The law firm is located in a building in the industrial zone of Cham ZG. It intended to display its name on the façade in blue letters 70 centimetres high. The addition "Advokatur & Notariat" was to follow slightly smaller.The entire lettering was to be around nine meters long and illuminated at night. In terms of type and size, the façade lettering would have been similar to that of the other companies housed in the building.

Only restrained advertising permitted

At the prior request of the law firm, the Supervisory Commission for Attorneys in Zug came to the conclusion that the lettering would constitute inadmissible advertising under the Federal Lawyers' Act.

The Federal Supreme Court has now confirmed this view and dismissed the law firm's appeal.In their deliberations on Friday, the judges of the Second Public Law Division first reminded the court that, since the Federal Act came into force, lawyers are generally permitted to advertise, provided that this is objectively correct and meets the public's need for information.According to the court, however, advertising must be restrained, which is no longer the case in the case under review given the size and illumination of the planned signage. The Federal Supreme Court will decide on a case-by-case basis what should be permitted in future apart from a discreet sign next to the entrance door. (SDA)

In its new campaign for Immoscout24, Maxomedia opens doors to other living worlds. Whether it's a lively party in the student digs, a music lesson in the chic city apartment or relaxing hours in the wellness oasis at home - "just look inside" is the motto of the TV spot for the real estate platform. The aim, according to the press release, is to motivate viewers to visit the real estate portal.

Interactive mobile HTML5 banners encourage smartphone users to scroll. If they join in, they gain access to several rooms of other people's apartments, which they can discover at their leisure. Online, Flash banners encourage the user to simply look in when searching for an apartment and discover one of currently over 59,000 offers.
 

As demand grows, so does the number of electronic media on offer. At present, the Dibiost over 22,000 guidebooks, novels, travel guides, learning aids, audio books, daily newspapers, magazines and documentaries available online. Dibiost was launched four years ago by the Vadiana Cantonal Library in St. Gallen and is the largest e-library in Switzerland. The library network currently includes 24 public libraries from Eastern Switzerland and the Principality of Liechtenstein.

Zurich residents join them

In several regions that previously had no digital libraries, projects are currently being launched to incorporate the St. Gallen network model, the press release continues. Over 50 libraries from the canton of Zurich are planning to connect to Dibiost. In addition, similar network services will soon be launched in Central Switzerland and in the cantons of Bern and Aargau. All are based on the "Onleihe" product, which is tailored to public libraries.

Neither recall nor reminder fees

If you are a member of one of the libraries, you can use the Website borrow digital media free of charge with your library card: anytime, anywhere, without reminder fees, on vacation, at home and on the go. The electronic media are available for two to three weeks. Once the loan period has expired, the data is automatically blocked. There is no recall and no reminder fees.

New offer

Dibiost only offers fiction, audio books and popular science media, writes Cornel Dora, managing director of Dibiost and St. Gallen cantonal librarian. In future, the Vadiana Cantonal Library also wants to provide the people of St. Gallen with access to high-quality electronic media and databases. It is launching the "eMedienSG" project in March. This is initially limited to medicine and the humanities. (SDA)

Heiniger & Partner has been developing administrative software for the construction industry since the early 1980s and is now one of the largest providers in the Swiss market. According to a press release, the assignment involves designing an advertising campaign for the product Bauplus. The first results of this new, proven collaboration will be visible starting in March 2013.
 

This project is not only intended to give the school classes a hands-on experience with print and online media - it also offers them the opportunity to describe their views on a selected topic to the readership of BZ Berner Zeitung, TT Thuner Tagblatt and BO Berner Oberländer, according to a statement. From March to December 2013, BZ editors will accompany the classes for two to three weeks at a time. The students spend a whole day in the editorial office, get a taste of newspaper life, meet an experienced journalist and delve into their chosen topic. The teenagers then work in groups with their teacher and with the support of the editor in the classroom to research and write for their double-page spread. A delegation of two or three students then travels back to Bern to produce the pages, where they receive the necessary support for the final touches.

Interdisciplinary topics

The students determine the topics with their teacher - the final decision lies with the editors so that as many subject areas as possible are covered. The teachers are given as much freedom as possible in designing within the curriculum. In consultation with the responsible editor, it is decided whether the project will be completed during two or three weeks, thus taking advantage of the opportunity to cover the topics in an interdisciplinary manner. In this way, the subject teacher system is also taken into account. Various aids are available to the classes for independent work in the school.

Revised offer

Already in 2012, the offer "BZ in der Schule" was successfully implemented (Werbewoche.ch reported). The resulting articles can be found at Bzinderschule.ch can be called up. In addition to the editorial collaboration, the classes have the opportunity to choose various additional modules. For example, they receive the newspaper delivered to their classroom for two weeks during the project, can take a guided tour of the Berne printing center and see first-hand how the reports are put on paper, or get an update on electricity and energy from our project partner BKW.

With over 200 transactions in the digital sector, Martin Saidler and the company he founded, Centralway, are among the most successful internet investors in Europe, according to a press release. In addition to co-founding the Scout24 Group, Saidler was also responsible for building one of the largest Internet groups in Central Eastern Europe. Companies such as Axel Springer, Daily Mail UK, CME (Timewarner), Deutsche Telekom and Tamedia are among the investors who have bought companies from Centralway.

Commenting on his reasons for joining the Adwebster Board of Directors, Saidler says: "I am convinced that Adwebster is only at the beginning of a great future and that the innovative concept will also establish itself in other markets. In my opinion, the technology and the technical network setup are ingenious. I am therefore delighted to be able to actively support Adwebster as a member of the Board of Directors in the future."
 

Publicitas Publimag, the marketing unit of Publicitas for general-interest, trade, association and special-interest media, is now exclusively marketing the Magazine TES in German-speaking and French-speaking Switzerland. Responsibility for marketing lies with Marcel Graf, Key Account Manager at Publicitas Publimag.

The magazine, which focuses on politics, business, culture, society, tourism and leisure, is aimed at a readership from politics, public administration, business and culture. The magazine of the "Verlag TES Magazine SA" in Lugano is published eight times a year with a circulation of 12,000 copies and offers background information and research in an innovative way as a contribution to the national debate.
 

In the images, a brother and sister assemble a complete crib while the father leans back and plays with a game console, a boy pulls the parents up a steep mountain single-handedly on a Davos sledge and a girl pedals while her father sits relaxed in a child's bicycle trailer. The subjects appear as posters and advertisements throughout Switzerland.

Responsible at Migros: Jürg Spring (Head of Brand/Label Management), Roman Küng (Senior Project Manager Brand/Label Management), Judith Schulte (Project Manager Brand/Label Management). Responsible at Advico Y&R: Martin Stulz, Dominik Oberwiler (CD), Patrick Bucher (text/concept), Fabian Esslinger, Lukas Wietlisbach (AD), Annik Weber, Jeremy Küng (graphics), Edi Walker (consulting), Cem van der Schaar (agency producer); Achim Lippoth (photography).

Since the beginning of 2013, TV ratings have been measured using the new "5000 Series Peoplemeter" system (Werbewoche.ch reported). Due to an error in the audiomatching process, Mediapulse was unable to deliver the ratings and in mid-January put off the waiting advertising and media world until the end of the month (Werbewoche.ch reported). The program managers and the advertising customers have no idea how often the sports they have switched on have been watched. If the data were not available at the end of January as promised, Mediacom boss Axel Beckmann told Tagesanzeiger.ch/Newsnetthe situation is becoming "very critical". In January, 100 million francs had been invested "flying blind" - either the clients had paid too much or too little. Both are tricky and problematic. Beckmann also criticizes Mediapulse for not running the two systems in parallel during a test and start-up phase.

The TV broadcasters are not faring any better. 3+ boss Dominik Kaiser tells Tagesanzeiger.ch/Newsnet that the situation is "pretty much a disaster," and Ringier is also suffering from the current situation in its marketing of TF1 in Switzerland. Media consultant Andy Lehmann would even withhold payments as an advertising customer - although he estimates the new figures to be rather higher than before due to Internet usage.

Mediapulse's managing director replies that they have corrected the errors and are checking whether the data is now being collected correctly. The January data will be recalculated as soon as everything is working. Nevertheless, Tagesanzeiger.ch/Newsnet wants to know that first customers want to take legal action against Mediapulse. However, the company did not want to go into detail about this.
 

With its newly founded subsidiary GVB Privatversicherungen AG, Gebäudeversicherung Bern is positioning itself as an insurance partner that can provide Bernese homes with all-round basic and supplementary insurance. According to the press release, the In Flagranti campaign aims to raise awareness of the two existing and three new offers in the canton of Bern.

In Flagranti is promoting the market launch with an integrated campaign: in addition to TV and radio commercials, print, outdoor and online measures, sales-oriented dialog media are being used.

Feldwerbung offers advertising formats and ideas that are new and unique, according to a statement. Thomas Stutz realized the first projects on his parents' farm along the high-frequency Zurich-Lucerne main road. Today, customers can benefit from organic large-scale advertising from locations along roads, railroad lines and airports throughout Switzerland and also abroad. The network with numerous farmers in a large radius has grown steadily and the cooperation with companies and agencies is also meeting with fertile ground, says Stutz. To date, Greenworks has been able to implement over 50 field advertisements.

Related article from the print edition on field advertising (April 2009)

In April 2009, the NZZ am Sonntag published a text entitled "Schelte für den Bundesanwalt" (Scolding the Federal Prosecutor) about the dispute between the then Justice Minister Eveline Widmer-Schlumpf and the then Federal Prosecutor Erwin Beyeler. The journalist quoted statements made by the Federal Councillor before the sub-committee of the National Council's Business Audit Commission. Among other things, Widmer-Schlumpf had said that she and Beyeler "always had arguments because we don't understand leadership in the same way.

400 franc fine

The Zurich judiciary sentenced the journalist to a 400 franc fine for publishing official secret proceedings. The Federal Court has now confirmed this decision and rejected the reporter's appeal. According to the judges in Lausanne, committee deliberations are confidential by law.

The purpose of the regulation is to ensure that the meeting participants can present their points of view freely and unhindered by external influences. This was a valuable asset. The subject of the meeting in question was the conduct of the Federal Prosecutor, his control by Widmer-Schlumpf and the resulting conflict.

Nothing new on the subject

The publication of the Federal Council's statements was likely to harden the fronts and make it more difficult to resolve the conflict. The state's interest in secrecy was therefore particularly great in this specific case. Conversely, there had been a considerable public interest in the issue in question. However, the dispute between the head of the FDJP and the Attorney General as well as the reasons for it had already been known at the time. The publication had therefore not contributed any substantially new information. Overall, the interest in secrecy had clearly prevailed. The conviction was also compatible with the freedom of expression enshrined in the European Convention on Human Rights. (Judgment 6B_186/2012 of 11.1.2013)