ChatGPT is also intended to answer questions from users with information from articles in the Financial Times including links to the website, as OpenAI announced on Monday.

In recent months, the German Axel Springer Group and the French newspaper Le Monde agreements concluded with OpenAI. The New York Times on the other hand, went to court in December with the accusation that ChatGPT had been taught articles from the newspaper without permission.

ChatGPT triggered the hype surrounding artificial intelligence over a year ago. Such AI chatbots are trained with huge amounts of information and can formulate texts at the linguistic level of a human, write software code and summarize information. The principle behind this is that they estimate word for word how a sentence should continue. (SDA)

It is particularly worrying that journalistic media are also involved in the spread of hate messages, the university wrote in a press release on Tuesday. Despite the mostly critical discussion in the accompanying articles, they contribute to increasing the reach of these messages by showing hate images.

However, the main source of the hate images analyzed for the study entitled "A picture hurts more than a thousand words", led by Franziska Oehmer-Pedrazzi, was social media: around 27 percent of the images circulated on X, 24 percent on Instagram.

Many hate images are criminally relevant

According to the analysis, hate images are shared to the same extent by resource-rich organizations as by individuals. Parties and politicians are also involved in spreading hate messages online.

The researchers found an aggressive tone in around half of the images. Accordingly, 14% of them also contained criminally relevant content such as calls for murder.

The hate was predominantly directed at people because of their nationality (25%) or their gender (21%). Transpersons were particularly affected.

To combat hate images, the researchers recommend extending government measures for platforms such as X or Instagram to small platforms such as classified ad portals. Although these have high usage figures, there are only limited reporting and complaint options. The researchers also recommend the introduction of standards for party communication. (SDA/pd/swi)

The media prizes were presented at a ceremony in Olten SO on Monday evening. This was announced by the Aargau/Solothurn Media Prize Association. The expert jury, headed by Hans Schneeberger, selected the winners from more than 100 submissions.

Wilma Hahn from SRF won the video category with her TV report "More support for grieving children". In her contribution to the program "Schweiz aktuell", she gave an insight into the emotional world of two children who lost their father to suicide.

The media prize in the audio category went to Maj-Britt Horlacher for her research on the topic "Andeas Keller-Jäggi and the ban on shechita: love of animals or hatred of Jews?". The report was broadcast on the SRF radio program "Zeitblende".

The online prize was awarded to Cyrill Pürro from Today32 for the article "Leben bis zum Schluss: Zu Besuch im ersten Sterbehospiz in Solothurn". The report was published on the online portal of the Solothurn newspaper published.

Local in the global network

Andre Veith, photographer for the Solothurn newspaper. He received the prize for the photo series "A visit to the synchronized swimmers' dress rehearsal".

The media prize in the print category went to Ann-Kathrin Amstutz. Her article about her grandfather's double life "My grandfather, the secret service agent" appeared in the Aargauer newspaper respectively in the Switzerland at the weekend.

The media prize is organized by the media companies based in the two cantons and the cantons of Aargau and Solothurn. The aim of the prize is to recognize and promote journalistic quality in local and regional reporting in the two cantons. This is becoming increasingly important in an age of globalization and worldwide networking. (SDA/swi)

Meltem Balci was most recently Senior SEA Manager at the First Stars agency in Berlin. Before that, she was a Google Account Strategist at the Google Partner Group. Since April, she has been part of the SEA team at Jung von Matt Impact with Thomas Eccel, Stefanie Wacek Sobrinho and Carolin Silva.

Eccel, Wacek Sobrinho and Silva worked together at Google partner company Cognizant for over twelve years.

"With Meltem on board, we are not only increasing our expertise, but also proactively meeting the increasing demands of the market and the expectations of our customers. This allows us to always be one step ahead in the SEA world," Thomas Eccel, Senior Performance Marketing Manager at Jung von Matt Impact, is quoted as saying in a press release.

The Zurich-based agency Evoq Communications is supporting the Reformed Church of the City of Zurich in its communications for the planned renovation of the building, which is in need of refurbishment. The project loan of around CHF 50 million must be approved by the parish parliament in June and by the parish people of the city of Zurich in September 2024. The exhibition gives the electorate a good insight into this important project for the Reformed Church. The associated website House-of-diaconia.ch offers in-depth information.

The entertaining exhibition, which was created in close cooperation with Streetchurch, shows important stages in the history of the building. At the same time, it shows how the historical significance and use of the building are adapted to today's context in the planning.

Responsible at Evoq: Adrian Schaffner (concept and consulting), Gianluca Flütsch (design), Corinne Brunner (screen design), Giannina Binder (programming). Responsible for Streetchurch Zurich: Philipp Nussbaumer (project management), Dominic Zurbrügg (design), Franzisca Vattolo (production), Jonathan Gut (construction).

In 1995, the time-honoured "Schweizerische Verkehrszentrale SVZ" became today's national tourism marketing organization Switzerland Tourism (ST). Under the umbrella of a new logo, the "golden flower", the common image of Switzerland as a tourist destination was created at the same time. For a generation afterwards, this golden flower was the well-known and popular symbol for Swiss tourism advertising. For many years, not only the then new marketing organization ST, but also a number of industry organizations, destinations and service providers advertised Switzerland's tourism offerings with the same logo. The golden flower has thus accompanied an entire generation and is now associated with Switzerland as a tourist destination by the Swiss population and many guests.

30 years later, the requirements for a brand have changed. ST has therefore decided to create a new, unique and recognizable digital Swiss brand world: A pure signet is now becoming a complete brand world for the first time in the history of Swiss tourism advertising. "The golden flower shaped an era for a generation of tourism professionals. The Switzerland brand conveys trust, presents itself in a modern design and is future-oriented for another generation," explains ST Director Martin Nydegger.

The brand is being reduced from several logo variants in all languages to a consistent "one brand" strategy. A versatile brand ecosystem is being built around this, which will allow the brand to be presented in the best possible way spatially, physically and digitally. This opens up new opportunities for Switzerland Tourism to present the brand on the international stage.

The new appearance was developed and implemented by the Zurich branding agency Made Identity. The requirements and potentials were recorded in a comprehensive brand audit and finally developed with "Switzerland". The logo combines Switzerland's two most prominent ambassadors: the name "Switzerland" and the flag. The lettering incorporates the Swiss cross in its center - and makes the otherwise silent "t" very loud for once.

The "Horizon" color scheme is inspired by the alpenglow, fanning out the Swiss red into five shades and thus becoming a versatile design element that is intended to make the sender recognizable even without a logo presence.

"Switzerland" should represent the diversity of the travel destination, offer the partners a visible stage and place guests at the center without compromise. The brand experience accompanies guests throughout their entire journey: from the first browse, through the planning and stay to the souvenir. The brand becomes the host.

From Wednesday, "Switzerland" will be launched in all markets and will be continuously translated into all measures until the end of the year.

Responsible at Switzerland Tourism: André Hefti (CMO), Oliver Nyffeler (Head Productions), Martin Pally, (Head Campaigning), Anouk Blum, Claudia Brugger, Sarah Krauer, Samira Steriti (Project Management), Andrea Jenzer, Nadine Ackermann, Susanne Berther, Jan Karlen (Graphic & Media Design), Pascal Bloch (Specialist Multimedia Production), Kim Corpataux, Sariana Berchtold, Nicola Fürer, Matyas Fabian (Multimedia Producers), André Meier (Photography). Responsible at Made Identity: Georg Gadient (Strategy), Adrian Glatthorn (Creative Direction Branding), Alexander Weis (Creative Direction Digital), Zoe Heeb (Art Direction Branding), Jan Keller (Lead Consultant), Bettina Gugler, Mauro Simeon, Karin Hauser (Brand Design) Alessio Rattazzi (Motion Design).

With a career spanning 17 years as a copywriter, concept developer and creative director, coupled with over three decades of experience in the gaming world, Fabian Zahner brings a "unique blend of creative flair and industry-specific know-how", the agency writes in a press release. In his new role as Creative Mind, he will act as an interface between creation, conception and business development.

Zahner is an enthusiastic gamer and has built up extensive knowledge of the gaming industry and its diverse subcultures over the years. This makes him a bridge builder between creative visions and communicative goals, it continues.

"The gaming sector still offers many untapped opportunities for brands. With the right strategy and presence, we can reach and inspire four million Swiss gamers. I'm looking forward to finding and implementing new ideas together with the MYI Entertainment crew," says Zahner about his ambitions at MYI.

His professional background includes Publicis, Inhalt & Form, FCB Zurich, Jung von Matt/Limmat and most recently MRB. According to COO Manuel Oberholzer, this background was also particularly interesting: "With Fabian's expertise, we are making targeted investments in the classic communications sector because our clients are continuously requesting more implementations in this area."

Creative Director Nicolas Sägesser adds: "Gaming is a central component of today's youth and pop culture. With our expertise and proximity to the target group, we develop holistic strategies for our clients to address gaming and nerd culture. With Fabian, we are bringing a veteran of the advertising scene on board to exploit the full potential in terms of communication."

The MYI Entertainment agency now has 40 employees in Zurich, Bern and Germany.

The discussion format "The Week in the Swiss Language Regions" reports on topics that are causing a stir in the respective language regions. The program is therefore unique in German-speaking Switzerland and makes an important contribution to SRG's public service, according to a press release published on Monday. 

In each program, two correspondents provide an overview of the events in their region. They talk about influential people and thus convey the characteristics of their language region. In addition to current topics, they also tell bizarre, surprising or previously hidden stories for German-speaking Switzerland.

On Friday, a correspondent from Romansh-speaking Switzerland will be a guest for the first time. They will be discussing the weekly topics in Romansh-speaking and French-speaking Switzerland. 

Michael Brentari joined the agency as CFO and member of the Executive Board at the end of 2023. He previously held this position for 15 years at various Swiss SMEs. Brentari has previously worked in the communications industry with the company FischMeierDirekt. Before joining Wirz, he ran his own fiduciary company.

Ruben Wegmann has been working as a Digital Services & Business Strategy Consultant at Wirz for almost two years. In this role, he combines analytical and strategic thinking with creative approaches to develop innovative solutions. His successful projects at Wirz include, for example, helping to design the digital mobile phone subscription "Gönn" for Deutsche Telekom. He is well versed in traditional management consulting and is experienced in business development for SMEs and start-ups. At Dept, he created digital customer experiences.

Jan Kempter, who has been Creative Director at Wirz since 2021, has also been appointed Partner. His current mandates include Migros, Switzerland Tourism, Suva, Graubünden Ferien and the Graubünden brand. With Migros beer, he was responsible for one of the most successful PR campaigns in recent years. The creative from Graubünden previously worked for Publicis, Jung von Matt and Scholz & Friends. He was nominated "Advertiser of the Year" in 2024 (Werbewoche.ch reported).

At this year's Social Media Summit, over 50 speakers will share their knowledge in presentations, Q&As, panels and interactive masterclasses. Last year, the specialist audience included companies such as Rivella, Zweifel, Switzerland Tourism, Hoffmann-La Roche, Mobiliar, Unicef, ABB, cantonal banks, Samsung and Swisscom. However, people from public authorities and politics also use the conference to further their education each year.

In order to do justice to the special features of the Swiss social media market, the event will once again focus on local figures and best practices. The Aarau Cantonal Police will take stock after one and a half years of TikTok, and Betty Bossi will show how employees can become social media creators. Wemf also shares the latest figures from its Social Media Study Switzerland. As the legal framework in Switzerland differs from our neighboring countries, the Legal Q&A with lawyer Thierry Burnens will also take place again.

Increasing relevance

"We have been observing a steady increase in the proportion of C-level guests for around two years. This shows that social media is increasingly becoming a strategic task in a company," explains Tanja Herrmann, founder and organizer of the Social Media Summit. In addition, the industry is dominated by women - not only on stage, but also in the audience.

The high density of experts from Switzerland and abroad brought SRF to Engelberg last year. As part of the recently published SRF Dok, the most important voices were captured in one place.

In order to further promote exchange within the industry, the two-day program will be rounded off with various networking events. These include a joint lunch at the Kempinski Palace, the "Farewell Beer" with live music and the "Legendary Gin Night" in the world's largest gin bar.

Tickets have been available since Monday at the Website to buy. Interested parties can benefit from a reduced early bird price until the end of May.

More than half of the Swiss population regularly use the signposted hiking trail network for their hikes. This popular sporting activity also generates direct added value of 3.6 billion Swiss francs every year, making it an important pillar of Swiss tourism. However, hardly anyone is aware of the effort involved in providing and maintaining the hiking trail infrastructure. In most cantons, volunteers from the specialist hiking trail organizations, which are part of the Swiss Hiking Trail Association, are responsible for checking the trails and maintaining the signage. More than 110,000 hours are spent on this every year.

"Millions of people benefit from the hard work of a few volunteers, most of whom remain invisible. This motivates us to make this commitment better known," says Andrea Boillat from the Swiss Hiking Trail Association, explaining the motivation behind the nationwide branding campaign. "The slogan 'Everything for the trails' was inspired by the hard work and passion that our association's employees put into the hiking trails every day," adds the Head of Marketing.

Campaign by hiking professionals for hiking fans

The Swiss Hiking Trail campaign stood out last season with its concise texts and impressive images of Switzerland as a hiking country (Werbewoche.ch reported). The successful concept will now be continued in 2024 and the claim retained. "Hiking professionals work behind the scenes for hiking fans, who should be able to enjoy their tours without any worries," says Andrea Boillat. She picks up on this aspect succinctly.

The most popular subjects from the previous year will be reused, and three new ones will be added. The association is also relying entirely on online channels for distribution. Among other things, the target audience is to be drawn to the Campaign landing page where in-depth information about the association's work and corresponding support options is provided. The Bern-based agency Bold is once again responsible for the concept and graphic design, while Capture Media from Zurich is in charge of media planning.

Responsible at Schweizer Wanderwege: Andrea Boillat (Campaign Project Manager, Head of Marketing and Communication). Concept and graphic realization: Bold. Responsible at Capture Media: Alexandra Münch (Media Planning).

"After over 20 million views across all platforms in its first year, Zappalot by Yallo can be described as a complete success," says Stefan Fuchs, Chief Consumer Officer - Flanker Brands at Sunrise. With "Best of Influencer", the aim is now to build on this success and expand the focus to include social media influencers. "This will allow us to reach even younger target groups in a relevant and entertaining way," Fuchs continues

Since April 2023, Zappalot by Yallo has been taking a close look at the TV world and compiling the funniest, most interesting, most embarrassing and most controversial TV moments in short video clips. In this way, Yallo aims to provide entertainment and at the same time whet the appetite for its modern telecommunications products for mobile, Internet and TV. "It made sense to build a bridge to the influencer world - after all, influencer channels are to a certain extent the TV channels of the social media generation. Influencers put a lot of time and effort into producing content in order to enter into partnerships and promote products, services or brands. They therefore offer us an additional, unlimited pool of content," explains Aljoscha Bjelan, Head of Production at Zappalot. Another link to the usual Zappalot content is the voice of Roy Gablinger, who provides satirical commentary on the influencer clips. The clips cover topics such as life coaching and beauty as well as a variety of Switzerland-specific niches. Both established influencers and newcomers and reality stars are scrutinized with the characteristic Zappalot wink. The first edition features ex-Bachelors Fabrizio Behres and Clive Bucher and Dieter Bohlen, among others.

The videos are available on Zappalot's social media channels - TikTok, Instagram and Youtube -, on Yallo TV and Oneplus available. "Best of Influencer" is published on Thursdays.