The Happy Day instant ticket is a classic and is closely linked to the TV show of the same name "Happy Day" on Swiss television. The draw is very well known among the target group and regular customers were to be rewarded for their loyalty this year with various additional prizes.

In addition to the million and the cash prizes, there were 500 Gold Vrenelis to be won in the spring and now, in the fall, REKA checks to coincide with the hiking season. The poster campaign staged by Erdmannpeisker was designed to encourage people in the immediate vicinity of the point of sale to buy a Happy Day ticket.

The recruitment agency Work Selection is now presenting itself uniformly in a new look and feel - consisting of a brand logo, a new website with integrated job portal, a consistent visual world with recognition value, as well as analog and digital stationery and other communication tools.

With "More than Jobs", the new claim also conveys the company's philosophy in that Work Selection is about more than just job placement.

Further measures focusing on the relevant activation channels are being planned.

The CAS Brand Leadership 2019 graduating class.

The students' final theses drew on the extensive branding knowledge and tools they received from a wide range of lecturers from practice and academia over a period of six months. The expert jury (picture below) - consisting of Jürg Burkalter, Mifa, Stefan Vogler, brand expert, Benjamin Gilgen, Partner Prophet, Pam Hügli, Serviceplan Suisse and Felix Courvoisier, Seed - evaluated and graded the ideas presented. The different approaches and feedback showed that branding is not an exact science, or in the words of Peter Felser: "The human and creative side of brand leadership makes up a significant part of the fascination."

Both brand expert Stefan Vogler and Pam Hügli from Serviceplan Suisse, were impressed by the high quality of the work and the appropriate use of the methods and tools taught in class for systematic brand planning. The winning presentations understood not to lose the holistic view, to have courage and to emotionally charge the brand strategy.

On the evening of September 27, 2019, the official certificate ceremony took place at Loft Five. Course director Peter Felser presented the 24 graduates with their certificates. The best graduation was achieved by the group work of Stephanie Grunder, Stefan Eberle, Regula Roth and Irina Fingerhut with a grade of 5.5. The students expressed their confidence in the CAS Brand Leadership. "The CAS is very comprehensive. The top-class lecturers brought different focal points and concrete practical cases into the lessons. I have therefore already been able to put the models and tools taught to good use in everyday life," says graduate Sabrina Datilo.

Peter Felser also considers this year's course a complete success. "It is great to see how the students deal with the topic of brand mission and cleverly use the new digital possibilities. I'm very impressed by the quality, commitment and passion of the new Brand Leaders."

The best graduates, together with Peter Felser (r.).

The story of Qaveman begins with ETH student Julien Halnaut, who is caught by his girlfriend helping herself to her moisturizer. In his search for his own cream, Julien realizes that all skin care products for men exist only as side lines from large cosmetics manufacturers. Together with his study friend Torben, he therefore does some research and they find out that the topic of skin care is hardly discussed among men, even though six out of ten men use skin care products.
 
"We live in a time when men can recreate their own male image and be who they want to be. But many still let themselves be constricted by old stereotypes, such as skin care being unmanly. With Qaveman, we want to offer a platform that encourages men to define their own masculinity, independent of stereotypes," says Julien Halnaut.

In collaboration with Swiss laboratories, Qaveman now sells a range of Qaveman products in selected specialty stores and on Qaveman.ch.

In their new brand film, the Qaveman crew introduce themselves and explain how and why exactly they do it all for the male world (and indirectly for the female world as well). Like the brand itself, the brand film was developed from their own ideas. For the realization, the employees themselves stood in front of the camera.

Christine Gabella will become delegate of Marco Boselli, Co-Managing Director Paid Media, in French-speaking Switzerland within the new Group structure, which will come into effect on January 1, 2020. In June, it was announced that the Board of Directors had decided on extensive decentralization with the aim of creating the conditions for the growth of the individual business units. From 2020, Tamedia will be organized as a holding-type company with four independent divisions: Paid Media, Commuter Media, Advertising Marketing and Marketplaces, each of which will have its own management and Board of Directors.  
 
Christine Gabella, currently Secretary General of Médias Suisses, the association of private media in French-speaking Switzerland, will support publisher and Chairman of the Board Pietro Supino in public affairs matters in his activities for the industry. She will support Tamedia's paid media in French-speaking Switzerland and assume operational responsibility in projects and processes related to change.
 
Between 2006 and 2010, Christine Gabella headed the legal and human resources department at Ringier in French-speaking Switzerland. Before joining Médias Suisses in June 2017, she was deputy director of a psychiatric institution and then worked as an independent consultant to healthcare institutions. As part of her current role, Christine Gabella is a member of the Board of Directors of Keystone-SDA, and is also on the Foundation Board of the CFJM media training center in Lausanne. She holds a law degree from the University of Fribourg and is admitted to the bar of the Canton of Geneva.    
 
Marco Boselli, Co-Managing Director Paid Media: "I am delighted to welcome Christine Gabella as a member of the new Paid Media Executive Board in January. Her knowledge of the media industry, her relationships and network in the field of public relations, as well as her competencies in the areas of human resources and law will be of great added value in this transformation phase."

In addition to looking after individual clients, Stefan Erdin will take over the operational management of the agency and will be responsible for strategic consulting in future.

"At Rod, Stefan has developed highly acclaimed productions for major clients that have won us over. His conceptual understanding, flair for storytelling and strategically focused way of working round off our agency's expertise," explains David Cappellini, founder and owner of Monami.

Erdin worked at Rod for five years and played a key role in shaping campaigns for SBB, the FOPH (Love Life) and the WWF. Meanwhile, Monami has established itself as a content agency over the past three years and works for clients such as Coop and Burger King. 
 

The Zurich agency Primcom has specialized in tourism communication for 14 years. Its clients include travel providers in the outgoing sector as well as destinations and tourism companies in Switzerland.

"We strive to continuously promote our positioning in the Swiss vacation regions," says Managing Director Vanessa Bay. "In Zermatt, the destination and the festival are mutually beneficial. The event is a national and international flagship for Zermatt and therefore also has an important touristic significance for the region," adds Stephanie Günzler, who is in charge of the mandate at Primcom. 

The first edition of Zermatt Unplugged took place in 2007 as a small singer-songwriter festival. At the 2019 festival, over 30,000 guests attended more than 80 shows on ten stages. What makes the festival so special is that it brings together international world stars, Swiss bands, promising newcomers, DJs and visitors in an intimate setting.
 

The non-profit organization Alzheimer Switzerland is raising awareness of dementia in municipal and regional transport companies one week before and one week after World Alzheimer's Day on 21 September.

To mark the occasion, Kargo implemented the nationwide campaign "And again I forgot my stop", consisting of hanging cardboard boxes and railboard posters. A corresponding mailing was also sent out. The trilingual campaign aims to raise awareness of the disease and living with dementia among the general public.

Whether on the signs of the disease, the importance of early diagnosis and treatment, how to organize everyday life and support services or financial and legal aspects: The campaign subjects are intended to give dementia sufferers and relatives access to information and advice from Alzheimer Switzerland via Alz.ch.
 

The fashion label specializes in high-quality materials such as wool from alpacas and vicuñas as well as the Austrian functional fabric loden, which are still underrepresented and relatively unknown in this country. The fashion newcomer from Zurich has set out to change this.

The FW 19/20 collection is currently available in the online store and in selected boutiques in the Zurich area. Aqvarossa's branding and communication materials were designed and implemented by POP.

Today, anyone who needs an extract from the debt collection register for a change of residence either goes to the debt collection office in person or orders the extract from an online provider for an additional charge and receives it by post after a few days. In the future, this will be more convenient, faster and at no extra cost in the canton of Schaffhausen: residents will apply for the extract via smartphone and receive it immediately online. 

The canton of Schaffhausen is a pioneer in e-government services in Switzerland. Residents already have access to the eID+ app from Procivis - a provider of e-government solutions. After downloading the app and personally identifying themselves at the municipality, users can access administrative services such as the residents' registration office via smartphone. Now the debt collection register extract is also to become accessible via the eID+ app. Schaffhausen is launching a pilot project for this. In order to create the authority certificate digitally, automatically and forgery-proof, the private blockchain infrastructure - the so-called Consensus as a Service infrastructure - from Swisscom and Swiss Post will be used. This functions like a digital business ledger: the transactions can be viewed and verified in real time by all partners while maintaining confidentiality. Mutual control by the partners and the immutability of the data create trust. The data also remains entirely in Switzerland.

Verifiability for third parties is also provided: for example, the apartment landlord can upload the debt collection register extract to the validation platform provided by the canton of Schaffhausen and thus verify the authenticity of the document.

The canton of Schaffhausen is the first public administration to use the Swisscom and Swiss Post infrastructure - in addition to private companies such as Daura or "Ormera" from Energie Wasser Bern (EWB) and Postfinance, which already use the infrastructure. If the pilot runs successfully, the canton of Schaffhausen wants to enable the purchase of further certificates from public authorities, for example for confirming residence. In order to lay the foundation for a broad e-government use of blockchain, Procivis and Swisscom are also entering into a strategic partnership.

Swisscom brings registers, contracts and certificates to blockchain

Swisscom wants to digitize more high-value documents on the basis of the private blockchain infrastructure. This is because, according to the announcement, it meets the high requirements for security and data protection. In the future, it will be possible to digitally issue, verify, transfer and archive not only registers, but also contracts and certificates.

Swisscom, for example, is working on digitizing not only the debt collection register but also the commercial register. Thanks to blockchain, the process for setting up an AG could be reduced from two to three weeks to three hours. Swisscom is already in talks with several cantons about the concrete implementation.

Digitalization is also making it much easier to conclude contracts. For example, opening a pillar 3a account or a rental deposit account is possible in three steps: fill out the form online, check the application and sign it digitally. Swisscom intends to offer corresponding solutions to business customers in the future. Supplemented by Swisscom's trust services - the qualified electronic signature and Mobile ID - this allows seamless digital, legally valid contract conclusion.

Certificates such as diplomas, testimonials or proof of knowledge often require proof of authenticity, for example when applying for a job. Swisscom is currently examining the market interest in digitizing these documents on the basis of blockchain technology. 

Bernhard Hunziker will be the new Sales Manager at Radio Bern 1. The 49-year-old from Thun has spent the last few years as a consultant and team leader at the Weber advertising agency in Thun. He gained radio experience as a sales consultant at Radio Förderband (now Energy Bern) and as sales manager at Radio Emme (now Neo1).

Janine Vultier is the new Head of Marketing. The 33-year-old from Bern is a marketing specialist with a federal certificate, event manager and desktop publisher. Her work stations included Radio Energy, where she was employed as Project Manager Promotions and Events in Bern from 2013-2016.

Tobias Karlen will be the new editorial director. The 28-year-old from the Oberland has a Bachelor of Arts degree in social sciences with a focus on politics, media and communications. He has already been working as a radio journalist for several years and has been with Radio Bern 1 for just over half a year.

Dominique Hofer will be the new head of programming at Radio Bern 1. The position is newly created and includes, among other things, strategic responsibility for the areas of moderation and editing. Hofer has already been Head of Moderation at Radio Bern 1 since 2011, a position he will continue to hold.

The Executive Board consists of Peter Scheurer (Managing Director), Dominique Hofer (Program Manager) and Bernhard Hunziker (Sales Manager). The extended management team includes Janine Vultier (Marketing), Tobias Karlen (Editorial) and Tobias Flückiger (Music).

Marielle Gygax, the previous Editorial Director, and Melanie Schär, the previous Head of Sales and Marketing, have left the company at their own request.

M-Budget was on site at seven festivals with the M-Budget Zone and raffled tickets in advance. By asking "festival oracle" Charles Nguela, fans could win tickets for the festivals. It was not uncommon for the questions Charles answered to be offbeat.

In addition, the brand was the presenting partner of the Street Parade this year. For this, Jung von Matt/Limmat reinvented the game "Snake" for Generation Y. In the game, the "Rave Caravan" moved through the players' smartphone. Whoever collected the most dancers could win admission to M-Budget's Love Mobile at the Street Parade.

The "Comment Match" is another game in which comments from the Migipedia world have to be assigned to the correct M-Budget product. It will be held a total of four times, with Migros shopping vouchers and, at the end of 2019, a travel voucher as the main prize.

Over the course of the year, there were other content formats, such as the Fakespirations - wisdom for everyday life that doesn't really help at all and thus takes the #inspiration posts on social media for a ride.

The Fakespirations are intended to convey that everything is easier to bear if you don't take it too seriously. The social media campaign is rounded off with mesmerizing animations.

In addition to the inspiration and festival specials, Jung von Matt/Limmat implemented a new visual world for M-Budget. The images should not appear arranged and artificial, but directly and honestly convey that M-Budget is a constant companion in the everyday life of Swiss youth.