The national broadsheets are produced by the current Sonntag editorial team under editor-in-chief Patrik Müller. The regional editions are produced in the respective regions. There is also an iPad version, an e-paper, online and mobile versions of Schweiz am Sonntag.

Schweiz am Sonntag is present in five regions with its own regional association: Südostschweiz, Aargau, Solothurn/Oberaargau, Basel/Baselland and Zürcher Limmattal. The newspapers will be printed at their existing printing sites in Haag, Aarau and Subingen. Editor-in-chief of the Südostschweiz edition is David Sieber. This was announced by AZ Medien in a press release on Wednesday. Schweiz am Sonntag will have a circulation of 203,156 copies (WEMF 2012). Based on Mach Basic II, the newspaper will have a readership of 441,000. The cooperation between the two independent publishing houses is intended to underline the national ambitions in the readership and advertising market, which have been driven forward by Sonntag in particular since its launch in 2007.

This is intended to highlight the changed Sunday behavior of Mr. and Mrs. Eastern Switzerland. The campaign also includes the microsite Tagblatt.ch/sundayTV and radio advertising, as well as various filler ads aimed at both readers and distributors.

Responsible at the St. Galler Tagblatt: Daniel Ehrat (General Manager Tagblatt Medien), Urs Bucher (Publishing Director), Franziska Signer (Deputy Publishing Director). Responsible at Mainland: Daniel Peterer (overall responsibility), Benedikt Skalsky (responsibility digital), Othmar Geser (creative direction), Katrin Bohrer (art direction), Sandra Gmünder (graphics), David Wyssen (screen design), Katharina Mauch (programming), Lucas Roos (concept/text), Marco Casile (strategy), Andi Ackermann, Marc Boltshauser (consulting), Ammann & Siebrecht photographers (photography).

The Cannes Lions International Festival of Creativity is now opening all 16 categories - "Branded Content & Entertainment Lions," "Creative Effectiveness Lions," "Cyber Lions," "Design Lions," "Direct Lions," "Film Craft Lions," "Film Lions," "Press Lions," "Media Lions," "Mobile Lions," "Outdoor Lions," "Promo & Activation Lions," "PR Lions," "Radio Lions," "Titanium & Integrated Lions," and the new "Innovation Lions" category - for submissions.

The deadline for submissions has been submitted from April 19, 2013 to March 28, 2013, with the exception of the Creative Effectiveness category with a submission deadline of March 1, 2013. This will allow the Festival sufficient time to contact participants with questions and have possible changes made. To expedite this process, works should be submitted in a staggered manner if possible. All works submitted online in time will receive a discount of 50 euros per submission, according to a news release.

Innovations in the transmission of data and in the granting of awards

Another innovation concerns the uploading of digital data material. Case studies on video, films and submissions for the category "Film Craft Lions" can now be uploaded free of charge via www.canneslions.com. Other data transmission (CD-ROM, DVD, beam.tv or tape) is no longer possible.

At this year's festival, only media agencies or media departments of full-service agencies will be eligible to win the "Media Agency of the Year Award." Advertising agencies, clients, media providers and third parties can submit their work and win a Media Lion as before, but the involvement of a media agency or media department will be a mandatory field in the entry form.

Another change concerns the "Palme d'Or Award" for the best production company. In the future, in addition to the Film and Craft categories, the accumulated points for submitted works that have been shortlisted or won in the "Branded Content & Entertainment" category will also be included.

Important dates of the Cannes Lions Festival

The Cannes Lions 60th International Festival of Creativity will take place in Cannes from June 16 to June 22, 2013. All winners will be announced during the four award ceremonies.

Monday, June 17 - Creative Effectiveness, Direct, PR, Promo & Activation Lions Awards.
Tuesday, June 18 - Innovation, Media, Mobile, Outdoor Lions Awards
Wednesday, June 19 - Cyber, Design, Press, Radio Lions Awards
Saturday, June 22 - Branded Content & Entertainment, Film, Film Craft, Titanium & Integrated Lions Awards.

Submissions from all categories are exhibited in the Palais des Festivals. Delegates thus have the unique opportunity to marvel at over 30'000 works from the advertising and communications industry around the world.

Deadline for the "Creative Effectiveness" category: March 1, 2013
Deadline for all other categories: March 28, 2013

More information on the submissions at Canneslions.com
More information about the new category "Innovation Lions"

Publicitas Cinecom is the Swiss representative of the festivals "Cannes Lions", "Eurobest Festival of Creativity", "Dubai Lynx" and "Spikes Asia" and supports, among others, the festival participants during the preparations and the organizers in the implementation.
 

Saint-Paul has been printing the daily newspapers Freiburger Nachrichten (FN) and the French-language La Liberté, which it publishes, for over 100 years. At the end of 2012, the FN announced its intention to print its paper on more financially attractive terms from 2014, the statement said. Without FN, the newspaper printing plant could no longer cover its costs. For 2013, the Group agreed on a compromise price with the FN. In 2014, it can also print the FN, but only at the reference price offered by a third company.

This transitional period should allow employees affected by the restructuring to find new jobs. Likewise, Saint-Paul will look for ways to have La Liberté and other papers it produces, such as La Gruyère, printed outside the canton in the future. (SDA)
 

In the spot created by the advertisers at Strebel Juon, a man laments his heartache to the bartender and not only washes it down with a high-proof drink, but surprisingly also orders a three-course meal. The commercials can be heard on Radio 24 until the end of January.

Responsible at Restaurants Commercio-Piccadilly: Nicolas von Graffenried, Roland Lässer, Corinne Sutter. Responsible at Strebel Juon: Robin Strebel, Jörg Agostini (creation), Gian Marco Juon (consulting), Jingle Jungle (recording studio).

To the spot

Whether at matches, out of enthusiasm for sports or as a club member - the claim "Moving Moments" and its imagery are intended to position YB accordingly. In a statement issued on Tuesday, the agency said that the campaign focuses on authenticity, closeness and the ability to experience true moments of emotion. Instead of staged portraits, the images show real fans at actual matches, as captured live at various YB matches.

The new brand positioning is intended to strengthen the club's close, tangible image and emphasize the communal experience and co-living as part of the YB world. This is also reflected in match and sales communication as well as all customer loyalty measures.

As part of the redesigned communications presence, Komet also revised the club's brand architecture. A unified look for the YB brand and its subbrands, visually representing the club and its branches, was devised. The various communication tools are now in use in print and online.

Responsible at BSC Young Boys: Alain Kappeler (COO), Dominic Eichenberger (Head of Marketing Communications), Roman Schenker (Project Manager MarKom), Daniel Moreno (Polygraf MarKom). Responsible at Komet: Thom Pfister (CD), Roland Zenger (AD), Natalia Funariu (graphics), Antonia Bekiaris, Christoph Albrecht (text), Simon Schatzmann (head of consulting), Emma Isolini (consulting). Photography: Fabian Unternährer.

The winners of Switzerland's most important poster award will be presented with their prizes at the "APG|SGA Poster Night" on March 14, 2013. The jury, consisting of 20 members from advertising, culture and design, has made its choice. The 28 nominees in the five categories have now been announced.

The winners of the Swiss Poster Award 2012, the Swiss "Oscars of poster advertising", will be honored on March 14, 2013 at Komplex 457 in Zurich.

The nominees at a glance:

Commercial posters - National campaigns
"Back to School", Caran d'Ache, (Happytogether Crea/Brockmann-Poulain)
"St. Bernard", Switzerland Tourism, (Spillmann/Felser/Leo Burnett)
"Butter-Confi-Bread", Floralp Butter Swiss Milk Producers SMP, (Spillmann/Felser/Leo Burnett)
"The spiciest secret in Switzerland", SO Appenzeller cheese, (Contexta)
"Hamster", Floralp Butter Swiss Milk Producers SMP, (Spillmann/Felser/Leo Burnett)
"Postmark", Die Post, (Spillmann/Felser/Leo Burnett)

Commercial posters - Regional/local campaigns
"Fireworks August 1st", McDonald's Suisse Restaurants SARL (TBWA Switzerland)
"Fruit and vegetable tongues", Haus Hiltl, (Ruf Lanz)
"Breakfast buffet", Haus Hiltl, (Ruf Lanz)
"Let it out", Caran d'Ache, (Wirz advertising)
"Horsepower", Mercedes-Benz Switzerland, (Jung von Matt/Limmat)
"Rabbi", Hiltl House, (Ruf Lanz)

Public service posters
"Diplomas", Autism Forum Switzerland, (Ruf Lanz)
"Parents' Club Switzerland", Pro Juventute, (Jung von Matt/Limmat)
"Fondue ski pole", Suva accident insurance, (Ruf Lanz)
"Jugendsession 2012 Jetzt reden wir", Swiss Working Group of Youth Associations, (Spillmann/Felser/Leo Burnett)
"Candle", Suva accident insurance, (Ruf Lanz)
"Soft soap", Suva accident insurance, (Ruf Lanz)
"Tannzapfen banana", Suva accident insurance, (Ruf Lanz)

Cultural posters
"The Man in the Bathtub", Theater and Orchestra Biel Solothurn, (Atelier Bundi)
"The Grönholm Method", Theater and Orchestra Biel Solothurn, (Atelier Bundi)
"With whom shall I be silent now?", Theater and Orchestra Biel Solothurn, (Atelier Bundi)
"Poliuto", Zurich Opera House, (Studio Geissbühler)

Following last year's revamped image, at the beginning of 2013 Limmattal Hospital launched a complete new website received. Central to the development were the visual impact and the simplicity of the content structure. "A hospital is a complex entity with different target groups such as patients, referring physicians, visitors or job seekers - and they all have their own information needs," says Michael Rütti, Creative Director at Crafft.

The site was technically implemented by Divio. The site offers numerous extras such as the baby gallery with share function on Facebook, a survey, a kind of glossary on the various fields and specialists or the color selection with four different basic colors from the new corporate design. A mobile page is also available. This offers the most important information such as emergency numbers, contact, travel and vacancies at a glance.
 

The advertisement in question shows four women of different skin and hair color types, dressed in bikinis of different colors, standing in a semicircle in the water of a swimming pool (Werbewoche.ch reported). Among them were the claim "Variety gives pleasure" and various packages of tobacco products in the corresponding colors of the swimwear. The second chamber of the SLK was of the opinion that because of this claim, the average consumer does not establish a natural, but an unmistakably sexual connection between the models and the advertised products.

As even the respondent has confirmed, the depiction of women only serves the purpose of attracting attention from the male target group. "This subject is therefore sexist advertising within the meaning of Principle No. 3.11," writes the SLK in its statement of reasons. "An advertising exaggeration is not recognizable." It approved the complaint and recommended that the respondent refrain from using this advertising motif in the future.

Certainly, there are women today who like to smoke a cigar. But hardly ever in a swimming pool dressed only in a bikini. If this picture is also entitled with the claim "Variety is fun", it fulfills all the criteria of unfair, sexist advertising, said the SLK about the objectionable advertising.

According to findings of the news agency SDA, the criticized company is Villiger Söhne. The name of the complainant is not disclosed by SLK.

Festland developed a campaign in the trade press for the launch of the Sunday pool. The subjects put traditional Sunday rituals in the picture, to which a new one is added for media planners and advertisers: the year-round Sunday sale.

Responsible at NZZ-Media: Bernt Maulaz (Head of Marketing Advertising Market), Marianne Läderach and Evelyne Mathis (Marketing Advertising Market). Responsible at Mainland: Daniel Peterer (overall responsibility), Lucas Roos (concept/text), Katrin Bohrer (art direction), Cyrill Frick (graphics), Andi Ackermann (consulting).

The motif will be used for print and posters as well as online. To mark Richard Wagner's 200th birthday, Theater Rigiblick is presenting the silent film about Richard Wagner's adventurous life together with conductor Christof Escher and the Sinfonia Ensemble. The premiere is on Thursday, January 31, 2013.

Responsible at Theater Rigiblick: Daniel Rohr (theater manager), Brigitta Stahel (deputy theater manager). Responsible at Draftfcb/Lowe Zurich: Dennis Lück (ECD), Tizian Walti (text/concept), David Müller-Kähmann, Ranja Issa (graphics).

He has been instrumental in developing TBWA\Zurich's digital expertise, the agency said in a statement Tuesday. After running his own digital agency Vogtmitvogt for six years and implementing interactive projects for clients such as Ikea, Cablecom, Bico, Lass Kjus and Swiss Re, he has been Head of Programming and Digital at Publicis and Nemos, among others, in recent years. In the last 15 years, he has been responsible for digital projects for UBS, Swiss, Playstation, Postfinance, V-Zug, Sprüngli, SBB, Mikros, IWC and many more.

Together with Thomas Ammann, Creative Director at TBWA\Zurich since 2011, Frederick Rossmann, Creative Director at TBWA\Zurich since 2008, and Matthias Kiess, Managing Director, he completes the management team.