA Fact check trainings to exchange views on current issues and deepen their knowledge in the fight against disinformation. The need is still great, as political propaganda in the US super election year and artificial intelligence are unsettling many citizens. More than ever, it is the task of the media to provide guidance - both at a national and regional level.

In close cooperation with the German Press Agency DPA and the Google News Initiative, Keystone-SDA is once again offering fact-checking training programs. They will start at the end of May 2024 and will again be free of charge for editorial teams of Swiss media.

The two experts Catherine Gilbert, Verification Officer at Keystone-SDA, and Jan Ludwig, fact-checker and social media trainer at DPA, provide basic knowledge for digital research such as reverse photo search and video verification in two-day basic training courses. These will be supplemented by two-hour in-depth training courses, which will take a closer look at tools and techniques, research tricks and practical cases and can be easily integrated into everyday editorial work. This time, the focus will be on recognizing artificially generated content such as deepfake videos, voices and texts.

"Today's communication channels enable the rapid and almost unlimited spread of false information. With the rapid development in the field of artificial intelligence, the potential for disinformation has once again increased significantly," says Jann Jenatsch, COO of Keystone-SDA. "Distinguishing between fact and fake is becoming increasingly difficult. I am therefore all the more pleased that we are able to expand the training program for media professionals."

Innovation is essential if a company wants to remain successful in its industry. The problem is that the innovation management process is often not structured, or knowledge acquisition is decentralized and therefore inefficient. This is where the GDI Innovation Hub to start with. The hub will enable users to research efficiently, access industry-relevant mega and macro trends and establish systematic knowledge management.

"With the GDI Innovation Hub, companies have direct access to the entire GDI inventory of studies, conference reports, presentations and trend updates. In the content area, users can find new inspiration every day in their search for innovations. In addition, the Food and Retail Radar provide an overview of the relevant mega and macro trends that have been evaluated by our industry experts," explains Susan Shaw, Head of Strategic Services and member of the GDI Executive Board.

Over 10,000 examples of innovation

To make research efficient, the GDI Innovation Hub offers access to more than 10,000 innovation examples from around the world, trends, technologies and start-ups. The database is curated by a professional scouting team, is constantly updated and can be filtered by mega and macro trends as well as by industry.

In the three workspaces on the topics of retail, nutrition and health, as well as in a general area, users can access expert assessments, studies, trend updates and interviews from the GDI.

Curated trend radars on retail and nutrition

In the Food and Retail Radar, GDI researchers have identified the relevant industry trends at mega and macro trend level and assessed their impact on the industry in Switzerland and Europe.

The radars are designed to help companies identify relevant trends in order to further develop their own strategy and competitiveness in the long term.

Tailor-made solution for in-house innovations

With corporate access, users can use the Innovation Hub confidentially for the company's internal innovation process. They can upload their own content and summarize it with the help of artificial intelligence. An AI-supported idea generator helps with the development of new products and services.

The GDI Innovation Hub can be tested free of charge for ten days.

The aim was to create a place that reflects the carefree and enjoyable attitude to life that normally accompanies the enjoyment of a glass of wine and where Coop's wide range of products can be presented to the target group in an appealing way.

A modular brand presence was designed that takes into account the different sizes and shapes of retail spaces. A "wine cellar" was created that takes up the form and material language of Coop's wine caves and presents the fine products in a high-quality, prominent and atmospheric way.

There is also plenty of presentation space available to demonstrate the wide range of products at the POS and to sell wines directly from the surface. There is also a wine bar at the center of the store, where customers can taste the wide range of wines in a pleasant atmosphere. The presentation is rounded off by a well thought-out visibility concept, which also provides the necessary flexibility in communication through interchangeable branding.

After completion of the conception, creation and production phase and a successful test and initial implementation by USP at the end of 2023, the Coop Mondovino Wine Atelier has been touring selected Coop shopping centers throughout Switzerland since the beginning of 2024 as part of a nationwide campaign. On behalf of Coop, USP is taking care of project management and store coordination, as well as ensuring the logistics, including set-up and dismantling, and also providing support with staff who have received comprehensive training in advance together with the Coop wine experts to prepare them for their assignments.

Responsible at Coop: Sylvia Berger (Category Manager Wines/Foamy Wines), Julia Gürtler (Project Manager Wine Atelier). Implementation: USP Partner (overall project responsibility including conception, creation and ensuring implementation), permanent staff (stand construction and logistics).

Since 2021, the highlights of Graubünden can be viewed on the Alpine Circle a round trip through the mountain canton that can be enjoyed by train, car or bike. To further increase awareness of the tour, Graubünden Ferien and Wirz have joined forces once again: In the current campaign, the Alpine Circle is presented in a tongue-in-cheek way as a vacation innovation on which endless vacations are possible. At least in theory.

It is in the nature of a circle that there is no beginning and no end - and that is exactly how it is with the closed tour of the Circle: "When you reach the end, you are actually back at the beginning and you can start the tour all over again," explains Jannic Mascello, Creative Director at Wirz. It's definitely worth it, because the huge concentration of sights such as the Swiss National Park, the Diavolezza glacier world, the Landwasser Viaduct and the Rhine Gorge mean that the round trip offers endless experiences.

To make endless vacations financially possible, a competition has also been launched: The main prize includes overnight stays in Sunstar and Private Selection Hotels along the Alpine Circle worth CHF 10,000.

The multi-year campaign is currently running in German-speaking and French-speaking Switzerland and includes the TV commercial, several online films, DOOH as well as display, social and native ads.

Responsible at Graubünden Ferien: Yves Luetolf (Chief Marketing Officer / Vice Director GRF), Karin Raimondo (Head of Partnerships, Touring, French-speaking Switzerland). Responsible at Wirz: Jan Kempter, Jannic Mascello, Björn Bippus, Evelyn Schellenberg, Florian Siegrist, Mark Stahel, Elena Gabriel, Marleen Diener, Ria Meghji, Simone Jehle, Fabian Nold, Janna Löhr, Stephanie Ackermann, Miya Aschwanden, Erasmo Palomba, Nadja Kilchhofer, Ruwanie Hayoz, Giovanni Bucca, Yussef Serat, Oliver Fäs, Corinne Räber, Rahel Signer, Alagic Muharem, Ademi Besian, Nico Keramaris, Naomi Meran, Timo Lorch, Kerstin Lenz. Production: MovieMaint (film production), Jonas Ballmann (executive producer), Wolfgang Weigl (editor), DubDub Studios (audio post-production), Simon Hardegger (grading). Media: Capture Media, Speed U Up Suisse.