The magazine was originally Lyrics was founded as a high school graduation project. This led to the passionate hip-hop fans Elia Binelli, Severin Gamper and Emanuel Ernst becoming entrepreneurs who were able to establish the urban medium without financial support from state institutions or large media companies.

Since 2014 Lyrics is a fixture in the Swiss music landscape and offers reports on social trends, critical scene insights and viral social media videos, among other things. In addition to the hip-hop platform, the trio of founders founded the Ese Agency, which now employs over 20 people. In the core areas of websites, content marketing, branding, campaigning and employer branding, they look after brands such as Migros, Denner, Feldschlösschen and Geberit.

Through the Strategic orientation of Ese Agency towards an increased focus on websites, branding, campaigning and content marketing, expansion and the new location in Zurich the founders have decided to pass on their passion project. This will allow more resources to be invested in the agency. "In the last five years, the rapid growth of the agency has meant that we have not been able to contribute as much strategic and operational input to the magazine as we would have liked. As a result, the further development of the medium has fallen by the wayside. The magazine deserves new impetus," says Elia Binelli about the reasons for the handover.

From the scene for the scene

With the music label "Sektion Züri" by the successful musicians L Loko & Drini, a new owner has been found who is "as close to the community as the Lyrics magazine itself": "We wanted to find a new home for the magazine without making a financial profit from it. A home where the culture is carried on its hands," explains Ernst. This is why the handover, which will take place in summer 2024, will be free of charge.

"As hip-hop artists and fans, we have the highest regard for the work of the Lyrics Magazine and the Ese founders," says the label. "We want to cherish the platform - but also develop it further with a new team in order to continue to offer Swiss hip hop the medium it deserves. All in Lyrics-We see journalistic objectivity as the highest good."

The Mirror receives a share of the advertising revenue generated with its content. The agreement of the Mirror with Perplexity is part of an extensive media cooperation between the San Francisco-based start-up company.

The "Perplexity Publisher Program" also includes Time Magazine, Fortune, Entrepreneur and the Texas Tribune participate. The Hamburg publishing group, which includes the news magazine The mirror including the Manager MagazineSpiegel TV" and the soccer magazine 11 friends emphasized that they decide for themselves what content to make available to Perplexity.

Perplexity has developed a chatbot that can summarize search results and refer to sources. The central idea is to provide concrete answers instead of a collection of web links. Early investors in Perplexity AI include Amazon founder Jeff Bezos, who also owns the Washington Post and the chip manufacturer Nvidia.

The Mirror emphasized that the company's own content is not used to train a language model. Christoph Zimmer, Head of Product Development at Mirror-Group, says artificial intelligence has the potential to fundamentally change the way the public processes and uses information.

"What really makes our journalism better and what is just a fascinating gimmick will only become clear when we experiment with the new possibilities, fail and develop new ideas. We are convinced that we should go down this path together with like-minded and innovative providers of artificial intelligence," said Zimmer. (SDA/swi)

Even journalists who cover brands in depth don’t always practice perfect brand management—as the editorial team at m&k – The Magazine for Market and Communication and Advertisingweek.ch I'd like to make a personal confession here.

Both titles have a long history, and both have a loyal community. That's why we've managed them in parallel (with the same team!) for several years. On the online portal Advertisingweek.ch featured the latest news from the Swiss marketing and communications industry, and the print publication m&k – The Magazine for Market and Communication It also increasingly incorporated economic, political, and social topics into its broad range of sections.

In an «Abo+» offer (now: m&k PRO), these print articles were made available digitally and also appeared in the daily newsletter, which consequently featured two logos in the header. Does that sound complicated? Yes, it is actually quite complicated. But we’re willing to learn—and that’s why we’re setting the record straight starting now.

Expansion Requires Standardization

In our opinion, the timing couldn't be better: Starting in January 2024, m&k – The Magazine for Market and Communication in addition to Switzerland, it is also distributed in Germany and Austria. The enormous increase in print circulation and reach means that more and more people in the DACH region are looking for an online presence for m&k search—but not find what you're looking for. Advertisingweek.ch It is well known in Switzerland, but has only limited influence in Germany and Austria.

It was not without a touch of sadness, then, that we decided to part ways with a brand we had grown to love and to standardize our editorial offerings. Everything we publish in the future will be under the banner of m&k appear.

What does this change mean for readers?

For our regular readers, this won't change much: Advertisingweek.ch will be pointed to the domain Markt-kom.com has been migrated, and traffic is automatically redirected. The new website will include sections for Germany and Austria, but will maintain a strong focus on the Swiss market and its familiar look.

The daily Switzerland newsletter will also remain unchanged, will reach all existing subscribers without interruption, and will continue to be an excellent source for daily news. A separate newsletter for Germany and Austria will be launched shortly—we will, of course, provide more information about this in a separate announcement.

In addition, we will be using the brand on social media in the future m&k appearances, as well as at events, media partnerships, or sponsorships.

Important: We'll stay where (and who) we are! 

The following points are of essential importance to us: We have no plans to relocate our editorial headquarters from Zurich, nor will the unification of the two brands result in job cuts. We want to optimize the user experience for both our loyal readers and our new readers—because they are always at the center of our considerations. They are our guiding principle. Just as we are guided by the goal of continuing and accelerating our growth not only in Switzerland but also in Germany and Austria.

To achieve this—as mentioned above—we need the full strength of our editorial team: Anna Kohler and Johannes Hapig will remain co-editors-in-chief of the overall publication, Sarah Willi will remain head of online, and Beat Hürlimann will remain online editor. Julia Gundelach will also continue to support us with articles for print and online, and all other «permanent and freelance contributors» are and will remain on board as before.

And the traditional rankings and awards, which many people associate with the brand Advertising Week The elements linked to these categories will remain unchanged: both the Creative Ranking and the «Advertiser of the Year» award will be conducted in 2025 according to the same criteria that have been in place for decades.

So, as you can see, dear readers: «Same, same—but different.» If you still have any questions or other concerns, please feel free to reach out to us. The good news is that we’ll be even easier to find going forward. We look forward to hearing from you!

The Editorial Team at m&k – The Magazine for Market and Communication
[email protected]
[email protected] (still active until further notice)

Elsener comes from the CH Media publishing group, where he was also CEO of CH Media TV AG, according to a press release issued by Zattoo on Tuesday. Before joining CH Media, he also worked for AZ Medien, the 3+ Group and Viacom International Media Networks.

TX Group, which is listed on the Swiss stock exchange, has held a stake in Zattoo since 2008 and has reportedly held over 50 percent of the IPTV provider since 2019. (SDA/swi

The Commercial Register Office of the Canton of St. Gallen entered the newly founded solar company in its register on December 19, 2019. The company later moved its registered office to the city of Zurich. There, the Zurich Commercial Register Office changed the name of the former Tamedia AG to the new TX Group on December 20, 2019.

In a ruling published on Monday, the Federal Supreme Court essentially confirmed the decision handed down eight months ago by the Federal Administrative Court.

Waited too long

After the disputed entries were published in the Swiss Official Gazette of Commerce SOGC at the end of December, the complainant waited until March 2021 to contact the Federal Office of the Commercial Register EHRA to take action against the name of the media company.

The solar company thus far exceeded the deadline within which it could have had the entry of the Zurich stock corporation deleted. It complained that it had been the first to register the company name. By refusing to act on the request, the EHRA did not violate federal law, according to the Federal Supreme Court. (SDA/judgment 4A_64/2024 of 26.6.2024)

At the end of 2023, 447,082 people lived in the city of Zurich, more than ever before. In the middle scenario The population is expected to reach around 515,000 by 2040. More population means more electric cars, more AI and more heat pumps - and all of this requires more electricity. The net-zero targets also require solutions with renewable energies.

Ewz is therefore continuously expanding the use of local energy sources, for example for 100% natural electricity from its own and partner power plants, with the construction of the lake water network for Coolcity or by promoting solar roofs. These are generational projects - new energy for generations.

Because common interests unite the generations of today and tomorrow - across all age groups, skin colors, educational levels and energy needs - TBWA\Zurich developed the idea of generational portraits. "We really liked the idea of cross-generational groups being recognizable as belonging together through specific characteristics," explains Sina Gelin, Account Director at TBWA\Zurich.

The subjects were realized with the photographer duo Braschler Fischer, also known for their series "The Human Face of Climate Change". The poster campaign starts on Monday and can be seen in Zurich and Graubünden for around a month.

"Along the customer journey, we pick people up on the street with posters, reach them digitally on the move with mobile targeting from Aymo and accompany them home on the streetcar and on social media with the energy quiz, which deepens their knowledge of renewable energies," explains Katrin Rüesch, Senior Campaign Manager at Ewz.

Responsible at Ewz: Katrin Rüesch (Senior Campaign Manager), Adrian Furger (Head of Campaigning & Branding), Hadrien Jean-Richard (Head of Storytelling & Communication Services), Julia Weber (Social Media), Pascal Schaub (Head of Marketing). Responsible at TBWA\Zurich: Manuel Wenzel, Angelo Sciullo, Mark Levay, Sarah Rüegger (creation), Sina Gelin (consulting). Production: ViDo Switzerland, Stefanie Bereiter (Head of Production), Domenico Catena (Senior Producer), Fabrice Studer (Motion Designer), Braschler/Fischer (Photographer).

For the Orell Füssli Group this represents a sales contribution of CHF 51.0 million to group sales of CHF 107.2 million, as the company announced on Friday. Book retailing thus grew by around 2.2%, which is roughly in line with the growth of the entire group (+2.1%).

The traditional Zurich-based company generated the remaining turnover primarily in security printing, where Swiss banknotes are also printed. In addition, the Zeiser industrial segment contributed from other smaller business areas.

Branch network expanded

Orell Füssli Thalia attributes the slight growth in sales in the first half of the year to gains in market share resulting from the expansion of the branch network: Orell Füssli acquired the Rapunzel bookstore in Liestal and opened a new branch at Chur railroad station together with Schuler Bücher. A third branch was also opened in Aarau.

Overall, however, the book trade suffered from January to June as people spent less money on books due to inflation and the weak economy. In addition, the first half of the year is considered to be seasonally weaker anyway. This is mainly due to the fact that Christmas sales, which are important for the book trade, fall in the second half of the year, according to the company.

Another factor specific to Orell Füssli Thalia is that the publishers' teaching materials business is transacted in the third quarter. This segment makes an important contribution to sales after the company made significant gains in this area: Orell Füssli has managed the two ETH Zurich sales outlets since 2023 and the group acquired the teaching materials publisher Hep in 2022.

Recovery in the second half of the year

Book sales at Orell Füssli Thalia should therefore pick up again more markedly in the second half of the year due to seasonal factors. Orell Füssli expects a "perceptible" revival.

Orell Füssli Thalia is a joint venture between Orell Füssli Buchhandlungs AG and the German company Thalia Bücher AG. Each holds a 50 percent stake in the company. Sales are also shared equally. (SDA)

Ringier once operated around 3200 boxes. "At the best of times, we sold up to 100,000 newspapers per Sunday," Ringier media spokesperson Michele Paparone told the Keystone-SDA news agency. The View could be purchased from vending machines between 1988 and 2009.

But the change in reading habits led to the end of the vending machines. Ringier only had 938 boxes in use at the end. Compared to Personal Ringier was still talking about a sales figure in the "low four-digit range". After the last Sunday in July, these vending machines were also dismantled.

Launched as early as 1969

Boxes have long been part of the village scene in German-speaking Switzerland. Ringier started using them back in 1969 - at the launch of the SonntagsBlick. The current model has been in use since 2006. Until 2015 and 2016 respectively, the eye-catching red and yellow boxes were still in competition with Tamedia and NZZ.

According to Paparone, vending machines have long served a customer need in rural regions and conurbations. Even during the coronavirus pandemic, when Sunday sales were banned, this made it possible to distribute newspapers in a reasonably regulated manner. But the reasons for running the vending machines for so long no longer apply: "Reading habits have changed dramatically again. The vending machines can no longer be operated economically," says the media spokesperson.

A vending machine as a fake flash box

So soon all that remains are anecdotes from the eye-catching newspaper boxes. There are quite a few, says Paparone. For example, that a vending machine was placed in a garden because of a neighborhood dispute. Or that the lake police once fished one out of the water.

Especially at carnival, the SonntagsBlick-Some of them reappeared, others disappeared forever. Some were offered for sale on the online marketplace Ricardo without Ringier's consent. However, disused vending machines are also popular as bar cabinets or garden lanterns.

Last but not least, a prankster also caused a stir on the internet when he falsified a picture of a newspaper box as a speed trap. In 2011, 2012 and 2014, there was great excitement about the "speed trap". (SDA/swi)

Just over a week ago, the Summer Olympics kicked off - for the third time in Paris. Immediately afterwards, at the end of August, the Paralympic Summer Games will also take place in the French capital.

Paris is not necessarily known for sport, but much more for beauty and art. That's why Ochsner Sport, premium partner of the Swiss Olympic Team, is showing sport in the new campaign for once and turning Swiss athletes such as Ditaji Kambundji, Marlene Reusser, Abassia Rahmani, Noé Ponti and Noé Seifert into works of art.

The athletes were filmed in the studio practising their sport and later artfully staged using duplication and kaleidoscope effects. The film is musically accompanied by the classic "Les feuilles mortes" in the chanson interpretation of the French grand dame Dalida.

The film can be seen on TV and in various online and social media formats. Various POS measures were also implemented.

Responsible at Ochsner Sport: Marco Greco (Head of Marketing), Patrizia Fiechter (Team Leader Classic Communication), Claudio Keist (Team Leader Content & Social Media), Simon Zeder (Classic Communication). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd, Lukas Frischknecht (Creative Direction), Moritz Houmard (Graphic Design), Andrea Bison (GF Consulting), Cornelia Nünlist, Andrea Häfliger (Consulting), Gordon Nemitz (GF Strategy), Fabienne Peyer (Strategy). External partners: Czar Film (production), Jonas Vahl (director), Patrick Pichler (camera), Florian Nussbaumer (executive producer), Sandy Blum (producer), Nadia Stähelin (production assistant), Dominik Gspan (1st AD), Randy Looser (set), DubDub (sound studio), Sandro Bäbler (photography), Tim Brühlmann (art direction).

34-year-old Nathalie Forrer will take over the position of Head of Marketing at Lidl Switzerland on August 1, 2024. She will lead a 30-strong marketing team. She succeeds Raphael Werner, who has left the company at his own request after 15 years.

Forrer started her career at St.Galler Kantonalbank. In 2017, she moved to the marketing department at Lidl Switzerland, where she was responsible for creating weekly advertising materials such as the advertising brochure. In 2020, she was promoted to Head of Department at Lidl Switzerland. Nathalie Forrer completed a Bachelor's degree in Corporate Communications at the Zurich University of Applied Sciences HWZ and has since completed several additional training courses. Most recently, she worked for Lidl Belgium and Luxembourg.

Effective marketing offers should be as easy as shopping at a market: With this service orientation, Carla Durisch has developed her Agency "Market" founded the company. The former Farner consultant studied business administration at the University of St.Gallen and holds an HSG Master's degree in marketing. She is also internationally renowned as a DJ and music producer and runs the Zurich-based brand Thrpy Events and Record Label. With her "proven expertise and keen sense of trends", Durisch now wants to shake up the marketing industry.

Expertise in the areas of content, strategy and branding

The agency aims to support SMEs in reaching their target audience even better online. To this end, Market offers strategy workshops, social media management and branding, among other things. "With our customized solutions, our customers are more visible online. This allows them to concentrate fully on their core business," explains Durisch. Many small and medium-sized companies want a stronger, more modern online presence: "If you're not active online, you won't be seen. I've also learned that in my career as a DJ," Durisch continues.

Market baskets satisfy individual needs

With the concept of "market baskets", Market aims to meet different needs. In addition to offers in the areas of content, strategy and branding, customers can choose from combined market baskets: "Bread & Butter" for regular content, "Wine & Cheese" for holistic support or "Oysters & Champagne" for full service. "During a consultation, we work with the customer to analyze which offer makes the most sense for them and check the necessary intensity of the collaboration," explains Durisch.

To achieve this, Market also relies on collaboration and experienced creatives: Durisch is supported by creative director Bettina Beissmann, copywriter Clara dos Santos Buser and concept developer and journalist David Torcasso. The remote agency also has access to a broad network of freelancers.

Fisher was recently named the number one ECD in both Europe and the UK by the One Club and has consistently ranked in the top 10 worldwide for years. As Ingo's Global CCO, he will be responsible for the creative excellence of the network's three offices in Stockholm, Hamburg and Zurich.

Ingo, the creative boutique agency within the global Ogilvy network, was founded in Stockholm in 2011. This was followed in 2021 by the founding of Ingo Hamburg and recently the expansion into Switzerland through the Change of name from Wunderman Thompson Zurich to Ingo.

Daniel Fisher joins Ingo in September and will be based in the UK. He will also remain a member of Ogilvy's Worldwide Creative Council, reporting to Global Chief Creative Officer Liz Taylor and Dr. Stephan Vogel, Ogilvy's Regional Chief Creative Officer for EMEA.

Since 2019, Daniel Fisher has been responsible for the creative direction of Ogilvy's global Unilever business, achieving various successes and milestones. Prior to joining Ogilvy, Daniel worked at various London agencies including The&Partnership, Leo Burnett and AdamandeveDDB, where he was Deputy ECD. He also spent a year as a client-side consultant at Google Creative Lab. Throughout his career he has produced iconic advertising for some of the world's best known brands including Virgin Atlantic, Netflix, McDonald's and The Sunday Times.

During a transition phase, Fisher will continue to be involved in Ogilvy's Unilever business.