With the "I care" employer branding concept from Lumina Health, the Zurzach Care Group wants to counteract the shortage of skilled workers and strengthen its employer positioning. In the campaign, the rehabilitation provider uses cleverly worded messages under the slogan "I care, because..." to appeal to hard-to-find specialists from the four professional groups of nursing, therapy, medicine and hospitality.

In terms of content and visuals, the campaign deliberately distances itself from common hospital and nursing clichés and images that are not suitable for differentiating perception. Human and emotional aspects such as team cohesion and the joy of meaningful professions in the healthcare sector are placed in the foreground.

A portrait image is combined with a duo image, which is intended to show the result of the messages: interdisciplinary cooperation, team spirit, but also a satisfied and trusting relationship between employees and patients. Real Zurzach Care employees stood in front of the camera for the campaign visuals.

The employer branding campaign is played out with a mix of organic and paid content, primarily on the careers page and social media channels selected for specific professional groups. Stories, reels and videos are set to a soundtrack composed specifically for the employer branding campaign. In addition to digital applications, posters, postcards and a trade fair stand were also developed.

Google's AI software is designed to run particularly smoothly and securely on the company's own devices. The internet company is mobilizing its decades of investment in artificial intelligence for this purpose, said Head of Devices Rick Osterloh at the presentation of the Pixel 9 smartphone model at the headquarters in Mountain View.

Some of the new AI functions are reserved for Pixel devices - such as the ability to capture and process information from screenshots. Other innovations are also coming to Android smartphones from other manufacturers. These include, for example, the Gemini Live voice assistant, which can hold a conversation with users.

Google is launching the Pixel 9 in four versions: a standard model, an upgraded Pro version with two display sizes and the Pro Fold, where the screen can be unfolded. Purchasing the Pro models comes with a one-year subscription to Gemini Live.

Competition from Samsung and Apple

Osterloh emphasized that Google wants to answer the most important question about artificial intelligence: "What can AI do for me?" With its smartphones, the internet company competes primarily with Samsung and Apple. The iPhone company also recently announced advanced AI functions, which are to be gradually introduced from the fall.

However, Apple is taking a slightly different approach to Google: its in-house AI software is intended to focus on personal information, while users can call on OpenAI's chatbot ChatGPT for help with other questions. Gemini, on the other hand, is intended as AI software for all situations in life.

Google also develops the Android mobile operating system, which is used to run Samsung smartphones and devices from Chinese rivals as well as the Pixel. The operating system and AI are becoming increasingly intertwined, said Osterloh. Google is thus supplying Android partners such as Samsung with AI functions and at the same time competing with them if they remain exclusive to its own devices.

Personalized AI functions

One of these new functions of the Pixel phones is that they can save the content of phone calls as text. The data is secure and only remains on the devices, Google emphasized. Microsoft recently postponed an AI function that was supposed to take and analyze screen recordings on Windows computers every few seconds because there were doubts about the protection of the data.

Numerous new AI functions from Google are initially launching in English in the USA, but will also be available in other countries over time. While the Facebook group Meta and Apple postponed the EU launch of AI functions with reference to the DMA digital law, Google emphasizes that it has no problems with this.

A new model of the company's own computer watch was also presented together with the smartphones. Google has also never stopped working on computer glasses, said Osterloh and promised news on this later. Meta, for example, is currently experimenting with camera glasses. They can provide the AI with important context about where the person using them is and what they are seeing. (SDA/swi)

The new CMO will also be a member of the Executive Board and responsible for marketing and product management, Glatz writes in a press release. She brings with her a broad range of experience in consumer centricity, brand and product management as well as digital marketing and communication.

Before joining Glatz, Claudia Staber worked as VP International Marketing and member of the Executive Board at Bernina. She was also responsible for international marketing at various companies in the luxury, tourism and consumer goods industries.

The 20-year-old alpine ski racer Livio Hiltbrand will receive support from Aldi Suisse from the coming season. The Swiss retailer will sponsor drinking bottles until the 2026/27 season and will be the young talented skier's second helmet sponsor for this year. Aldi Suisse will also sponsor the training bib for the coming season.

By sponsoring Livio Hiltbrand, Aldi Suisse is further strengthening its social commitment to promoting sport, the retailer writes in a press release. "We have found the ideal partner in Livio Hiltbrand. With his drive and passion, he embodies the values that Aldi Suisse stands for," says Jérôme Meyer, Country Managing Director of Aldi Suisse. As part of the partnership, the ski racer will also represent the Swiss retailer as a brand ambassador. Like brand ambassador Salomé Kora, Livio Hiltbrand will also support Aldi Suisse in its commitment to a healthy lifestyle.

The brand design of "Ariva" - a play on the Italian words arrivare (to arrive) and riva (shore) - is inspired by the culinary lightness and honesty of chef Diego Bertona's creations. The summery signal colors "coral" and "lago" complement natural basic tones and reinforce the Mediterranean attitude to life on Lake Lugano. Sun and lake are referenced in the warm color scheme and flowing design language. The "Ariva" logo with its sans serif font is intended to convey clarity, minimalism and timelessness. In this way, it atmospherically accentuates the restaurant's attitude to life.

"We developed the design language in close collaboration with the architecture and design studio 'Selektiv'. The organic, rounded shapes in dialog with the selected materials and furniture lead to a harmonious overall picture," explains Marco Simonetti, Creative Director at Heads.

Responsible at Tertianum: Philipp Schaerer (Managing Director Tertianum Residenza Du Lac), Frank Nehlig (Head of Communications, Marketing & Public Affairs Tertianum Group), Laura Schwederski (Executive Outlet Manager). Responsible at Heads Corporate Branding: Ralph Hermann (overall responsibility), Sina Frank (strategy and consulting), Marco Simonetti (design), Roman von Arx (graphics/production). Interior design: Selective Studio. Website programming: Bee Digital.

The Swedish company Mitt Liv announced its expansion in Europe in March 2024 by founding a subsidiary in Switzerland. Companies such as Adecco, ABB, Hult EF, Julius Baer and SKF are already working with Mitt Liv to make the labor market in Switzerland more inclusive. For Mitt Liv, expanding into Switzerland was the next logical step, as many of its existing customers are based in Central Europe and the need for expertise in the field of DEI is constantly growing.

As CEO, Marc Maurer will manage and further develop Mitt Liv's branch in Switzerland. In addition to professional positions at Siemens Switzerland and his own agency Xplicit, Maurer has also worked as Head of PR and Deputy Head of Communications at UPC.

"My focus will be on developing collaborations and partnerships with national and international companies," says Maurer about his new role. "The DEI potential in Switzerland is enormous, and compared to other European countries, we are still in the early stages here in Switzerland. If companies in Switzerland want to effectively tackle the skills shortage, a more diverse workforce and inclusive structures are crucial to their success. I want to show that DEI can be a key factor in the financial and economic success of a company. Because together with our partners, we can transform the Swiss labor market and make it more diverse."

The canton of Aargau is looking for a Head of digital transformation or a Chief Digital Officer (CDO) for the newly created "Digital Transformation" specialist unit. The person sought is expected to form a dedicated team of existing and new employees and "shape change" in digital administration, as the job advertisement states.

Other tasks include the master planning of digital projects in the cantonal administration, the implementation of measures for organizational and cultural development and the management of the project portfolio. Representing the Canton of Aargau in specialist committees and conferences at federal and cantonal level also falls within the area of responsibility.

Candidates for the position with a workload of 80 to 100 percent should have a higher education (Bachelor, Master, HF) in computer science, business informatics, social sciences, economics or engineering and several years of management experience in the field of digital transformation, data analytics, organizational development and/or project and programme management.

The canton is also looking for analytical, conceptual and organizational skills, a hands-on mentality and a good understanding of technical contexts in enterprise-level IT. Candidates should also have good communication and assertiveness skills, a high affinity for political processes and an authentic manner. (Alexandra Hüsler/jor)

This article first appeared in Netzwoche.

According to Study However, employees are not yet ready to entrust everything to AI. The results show that they prefer humans to carry out tasks such as induction, training and data security. However, the data also suggests that targeted investment in knowledge and education will strengthen confidence in an autonomous AI future.

Switzerland more open to AI

In Switzerland, 28% of respondents stated that they have no reservations about using AI. The study describes this result as significantly different to its northern neighbor Germany (20%). However, the UK (17%) and Ireland (15%) also see more obstacles to the use of AI. Respondents in India have the greatest confidence in AI, with a value of 40%. Surprisingly, almost the same number (24%) in Switzerland are not at all inclined to use AI in the workplace - 25 percent are not willing to use Generative AI.

Major differences between the sectors

A deeper look at the sectors also reveals differences: people in the communications industry are most inclined to use ChatGPT, Gemini and co. Here, 69 percent already use or would use these tools without hesitation. One explanation for this is the type of industry-specific tasks that can be handed over to AI. In general, 19 percent of employees in Switzerland would completely hand over texts for internal communication to AI.

On the other hand, there is the research sector (life sciences and biotechnology): around three quarters of respondents (72%) from this sector are not prepared to use these tools at all.

In the public sector, on the other hand, there is a general willingness, although 56% of respondents have reservations. The main reasons for this are a lack of expertise and the absence of guidelines on how employers should handle generative artificial intelligence. 39% of respondents in this sector are completely averse to the use of AI tools and have no plans to use them for their personal tasks in the future (78%).

Knowledge mainly available among millennials and Gen X

Across all generations, millennials and Gen X are those with the greatest expertise in the technical implementation and use of AI in everyday working life. Gen Z is not one of the generations that knows the most about artificial intelligence and uses it the most. This generation appears to be particularly critical of AI assistants, as 82 percent of Gen Z respondents do not use assistants such as IBM Watson or Microsoft Copilot. Millennials take a very different view: 39% are experimenting with or have already fully integrated such AI assistants into their everyday working lives.

"The results of the study reflect our customer experience: Artificial intelligence is already being used in Swiss companies for many tasks, but in most cases this is not (yet) happening without human intervention," says Gregory Leproux, Senior Director, Solution Engineering at Salesforce Switzerland. "To realize the full potential of trustworthy AI, there is a need for more powerful control mechanisms and policies for responsible generative AI that enable employees to review the output of AI applications at the system level rather than prompt by prompt. When AI systems are thoughtfully designed, we can combine the best of human and machine intelligence for this incredible new era."

Salesforce conducted a double-anonymous survey in collaboration with YouGov from March 20 to April 3, 2024. Almost 6,000 full-time employees participated in the survey, representing companies of various sizes and industries in nine countries - including the United States, the United Kingdom, Ireland, Australia, France, Germany, India, Singapore and Switzerland (265 people). The survey was conducted online.

At the beginning of July 2024, Georg Gasser transferred the operational management of Viva AG für Kommunikation to a newly formed Executive Board in order to concentrate on his strategic role as founder and owner of the company and Chairman of the Board of Directors.

The generational change is the result of a lengthy and prudent internal process that began almost three years ago: "My primary goal was and is to ensure stability, continuity and a breath of fresh air for our clients, employees and business partners," Gasser is quoted as saying in a press release. "I am convinced that we have succeeded in achieving this with the new division of tasks within the rejuvenated and well-trained management team and the co-agency management."

New and established heads in the co-agency management

The new Viva management team consists of four people: Viva's operational agency management is now jointly in the hands of Karin Beutler (Managing Director, Head of Consulting & Publishing) and Mirco Baumann (Managing Director, Head of Operations). The two are supported by the long-standing division heads Robert Knopf (Head of Design & Production) and Matthias Strebel (Head of Digital & Data), who have been promoted to members of the extended management team.

Karin Beutler joined the Viva team at the beginning of August. The qualified communications manager with a master's degree in online marketing has a total of 25 years of management and industry experience. As owner and managing director, she ran her own agency for 17 years and has decided to bring her expertise and experience to Viva. Prior to this, Beutler held management positions at Coop and Zürcher Kantonalbank, for example.

Mirco Baumann, who is responsible for the co-agency management of Viva with Karin Beutler, joined Viva as a Senior Consultant in January 2023. He already knows the Viva clients, the team and the partners. Mirco Baumann has broad practical experience, particularly on the client side. He holds a degree in "Betriebsökonom FH" and a "Master of Advanced Studies in Communication Management and Leadership" from the ZHAW. Together with Robert Knopf and Matthias Strebel as well as the other Viva employees, he will ensure the stability and continuity that Georg Gasser is personally committed to for the future of Viva, in addition to a breath of fresh air.

Board of Directors strengthened and rejuvenated

The Board of Directors was also strengthened with the same intention. Bianca Gasser has been supporting the Board of Directors for four months. In addition to her Master's degree in Corporate Communication from Northeastern University Boston and further training in leadership, change management and new work, she can look back on several years of national and international professional experience in the communications industry. Bianca Gasser thus initiates the rejuvenation at Board of Directors level. She is currently Head of Human Resources at Basler & Hofmann.

Reisinger is currently Head of Markets at EWL Energie Wasser Luzern, as detailed in a press release on Tuesday. The 44-year-old previously worked for ZB Zentralbahn, Lenzerheide Marketing and Support and Bergbahnen Savognin, among others.

Meanwhile, 58-year-old Andres Lietha will take over the management of the Culinary Heritage of the Alps Foundation on December 1, as Engelberg-Titlis Tourism announced at the beginning of June. He has been managing the tourism company for five years. (SDA/swi)

The new Playmobil collectibles promotion from Migros focuses on playful fantasy, where there are no limits. This is the basis for the film that Wirz made with Czar Films and director Marit Weerheijm: It shows a seemingly everyday scene in Migros that takes an unexpected turn and then finds its resolution in a playroom.

The spot is part of a comprehensive campaign that aims to awaken the desire to play with Migros flower departments, checkout lines, vegetable displays and the other Playmobil sets at a variety of touchpoints. Three static and animated 6- to 10-second visuals developed with Nerd London showcase further facets of the Migros Playmobil universe. Advertisements, a cover in the Migros magazine and the collector's booklet extend the campaign in print. On social media, 10- and 15-second stop-motion animations demonstrate the playsets in an entertaining way. And the playful, highly recognizable promo logo is the common thread running through all communication measures.

From Tuesday, Migros customers will receive a sticker for every 20 francs spent for six weeks. With a full collection section of 20 stickers, a Playmobil playset is free.

Responsible at Migros Supermarket: Sarah Schneider (Head of Retail Promotions), Stephanie Künzler (Project Manager Retail Promotions), Bojana Taraba (Project Manager Campaigning), Raphael Jung (Project Manager Retail Promotions Digital), Delia Candolo (Retail Promotions Specialist), Valentina Frommelt (Marketing Communications Trainee), Celina Bernasconi (Media Manager Digital), Dominik von Büren (Media Manager SEA). Responsible at Wirz Group: Lorenz Clormann, Thomas Kurzmeyer, Chantal Heimo, Nico Schläpfer, Elena Knecht, Adrian Busse, Morris Lötscher, Tim Lieberherr, Vanessa Lehmann-Spalleck, David Offermann, Eva Bachmann, Anja Fiebiger, Nina Riesen, Svea Maeder, Erasmo Palomba, Nadja Kilchhofer, Ruwanie Hayoz, Giovanni Bucca, Yussef Serrat, Oliver Fäs, Sonja Jegen, Corinne Räber, Muharem Alagic, Jonathan Müller. Migros Heroes: Czar Film (production), Marit Weerheijm (director), Fabio Tozzo (camera), Florian Nussbaumer (executive producer), Fiete Treutler (producer), Peter Scherz (set), Conny Fiseli (styling), Valeria Mancuso (make-up), Fatih Tura (editor), Nerd Productions (CGI production company), Jingle Jungle (audio post-production), Zebedee Chiyonofuji Budworth, Federico Bettini, Colin Schmid (music composition), Mutabor (web design), Webrepublic, Dentsu Switzerland (media).

The SharePrint printing center in Zofingen is jointly owned by SWS Medien in Willisau/Sursee LU and Zofinger ZT Medien, according to a statement. The two partners wanted to give up the printing business for economic reasons.

This will lead to redundancies for five to six people for the time being. The print shop is located in Zofingen, at the headquarters of ZT Medien AG, which operates the Zofinger Tagblatt publishes.

The printing business will be transferred to the Merkur Group in Langenthal on January 1, 2025, according to the statement. The plans to close SharePrint have resulted in a consultation process. The final decision by the Board of Directors will be made on August 28, 2024. 20 employees would be affected. (SDA/swi)