According to a press release issued by Axel Springer on Wednesday, the new look will be more elegant and modern. In future, PME Magazine will have a clearer visual language, a clearer layout and a more generous design overall. The improved reading experience will be supported by higher-quality paper, graphic elements, structuring lines and new fonts.

The sections of the French-speaking Swiss business magazine have also been slightly adapted. They are now called Actualités, Entreprises, Management, Finances and Loisirs.

 

The president of the examination board, Urs Schneider from Mediaschneider, gave a speech right at the beginning to remind the newly graduates of their responsibility for honest and creative communication and the associated challenges that they would now face. Schweizer Werbung SW wrote this in a press release on Wednesday. Together with examination director Heinz Egli, he then presented all the successful graduates with their well-deserved federal diplomas and a diploma supplement written in English.

The newly graduated communication managers are confirmed that their degree is equivalent to a "Professional Master". In addition to generous gifts for the best graduates from Touring-Zeitung, Publisuisse, Faber-Castell, APG, Renteria and Sawi, they also received membership of SW Schweizer Werbung for one year, including a free subscription to the trade journal Marketing + Kommunikation.

In collaboration with the Bernisches Historisches Museum and UBS, which is supporting the exhibition entitled "Qin - The Immortal Emperor and his Terracotta Warriors" as part of its cultural commitment, SNK has developed and implemented the visual identity and the overall campaign for the exhibition. This includes the conception, design and implementation of the most important offline and online media: from the official exhibition posters and the TV commercial to the Website and a film series for the YouTube channel through to various hospitality and partner measures. The first wave of advertising for the start of advance ticket sales is currently underway; the posters and TV commercials will be on display at the opening of the exhibition from mid-March. The exhibition runs from March 15 to November 17, 2013.

Responsible at Scholtysik Niederberger Kraft: Armin Niederberger (overall management), Stephan Egloff (strategy), Susanne Menger (creative direction), Clau Isenring (text/concept), Nicole Haller (graphics), Roger Hubmann, Micha Okraj (online, social media), Christa Kostgeld (consulting). Responsible at the Bern Historical Museum: Michèle Thüring (Head of Marketing & Communication, overall responsibility).

"There are some very successful works from productions in Germany, Austria and Switzerland on the international advertising film scene. We haven't judged them in Die Klappe so far," says Thomas Strerath from Ogilvy & Mather, chairman of the Die Klappe jury, explaining the expansion of the categories.

The submission categories for the 2013 flap are:

Categories 1 & 2 - TV & Cinema
Category 3 - Special Interest
Category 4 - Craft
Category 5 - International (New)

The closing date for entries for the main competition is February 9, 2013, for the young talent competition it was February 1, 2013. The winner of the young talent competition will meet Grand Award jury members in New York. These are around 40 to 50 top creatives from all over the world, from Germany: Jean-Remy von Matt, Alex Schill, Amir Kassaei, Martin Pross and Michael Conrad as moderator.

Klappe 33 goes international

Security, good pay and opportunities for advancement: In uncertain times, this is what media professionals are looking for and finding in the staff departments of companies and offices, at non-profit organizations and associations, as well as in PR and communications agencies, as ZPRG writes in a press release on Presseportal.ch. Their know-how of the mechanisms of the hectic media business is in demand. Hundreds of journalists have followed the lure and switched sides in recent years. A few later went the other way again.

This year's Communications Summit was designed to provide insights into the world of page changers. Around 350 guests attended the event, jointly organized by the Zurich Press Association ZPV and the Zurich Public Relations Society ZPRG, at the ETH Zurich Audimax. Journalists, consultants and communications managers reported on and discussed the hurdles of changing sides, and about craftsmanship, ethics and wages, diverging expectations of companies and editorial offices, and the tension between PR and journalism in times of media change. As in the panel itself, the audience was far more dominated by PR representatives.

The keynote address was given by Peter Hartmeier, a man of many guises. Until last summer, he was Head of Corporate Communications at UBS Switzerland, and before that he was Editor-in-Chief of the Tages-Anzeiger and Director of the Swiss Press Association, among other positions. Hartmeier now works as an independent consultant. He was joined in the discussion by Reto Lipp, presenter of the business program "Eco" on SRF: Elisabeth Meyerhans, former Secretary General of the FDEA and ex-NZZ editor, now an independent communications and business consultant; Susanne Mühlemann, a business journalist of many years' standing, including with Sonntagsblick and Bilanz, now Head of Media Relations at Swiss International Air Lines; and Christof Moser, editor of Der Sonntag and freelance journalist, sharp-tongued columnist on media topics.

The next Communication Summit will take place in early February 2014.

A detailed report including further links can be found at here.

 

When power requirements are low, the Polo Blue GT's engine automatically shuts down two cylinders, significantly reducing fuel consumption, according to a statement from the agency. KSP has developed a very simple and striking implementation for this fuel-saving technology. The motifs show athletic animals that have switched off their power and therefore walk only on their front legs. The new motifs "Horse" and "Leopard" of the technology carrier Golf 1.4 TSI ACT can be seen as ads and posters.

Responsible at Volkswagen Switzerland: Sandra Grau (Marketing Manager), Sina Neuhaus (Advertising Specialist). Responsible at KSP Krieg Schlupp Partner: Flo Wacker, Uwe Schlupp, Samuel Knaus, Charles Blunier (Creative Direction), Yves Kellenberger, Paco Alborghetti (Graphic Designer), Daniel Zehnder (Text), Rémy Müller, Franziska Saxer (Consulting), Sven Germann (Photo), Andy Fischli (Illustration).

 

"The Chinese are still hacking us, or did over the weekend," media mogul Rupert Murdoch wrote on his Twitter profile on Wednesday. Murdoch is the owner of the News Corp. media group, which also owns the Wall Street Journal. The newspaper announced last week that it had been the target of hacker attacks for several years (Werbewoche.ch reported). The origin of the attacks is believed to be in China.

The New York Times and other media outlets were also affected by the hacker attacks after they reported on the financial circumstances of the families of the Chinese state leadership. Officials in Beijing have always denied the allegations.

Former Google CEO Eric Schmidt also sharply attacks China in his new book. China is the most powerful and dangerous superpower in the digital war, warns the current CEO of the internet giant in the book, from which the Wall Street Journal quoted last week. In contrast to the West, Chinese authorities and companies are unrestrainedly prepared to gain advantages through attacks and espionage from the Internet. (SDA)

Teaser image: Keystone

His departure is to take place this week, it is further reported. According to Bernerzeitung.ch/Newsnet, PR consultant Sacha Wigdorovits speaks of a "sacking" in an e-mail invitation for his "Kaffeegerüch(t)e 2013" event. However, Ringier did not want to confirm this when asked. Edi Estermann tells Bernerzeitung.ch/Newsnet: "We do not comment on rumors."

Image: Keystone (Ringier/Christian Lohse)

The first Televisiun Rumantscha broadcast flickered across Swiss television screens on February 17, 1963. The program was called "Balcun tort" (The Oriel). The images were dull and the content one-sided, according to the Rhaeto-Romanic newspapers at the time.

According to RTR, only a few fragments of the first "Balcun tort" broadcasts still exist. The first presentations can no longer be found in the archives. However, presenter Luisa Famos is still present in viewers' memories. The program "Cuntrasts" on February 17 brings back memories.

In a series, the program "Telesquard" goes in search of presenters from the last 50 years. The most biting program was "Muschkito". Because the satirical program was provocative, it had to "give way due to external pressure", according to RTR. Highlights from this program are also shown. (SDA)
 

Beat Krebs has been working in the media industry since the early 1990s. He has looked after clients such as Migros, Mobiliar, Mac Donalds, Henkel, Barilla and Sony. Most recently, Krebs built up the position of COO at Omnicom Media Group.

The cooperation gives the Swiss Video Network a reach that guarantees advertisers nationwide coverage with online video advertising, Stailamedia said in a press release on Tuesday. With the recent addition of the Tamedia titles, more than 60 - mainly Swiss - online portals are now connected to the Stailamedia network. Thanks to the self-contained network, the advertising industry now has the opportunity to address specific target groups directly within the Swiss Video Network by filtering them out of the overall reach using audience targeting.

"With the Tamedia titles we have acquired, we have seamless, nationwide coverage with in-stream advertising, whereby the commercials are predominantly placed as pre-rolls," comments Michael Baum, Managing Director of Stailamedia, on the portfolio.

After its launch on December 21, 2012, Serviceplan Suisse secured the BMW (Switzerland) budget right at the beginning of the year. The budget includes the support and implementation of all national campaigns as well as dealer marketing. The first work will be seen shortly.

Mark Backé, Member of the Executive Board and Head of Marketing at BMW (Switzerland): "With the intelligent strategy presented by the agency, the creative implementations above as well as below the line, and the well thought-out concept for dealer support, it convinced us." Co-owner Christian Bärtschi of Serviceplan Suisse continues: "In close cooperation with the Zurich-based online agency Plan.Net, we succeeded in convincing in all required areas and also presented sound and creative solutions for experiential marketing, financial services, production services and national dealer marketing."

From left to right: (top row:) Ulrike Schumann, Jan Krohn, Viviana Chiosi, Christian Baertschi, Sacha Moser, Eva Moosbrugger, Beat Jenny (middle row:) Florian Jenni, Tim Hilpertshauser, Gabriel Russo, Andrea Zanzerl, Martin Zentner, (bottom row:) Christian Sommer, Thomas Lüber.

Image: Federico Naef