Trade fairs as a marketing tool

This is how active companies are at trade fairs.quickLead has compiled an infographic on the topic of "Trade fairs as a marketing tool". It contains figures on the trade fair presence of German companies, facts on trade fairs in the marketing mix and potentials in trade fair marketing that companies can make much better use of. This includes marketing their own trade fair presence, recording and managing trade fair leads and measuring the success of trade fair participation. After all, trade fairs are an indispensable part of the marketing mix for B2B companies: with an average of eight trade fair appearances per year, companies want to raise their profile, win customers and maintain existing partnerships: http://bit.ly/MessemarketingFollow-up of trade fair leads often falls by the waysideAfter the trade fair would then be the opportunity to develop the fresh contacts and generate business from the leads - this step ultimately determines the success of the trade fair appearance. Or failure: because lead follow-up often falls by the wayside, especially if day-to-day business has been postponed because of the trade fair. A survey by quickLead shows that 57 percent of trade fair stand visitors do not hear from their contacts afterwards, and even if a follow-up contact is made, it often takes several weeks or even months.Digital lead capture often lackingOne of the main reasons for the slow lead tracking is the logistical organization. Only a third of companies record contact data digitally. The traditional pen-and-paper method is much more common, with all its disadvantages: After the trade fair, for example, there is a large pile of contact sheets that first have to be transferred to the respective lead capture system, in addition to the day-to-day business. As a result, contacts are usually not made at the right time: probably the reason why only a quarter of companies check whether they are achieving their own goals with their trade fair presence.