This is the only way that 80 percent of VBZ passengers are already transported with electric energy - around 720,000 people per day. The new generation of vehicles even uses braking energy and can produce up to 13 percent of its energy needs from it, as Ruf Lanz writes in a statement. The agency has created another pointed motif for the VBZ campaign, which was recently awarded the ADC Evergreen Cube (Werbewoche.ch reported) was created. It is used on advertisements, posters and online.

Responsible at VBZ: Heinz Vögeli (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Marcel Schläfle (Art Direction), Markus Ruf (Text), Doelkar Monkhar (Consulting). Photography: Oliver Nanzig.

This is the result of a survey conducted by several consumer protection organizations. The consumer protection organizations carried out the price comparison for the first time six months ago. Their findings at the time: magazines cost around 60 percent more in German-speaking Switzerland than in Germany.

The new price barometer from January 2013 now shows that titles in German-speaking Switzerland have even become a little more expensive. This was announced on Friday by the consumer organizations of German, French and Italian-speaking Switzerland.

Publishers prescribe prices

The 29 magazines surveyed, such as Focus, Geo and Gala, are on average 57% more expensive in German-speaking Switzerland than in Germany - and 41% more expensive than in Austria. This means that the price difference compared to Germany has even increased by one percentage point, while it has remained the same compared to Austria. "The prices are set by the foreign publishers," said André Bähler from the Consumer Protection Foundation when asked by the SDA news agency. "The kiosk operator Valora has been signaling to us for some time that it can't do much about it."

The consumer advocates' calculations are based on the exchange rate at the end of January. The prices from last year's survey were also calculated using the new exchange rate for the current price barometer.

Italian titles twice as expensive

The situation is slightly better in French-speaking Switzerland. French magazines such as Elle and Voici cost 57 percent more there than in France in January. In the first survey, the figure was 64 percent. The people of Ticino have to dig particularly deep into their pockets. Titles such as Gazzetta dello sport or Donna Moderna cost more than twice as much in Ticino as in Italy: the price difference remains unchanged at 105 percent. (SDA)

Teaser image: Keystone

According to the agency, the aim of the campaign was to raise awareness of the restaurant among opera house visitors. Under the slogan "We stage fish", a motif was created that is likely to remind lovers of classical music of the composer Wolfgang Amadeus Mozart. The advertisement can be seen in the aforementioned media from February. Further subjects are being planned.

Responsible at Restaurant Le Poisson: Christian Schübert. Responsible at Hochspannung Werbeagentur Zürich: Nicole Caviezel, Matthew Katumba, Lily Metzker, Sascha Pacino, Alex Taiganidis, Nadine Ticozzelli.

In addition to the overall concept and the webpage, the photos and the new logo design were also implemented by the Walker advertising agency.

As was the case two years ago in Garmisch-Partenkirchen and at the next World Championships in Vail, Zai is providing the official World Championships skis. The company from Disentis is also celebrating its 10th anniversary this year. To mark the occasion, the company from Disentis has created an anniversary edition of its "spada".

A new construction principle is introduced with the hole ski "nezza" will be presented. Not only will the cooperation partner Bentley Motors - which is looking forward to a new edition of the "zai for Bentley" ski - but also the two ambassadors Franco Cavegn and Olympic champion Antoine Dénériaz will be joining in the celebrations. To mark the anniversary, the company has created a special edition "spada giubileum", which combines a composition of previous colors and the greatly expanded color palette from this season on the rubber surface in one ski.

At the World Championships in Schladming, which begin on February 4, Zai will be present in the VIP tent with a stand in the finish area where all products can be inspected.
 

This is intended to show in a surprising way what can happen when communities are missing something.

Responsible at Suva: Daniela Bassi (Head of Communications and Marketing), Urs Schaad (Head of Marketing Communications), Jasmin Bucheli (Communications Consultant). Responsible at Leo Burnett Switzerland: Reto Vogler, Sebastian Krayer (creation), Patrick Suter, Christian Bircher (CD), Peter Brönnimann (ECD), Michael Gassler, Sebastian Zeuner, Simone Ammann (consulting), Erasmo Palomba (art buying); Michel Jaussi (photography), Patrick Salonen (image editing).

While 46% of respondents consider a channel to be important for becoming aware of a brand, the same channel only plays a role in the final purchase decision for 14%. For brand loyalty, the figure is still 9 percent.

The New Realities study was conducted for the first time in 2010. Now over 3,000 consumers in Brazil, China, Germany, India and the USA have been surveyed on their information and purchasing behavior. The focus of the online surveys was on the value and use of information sources as well as attitudes towards various information offerings, as Weber Shandwick writes in a press release on the study on Presseportal.ch.

According to the study, the majority of Germans surveyed believe that there is more information available today than there was a few years ago. On a scale of 1 (strongly disagree) to 10 (strongly agree), the statement "If a brand really wants my attention, it has to do something special" is rated at an average of 7.3. "I only become an advocate if I have had a great experience with the brand myself" receives an average score of 7.

The marketing funnel as a linear model has had its day, says Astrid von Rudloff, Chief Executive Officer of Weber Shandwick Germany, describing current developments. "Product information doesn't hit the consumer like an arrow fired at an object. Brand communication is more like a pinball machine: the ball has to be kept moving. Ideally 24 hours a day, 7 days a week, wherever the customer happens to be. This also applies after the actual purchase decision has been made." So it's no longer just about being informed about a product, but experiencing the brand itself, the press release continues. Consumers decide how and when. For marketing managers, this means creating points of contact for brands where consumers want to see and experience them.

New Realities II report volume

Whitepaper on the study
 

Raffaela von Gunten has been working for the disability organization for two and a half years and has managed various projects in the areas of internet, social media, marketing and fundraising. Previously, Raffaela von Gunten was responsible for the operation and programming of the "Cinématte" movie theater in Bern for ten years as Co-Managing Director. As a qualified teacher, she also has practical experience in special education.

The campaign is completed by an appeal for donations and an editorial feature on Tele Züri. The first broadcast will be on February 8, 2013 at 6 p.m., with repeats broadcast every hour until the following day.

This Swiss campaign is part of the European "Days of Hope" initiative developed by Saatchi & Saatchi. For this purpose, each Saatchi & Saatchi location cooperates in its own country with a charity that cares for the homeless and acquires a TV station. In Romania, the campaign for the social institution Samusocial was launched with the support of the station "Prima TV". In Russia, the campaign for "Spravedlivaya Pomosh" took place on "TV Rain" and Serbia was able to acquire the station "TV Prva" for "Shelter". Poland (Polski Czerwony Krzyż/TVP Info) realizes the idea in the next days. Belgium, Denmark, Finland and Slovakia will follow in the next weeks.

Responsible at Sozialwerke Pfarrer Sieber: Walter Von Arbug (Communications Officer), Elena Philipp (Assistant and Member of the Executive Board).Responsible at Tele Züri: Claude Winet (Deputy Editor-in-Chief), Jeannette Eggenschwiler (Presenter Züriwetter). Responsible at Saatchi & Saatchi: Pascal Schaub (Managing & Strategy Director), Sonia Ducu, Stephanie Weber (Consulting), John Pallant, Oliver Kapusta, Jürg Aemmer (Creative Director), Christopher Jones (Art Director), Kathrin Schaller (Copy Writer), Felix Freese (Senior Copy Writer).

During 22 course days, students in the CAS Consumer Communications at the HWZ received a career-relevant foundation for managing brands and customer relationships across all channels, the HWZ said in a statement. They were enabled to accurately analyze current brand challenges, formulate broad-based marketing communication goals and strategies, and select, manage and evaluate promising measures and instruments.

Graduates of CAS Consumer Communications 2013:

Affolter Rebekka, Berner Nicole, Boetsch Carine, Crespo Daniel, Greber Roland, Honegger Sonja, Karnusian Manuschak, Klos Matthias, Krienbühl Nadine, Lüttin Sandra, Nifantis Vassilios, Nussio Jasmin, Piffari Marisa, Poffa Sandro, Porro Lukas, Reidhaar Regula, Schneider Kristina, Strasser Mechthild, Tanner Franziska.

The sixth implementation of the CAS Consumer Communications will start on August 23, 2013. Free information evenings will be held on: March 6, 2013, April 25, 2013, May 28, 2013, and July 10, 2013, each at 6 p.m. at the HWZ.

Marc Wälti spent the last four years at the communications agency By the way Communications as a senior consultant and member of the management team. He also worked as a lecturer and course leader at the Swiss Public Relations Institute SPRI and was a board member of the Bern PR Society BPRG. Prior to this, Wälti worked for seven years as Head of Communications for the Swiss Ski Association Swiss-Ski.

The agency's purpose is the conception, planning and implementation of events such as theater, musicals, concerts and other cultural performances, Wälti said in a statement on Friday. Marc Wälti himself is leaving Switzerland for San José (California) in mid-March due to a career change for his wife, where he intends to tackle further new projects.

For the first time in its history, revenues from newspaper sales and online subscriptions were higher than those from the advertising business last year, the New York Times Company media group announced on Thursday, according to SDA. The group earned 954 million dollars from print and online readers and 898 million dollars from advertising sales. According to SDA, the group posted a profit of 133 million dollars last year. This contrasts with a loss of 39.7 million dollars in 2011.

"The numbers show the willingness of our users here and around the world to pay for the highest quality journalism that The New York Times and other company titles represent," said CEO Mark Thompson, according to SDA. In the fourth quarter, the number of online subscribers to The Times and International Herald Tribune rose by 13 percent to 640,000, while the Boston Globe increased by eight percent to 28,000.

For unrestricted use of the portal Nytimes.com online readers have had to pay since March 2011 (Werbewoche.ch reported).