In order to achieve the net-zero target, the town of Wallisellen is launching a campaign to encourage more conscious eating and more sustainable consumption. To this end, Wallisellen residents are to be comprehensively informed and actively involved over a period of several months. The aim is to constructively address the topic by highlighting the connections between consumption and the climate, providing useful and simple tips for everyday life and making effective approaches directly tangible. To this end, a diverse mix of measures was developed around the two main topics of nutrition and consumption.

Small steps, big impact

Many initiatives on this topic fail at the first major hurdle: the feeling that they can achieve practically nothing with their own actions. This is only true if everyone thinks this way. The campaign therefore aims to show how much can be achieved together if the entire population of Wallisellen gets involved. At the same time, it demonstrates with simple tips and real ambassadors that everyone in Wallisellen can contribute to the big vision by making their everyday behavior more climate-friendly with little things. With natural protagonists and a joyful implementation, the aim is to show that more conscious consumption does not require major sacrifices, but ultimately brings a real gain in quality of life.

Protecting the climate is easy

The campaign with the Wallisell climate ambassadors is intended to arouse curiosity and encourage people to get involved: "I can do what they can do". At the same time, the campaign creates identification with the local community and invites the entire population to get involved.

At the content level, the people of Wallisell also encounter a colorful mix of everyday climate topics, surprising facts and useful tips on more conscious consumption.

The content is informative without lecturing. Facts, inspiring approaches and tips for saving money are intended to motivate more conscious consumption and sustainable nutrition. All means of communication and posts on social media lead to the website's info hub, which in turn links to all kinds of other related pages.

Direct call to start

To kick off the campaign, the 2024 climate calendar will be sent to the public by post. It contains all the important information about the events and activities, including a practical seasonal calendar. Relevant climate ambassadors such as schools and parents, clubs and local businesses will be specifically contacted and encouraged to take part. The campaign was also published in the local newspaper Wallisellen Scoreboard and launched on the TV channel "Televista 8304" in order to reach as many contributors as possible.

In addition, climate-friendly approaches for more conscious consumption will be brought to life on three themed days. To kick things off, anti-food waste pioneer Mirko Buri at the Walliseller Früehligsmärt on May 4 to show how leftovers and scraps can be turned into something delicious. The topic of second-hand goods will be discussed at the clothes swap with Walk-in closet can be experienced. And on International Repair Day, anything that can still be repaired will be repaired throughout Wallisellen. In addition, the town of Wallisellen and its partners are organizing several excursions, workshops and an exhibition on the topic of food waste.

From strategy and conception to design, photography and realization, the campaign was completely implemented by TBS. All communication media were designed and realized along the user journey.

LST is implementing a new strategy that includes the expansion of seasonality to 300 days a year. In order to achieve this, sales efforts are being expanded and a package of measures is being planned, writes the tourism organization. "In order to successfully implement this ambitious strategy, we need someone who combines passion with professionalism," says Lukas Eichenberger, the designated Chairman of the Board of Directors. "Helena Galanakis embodies these qualities perfectly."

"For me, Lenk-Simmental Tourism is the epitome of living Swiss Alpine culture, coupled with traditional customs and an attractive tourism offering. The new destination strategy is an opportunity to shape the destination for the future together with the LST team and the local service partners," says the new Managing Director.

Helena Galanakis has extensive experience in destination management. For many years, she worked in city marketing in the northern German UNESCO World Heritage city of Goslar and then as Head of City Marketing in Constance on Lake Constance. In Switzerland, she worked for a PR agency specializing in tourism. Most recently, she was responsible for marketing and communications in the management of the Casino Theater Winterthur. Helena Galanakis will take up her position at the beginning of July 2024 after being trained by Albert Kruker.

Prior to the elections, the General Assembly on Monday evening amended the statutes without discussion to allow the co-presidency, as the SRG Aargau Solothurn association announced on Tuesday. At German-speaking Swiss level, the prerequisite was created last year that co-presidencies should be possible.

The new Co-President Marina Della Torre has been a member of the SRG AG SO Board for a good two years. She was previously President of SRG Obwalden. The new Co-President Fabian Gressly was unable to attend the meeting due to a stay abroad, as stated in the press release.

New "Regi" editorial manager

Marco Jaggi has been the new editorial director of "Regionaljournal Aargau/Solothurn" since the beginning of May. He was previously deputy head of the regional radio program. He replaces editorial director Maurice Velati, who had been in charge of "Regi" since 2015. Barbara Mathys is the new deputy head of the editorial team.

SRG Aargau Solothurn is the broadcaster of Swiss Radio and Television SRF in the cantons of Aargau and Solothurn. According to its own statements, it forms the bridge between program creators and the public and stands up for independent journalism, which makes a significant contribution to opinion-forming in a democracy.

SRG AG SO is one of the seven regional member companies of SRG Deutschschweiz and is organized as an association. (SDA)

The Jungfraujoch - Top of Europe, is a UNESCO World Heritage Site and one of Switzerland's flagship tourist attractions. In 2023, the highest railroad station in Europe had one million visitors. As a partner of Jungfraubahnen Management AG, APG|SGA markets over 200 advertising spaces. These include around 60 BigPosters in all common mountain formats. The most eye-catching BigPoster is over 100 square meters in size.

Twelve new illuminated panels, each 20 square meters in size, are now in place at the new Matten stop near Interlaken. From the 2024 summer season, the network will be expanded with an additional ten new Mountain ePanels at the stations on the "Jungfraujoch - Top of Europe". Mountain ePanels can be combined with Elevator ePanels in the hotel segment of the Alpine region and are powered by renewable and ecological energy.

Advertising messages in the Jungfrau Region appeal to a particularly active, mobile audience - including international guests with high purchasing power, winter sports enthusiasts, influencers, numerous day visitors from Switzerland and the permanent resident population. Through classic and digital advertising solutions, advertisers benefit from a unique "Top of Europe" communication environment all year round.

Andrea Joss has been COO of Black Frame since the beginning of May 2024, according to a statement from the agency. In this role, Joss will be responsible for structuring the business divisions and driving forward the expansion of corporate storytelling, among other things. She will retain her responsibilities as Head of Public Relations.

Andrea Joss has been Head of Public Relations at Black Frame since summer 2023 (Advertising Week reported). In this role, she repositioned the Zurich agency and led it to become a market leader in the event sector, the report continues. Joss has also realized various corporate storytelling products. The agency attaches greater importance to corporate communications and intends to strategically expand this second business area.

Andrea Joss has many years of experience in journalism, marketing and corporate communications. Most recently, she was Global Head of Content and Brand for the facility services group ISS.

The revised Allride app is the centerpiece of a new brand presence. Modern electric cars, e-bikes and e-cargo bikes can be booked and accessed keylessly via the app. "Allride underlines the Amag Group's commitment to sustainable mobility of the future through continuous technological innovation," explains Arjan Vlaskamp, Head of MaaS Platform at Allride. "Our goal was to create an intuitive and

to create an appealing platform that enables our users to fulfill their mobility needs."

Support from Edenspiekermann and Mayten

The Amag Group worked with Edenspiekermann to realize the new branding, user research and the revision of the user experience design for the Allride app. The implementation of the new app was supported by Mayten, a software development company specializing in mobility applications. The result should not only be visually appealing, but also functionally address the needs of the users.

So far, innovations such as an improved user journey, new filter options and a fresh new look have been implemented. According to the information provided, further adjustments are set to follow.

The Swiss Advertising Statistics Foundation has calculated the advertising expenditure for the Swiss advertising market in 2023. Net advertising sales amount to a total of CHF 4.2 billion. The increase of just CHF 1 million therefore represents stagnation compared to the previous year.

The weak development of advertising sales also corresponds to the subdued general economic growth. Gross domestic product rose by just 0.7% in 2023. As a result of the low sales growth, the Swiss advertising market remains 6.3% below the level before the pandemic in 2019.

Nevertheless, some media categories were able to increase their revenues compared to 2022. Radio (+0.4 %), online excluding foreign platforms (+1.8 %), cinema (+6 %), out-of-home advertising (+8 %) and advertising/promotional articles (+8.6 %) recorded higher advertising income. By contrast, print (-3.2 %), direct advertising (-5.8 %) and television (-7.3 %) recorded a decline.

Massive outflows abroad for online advertising

Promotional products, direct mail and print are among the media types that generated the most advertising revenue in 2023. Despite slight losses, they continue to have one of the highest market shares this year. TV and online also continue to achieve high shares of measurable revenue. However, online advertising does not include the revenues of global tech platforms because they are not included in the advertising statistics survey.

To close this gap, a well-founded expert assessment was carried out again, as last year. The estimated revenue from YouTube, search engine advertising and social media, which flows almost exclusively abroad, amounts to a total of CHF 1.83 to 2.24 billion. This means that foreign advertising platforms continue to secure the largest slice of the Swiss advertising pie, which has grown by a further 8% compared to the previous year, according to the experts' estimates.

According to Mediapulse, Local.ch is one of the Swiss online platforms with the widest reach. Local providers of services and products can be searched for and booked on the platform, which belongs to Localsearch. As part of a prize draw, bookers currently have the chance to win a voucher worth CHF 2,500 for their preferred service.

This is also where the Freundliche Grüsse campaign comes in visually: How can we dramatize the fact that Local.ch customers can often benefit from one service? By being massaged, cared for or served by many different hands. This dramatization is applied to various industries and played out as display ads with the themes cosmetics, restaurant, hairdresser, garage, cleaning or massage. The visual implementation was created using artificial intelligence. The aim of the campaign and the competition is to generate more leads and more awareness for booking services on Local.ch.

The campaign started on Monday and runs until the beginning of July.

Responsible at Local.ch: Irène Dumas (Chief Marketing Officer), Ruba Afram (Senior Marketing Manager). Responsible at Friendly regards: David Elmiger (text), art direction (Kevin Zysset), Seraina Meier (graphics), Eva Brun (consulting), Samuel Textor, Pascal Deville, Fabian Biedermeier (overall responsibility).

After a break since 2005, when the brand disappeared from the scene, 2024 marks the beginning of a new, electrifying chapter in the history of MG, as the open mobility company Astara has taken over the import and distribution of MG in Switzerland. Ammarkt takes the creative lead in this relaunch.

"Ammarkt already convinced us of their passion and expertise at the Chemistry Meeting," says Laurent Fessy, Head of Marketing MG at Astara. "The collaboration is already in full swing and we look forward to a fruitful partnership that not only reflects MG's values, but also paves the way for a sustainable future."

The launch campaign for MG will be seen throughout Switzerland from the beginning of May.

As part of the extensive brand refresh for Fritschi Swiss Bindings, Evoq developed a powerful design system to bring brand and product closer together and create a unique brand experience.

A positioning developed together with Fritschi formed the basis. In a market dominated by international mega-players, the company places the highest value on safety and quality in order to offer ski tourers worldwide a carefree touring experience. Fritschi wants "nothing less" than to create the perfect connection between man and ski. The claim "Expect nothing less" sums up this commitment.

Flexible design system

The brand image sets strong accents for communication. The newly created "Fritschi X-Label" communicates Swiss quality and safe release in the event of a fall. The label thus stands for optimum safety and performance in alpine terrain. It is supplemented by other modular design elements. The result is an image that effectively showcases the messages and enables Fritschi to communicate efficiently and flexibly across all touchpoints.

Responsible for Fritschi Swiss Bindings: Simon Weiler (Head of Marketing). Responsible at the Evoq agency: Adrian Schaffner (mandate management); Susanne Pfäffli (creative direction and text); Markus Wohlhüter (art direction); Martin Bettler (graphics).

Mira Song, born in 1973, has been responsible for the Migros Group's cultural commitment as Head of Culture in the Society & Culture Directorate since January 2023. She will now assume responsibility for the Migros Group's social and cultural commitment at national level on September 1, 2024.

Before joining the Federation of Migros Cooperatives, Song held various management positions at Credit Suisse. Most recently, as "Head International Sponsorship", she was responsible for global sponsorship partnerships such as the National Gallery London and the Roger Federer Foundation.

"Mira Song has in-depth knowledge and a large network in the Swiss cultural landscape. She also has a track record in the strategic development and management of projects," says Andrea Krapf, Head of HRM and Engagement Migros Group and member of the Executive Board.

The Head of Culture will be replaced after Mira Song takes office.

Tourism is to be promoted more broadly in the canton of Lucerne. The cantonal government is proposing an increase in the accommodation tax from 50 centimes per overnight stay to 1.10 francs. This would mean that CHF 2.5 million would now be available annually for promotional measures instead of CHF 1.2 million.

These and other amendments to the Tourism Act were submitted for consultation by the cantonal government on Friday. This was prompted by the new cantonal tourism model and the demands of the Cantonal Council.

Today, the accommodation tax is used to finance tourism marketing. According to the government council's consultation report, the development of the new tourism mission statement has shown that an expanded promotion of tourism is desirable.

Traditional marketing, which addresses guests directly, is to be replaced by holistic promotion. Examples cited include the development of a climate-friendly offer or taking into account the needs of locals, as well as networking and digital transformation.

Expensive digitization

It is pointed out that digitalization, for example, is expensive and time-consuming. At the same time, the tourism industry is made up of many small companies. However, it is important that everyone, and not just the large companies, can drive digitalization forward.

In principle, the tourism organizations should remain responsible for promoting tourism. However, the canton should now also be able to use the money collected through the accommodation tax directly.

The Government Council also wants to make the collection of the accommodation tax more efficient. As this is based on the guest registration system, it is to be digitalized. In the canton of Lucerne, hotels and other accommodation establishments are obliged to keep a truthful record of their domestic and foreign guests.

Taxable couchsurfing

Anyone who hosts guests in return for money or a service of monetary value must pay the accommodation tax. The law should be clarified so that it is clear that new forms of accommodation, such as those initiated by Airbnb - such as couchsurfing, renting out one's own home to tourists during vacations or home exchanges - are also subject to the tax.

It is also planned that the municipalities will be given more leeway when levying the tourist tax. This mainly concerns the flat-rate visitor's tax. The tourist tax is used to finance tourist facilities. (SDA)