Anyone who orders or receives flowers is happy - and probably doesn't worry about their delivery. That's why Fleurop's marketing team wanted to focus on the not always easy work of a flower deliverer for the current campaign. The "flower messenger" is brand ambassador Kariem Hussein - a doctor and former European champion in the 400-meter hurdles.

In the commercials, flower messenger Hussein follows a fisherman into the river or tracks down the recipient in a darkened movie theater. The sometimes somewhat exaggerated stories are intended to show that Fleurop is the most reliable flower service in Switzerland - even if the wrong house numbers or incorrect street names are given or if the apartment buildings are inaccessible.

As with the last two advertising campaigns, the stories for these videos were also developed in-house at Fleurop and designed in-house - the recipients shown are also all Fleurop employees. Only for production and editing did Fleurop rely on its trusted partner Filmzimmer.ch.

The commercials can be seen before and after the SRF format "Faces & Stories" as well as on social media.

Responsible at Fleurop: Claudia Boller (Project Management & Media Planning), Angela Michel (Graphic & Design), Anita Lusti (Digital Marketing & Media Planning), Rinaldo Walser (COO). Film production: Filmzimmer (production company), Sven Epting (producer, camera), Tamara Tramonti (editing, color grading visual effects & graphic animation), Philipp Sulser (tonbildhaus, sound).

In cooperation with the Zurich cantonal police, the Zurich and Winterthur municipal police forces and the public prosecutor's office of the canton of Zurich, Agentmedia has developed the "Stop domestic violence!" campaign was launched. Agentmedia's creative team developed the visual concept, the messages and the wording to draw attention to this urgent and important topic via a poster campaign and the social channels of the Zurich authorities.

In the canton of Zurich, the number of crimes and domestic violence incidents recorded by the police remains alarmingly high. In 2023, the police were called out an average of twenty times a day due to family disputes and domestic violence. In every sixth case, measures were taken to protect the persons at risk in accordance with the Protection against Violence Act.

The "Stop Domestic Violence!" campaign aims to make people affected aware of the extensive support services available at Find-help.ch point out. Easy and low-threshold access to advice centers, victim support and the police is intended to encourage those affected, but also those around them such as neighbors, to step out of the so-called dark field and report incidents of domestic violence. This should ensure that those affected receive the help they need and are protected.

The central motif of the campaign is the image of a hematoma in the shape of a heart, a kissing mouth or a speech bubble. This imagery creates a powerful visual symbolism that illustrates the effects of domestic violence without explicitly showing violence or making the victims visible.

The wording of the campaign was deliberately chosen to address third parties, victims and perpetrators alike with the necessary seriousness and to call for action - without raising an admonishing finger. Clear and direct messages convey that domestic violence is not tolerated and that support and help is available for those affected at all times.

Campaign management: Zurich Cantonal Police, Prevention Department. Concept, design and development: Agentmedia, Cham.

The traditional Swiss brand recently launched its new outdoor campaign (Werbewoche.ch reported). The sponsorship commitment now follows under the same umbrella idea. The advertising material was once again designed and created by Child The Agency.

Because the values and down-to-earth nature of wrestling fit in with Schenker Storen's corporate philosophy, the brand actively sponsors many up-and-coming talents as well as its figurehead Armon Orlik. The successful wrestler, together with Lars Voggensperger, is the protagonist in the current TV sponsorship spots, which will be broadcast on SRF until mid-August in connection with the wrestling festival broadcasts.

To accompany this, several sponsorship advertisements were created that focus on the topic of swinging with a charming comparison to the company's own products.

Responsible at Schenker Blinds: Doris Winnewisser (Head of Group Marketing Communications and Product Management), Tamara Lutz (Digital Marketing Manager). Responsible at Child The Agency: Nadine Bachmann, Giovanni Chiarelli. Alessandro Egro.

Schlatter confirmed the news to AWP. "It was a great time, but now it's time for something new for me," he said. He will leave the company in the course of the summer.

As head of the media office, Schlatter is the first point of contact for journalists from all over Switzerland who want to know something about Migros. He looks back on a successful time at Migros. Especially during the pandemic crisis, they did a good job, he said. How Personal.com he has also reorganized and professionalized the media office.

But as is well known, a huge earthquake is currently shaking the Migros Group. Migros wants to become more profitable and is therefore divesting various subsidiaries, burying projects and laying off large numbers of employees.

The Marketing and Communications department, which includes the media office, is also particularly affected by the wave of redundancies. According to Daily Gazette 82 redundancies were announced there. Meanwhile, many employees left or are leaving the "sinking ship" of their own accord. In addition, former Blick editor-in-chief Christian Dorer was appointed as the new head of the entire communications department in February (Werbewoche.ch reported). (SDA/swi)

A breath of fresh air for Swiss Marketing: three new members and four existing members will be elected to head the professional and trade association at the 2024 Delegates' Assembly. Marco Ancora and Ubaldo Piccone were elected as members of the Board of Directors and Chris Pozzoli as the new President of the Board of Directors. Simon Albisser, Katharina Mäder, Dietger Löffler and Beat Schlumpf were re-elected.

The new elections will see a new management combination at the top of the association. Together, the newly constituted CC, the new CC President Chris Pozzoli and the new Managing Director Jan Maurer will drive forward the implementation of the association's new strategy.

The main aim over the next few years is to standardize the organization of the association and create a range of products and services that are tailored to the needs of the market. This also means increased cooperation with the various regions, with the ZV assuming an important bridging function.

Close cooperation between all stakeholders is therefore the central pillar of the association's long-term orientation. The aim is to create a profitable ecosystem between clubs, schools, companies, sponsors and members in which synergies can be created and utilized. This is important so that Swiss Marketing can remain agile and provide its members with a relevant and attractive offering, explains Chris Pozzoli, the new President of Swiss Marketing.

Swiss Marketing's Board of Directors now consists of the following members: Simon Albisser (re-elected), Marco Ancora (new), Dietger Löffler (re-elected), Katharina Mäder (re-elected), Ubaldo Piccone (new) and Beat Schlumpf (re-elected). Chris Pozzoli (new) will act as President of the Board of Directors. The Board of Directors will work closely with Jan Maurer, who heads Swiss Marketing's operational activities as Managing Director.

Parliament is struggling with new restrictions on tobacco advertising. The bill to implement the tobacco advertising ban initiative failed to gain a majority in the National Council in February due to opposition from the SVP, SP and Greens.

The Federal Council wants to implement the initiative with a comprehensive ban on advertising, for tobacco products and also for e-cigarettes. The Council of States weakened the bill last fall - to the displeasure of the left-wing initiators.

The Social and Health Committee of the Council of States (SGK-S) wants to largely maintain the previous resolutions, as announced by the parliamentary services on Friday. In contrast to the National Council, the SGK-S considers the measures adopted by its Council to be in line with the constitution, even if the small chamber does not want to implement the initiative word for word.

For example, the Council of States had enshrined exceptions for mobile sales staff in publicly accessible places and the direct, personal sales promotion of cigars and cigarillos in the law. In addition, tobacco advertising in publicly accessible places and the sponsorship of events should remain permitted, provided that the advertising is neither accessible nor visible to minors.

However, the provisions on tobacco advertising in publicly accessible places and the sponsorship of events that can be attended by minors are to be formulated more clearly. However, the Commission rejected more far-reaching amendments: for example, the Commission does not want to prohibit the personal promotion of cigars and cigarillos in places that can be visited by minors. (SDA)

This is 2.1 percent more than in the same period last year. Compared to neighboring countries, however, this is not even average, as the IFJ Institute for Young Entrepreneurs reported on Friday.

According to the study, Switzerland is nevertheless a very good breeding ground for start-ups: A good infrastructure, government support programs and low corporate taxes made the location attractive. This is also confirmed by the Global Innovation Index, in which Switzerland took first place for the third time in a row in 2023.

High-tech on the rise

Most new Swiss start-ups were in the trades, consulting, real estate and retail sectors. The sectors with the strongest growth compared to the previous year were high-tech (+61%), architecture and engineering (+34%) and marketing and communication (+31%).

By contrast, wholesale (-19%) and healthcare (-20%) recorded significant declines. The printing and publishing industry recorded the sharpest decline (-36%).

A total of 16 cantons contributed to this growth. Appenzell Ausserrhoden (+17%), Appenzell Innerrhoden (+15%), Vaud (+13%) and Uri (+10%) saw a particularly high number of new start-ups. In the most populous canton, Zurich, they increased by just over 1%. The sharpest decline was recorded in the canton of Schaffhausen (-15%).

Neighbors better on average

This means that the first half of the year performed very well in a historical comparison: the record figure also means a good 17 percent more start-ups than the average of the last ten first half-years.

A look across the border is somewhat surprising. At 5.8 start-ups per 1000 inhabitants, Switzerland performs relatively poorly in comparison with neighboring countries.

With 28.7 start-ups per 1000 inhabitants, Liechtenstein is well ahead of Switzerland. However, France (15.4) and Germany (7.0) are also ahead of Switzerland. By contrast, Italy (5.3) and Austria (4.0) perform less well. (SDA/swi)

Will artificial intelligence fundamentally change our working world? And will we one day succeed in cracking the brain code - the secret of how our brains work in detail? AI researchers address these questions in an edition of the video podcast "AI and society - paths into the new world". The podcast on the topic of AI, Artificial Intelligence, is a production of the Text Academy Foundation in cooperation with Lab42.global.

Will Davos become "AI Valley"?

Back in 2004, the Text Academy was the initiator and co-founder of Science City Davos, which represents the research and education hub. Lab42.global has also been part of this research hub since 2022. The Davos AI research institute was founded by brain researcher Pascal Kaufmann.

It is therefore no coincidence that the Text Academy Foundation is holding its AI Bootcamp in Davos in collaboration with the HWZ and the Prompt Engineering Academy: The intensive training in "AI Writing", "Strategic AI" and "AI Graphic Design" will take place from August 7 to 10/11, 2024. It is aimed at experts and decision-makers from marketing, communication and journalism.

The next episodes of the podcast "AI and Society - Paths into the New World" will feature Thomas Benkö from Ringier, Dr. Iris Heilmann from Palmer Hargreaves Cologne and Attila Steinegger from WWF Switzerland.  

m&k advertisingweek.ch is media partner of the "Davos AI Bootcamp". Further information on the Davos AI Bootcamp can be found at Textakademie.ch.

Since the end of last year, Freiburger Nachrichten, Radio Freiburg and Mediaparc have been working on the development of a joint digital platform. This is to include the German-language section of the news platform "Frapp" and the digital news channels of the Freiburg News The two services will be merged into a single offering consisting of free and paid content in a subscription model and also offering a wide range of options for digital advertising.

Contract signed

With the signing of a cooperation agreement on Friday in Villars-sur-Glâne, the managers of the three media companies involved laid the formal foundations for their future collaboration. The companies announced this in a joint press release. In addition to organizational and financial issues, the agreement also regulates the details of the operational cooperation between the teams of Radio Fribourg and Freiburger Nachrichten.

The joint newsdesk for digital production will be located at the Mediaparc site in Villars-sur-Glâne. All radio production will also continue at this location. Print production will be based at the Freiburger Nachrichten headquarters on Avenue de Tivoli in Fribourg. Workplaces for journalists from both companies will also be available there. The administration and sales organization for the new platform will also be based at the Tivoli site. The seven jobs in the existing digital teams will all be integrated into the new joint organization.

Development already advanced

The technical development of the new digital platform and news app is already well advanced, according to the statement. The same applies to the planning of work and production processes in the combined editorial team and the establishment of the joint sales organization. The ongoing work is now entering the final phase. The launch of the new digital offering is planned for the middle of next September.

"The signing of the cooperation agreement is a milestone for the media brands in German-speaking Fribourg," says Damien Piller, Chairman of the Board of Directors of Radio Fribourg and Mediaparc. Daniel Schorro, Chairman of the Board of Directors of Freiburger Nachrichten, agrees: "It is our duty to take advantage of opportunities for cooperation between media companies in order to fulfill our mission - to provide German Fribourg with high-quality journalistic news - even better on digital channels."

While the way is now clear for the launch of the new digital platform/app for German-speaking Fribourg, discussions between Radio Fribourg, Mediaparc and St-Paul Médias are still ongoing with the aim of clarifying the feasibility of a joint digital platform for the French-speaking part of the canton as well.

The CISB aims to establish an interdisciplinary platform that promotes research into sustainability and innovation in companies and facilitates a pioneering dialog between academia and business. The CISB aims to bring about tangible change in business and society by turning visionary ideas into practical solutions.

Jung von Matt Brand Identity was involved in the foundation's development process from the very beginning. This ensured a close link between the foundation's design and identity.

The result is a clear, modern and fresh appearance that stands out in the Swiss foundation environment. The targeted reduction and the simple approach put the focus on the topics and the researchers. Relevant ideas and innovations are given a clear presence on the platform and can be constructively promoted.

"When creating the brand design, our aim was to create a visual identity that not only gives the foundation a distinctive face, but also provides a worthy stage for research," says Micha Niederhäuser, Brand Designer at Jung von Matt Brand Identity.

The characteristic lime-green yellow next to the neutral, reduced gray tones lends the appearance freshness and character. In addition, AI-generated images - which show abstract shapes in a white and neutral color scheme - underline the focus on innovation and modernity. "The use of AI-generated images made it possible to reflect and specifically develop the abstract idea of the visual world," says Loraine Olalia, Digital Designer at Jung von Matt Brand Identity.

Jung von Matt Brand Identity implemented the design concept consistently across various touchpoints. This ensures a uniform appearance, including on the website, which serves as a central point of contact and provides comprehensive information about the foundation and the initiatives it supports.

Responsible at CISB: Alexander Bischoff (Chairman of the Board of Trustees), Stefano Bianchi (Member of the Board of Trustees). Responsible at Jung von Matt Brand Identity: Nathalie Weiss (project management), Loraine Olalia (design), Micha Niederhäuser (design).

55 percent of respondents said that, based on their current level of knowledge, they would vote "no" or "rather no" to the initiative launched by the SVP, which aims to reduce radio and TV fees to CHF 200 per household per year.

Just as with the Federal Council's austerity plans, the "halving initiative" has also opened up a rift, as the Sotomo research institute reported on Friday with regard to the "halving initiative" proposed by the Federal Council. View published in a survey. The initiative was more clearly rejected in French-speaking Switzerland than in German-speaking Switzerland.

Almost four out of five respondents stated that they value SRG as a source of information. However, there were major differences in sympathy according to party: They ranged from 93% for the SP to 56% for the SVP, who feel "very well" or "fairly well" informed by SRG's offerings. Meanwhile, three quarters of all respondents considered SRG's contribution to democracy in Switzerland to be important.

Most see savings potential in culture

The survey participants saw the most potential for savings in the areas of music, entertainment, film production and culture. One in three respondents also thought that the number of radio stations at the Swiss Broadcasting Corporation (SRG) could be reduced. SRG currently operates a total of 17 radio stations.

Almost one in three people surveyed saw great potential for savings in SRG's social media channels, while the figure for administration was as high as 50 percent.

The survey was conducted by Sotomo on behalf of Ringier from June 20 to 26 of the current year. 24,720 voters took part. (SDA/swi)

"Does her big heart have a spare room?" is one of four visually powerful claims in the current campaign of the SFH are to be seen as central elements. The claims are accompanied by recognizable spaces that underline the clear messages and are intended to trigger a need for action in the target group.

The aim of the campaign is to generate more registrations from host and foster families. Interest from host families first rose sharply with the outbreak of the war in Ukraine, but then leveled off again. The campaign aims to strengthen private accommodation for refugees and at the same time raise public awareness of the need for accommodation for refugees.

Digital and analog playout in June 2024

The four subjects will be displayed as a poster campaign in German and French in eight Swiss cities from mid-June 2024. The poster campaign will be supplemented by an animated digital campaign on Meta and Google Ads, which will run repeatedly throughout the year.

Responsible at SFH: Oliver Lüthi. Responsible at CRK: Lukas Wegmüller (Project Management), Jeanine Häfliger (Project Collaboration), Andrea Schmid (Social Media), Filip Wolfensberger (Creative Director), Philipp Kropf (Art Director).