When people think of the financial sector in Switzerland, they usually have metropolitan regions such as Zurich, Bern or Geneva in mind. Not an easy starting point for a bank from the region that is looking for new, qualified employees.

But the Surbtal-Wehntal region is also the place where people still greet each other personally at the bakery in the morning and every route to work leads through idyllic green landscapes. Raiffeisenbank Surbtal-Wehntal is also the employer brand that stands for team spirit and encourages and challenges its employees.

It was precisely these aspects that Maybaum Film focused on when implementing the concept for the bank's new local employer branding campaign. The result is an honest and likeable portrait that focuses above all on the connection between Raiffeisenbank and the local people.

For Flavio Alraun, Head of Producer at Maybaum Film, the project was a special affair of the heart. "I grew up in the region myself and love the unique character that this place brings with it. It was particularly important to me to give the production as authentic a touch as possible that represents the Surb and Wehntal valleys. Thanks to the home advantage, we quickly found the best locations and were able to involve many local actors in the film."

In addition to the Raiffolino, the Raiffeisenbank's red ape, which runs through the main film of the campaign as a common thread, the bank's employees have also taken on a very special role: Almost all of them appear in the film, demonstrating their strong ties to the region and to their employer.

In addition to the main film, the production for the campaign includes a cutdown that is used on the client's owned media channels. In addition, individual stills from the film were pitched to high-resolution quality with the help of AI-supported software and used for an offline poster campaign.

Responsible at Raiffeisenbank Surbtal-Wehntal: Christoph Häfliger (Chairman of the Bank Management), Stefanie Bechtel (Head of Market & Sales), Sandra Spuhler (Head of Marketing). Responsible at Maybaum Film (production): Flavio Alraun (Head Producer, Director & Executive Producer), Till Hüssy (Co-Producer), Sara Maag (Cinematography & Editing), Svatoslav Skabarin (Cinematography), Sarah Bernhardt (Motion Design), Silvan Michel (Color Grading), Tim Zumstein (Sound Design/Mastering).

The authority based its assessment primarily on the particularly sensitive area of advertising for children. RTL had intended to take over Nickelodeon from the US media company Paramount and merge it with Super RTL, which mainly targets children and young people. Nickelodeon is known for series such as "Paw Patrol" about a group of dogs with superpowers and "Spongebob" about the adventures of a sponge.

"There are only a very limited number of companies that offer advertising space specifically aimed at children, above all RTL with its relevant TV program," explained Andreas Mundt, President of the Federal Cartel Office. For example, there is no advertising at all on rival public broadcaster Kika. Super RTL is already "clearly the dominant offer in this area, which would gain significantly with the addition of Nickelodeon".

The Bundeskartellamt's merger control review was primarily concerned with the area of advertising, the statement continued. This had "clear special features" for the target group of children between the ages of three and 13 and had to be distinguished from other advertising.

In the end, the Cartel Office came to the conclusion that it viewed the planned merger "critically" and informed RTL and Paramount of this. As a result, "the corresponding notification was withdrawn". (SDA/swi)

Today, most Unikom members still make "classic" radio. And linear radio is holding its own compared to other traditional media genres. amazingly good. But the internet and streaming are changing everything here too. The radio landscape is undergoing a similar upheaval to that already experienced by record companies and publishers. Organizers of exclusively linear radio stations are becoming rarer, while on-demand offerings and podcasts are becoming increasingly important.

As an association, Unikom therefore also wants to make itself fit for the future: All audio media that operate independently of the large national and international media companies and platforms can now join. Training, marketing and technology service providers for radio and audio media can also join the association as "affiliates". The association "Unikom - Association of Independent Radios and Audio Media" now brings together all these independent players for mutual benefit.

This means that the core element of the association is and remains "audio". However, it now represents the common interests of broadcasters of independent radio and audio media, as well as audio and podcast producers. In addition, Unikom continues to advocate media diversity, participative, locally anchored forms of media, freedom of expression, secure funding for its members and the training of media professionals.

These personnel measures are expected to affect 30 full-time positions in German-speaking Switzerland and 25 full-time positions in French-speaking Switzerland, the company announced on Tuesday. According to the press release, the reduction of 90 full-time positions announced at the end of August was reduced through internal transfers and by not filling vacancies.

The job cuts are subject to the consultation procedure. A social plan will be applied, which will include early retirement.

In future, there will still be four editorial teams for the daily and Sunday titles in Zurich, Bern, Basel and French-speaking Switzerland, according to the press release. These will plan and develop their content in close cooperation.

The editors-in-chief of the four brands are Raphaela Birrer, currently Editor-in-Chief Tages-AnzeigerClaude Ansermoz for 24 HeuresWolf Röcken for the BZ Bernese Newspaper and Marcel Rohr for the Basel Newspaperit says. The editorial offices of Swiss family, Finance and economy as well as Bilan remained unchanged.

Züritipp disappears

This restructuring also has a drastic effect on the Züritipp out: It will be discontinued as a separate supplement at the end of 2024, according to the statement. Selected content will be published in the Tages-Anzeiger will appear. In addition, the BZ-Split Langenthaler Tagblatt in the course of next year with the Emmental edition of the Bernese Newspaper merged.

The company is also integrating the editorial teams of Zurich's regional newspapers - namely Country Messenger, Zurichsee-Zeitung, Zürcher Unterländer - to the Zurich editorial team. In future, it will be managed centrally by Editor-in-Chief Raphaela Birrer. The regional newspapers currently have editorial offices in Winterthur ZH, Wädenswil ZH and Bülach ZH.

The team of the SonntagsZeitung will also be integrated into the editorial team in Zurich, according to the press release. The editorial team of the Bernese Oberland titles - i.e. the Thuner Tagblatt and of the Bernese Oberländers - is headed by BZ editor-in-chief Wolf Röcken.

In French-speaking Switzerland, the editorial offices of Tribune de Genève and 24 Heures and Le Matin Dimanche an editorial team in the future. The Tribune de Genève will continue to have its own digital presence and be published as a newspaper.

The magazine Femina will be integrated into the Romandie editorial team and will continue to be published monthly as a supplement in Le Matin Dimanche and now also in 24 Heures and Tribune de Genève appear.

"Fatal" development

It opposes this further downsizing of editorial offices, which will "inevitably have an impact on journalistic production and its quality", the professional association Impressum stated in a press release.

For the people affected by this restructuring, Impressum is demanding accompanying measures that are "appropriate to the earthquake", Impressum continued.

Tamedia is not only reducing jobs, but also its journalistic offering, which is leading to a standardization of content, the Syndicom trade union wrote in a press release. This development is "fatal". The dismantling of regional and local journalism, which is losing further importance as a result, is particularly serious. (SDA/swi)

The Aargau association "Die Tagesfamilie" has been supporting families with children since 1990. It is committed to providing appreciative and family-complementary childcare in qualified day families and to finding professional nannies. It has now concluded service agreements with more than 140 municipalities in the canton, thereby ensuring the quality of its services.

The association wants to move closer to its target groups with a completely new look: The website, which has not only been redesigned, but also simplified, streamlined and optimized through a complete restructuring, will serve as the central information platform. In addition to the warm and inviting style, the playful and partly animated illustrations are also striking. Clear and concise navigation is also intended to appeal directly to various target groups.

The association was supported by Art.I.Schock. The Zurich-based agency has reinforced the differentiation from similar offers through a gentle revision of the logo. In addition to the website, Art.I.Schock also produced various print products such as flyers, annual reports and information leaflets.

Responsible at Tagesfamilie: Sarah Wildi (Managing Director). Responsible at Art.I.Schock: Nadine van den Berg (concept, project management), Michèle Caduff (concept, graphics), Selina Meier (graphics); responsible at onyva.xyz: Philipp Bremer (website programming).

Galaxus Mobile's current campaign for its cell phone subscription with the Family and Friends savings option has been on display since Monday. The campaign is intended to convey the message that at Galaxus Mobile you don't need to be related by blood to be a family. And the best way to save at Galaxus Mobile is as a family. Because no matter who joins a Galaxus Mobile family, the price of CHF 19 per month is reduced by one franc for each additional member, down to CHF 15 per month. This is exactly what the campaign calculates strikingly for the number of people shown.

The people in the subjects come from different milieus, but always from real life - from K-pop dancers to boxers or a quintet to a camping troupe. In this wave, the design elements were given a further polish to bring Galaxus Mobile even closer to the parent brand in terms of visual perception.

The current subjects can be seen on posters, in DOOH and in various online formats in German-speaking and French-speaking Switzerland until October 20, 2024.

Responsible at Galaxus: Martin Walthert (Chief Marketing Officer), Flurin Spring (Creative Director), Jill Wanner (Leader Brand Communications), Julia Dürr (Project Management, Senior Brand Communications Manager), Amber Roth, Julian Stauffer, Luisa Silvestri (Art Direction, Graphic Design, Digital Implementation), Manuela Rüegg (Production), Christian Walker (Photography and Film), Valentina Sporge-Werndli (Grading), Carolina Ferreira Fernandes (Runner). External partners: Amanda Brooks (styling & make up), Michele di Fede (photo & camera assistance), Bilderbub; Christian Spirig (image editing).

There is now a free specialist platform for fans of Swiss field hockey. "We are delighted that we were able to win Nau.ch as our preferred partner for the launch of the digital versions. We are also convinced that we can generate additional readership with the new digital channels," says Mitch Bongard, Publishing Director of Slapshot.

The new digital presence of Slapshot will be part of the digital world of Nau.ch. The visual design of the app is based on the layout of Nau Media, taking into account the branding of both companies. The URL for all ice hockey fans is now Slapshot.nau.ch. The new Slapshot-app will be available to download free of charge from the app stores at the end of September.

"The digital Slapshot ideally complements our growing portfolio of over ten special interest platforms. The cooperation is a win-win situation for both sides and a perfect example of how a print publisher and our digital media company can work together," says Simon Klopfenstein, COO of Nau Media.

The print product will continue to exist. Digitalization merely expands the ways in which fans can access the content of Slapshot can access it, according to Nau Media.

Under the new claim "You and us, that'll be big!", Lidl Switzerland is encouraging both potential and existing apprentices to achieve big goals together. "Become the CEO of your own career" is the core message of the campaign. Being part of #teamlidl offers a future full of prospects and opportunities.

"Understanding the needs and wishes of generations Alpha and Z and addressing them at eye level is central to the campaign," explains Lorena Cicia, Recruiting & Employer Branding Manager at Lidl Switzerland. "That's why we conducted an extensive survey with the target groups in advance. Our apprentices contributed their ideas, visions and talents and are a visible part of the campaign."

Ambassadors at eye level

A collaboration with the musicians L Loko and Drini has also been created for the new wave of the employer branding campaign. "With their music and their own story, the musicians L Loko and Drini stand for the courage to think big, to go your own way and to remain steadfast in challenging situations - values that Lidl Switzerland also represents and which make them a perfect match," explains Marc Schadegg from the Koch agency. "In close collaboration with the artists and Sony Music Switzerland, the single 'Big', which was released in August, was created from this connection in terms of content. As an emotional and motivating catalyst, the song serves as the heart of the campaign and is used on various communication channels as well as internally to strengthen identification."

This is underlined by a trilingual version of the song with the artist Milune for the French-language part and Luca for the Italian-language part, which is available as an official music video on YouTube. To prepare the campaign together, current apprentices from Lidl Switzerland worked closely with L Loko and Drini.

From the beginning of September, the apprentice campaign can be seen throughout Switzerland on digital, social media and other content formats. Lidl Switzerland is strengthening internal identification by integrating the advertising material into recruitment, internal communication and at the point of sale. Because in addition to music, humor and joy will also be important in the future.

Responsible at Lidl Switzerland: Lorena Cicia (Manager Recruiting & Employer Branding). Responsible agency: Koch Agency. Cooperation: Sony Music Switzerland.

In the final vote, the small chamber clearly approved the bill by 28 votes to 12 with four abstentions. However, some of the previous decisions were relatively close with a difference of just a few votes.

With the revision of the law, the Federal Council wants to ensure that advertising for tobacco products and e-cigarettes no longer reaches children and young people as required by constitutional law.

As in autumn 2023, the small chamber voted in favor of enshrining exemptions for mobile sales staff in publicly accessible places in the law. In addition, tobacco advertising in publicly accessible places and the sponsorship of events should remain permitted, provided that the advertising on site is neither accessible nor visible to minors.

No special rules for cigars

During the second discussion of the matter, the Council of States merely tightened up the wording of an exemption clause. However, it rejected minority motions to follow the state government and waive the exceptions, with one exception.

The small chamber originally wanted to continue to allow the direct, personal promotion of cigars and cigarillos. During the second consultation, it returned to the decision with a majority of one vote.

Matthias Michel wanted another exception: advertising in the inside section of magazines and newspapers should remain permitted, provided they are mainly sold via subscriptions and at least 95% of the readership consists of adults. His individual motion failed by 23 votes to 21 with one abstention.

"Tobacco advertising omnipresent"

The debate was also about fundamental issues. "We have to show which side we are on here today," said Flavia Wasserfallen (SP/BE), unsuccessfully campaigning for restrictive regulation. Today, tobacco advertising is omnipresent. And Switzerland is bringing up the rear in terms of regulation.

When the initiative was being discussed, it was not disputed that it was also aimed at the sponsoring of events and/or the use of mobile sales staff, said Wasserfallen. She criticized the proposed exceptions regarding events as impractical.

Hannes Germann (SVP/SH) rejected the accusation that the Council of States wanted to undermine the initiative. He argued that young people also consumed cannabis, even though advertising it is prohibited in Switzerland.

Back in the National Council

Health Minister Elisabeth Baume-Schneider, on the other hand, said that the trend in the proportion of smokers in the UK, for example, showed that restrictions on advertising were having an effect.

Now the ball is back in the National Council's court. When the matter was first discussed in February, it rejected the bill in the overall vote. This was tantamount to a decision not to enter the debate. For the SVP, the proposed advertising bans went too far. The left, on the other hand, considered the proposed exceptions to be unconstitutional and called for stricter rules. In the Council of States, Germann spoke of an "unholy alliance" in the large chamber.

If the National Council rejects the bill a second time or does not act on it, the matter is closed. Parliament would then have to start implementing the new constitutional article on field one. (SDA/swi)

Until now, "Frapp.ch" and "Freiburger-nachrichten.ch" have been vying for the favor of the reading public. "German-speaking Fribourg is too small for two competing digital offerings", Markus Baumer, CEO of Radio Fribourg, was quoted as saying in a press release issued by the two media companies on Monday.

"By merging our existing online channels, we are strengthening each other and thus increasing our chances of commercial success," says Christoph Nussbaumer, CEO of Freiburger Nachrichten, according to the press release.

The app and the platform are financed by the sale of subscriptions, but "Wir Freiburg" also wants to establish itself as a regional platform for digital advertising.

The operation of the new digital service is managed by a joint committee with representatives from Radio Fribourg and Freiburger Nachrichten. On an editorial level, the teams work at a joint newsdesk located at the Mediaparc in Villars-sur-Glâne.

At the newspaper's headquarters in Freiburg city center, the print editions of the Freiburg News and the weekly title The Murten bidder and Kerzers scoreboard produced. (SDA/swi)

With every purchase of bedding, Angela Bruderer's customers have recently been helping to make dreams come true. This is because a portion of the proceeds from the bedding range goes into the "Dream Fund", which the Winterthur-based company uses to make selected heartfelt wishes come true. With this campaign idea, Angela Bruderer wants to underline her commitment to social responsibility and sustainability. "We want to do our bit for society by making some dreams come true," explains Ulrich Dreher, Managing Director of Angela Bruderer.

Conception and design of the microsite Eintraum.chRingier Advertising and its Brand Studio were responsible for the production of videos and branded stories, print and online advertising materials and the entire media planning. The campaign is complemented by numerous measures via Angela Bruderer, such as newsletters, social media ads, placements in numerous retail media as well as catalogs and direct mailings.

The first dreams, such as a hot-air balloon ride or a helicopter flight, have already been fulfilled. The fulfilled dreams are portrayed on the campaign microsite, among other things. "In this way, we not only trigger positive emotions, but also create more closeness," says Silvan Hafner, Head of Marketing at Angela Bruderer.
The dream campaign is currently in its second wave and can also be seen out-of-home.

Responsible for Angela Bruderer: Silvan Hafner (Head of Marketing), Gian-Luca Courtin (Marketing Manager). Responsible at Ringier Advertising: Mariella Preisinger (Senior Account Manager), Jana Leonhard (Head of Creative Concepts), Daniel Marx (Head of Video), Linda Lustenberger (Video Producer), Nuria Spycher (Senior Video Producer), Thomas Rickenbach (Head of Content), Tom Wyss (Editor), Elgee David Wee (Art Director), Tanja Schwartz (Sales). Text/Concept: Patrick Meyer / textmeyer.ch. Art Direction: Ricco Pachera / riccopachera.ch.

According to a press release, Gehrig brings nearly two decades of communications experience across various industries. Previously, he served as a manager and press spokesperson for companies such as Broncolor, Parashift, and Invacare, among others. He also gained experience in the media industry—including at Faces and Trend Magazine. From 2010 to 2019, he ran his own lifestyle magazine together with Rahel Martens.

His international experience will be valuable for Paprec will be of great benefit because the company is pursuing dynamic growth, the statement continues. Paprec also aims to make a significant contribution to a greener planet. With his extensive network, Gehring will «play a key role in firmly embedding the issues of sustainability and recycling into the everyday lives of the Swiss population.».