The aim is to increase coverage in the daily media as well as in trade journals, according to a statement from the agency. The mandate includes the planning, organization and implementation of media activities and editorial visits, story placement as well as the production, distribution and hosting of press images.
 

AP Weltnachrichten is distributed in Germany by DPA, which has held exclusive marketing rights for Associated Press content in German-speaking countries since February 1, 2013 (Werbewoche.ch reported). For the marketing of AP texts in Switzerland, DPA has concluded an agreement with the Swiss Dispatch Agency SDA.

AP World News includes a "best of" the Associated Press' global coverage, DPA announced Tuesday. AP World News will be headed in its initial phase in Berlin by Peter Zschunke, former deputy editor-in-chief and head of the foreign desk of the then AP Germany.

The exclusive marketing rights for AP content also include the AP European News Service in English in Germany, Austria and Switzerland, and the AP European Photo Stream in Germany and Austria. (SDA)
 

The "Prix Génération" supports cooperation between young and old and has a sustainable, social or ecological impact, according to an Axa press release. In December, Axa's Generation Dialogue Foundation launched the "Prix Génération" - a funding program for intergenerational initiatives and entrepreneurial concepts - together with Hub Zurich and the support of the magazine Schweizer Familie. The best project will be chosen by the seven-member jury on March 20, 2013.

The jury members are:

- Kurt Aeschbacher, TV presenter.
- Christoph Birkholz, Co-Founder and Managing Director, Hub Zurich.
- François Höpflinger, Professor of Sociology, University of Zurich and leading age researcher in Switzerland.
- Pascale Vonmont, Deputy Director, Gebert Rüf Stiftung.
- Susanne Wittig, Director, Ashoka Switzerland.
- Regula Schenkel, Member of the Board of Trustees of the Generation Dialogue Foundation and Head of Corporate Responsibility & Public Affairs, Axa Winterthur.
- Michael Solomicky, Deputy Editor-in-Chief, Schweizer Familie magazine.

Gaining support for setting up a business

After a pre-selection of all projects submitted by February 28 by the Generation Dialogue Foundation and HUB Zurich, the six finalists will present themselves to the jury. The winner of the "Prix Génération" receives the title of "HUB Fellow", access to the HUB network and twelve months of support in founding the company or organization with a total value of over CHF 50,000.

Interested parties can register via Prix-generation.ch register. The deadline for submitting project ideas is February 28, 2013. The finalists will be notified in March 2013 and invited to a preliminary presentation. The winner of the "Prix Génération" will be announced at the award ceremony at the HUB Zurich.

More information

The task of the media portal is to report abroad on events in Switzerland and to present international events from a Swiss perspective. The news is already available in ten languages, including Russian, Arabic, Japanese and Chinese. The agency was able to prevail in an agency evaluation thanks to its online expertise and global network. Strategic support is provided by the Y&R Consulting team.

The mandate includes advising the management, corporate communications and product PR. The agency will also act as the press office for Switzerland, Germany and Austria from now on.
 

Maurice Thieriet was found guilty of defamation at the expense of physics teacher Barbara Burtscher by the district court last fall (Advertisingweek.ch reported). Among other things, he called Burtscher an impostor. "The verdict raises questions," writes Peter Studer in an analysis at Tagesanzeiger.ch. Tamedia will appeal the ruling to the Supreme Court. And one can rightly ask: was this story actually a well-researched background report on the discrepancies in Burtscher's "saga", or did a journalist simply see an opportunity to land a good story? Basically, you could say that good research helps to bring clarity to a situation, and Thiriet has certainly achieved that. According to Studer, Maurice Thiriet has "at least punctured a balloon of self- and external elevation".

You'd like to ask him to take a closer look at the following story:

Teaser image: Tagesanzeiger.ch
 

For the remaining three rounds of the 2012/13 season, Jaguar will be the presenting sponsor of the Swiss Cup. This is the first time Jaguar has focused on the sporting event in its communications, making direct reference to Jaguar's corporate history, the agency said in a statement.

As part of the collaboration, Jaguar will receive extensive advertising exposure around the Swiss Cup. For example, Jaguar will be featured on the combi logo with the Swiss Cup from the quarter-finals onwards and will have a presence around the Cup. In addition, the company will have hospitality contingents for the Swiss Cup Final, which will be held this year on Whit Monday, May 20, 2013, at the Stade de Suisse in Bern.

The quarterfinals of this year's Swiss Cup season are scheduled for February 27, 2013. SRG's three broadcasting chains will broadcast at least three matches live in the remaining three rounds.

At Clipvilla.com companies can create their own promotional video from their own text, images and video material in three steps and download it immediately in HD quality. Prior knowledge or special video software are not required for this: from a variety of animated video templates on industries and topics, the customer can select a suitable one and individualize it with their own images and video material. This writes the online service provider in a press release on Presseportal.ch.

"Our offer enables the spontaneous implementation of an advertising idea as a video without having to plan it months in advance," says Jens Neumann, managing partner at Clip Villa.
 

With the dissolution of the concordat with Zug and Schwyz as of August 2013, the name PH Luzern will become official. Last year, the PH Luzern was already commissioned to create a new communication identity. The image developed by Rosenstar stands out due to the variable use of visual and verbal elements, clear structures and a high recognition value, the agency said in a statement on Tuesday.

The logo in five color variations is intended to represent the different service areas of the PH Luzern. The image concept collages people, space and object subjects and is based on the geometry of the logo. In addition, there is a claim concept that playfully deals with the term "further": to pass on, to get ahead, to think ahead. "The basic idea here is the process of learning, of further development, which is central at a university of education," says Selina Krummenacher of Rosenstar.

In addition to the communication appearance, Rosenstar also developed the campaigns for the launch and the information events of the PH Luzern. The text of a type solution is based on the claim variants.

This was announced by the company on Monday. The share price has risen by around 15 percent since the beginning of the year. On Monday, the news that the main shareholders KKR and Permira were initiating their exit weighed on the share price.

However, Ebeling had practically no advantage from his transaction a few days earlier: the loss of 3.3 percent to 24.99 euros by the close of trading on Monday essentially only canceled out the price gains that the share had recorded after Ebeling's transaction. The manager sold the shares at a price of 25.12 euros each.

Ebeling last disposed of Pro Sieben Sat.1 shares on a large scale last March. The CEO, who most recently received an annual salary of around two million euros, realized around nine million euros with several transactions. (SDA)
 

Dietrich Berg is the new head of the "Newspapers" division. He is responsible for all newspapers and advertisers in the Northwestern Switzerland circulation area. The "Northwestern Switzerland Network" is also integrated into this division. The focus is on the regional advertising and user markets. AZ Medien announced this in a press release on Tuesday.

Christoph Marty heads the "Media Switzerland" division. He is responsible for cross-divisional key accounting in the national advertising market. Magazine publishing, book publishing and Belcom, the marketing organization for TV and radio, are also integrated into this division.

The "TV station family" division with Tele Züri, Tele M1 and Tele Bärn, headed by Claudia Bossert, and the "Systems and Services" division, headed by Rainer Sauser, will remain in place.

Vogt-Schild Druck, which previously reported directly to the Board of Directors, will become part of the "Financial Services, Printing & Sales" division, headed by Roland Tschudi.