The exhibition concept allows visitors to follow in the footsteps of company founder Alfred Vogel in a sensory way, gain insights into the work processes and values of A. Vogel and expand their knowledge of medicinal herbalism. Historical exhibits, personal stories and modern, scientific processes invite visitors to touch and discover numerous objects. "We stage the content in an eventful way and want to inspire visitors to be amazed through varied and multi-sensory experiences," explains Barbara Mutzbauer, Creative Director of Aroma.

Digital technologies are also used in a targeted manner: for example, the echinacea plants themselves explain - acoustically staged - why they are a powerful protective shield against illness. The A.Vogel brand and the values that the company's employees share and live by today can be discovered interactively and surprisingly.

The atmosphere in the museum should be approachable, inviting and friendly at the same time. All the illustrations for the individual applications were drawn by hand. In addition to the life and work of Alfred Vogel and the brand, an area of the museum is dedicated to herbal medicine - or phytotherapy. Here, visitors can collect knowledge by picking the description of their favorite plant, creating their own mini outdoor pharmacy to take with them into nature, their own garden or on hikes.

How has artificial intelligence changed the everyday life of brand designer Daniel Allemann? After training at the Text Academy, writing is now much easier for him: "Every morning I ask myself where I can use AI today," says the qualified Corporate Identity and Design Manager. In the video podcast, the graduate of the AI Writer/Prompter training course provides insights into his wealth of experience.

Knowledge about artificial intelligence at the Davos AI Bootcamp

As part of the "Davos AI Bootcamp" from August 7 to 10/11, 2024, intensive training in "AI Writing", "Strategic AI" and "AI Graphic Design" will take place.

The boot camp at the Davos Design Hotel Grischa offers know-how and skills in writing and copywriting - supported by text robots such as ChatGPT. Copywriters, editors, authors and managers learn the basics for future-proof careers in the marketing, communication and journalism sectors.

In addition to professional writing and prompting, "Strategic AI" is also part of the content of the first "Davos AI Bootcamp". This module deals with questions such as "What do I want to achieve with the company thanks to AI?", "What AI tools are available?" and "How do AI tools help us to stand out from the competition?".

If desired, a comprehensive, written certificate thesis can be completed.

m&k advertisingweek.ch is media partner of the "Davos AI Bootcamp". Further information on the Davos AI Bootcamp can be found at Textakademie.ch.

Just over a year ago, Pepsico announced a new global brand identity for its core brand Pepsi. At the same time, the new logo was rolled out worldwide this spring. In Switzerland, licensee Feldschlösschen Getränke is responsible for this task. The company is receiving support from the Yellow agency.

Inspired by Pepsi's heritage, but driven by its vision for the future, the new Pepsi "Globe Logo" is at the center of the new visual identity system. The round shape unifies both the logo and the individual wordmark into a single brand mark.

While the new "globe logo" is the heartbeat, the pulse patterns are a dynamic, graphic manifestation of it. The new trademark is intended to endure for years to come and inspire uncompromising enjoyment.

Together with those responsible at Feldschlösschen Getränke, Yellow implemented various measures. The focus was on the "Iconic Can", the logo and the claim "New Look, same great Taste". Pepsi deliberately dispensed with additional key visuals in order to give the brand its full attention. The measures implemented included XXL megaposters and rotating columns in Zurich and Geneva, a 15-metre-long underpass design on the Hardbrücke in the city on the Limmat, full branding of buses in Geneva and various advertising materials for use in stores. Caps, shirts, coolers and XXL sunshades were also developed for the catering trade.

Responsible at Feldschlösschen Getränke AG: Claudia Leuenberger (Brand Manager). Responsible agencyYellow.

The results of the Teads study highlight the challenges publishers face in transitioning to a cookie-free online environment. While over two-thirds of publishers were actively preparing for a cookie-free future in 2023, only 32% are now. Most are reluctant to take action and may be waiting until the impact of deprecation becomes unavoidable.

The concerns are considerable: around 45% of publishers fear that traffic will be lower without cookies and that this will have a negative impact on advertising revenue. As a result, concerns about advertising opportunities without cookies have increased by 120% compared to the previous year. Already today, 45% of global web traffic runs without cookies via the Teads SSP Platform - so publishers and advertisers are already entering new territory here. However, only 28% of publishers feel confident in their understanding of the new digital advertising landscape. 53%, on the other hand, are overwhelmed by the numerous possibilities of cookie-free solutions.

Low login rates cause displeasure

Increasing user logins for successful cookieless targeting remains a major challenge. 70% of publishers report a login rate of less than 25%. And only 24% of publishers confirm that more than half of their users visit their website more than three times a month. This suggests that some cookieless targeting alternatives that require users to be logged in may be struggling to capture logins.

Despite potential revenue losses, 44% of publishers see this change as an opportunity to use their existing first-party data and improve the quality of their content. In addition, 37% of respondents value the advantages in data protection and trust in the search for new alternatives.

Premium Global Publishers are pioneers

The world's leading publishers show a deep understanding of the shift to a cookie-free online environment. 52% of them believe that this change will give them the opportunity to differentiate themselves from other publishers through their first-party data and the quality of their content. They are also optimistic about the subscription rate of their users. 62% have a subscriber strategy, so their sign-up rate is double the global average of 10% to 25% signed-up users. 38% also dedicate resources to testing and implementing cookie reading solutions. It is clear that this group is very proactive. In response to the phasing out of cookies by Google, 22% have also accelerated their plans. In addition, 74% are actively using first-party data when working with advertisers, underlining their pioneering position in the monetization of digital assets.

Evident differences in the size of publishers

The smaller and mid-sized publishers, on the other hand, show a greater reliance on industry-specific solutions such as Seller Defined Audiences (SDA) and less direct interaction with advertisers. This group faces significant challenges, with only 22% having a good understanding of the transition to a cookie-free framework. Their proactive measures are less pronounced: Only 17% are testing non-cookie alternatives. This cautious approach is also reflected in their hesitant response to industry innovations, with only 17% accelerating their plans in anticipation of Google's updates.

As the debate about the abolition of cookies evolves and concerns grow, the industry needs to develop innovative technologies and strategies for successful change. "Cookie-less advertising is already a reality," said Omar Piras, VP Publishing at Teads. "But our survey shows that there is an urgent need to catch up across the industry. Even though Google has once again postponed the deactivation of third-party cookies, there is no way around alternative targeting measures. With its technologies, Teads is significantly driving change in the digital advertising landscape and, with effective contextual targeting, is ensuring that publisher monetization remains high before, during and after the removal of cookies."

From March 1 to March 31, 2024, Teads surveyed 555 publishers in 58 countries to understand the current state and trends of the media industry. The survey was conducted for the fourth consecutive year. Selected questions are maintained consistently over the years to uncover changes over time. Time-sensitive questions were designed as stand-alone queries specific to each year.

Market-fresh, regional, home-made: the recipe for success of good gastronomy also matches the qualities of St.Galler Kantonalbank (SGKB) in asset management. The Festland campaign aims to bring the analogy to life in images and words.

For once, the SGKB Investment Center team is wearing chef's jackets instead of business attire. For Simon Fuchs, Head of Marketing at SGKB, the surprising dress code reflects a key market advantage: "What is conjured up on the plates or portfolios from the in-house investment kitchen is fresh from the market, regional if desired and always to the taste of the investors. The campaign is a welcome from this kitchen."

SGKB's "kitchen crew" can be seen on posters, e-panels, digital ads and in the bank's own media. Anyone with an appetite for an investment proposal can find it at Sgkb.ch/plantmenu without obligation. And you can also win a gala dinner with the "chefs" of the SGKB Investment Center.

The National Council's Committee for Transport and Telecommunications (KVF-N) wants smaller publishers to be given financial leeway for digital transformation, the parliamentary services announced on Tuesday. However, the economic situation of the media is increasingly deteriorating. Therefore, "rapid and forward-looking measures are needed to maintain media diversity".

The bill aims to increase the annual contributions from general federal funds for the daily delivery of subscription newspapers and magazines in the regional and local press from the current CHF 30 million to CHF 45 million. For the membership and foundation press, these contributions are to rise from the current CHF 20 million to CHF 30 million.

In addition, the early delivery of subscribed daily and weekly newspapers in the regional and local press during the week is to be promoted. The Confederation is to temporarily provide CHF 30 million a year from general funds for this purpose. These proposals take up elements of the media package that was rejected by the people at the ballot box on February 13, 2022.

At the same time, the National Council committee also wants to push ahead with the long-term future of media funding - and passed two motions to this end. Firstly, online media that are not subject to a performance mandate should also receive financial support in future. Secondly, indirect press subsidies for the membership and foundation press should also be granted for items that are delivered via Swiss Post or other registered providers of postal services.

Two weeks ago, the Council of States' sister committee (KVF-S) passed a bill for more money for regional radio and TV stations, the Press Council, journalism training and news agencies. Parliament will also decide on this soon. (SDA)

As part of this further development, the areas of social and media will be seamlessly combined, according to a press release from Swissper. For Managing Director Kevin Toma, the combination of social and media is the key to sustainable and successful campaigns: "By expanding into a full social and media agency, we can respond even more flexibly and innovatively to the needs of our clients. This symbiosis enables us to develop cross-channel strategies and storytelling that significantly increase the reach and performance of our campaigns."

In addition to the existing management team, Philip Hohl has been appointed Managing Director of Media with immediate effect. He brings with him many years of experience and a broad network in the media and agency sector. Most recently, he was responsible for clients such as Bayer, Baloise and Emmi at MediaCom Switzerland. "The extension from social to media offers countless opportunities that we will use to create customized and powerful campaigns," says Hohl. "By combining our strengths, we can offer innovative solutions that give advertisers an edge over the competition and go far beyond traditional methods and media."

Branders has been an integral part of the Swiss agency scene for almost two decades. The independent agency has always set itself the goal of thinking beyond the topic of brands and offering services in branding-related areas. As a result, the agency's range of creative fields of activity has continuously expanded, from classic advertising to omnichannel experiences and from pop-up events to the publication of books. The fifth edition of the Sanitas Health Forecast, which has just been published, is the latest example of a creative idea that originated almost six years ago - and was once again implemented under the direction of Branders.

The name change to "Dear Creative" at the beginning of July was a logical step "because we have been doing more than just branding for a long time and we want to position ourselves more broadly in the future," says Branders founder and Creative Director René Allemann. The name also deliberately takes the form of a salutation, as creativity is not seen as something that is limited to the Dear Creative team, but as something that we want to develop further together with customers and partners.

In line with future requirements, the Dear Creative team is diverse - the "Creative Studio" at Fraumünsterstrasse 9 in Zurich is home to consultants and designers as well as traditional advertisers, journalists, a VJ, a podcaster and an interior designer. This ensures that the team will not lack different creative perspectives in the future.

Wabel has been Managing Director of the industry organization of private Swiss media companies VSM for three years. On January 1, 2025, he will join the management of CH Media and, as COO, will be responsible for the printing plants, press distribution and classifieds portals. He will also be responsible for setting up a company-wide project management office, managing the staff departments and, in particular, Public Affairs. CH Media is also entrusting the new COO with "important representation tasks at regional and national level" as well as driving forward company-wide strategic projects.

In previous positions, the 45-year-old worked for Ringier's Blick Group, among others. Before joining VSM, he was most recently publishing director of the Schaffhausen News and also Deputy Managing Director of the regional media company Meier + Cie Schaffhausen. He completed a degree in communication at the HWZ University of Applied Sciences in Business Administration Zurich and an Executive MBA HSG at the University of St. Gallen. In addition to many years of knowledge of the Swiss media industry, Wabel also has sound experience in political work and a broad network in politics, administration, business associations and other industry organizations.

Stefan Wabel succeeds Roland Kühne, who is leaving the company at his own request at the end of the year. Kühne has held various management positions at CH Media - formerly AZ Medien - since 2014, in the meantime leading the company as CEO ad interim. He will leave the company at the end of 2024. "After a total of ten years in various challenging positions at AZ Medien and today's CH Media, I would like to continue my education and then tackle something new professionally," says Kühne.

As part of the selection process, each jury member nominated two candidates in advance. From these, the Institute for Marketing and Customer Insights at the University of St. Gallen made a pre-selection and also created a profile of the people who made it into this initial selection, which in turn served as the basis for the jury to assess their performance.

The judges then met high above the rooftops of Zurich in the Clouds restaurant to select the nominees. After discussions and voting, five favorites emerged: Joséphine Chamoulaud from Smile, Jan De Schepper from Swissquote, Christian Gut from Stöckli Swiss Sports, Nathalie Noël from V-Zug and Saskia von Moos from Intelligentfood.

Who the title "CMO of the Year" 2024 The winner of the award, who will succeed the current title holder Martin Baumüller from Geberit, will be unveiled in front of invited guests at the exclusive Award Night on August 22 in the Papiersaal.

About this award

Moneyland, together with the "FinanceScout24" portal, will in future form the "Finance & Insurance" business unit of SMG, the latter announced on Tuesday. The Moneyland brand, platform and team will remain in place and be fully integrated.

Moneyland will therefore continue to offer financial comparisons, calculators and editorial content in the future, the press release continued. Company founder Benjamin Manz will remain the managing director of the platform, which was founded in 2013.

SMG sees the acquisition as an "ideal addition" to the "Finance & Insurance" division. In addition, Moneyland will benefit from the digital expertise, network, reach and awareness of SMG's established platforms. No financial details of the acquisition were disclosed.

SMG was founded in 2021 as a joint venture between the media groups TX Group and Ringier, the insurer Mobiliar and the financial investor General Atlantic. The shareholders want to take the group, which generated sales of around CHF 280 million in 2023, public in the medium term. (SDA/swi)

In his new role, Barnaby Skinner will strengthen the digital expertise of the NZZ further expand, develop new digital narrative forms and formats and explore editorial applications of AI, according to a press release from the NZZ. "Barnaby brings both journalistic and technical expertise and is therefore the ideal person for this important role. He also bridges the gap between the editorial team and product development," Editor-in-Chief Eric Gujer is quoted as saying.

Since February 2020, Barnaby Skinner has led the Data Journalism, Editorial Tech, Graphics and Open Source Intelligence (OSINT) teams at the NZZ. Under his leadership, the Visuals department has developed the digital presence of the NZZ with data-driven, visual work and OSINT research. Before joining the NZZ Skinner was Head of Data Journalism at Tamedia and worked on innovation topics such as robot journalism, mobile first, machine learning and new research methods such as OSINT. In 2011, he co-founded the Opendata.ch initiative and from 2018 to 2022 he was also Co-Head of Data Journalism at MAZ - the Swiss School of Journalism. He was also a long-standing technology reporter for the SonntagsZeitung and also wrote for The magazine, News.ch, The Daily Star Beirut and The Daily Star Dhaka.

Stein takes over for Skinner

Barnaby Skinner will be succeeded as Head of Visuals by Markus Stein on September 1, 2024. He has been working at the NZZinitially as a video editor with a focus on animation. In September 2018, he took over as head of the video team and, from October 2020, the newly established Video & TV department. In addition to the video team, he is also responsible for the documentary series "NZZ Format". He has comprehensively revised the content, structure and graphics of "NZZ Format" and the "NZZ Erklärt" videos, thereby reaching new target groups for the NZZ developed. Before his start at NZZ Stein was graphics editor at ZDF from 2009 to 2018 and created explanatory pieces for the news formats "Heute" and "Heutejournal". He studied visual communication at the Offenbach University of Art and Design.

It is not yet known who will take over the management of the Video & TV department from Markus Stein.