Lesch+Frei: Fighting hunger with organic farming

Lesch+Frei has created a striking key visual for Swissaid to highlight the fight against hunger. The campaign shows how Swissaid aims to combat poverty through organic farming.

A UN study has shown that conversion to organic farming is one of the most effective means of sustainably combating poverty and hunger in the South. That is why this year Swissaid has taken up the fight against hunger with organic farming and supports it, for example, in Myanmar (Burma) with numerous measures. These include organic farming courses, free local seeds and the purchase of buffaloes as harvest workers.

In this way, not only is something being done in a sustainable and forward-looking way to combat hunger in northern Myanmar, which is repeatedly rocked by civil war, but also to combat dependence on chemical fertilizers, toxic pesticides and expensive foreign seeds. Lesch+Frey supports the fight against hunger with a campaign. The posters (B12 and F200 format) have been on display throughout Switzerland since February 11. Together with filler ads, they accompany direct mailing and scattering.

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Metapeople strengthens team with Robert Thöne

Robert Thöne has been supporting the Swiss team at the online marketing agency Metapeople as a Senior Affiliate Manager since January 2013.

As Senior Affiliate Manager, Robert Thöne will contribute his many years of experience, which he gained as Senior Affiliate Manager in the finance, telco and web to print sectors, to Metapeople Zurich, as detailed in a press release. As a specialist in affiliate marketing, his tasks will not only include campaign controlling, but also comprehensive advice and support for customers on the subject of affiliate marketing.
 

Tribune de Genève shares responsibility for blogs

Online newspapers that offer their readers space for their own blog can also be held liable for posts that violate personal rights. The Federal Supreme Court has rejected an appeal by the Tribune de Genève (TDG).

On the TDG website anyone can open their own blog. Politician Eric Stauffer from the right-wing Mouvement Citoyens Genevois also made use of this option. In one of his posts, he attacked an ex-director of the Cantonal Bank of Geneva. Following his lawsuit against Stauffer and the TDG, the Geneva courts came to the conclusion that the article violated the personality of the person concerned. It ordered the defendants to delete the controversial article and ordered them to pay CHF 6,000 for the injured party's legal fees.

No special regulation in Switzerland

The Federal Supreme Court has now dismissed the appeal by the newspaper TDG. The newspaper had argued that in other countries the civil liability of the host of a blog is limited or even excluded. According to the Federal Supreme Court, there is no corresponding regulation in Switzerland. The standards on the protection of personality rights in the Civil Code are therefore applicable. According to this, anyone who has contributed to a violation of personality rights can be prosecuted. The obligation to remove unlawful blog entries therefore applies not only to the author but also to those who offer the corresponding opportunities.

This also includes any costs incurred in the event of a legal dispute. According to the judges in Lausanne, the question of the obligation to pay compensation or satisfaction is a different matter. This requires wrongful conduct, which was not at issue in the TDG case. (SDA/judgment 5A_792/2011 of January 14, 2013)
 

Ron Orp: 160,000 subscribers and a successful January

The Net-Metrix Audit report from January 2013 shows that Ronorp.net has grown compared to the previous year. The number of unique clients increased by 30 percent to 135,000. The newsletter now has 160,000 subscribers.

According to a press release on Wednesday, visits rose by 15 percent to 410,533 and the number of page impressions increased by 16 percent to 1,677,268. The number of subscribers to Ron Orp's Mail also increased significantly once again. While the 100,000 Swiss subscriber mark was broken in June 2011, one and a half years later there are already 160,000 readers of the daily newsletter.

Ron Orp's Mail is published in the eight largest cities in Switzerland: Basel, Berne, Geneva, Lausanne, Lucerne, St. Gallen, Winterthur and Zurich.
 

Tages-Anzeiger: Convergent editorial team in place

Starting in mid-2013, the combined editorial team of the *Tages-Anzeiger* and *Newsnet* will be led by a three-member editorial board: Editor-in-Chief Res Strehle, Michael Marti, and Arthur Rutishauser. The daily editors are Dominique Eigenmann, Patrick Kühnis, Samuel Reber, and Alain Zucker.

According to the press release, the department heads were appointed as follows: Switzerland will be headed by Daniel Foppa and deputy René Lenzin, International by Luciano Ferrari and deputy Christoph Münger, Background by Hannes Nussbaumer and deputy Thomas Widmer, Zurich by Edgar Schuler and deputy Simon Eppenberger. The Economy Department is headed by Rita Flubacher and the deputies Angela Barandun and Matthias Chapman. The Culture & Society department is headed by Guido Kalberer and deputy Philippe Zweifel, and the Sports department by Fredy Wettstein and deputy Ueli Kägi. The Knowledge Team will continue to be headed by Matthias Meili and his deputy Martin Läubli. The online-only news team is headed by Marc Brupbacher, with Rupen Boyadjian and Martin Sturzenegger as deputies.

A new Production & Design department will be created for all channels, headed by Thomas Speich and deputy Sarah Pfäffli. Also newly created is a research team, led by Thomas Knellwolf and deputy Monica Fahmy. The two other newly created teams are Letters to the Editor/Social Media, headed by Christian Lüscher, and Image/Multimedia, headed by Jan Derrer. His deputy will be Petra Baumann. The Züritipp team remains unchanged under the leadership of Yann Chérix and deputy Corina Freudiger. Gilbert Bötschi takes over the management of IT.

The total of around 200 editors will continue to work on their traditional topics in the new teams and departments as far as possible and desired. Due to mutually agreed early retirements and departures that were not replaced, it was possible to avoid redundancies as part of the merger of the two editorial teams.
 

Ratings available on February 18

Data on television viewing in Switzerland, collected using a new technology, is expected to be released next week. Mediapulse announced this in a press release on Wednesday.

The Board of Directors has assessed the data collected since the beginning of the year as "conclusive and plausible", according to the communiqué. The data now meets the methodological quality criteria. Mediapulse had planned to present the first data from the new system at the beginning of the year. However, due to technical difficulties, it had to refrain from doing so for the time being and the publication date was delayed.

The new system also provides data on TV shows watched via the Internet, regardless of time and place. The fact that the data is not yet available is causing trouble in the media and advertising industry. Nico Gurtner, Head of Communications, did not disclose whether claims for damages had been made against Mediapulse, referring to the confidentiality of the contracts. Tagesanzeiger/Newsnet reported at the end of January that customers wanted to take legal action against Mediapulse (Werbewoche.ch reported).

The new system is designed to map television consumption more accurately. The sound broadcast by the TV station is compared with the sound received by the viewer. With this so-called "audio matching," a program can be identified even if it is watched days after it was broadcast (Werbewoche.ch reported). It is expected that the new technology will change the ratings. TV sets are no longer required for measurement, only a "TV-capable screen. As a result, more households are to be included in the measurement than before. (SDA/Wewo)

 

State Council to prevent closure of printing plant

The Fribourg State Council is being urged to advocate for the preservation of the Saint-Paul newspaper printing plant. This is the request made by the plant’s staff committee and the Syndicom union in a letter to the cantonal government.

All parties concerned should work together at a round table to find solutions to save the 50 jobs at risk, Syndicom announced in a communiqué on Wednesday. At the staff meeting, it was also decided to launch a petition to save the print shop and to call for a public demonstration of support. The rally is planned for March 1. At the end of January, the Saint Paul Group had announced the closure of its newspaper printing plant at the end of 2014 (Werbewoche.ch reported). She cited the loss of the most important external customer, the Freiburger Nachrichten, as the reason. In the future, the newspaper will be printed in Bern at more favorable conditions. (SDA)
 

Caveg advertising: Self-promotion for Valentine's Day

Just in time for Valentine's Day, the Zurich-based agency Cavegnwerbung is drawing attention to itself with a self-promotional campaign. The agency wishes potential clients a happy Valentine's Day and, with a touch of humor, a little more originality and success in their communications.

At the same time Cavegnadvertising as an agency - the poster display should prove its own originality right away, says owner Markus Cavegn.

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Grounding: Steiner's video will not be broadcast

The three-minute video produced by director Michael Steiner as part of the campaign against the Minder Initiative will definitely not be aired. Economiesuisse announced this on Wednesday.

Michael Steiner justifies his commitment against the Minder initiative with, among other things, the "unfair public denunciation of Mario Corti by the initiator", as stated in the press release. A viral ad called "Grounding 2026" was therefore planned for the final mobilization on the Internet. Economiesuisse will now definitely refrain from broadcasting it, "as the catastrophic short film could be misunderstood as a threat and unnecessary provocation in the context of a directly democratic process". The director is in agreement with the approach taken in the course of the campaign.

Teaser image: Keystone
 

SRF zwei shows "Top Gear" in original sound for the first time

Good news for fans of the cult British show «Top Gear»: Starting Tuesday, February 19, 2013, SRF zwei will air the latest episodes from Seasons 13, 14, 17, and 18 in their original versions with German subtitles.

"Top Gear," the car magazine program on the British TV station BBC Two, is one of the world's most successful TV formats, with up to 350 million viewers. For years, the show has thrilled audiences with stunts, precisely researched features and feared car reviews. In 2005, "Top Gear" won the International Emmy for best entertainment show.

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Image: Bbc.co.uk
 

Printers of the Basler Zeitung accept severance pay

The dispute over the severance plan for the printers at the *Basler Zeitung* has been resolved. At a staff meeting, the employees affected by the layoffs accepted a severance package offered by the management of *Basler Zeitung Medien* (BZM).

According to the agreement, all employees affected by the closure of the newspaper printing plant will receive a severance payment of 400 Swiss francs per year of service, as Hans-Peter Graf of the Syndicom trade union said in response to a query from the SDA news agency. The dispute over severance pay had led to a warning strike on Monday night. According to Graf, the works meeting approved management's offer with a strong majority. As an alternative, management had also proposed severance pay only for those laid off over 50, which would have varied according to age. According to Graf, this variant had no chance.

Originally 1'000 francs demanded

Originally, the employee side had demanded a severance payment of 1'000 francs per year of service in the negotiations on the social plan. From the union's point of view, the 400 francs now accepted are too little, which is why Syndicom suggested, according to Central Secretary Graf, that the Basel government be called in as a mediator. Syndicom is convinced that more could have been achieved in this way. However, the works meeting decided against this proposal. A spokesman for the Basler Zeitung Medien did not want to say what the 400-franc solution would now cost the company, but it would be a "considerable sum". For the spokesman, the conflict will not be definitively settled until the social plan has been signed.

Still in Basel until the end of March

Due to the dispute over the social plan, the printers of the Basler Zeitung had gone on strike for seven hours starting at 11 p.m. on Sunday. The Basler Zeitung was subsequently printed by Tamedia in Zurich (Werbewoche.ch reported). A partial run of the Coop newspaper was also affected by the strike. According to the BZM spokesman, the Basler Zeitung will now be printed in Basel as planned until the printing plant closes at the end of March. After that, printing will take place at Tamedia. The printing plant in Basel is being shut down for reasons of profitability. This affects 96 employees. Of these, 72 will be laid off. (SDA)

 

Press council agrees with Tages-Anzeiger

Are journalists allowed to publish a confidential draft of an investigative report ahead of schedule if it is going to be made public in a few weeks anyway? According to the Press Council, it depends on whether there is significant public interest in the information it contains.

In addition, the decisive factor is whether it is to be feared that the premature publication will impair interests that are particularly worthy of protection. In late summer 2012, the Tages-Anzeiger published confidential information from the draft report of the Parliamentary Investigation Commission on the incidents surrounding the Civil Service Insurance Fund of the Canton of Zurich (BVK) that had been leaked to it. The Cantonal Council of the Canton of Zurich filed a criminal complaint and complained to the Swiss Press Council that the Tages-Anzeiger - and additionally Weltwoche - had violated the provisions of the Journalists' Code on the publication of confidential information. It would have been possible and reasonable for the two media to wait until the planned publication of the report before the fall vacations.

The Press Council rejects the complaint, as it says in a statement. In the case of Weltwoche, it has not been established that the magazine had the confidential document at its disposal at all and quoted from it beyond the adoption of formulations from Tages-Anzeiger. In the case of the Tages-Anzeiger, the Press Council considers it legitimate that, in view of the great public interest in the subject of BVK, it did not wait more than a month before publishing it - a few days would have been reasonable. Especially since it was not evident how the premature publication affected interests that were worthy of extreme protection.
 

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