In Pepsi's viral commercial, the supposed actors try in vain to get hold of the caffeinated drink from the vending machine during a break in filming. They deliberately give the Coke machine next to them the cold shoulder. Media.de discovered this banter between the two beverage competitors on Tuesday.

A comparison of the two spots:

Nico Leuenberger has worked in the editorial department at Radio 24 since 2009.

The caricature shows the homo-sapiens in a different light, namely as "Homo Blocher", "Homo Zuppiger" and "Homo Mörgeli" in the SVP Historical Museum. Over 200 caricatures by 50 well-known Swiss press cartoonists were available for visitors to choose from for the audience award as part of the annual review exhibition "Gezeichnet 2012" at the Kornhausforum in Bern in December.

Patrick Chappatte's entry received 8 percent of the votes cast, as the organizers announced on Monday.

Second and third place went to Gabriel Giger with his article "Zweitwohnungen" for the Walliser Boten and Carlo Schneider with his caricature "Indianer und Kavallerie" for the Nebelspalter.

The annual retrospective exhibition "Gezeichnet" was launched in 2008 and made its first appearance at the Kornhausforum in Bern from December 8 to 16, 2012. With 2250 visitors, the exhibition once again recorded an increase in public interest. In addition to the new venue and the first-ever audience award, the new features of the 2012 edition included the studio stage, where a different press illustrator could be seen at work on each day of the exhibition.

Since its founding on July 1, 2002, SFLB has been part of Leo Burnett Worldwide. Since February 4, the second largest agency in Switzerland is now called Leo Burnett Switzerland. At the same time as the name change, the former owners Martin Spillmann and Peter Felser are retiring one and a half years after handing over to the new management generation (the advertising week reported) also resigned from the Board of Directors. They are handing over full responsibility to the agency management: Andy Stäheli (CEO), Michael Gassler (Managing Director) and Rolf Zimmermann (Managing Director), Johannes Raggio (Executive Creative Director) as well as Peter Brönnimann (Executive Creative Director), who last week was appointed to the Advertiser of the year 2013 was chosen. Martin Spillmann will continue to support the agency in his role as Executive Creative Director Continental Western Europe will continue to accompany us in the future.

CEO Andy Stäheli on the name change:

WW: Andy Stäheli, you have already informed the agency's customers about the name change. How have they reacted to this?
Andy Stäheli: We were able to inform a large number of our customers personally during our 10th anniversary celebration. They sense that the agency will continue to be characterized by personal and good relationships under the new name Leo Burnett Switzerland. I am very pleased that the reactions were consistently positive and that we enjoy such great trust.

SFLB has developed into a strong brand over the past ten years. You don't give up an established brand so easily. How do you ensure that the value is not lost?
Leo Burnett has been an important part of our agency since its inception, part of our identity and part of our name. Moreover, Leo Burnett is one of the world's top 3 agency groups in terms of creativity - which fits perfectly with our ambitions. There is no denying that Spillmann/Felser/Leo Burnett has been a very strong name in the Swiss communications landscape. We are doing everything we can to transfer what has been achieved to the new brand and also to fill it with new content. 

What does the new look look like?
In the future, the Leo Burnett "pencil", which is used worldwide, will characterize our appearance. I personally like this very much because a pencil is precisely the tool that makes an idea visible for the first time. The addition of Switzerland creates identity for us and is an expression of our roots.

What are your goals until the end of 2013?

We want to continue building the foundation with our mission and convince with strong ideas. Creativity, popularity, effectiveness and new internationality are the strategic pillars of the future agency orientation. With a lot of pride we already look after some brands that we are allowed to accompany internationally, such as ABB, Emmentaler, Ovomaltine, Switzerland Tourism and Victorinox. We want to win additional clients from this segment for us and offer them expertise in all their markets as a lead agency.

Leo Burnett Switzerland is now available on Leoburnett.ch reachable.

About Leo Burnett Switzerland
Leo Burnett Switzerland has grown steadily since its founding and generates gross operating revenues of CHF 20.4 million (2011) with 90 employees. According to the bsw ranking, it is the second largest agency in Switzerland. In terms of creativity, Leo Burnett Switzerland leads the current creative ranking (PDF) - at both national and international awards. It also won the most awards at the Swiss Effie - the award for efficient communication - in 2012. Clients include brands such as ABB, Beldona, Bio-Suisse, Butter, Chocolat Frey, Die Post, Emmentaler, Fleurop, Cantonal Banks, Migros, Switzerland Tourism, Sanitas, SRF, Suva, Swiss Life, Victorinox and Volvo.

FX Diversity commissioned the agency with the complete appearance of the new fund company including corporate design and brand development. Also new to Walker's portfolio is Help Me To Relax. Susan Earl's auditory relaxation programs are growing in popularity in London and are now available on iTunes, the agency said in a statement Monday. The agency was awarded the overall account before Christmas. Initial results are expected in the coming weeks.

The Trevoyan Guesthouse is a small boutique hotel in Cape Town, which has commissioned Walker with its relaunch. The relaunch, which includes the website and advertising campaign, is expected to be completed by the end of February. Die Privatgärtner is also starting the spring with a new agency. The first results of the collaboration are expected to sprout in the next three months.

He's a superstar who has everything taken away from him and everything in life flies to him. Or so people think. The new Bonviva campaign from Havas Worldwide Zurich aims to prove that this is not the case. It plays with the cliché surrounding Federer's celebrity and dispels the prejudice that someone like him settles money matters with a photo, a smile or an autograph.

In three TV commercials, the agency accompanies the tennis star on a tour of flower stores, car dealerships and ATMs. Each time, the question arises as to how Roger Federer goes about withdrawing money and fulfilling wishes. And every time we hear: "It's very simple with Bonviva. It makes banking as pleasant and easy as possible. And for completely normal people like you and me and Roger Federer."

The films are flanked by posters, advertisements, POS and online measures, and radio spots. At Credit Suisse Group's headquarters on Paradeplatz in Zurich, the campaign's message is staged in a three-dimensional way. The campaign is now on air throughout Switzerland.

Responsible at Credit Suisse: Tarkan Özküp (Head of Marketing Switzerland, overall responsibility), Daniel Fischer (Head of Marketing Private Clients & Investment Products Switzerland), Olivia Zechner, Sandra Biering, Karina Chodorowska, Tanya Fritsche (Marketing Bundles & Basic Products), Anja Herrmann, Marisa Piffari, Delila Kurtovic (Advertising Private Banking), Adrian Sonderegger (Corporate Sponsorship). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Alexander Holtz (creative direction), Wolfgang Bark, Lars Haensell (text), Christina Wellnhofer, Inken Rohweder (art direction), Luca Schneider (graphics), Walter Tagliaferri, Rolf Hunziker, Sandra Willi (Consulting), Constantine Wrage (FFF), Cara-Anne Specker (Art Buying), Barney Cokeliss (Direction/Photography), Bubbles (Film Production), Ultra Images (Post Production), Jingle Jungle (Sound Studio), Staudinger + Franke (Photo). Responsible at Scholz & Friends (POS inside, mood film, Facebook app): Andreas Sedmak, Carmen Köll (consulting), Marcin Baba, Sören Schröder, Florian Ammann (creation). Responsible at Hauser & Partner (equipment Paradeplatz): Monika Bamert, Urs Gartenmann. Responsible at Mediacom (media planning): Lennart Hintz, Michelle Läderach, Stephanie Pollack.
 

According to the agency, the construction industry offers responsible, varied jobs, a good wage level, good working conditions and, above all, excellent educational and career opportunities. Campus Sursee wants to initiate this form of rethinking among aspiring professionals. With a playful idea, it wants to motivate young people to learn a profession in the construction sector - and/or to further their education in it.

Together with Walder,Werber, a ladder game was developed for this purpose. The Leiterlispiel comes handy in a foldable pocket guide - together with information on the various training levels as well as a dice and 1-Räppler as game pieces. The Leiterlispiel is intended to show young people how steep their career ladder can be, from construction foreman to company manager, the agency continues. In this game, you can only move up, never down.

Responsible at Campus Sursee Bildungszentrum Bau: Beat Jenni, Thomas Stocker, Petra Brunner. Responsible at Walder,Werber: Sandro Walder (Consulting), Sascha Völki (AD), Gregor Szabo (Graphics), Corsin Kessler (DTP); Valentina Röschli (Text/Concept).

This was explained by Tamedia spokesman Christoph Zimmer at the request of the newspaper Der Sonntag. Bollmann's mandate at the Winterthurer Landbote is not affected by his resignation. The CEO of Basler Zeitung Medien is stepping down at his own request "in order to concentrate on his duties at Basler Zeitung".

Teaser image: Basellandschaftlichezeitung.ch

According to a press release issued by the agency on Monday, the pitch was convincing with a networked concept. This is intended to inspire end customers, digitalize internal processes and make the desired information quickly accessible to specialists. The services include the new website as well as digital and traditional advertising and marketing measures.

The two companies are focusing on mobile video to meet the high demand for dynamic mobile advertising formats in marketing, Adello wrote in a statement Monday. "This marketing cooperation is ideal for us because we reach an audience of millions with our apps, which Adello can ideally tap into thanks to its international focus and strong sales teams," said Patrick Hofer, CEO and founder of Kaufcom and Swiss mobile pioneer. Commenting on the collaboration, Adello Switzerland Managing Director Sandor Laczko says: "Kaufcom reaches an audience of millions every day with their apps. For us, the collaboration expands the range of mobile video formats with apps that segment well to target audiences."

For Andreas Kemp, Head of Newmedia, this is a strategically important decision: "We have extensive experience in programming and designing customized websites for the tourism sector. Providers and businesses in the Engadin will benefit from our solutions". Newmedia has moved into its premises at Engadin Press/Wetzel Druck on Via Stredas 11 in St. Moritz.

Newmedia and Engadin Press want to exploit synergies and serve customers in various areas from a single source.