Somsum stands for "Social Media Summary," according to the release. The aim of the content curation tool is to bundle social media news about events, campaigns, teams or companies into a clear stream. The first building block for the Content Curation Tool was laid with the order from Swiss Olympic to let athletes have their say during the London 2012 Olympic Games. The result was an online tool that attracts the athletes' social feeds, displays them in bundled form and integrates them into its own website. In this way, Swiss Olympic became the central point of contact for first-hand news about the London 2012 Olympic Games.

From the prototype, which has already been used for companies such as UBS, CS and Swiss-Ski, Nemuk has developed a multi-client capable tool in close cooperation with Required+. The backend allows for easy administration: categories, sources as well as team members and languages can be easily defined. Via the admin panel, colors and fonts can also be changed and the own logo can be used. Via iFrame code Somsum can be integrated into the own website. Somsum is a joint product of Nemuk and Required+, created in close cooperation with Swiss Olympic.

 

Thanks to the joint product development, based on Nugg.ad's predictive behavioral targeting technology, highly specific target groups - precisely broken down by socio-demographics, product interests and consumer habits - can now be addressed more efficiently and with greater reach independently of the editorial environment on Bluewin.ch. The new targeting solution can be used for the targeted optimization of target group shares as well as for a sustainable increase in brand awareness and offers new opportunities for tapping into individual segments within the Swisscom Advertising portfolio.

By using Nugg.ad technology, Swisscom Advertising is also well above the market standard in terms of data protection, as Nugg.ad is the only market player whose target group product has been awarded the independent Europrise (European Privacy Seal) data protection seal of approval, as the press release explains further.

"We are delighted that with Nugg.ad we are also keeping our promise of quality on our premium portfolio when it comes to data protection," says Philipp Scheidegger, Head of Swisscom Advertising. "Digital target group marketing and compliance with strict data protection criteria are not a contradiction in terms, but must always go hand in hand," says Stephan Noller, CEO of Nugg.ad. "If you take this claim seriously, everyone involved, both the industry and the users, are ultimately winners. Swisscom Advertising has recognized this and I look forward to a fruitful collaboration."
 

Those made redundant will benefit from a social plan, as the newspapers report in their Saturday editions. The media company had already informed its employees at the end of last year that around one million francs would have to be saved in 2013. Two of the jobs cut are editorial positions. (SDA)
 

"What can the new Ford Fiesta really do?", Ford asks its fans on Facebook. To take part in the competition, you have to choose the right answer from a range of sometimes outrageous answers such as "In the new Ford Fiesta, the driver can take their hands off the steering wheel from 100 km/h".

According to the press release, the prize draw for the living room concert is part of the "24 hours" online campaign developed by Wunderman for the launch of the new Ford Fiesta, which is currently being shown on Swiss websites.

Responsible at Ford Motor Company Switzerland: Marcello Varallo (Marketing Communications Manager). Responsible at Wunderman (Y&R Group Switzerland): Thomas Engeli (CD), Dieter Boller (text), Daniel Schranz (AD), Christopher Wetter (graphics), Lisa Indlekofer and Paolo Brocco (programming), Stéphanie Bertschi (consulting).

 

In January, SRF 1 showed the self-produced series "Der Bestatter" as a Tuesday crime show. The series, which is limited to four episodes (for now), has met with a lot of approval from the audience council, according to a statement. A majority of the council judges the crime series to be exciting entertainment. They appreciate that each episode tells an independent story and yet a common thread is discernible throughout all four shows. The plot is comprehensible and the investigations tricky. In terms of plot, dialogue and suspense, the viewers also felt an increase from episode to episode. Only a few in the council would like to see more suspense and action.

Even though the plot as a whole is judged to be comprehensible and authentic, some scenes and characters appear to the Council to be overdrawn and out of touch with reality. For example, the imprisoned youth in the coffin or the sexual liaison of several members of a family with each other seemed too exaggerated. The mortician motif offers an uninhibited approach to an interesting world that is unknown to most people. This would result in unexpected encounters and stories as well as bizarre and funny situations. At the same time, the dignity of the dead was never violated. Death, life, and dying are all addressed in an open and light-hearted way, the audience council notes.

Language in need of improvement

The council likes the fact that "The Undertaker" addresses current sociopolitical issues and thus portrays Swiss reality. However, some council members have problems with the rather gloomy, cliché-laden image of people (for example, violent speeders with Balkan accents, evil mothers-in-law, violent right-wing extremists). It is acknowledged, however, that these clichés are repeatedly broken through.

Most council members find the language contemporary, but the dialogs are sometimes a bit bumpy. Some are also bothered by the many expletives. For the council majority, dialect is a must. For committee members who are used to fiction in standard German, however, dialect takes some getting used to.

The Council appreciates that with Aarau as a venue, the Mittelland is brought into focus. Aarau is thus representative of many similar cities in Switzerland. In the eyes of a majority of the council, "The Undertaker" can hold its own against other crime series. The panel likes to see a thoroughly Swiss crime series for once, which depicts Switzerland in all its colors and cultures. The audience council would gladly watch another season.

Teaser image: Srf.ch
 

Donate A Plate supports women with breast cancer with unique porcelain bowls. Four Swiss artists were allowed to design the first edition, and their colorful works have been available in the online store and selected stores since October 2012 (Werbewoche.ch reported). Each bowl sold will generate a donation of 15 francs for the cancer charities mentioned. The partial proceeds from the 900 bowls sold so far will make a total donation of 14,000 francs possible, according to a press release.

The 2012 porcelain bowls are still available for 44 francs at Donateaplate.ch available. Preparations for the new 2013 edition are already underway - sales of the second edition, which will be presented by four new artists, will start in October. The Zurich agency Gremlich Fatzer Partner is responsible for the concept and overall communication.

From left to right: Michèle Constantin (Association Savoir Patient ), Susi Gaillard from (Life as before), Felizitas Dunekamp (Swiss Cancer League) and Isabel Montserrat (Association Savoir Patient)

 

 

"When firewalls fail, rely on the holy Spirit." To the new page to protect itself against the 30'000 new viruses that are released into the world every day, the agency went to Seville to enlist the help of the Catholic Church and St. Isidore. The latter - no joke - has been the patron saint of the Internet since 2001. For Archbishop Juan José Asenjo Pelegrina, blessing a hard drive was a first - but the process went smoothly nonetheless. (hae)
 

But what is right and what is wrong? In order to judge this, independent bodies such as NGOs are needed to uncover grievances and provide objective information. The two church relief organizations Bread for All and Fastenopfer have been working together against injustice since 1969 - this year on the topic of land grabbing, according to a press release. The campaign motifs show how small farmers are being driven off their land for meat and biofuel production. They call for action by informing oneself more deeply, changing consumer behavior or supporting appropriate aid projects with a donation. To be seen as posters, advertisements and - with further information - on See-and-do.ch

Responsible at Bread for All: Sybille Spengler. Responsible at Fastenopfer: Matthias Dörnenburg. Responsible at Spina's Civil Voices: Miriam Fischer, Susi Kammergruber (creation), Lorenz Spinas (overall responsibility), Gaby Füchslin, Carla Storz (consulting), Tom Krieger (illustration).

 

At the end of January, Sonntagsblick already leveled accusations at SRG. The newspaper had noticed that "The Voice of Switzerland" judge Stress was using the show as an advertising platform for his clothing brand Bear Inc.Werbewoche.ch reported). Although the fashion label is listed as a sponsor in the credits, the permanent and prominent display of the logo raises questions about surreptitious advertising.

As the current edition of Sonntagsblick reports, Bakom is now investigating whether there has been a breach of advertising and sponsorship regulations. In addition to the supervisory proceedings that have been initiated, SRF has been sent a list of questions on surreptitious advertising. SRF has "taken note" of the measures taken, as spokesperson Martin Reichlin told the Ringier title for the record. However, SRF is convinced that no advertising or sponsorship regulations were violated in the case of Seat and Bear Inc.

However, unlike the car manufacturer, Bear Inc. is not declared as a product sponsor at the beginning of the program - a violation of Article 10 paragraph 3 of the Radio and Television Act, according to Sonntagsblick. Bakom lawyer Michael Stämpfli is now demanding that SRG disclose the contracts with the partners involved. Although a withdrawal of the license would be possible as a consequence, it is more likely that the revenue will be surrendered or the deficiency remedied. (hae)

What do you think of the allegations of surreptitious advertising against SRG? Much ado about nothing or justified objections from Sonntagsblick? Vote in the current survey on Werbewoche.ch (bottom right). As always, the results will be published in the next print edition.

Teaser image (stress): Thevoice.srf.ch
 

Peter Rothenbühler is responsible for comparisons between German-speaking Switzerland and French-speaking Switzerland. He often concludes that French-speaking Switzerland is more cosmopolitan, more multicultural and less complicated. This is also the case with the new Blick editor-in-chief Andrea Bleicher. While people on this side of the Röstigraben are still upset that the young, beautiful mother only sees her children two days a week, people in French-speaking Switzerland are already used to young, beautiful - and even blonde (!) - mothers sitting in the editorial offices of the titles with the highest circulation. However, their private lives and looks are "only discussed in the bar", says Rothenbühler in his weekly column. To cement the relevance of privacy protection, the former head of Schweizer Illustrierte adds: "We don't ask ourselves which female skiers our sports reporters are sleeping with".

No, we really don't. However, when this - seemingly out of thin air - suggestion comes from the pen of a man who has had the bedrooms and living rooms of Swiss A and B-list celebrities illuminated for years and knows his way around everyone and everything, you could almost get curious. You could. If you worked at Blick, for example. Because according to the Sonntagszeitung (same issue, different article), the paper will continue to follow Grosse-Bley's "blood-boob-boob course" under Bleicher - even if a word like "tits" would never make it into a headline, as she emphasizes over lunch.

The two SRF women's ski commentators Stefan Hofmänner and Michael Bont certainly came by their well-founded background knowledge in a serious way. For years they have been one of the few pleasing exceptions in SRF sports reporting, even if they have always stood in the shadow of the popular men's duo Hüppi/Russi. Hofmänner is objective, has a pleasant voice, formulates pointedly and often speaks from the viewer's soul. For example, when the ORF director prefers to show the finish area or athletes dancing their way to the finish instead of the exciting downhill race - even though the racers emerge from the interval and transmission hole with inexplicably large gaps ("That's what upsets me!"). And once you get used to Bont's dialect, you realize that he knows an incredible amount about modern skiing, knows all the background and provides viewers with information that is really insightful. He authentically suffers and rejoices with the skiers. If Berhard Russi wasn't so popular and loved, he would have to dress very warmly for an objective expert comparison. In contrast to the endless annoyance of football, Swiss television is world class here.

Ski reporting on French-speaking Swiss television is certainly much better, more impartial and more cosmopolitan. Perhaps even young, attractive mothers who never need to see their children at all are already commentating. Trendy!

Thomas Häusermann
 

Since the beginning of the year, SRG employees have had to account for their small expenses individually. As the Sonntagszeitung writes, there is "thick air" among TV and radio staff because of this. According to Stephan Ruppen of the Swiss Syndicate of Media Workers (SSM), the union of TV and radio employees has received numerous complaints and inquiries about this, and the calls are piling up.

Recently, for example, 32 francs are reimbursed for external meals and ten francs for breakfast. No expenses may be claimed for business trips by SRF employees to other SRG locations. Early and late workers are reimbursed a maximum of 50 francs for cab fares or 28 francs for mileage allowance per shift. According to the Sonntagszeitung, these regulations apply to all employees - from sound technicians to prominent figureheads.

The SSM union is now criticizing the fact that although employees with high expenses may benefit from the change, those who cause little expense and usually work in the same place will have to reckon with a "hidden wage loss". According to Ruppen, the flat-rate expense allowance was a salary component for many employees. The SSM is therefore seeking a discussion with the SRG, which, at the request of the Sonntagszeitung, is "ready for constructive talks" at any time.

Teaser image (banknotes): Keystone

Last week, Weltwoche published police photos from the 1980s under the title "The Tagi editor-in-chief and the terrorists". They trace the political past of Tages-Anzeiger editor-in-chief Res Strehle. The article describes Strehle's participation in a squat and refers, among other things, to old Woz publications in which he is said to justify "revolutionary violence".

"Disregarding the rules of journalism"

On Saturday Strehle position to the article. He accuses Weltwoche of "political campaign journalism" that has little to do with reality. The picture used is not a mugshot, although it appears to be. He was not even marginally involved in any of the acts of violence mentioned in the article and he had knowingly never exchanged a word with some of the people described. He did not comment to Weltwoche as he was convinced that the thesis and tone had already been established - even a statement that he would have been allowed to make three hours before the editorial deadline would not have changed this. Strehle condemns the "disregard for the rules of journalism" and is considering all legal steps "to ensure correct reporting in future".

Confusion "at the most inopportune moment"

As the NZZ am Sonntag reports, Weltwoche also made a serious error in the illustration of the article. A picture does not show a former bomber, but a man with almost the same name who had nothing to do with explosives offenses. He was arrested - together with Strehle and around 70 other people - in 1984 in a squat in Zurich and photographed (which is also where Strehle's supposed "wanted picture" comes from). The victim expressed his horror to the NZZ am Sonntag. He had just started his own business, so the unjustified pillory came "at the worst possible moment". He is considering legal action and demanded an immediate clarification from Weltwoche, which has since been published on the Internet by author Philipp Gut. The mix-up is "regrettable". Weltwoche does not comment on sources (in this case: police archives) and in Stehle's case the publication was justified because he is a person of public interest.

Police and senior public prosecutor's office interested in source

According to the NZZ am Sonntag, the Zurich cantonal police are nevertheless interested in the sources and have initiated investigations. Such images would only be released with the consent of the person concerned - or 30 years after their death. The old negatives will be offered to the State Archives for archiving. However, according to Deputy State Archivist Hans Ulrich, only one of the four pictures published by Weltwoche is in the archive. The results of the police investigation are also of interest to the senior public prosecutor. A subsequent criminal investigation for breach of official secrecy - an official offense - cannot be ruled out, according to spokeswoman Corinne Bouvard. (hae)

Picture (front page of Weltwoche): Weltwoche.ch