Derived from the founding year 1961, buildings by famous architects such as Oscar Niemeyer (National Congress Brasilia, the Museum of Contemporary Art Niteroi) or Pierre Koenig (Case study house 22 in Los Angeles) were chosen as backdrops to represent exclusive women's and men's fashion. A "making of" is used for PR purposes and as an addition to the website.

Responsible at New Bernie's Fashion: Pina and Rinaldo Di Falco (owner). Responsible at Rau Advertising Agency: Richard Rau (creative direction), Andreas Konrad (art direction), Mauro Dimitri (styling/consulting), Oliver Rau (overall responsibility), Alfredo Schilirò, Flowcube (strategic communication), Andrea Diglas (photography), Riccardo Midolo and Pure GmbH, Berlin (image processing).

The principle is quite simple: An empty guest room, a car that is only taken out once a week, an unused office desk or the parking lot that is empty during the day are rented out to people who are looking for accommodation, a rental car, a temporary workplace or parking space. Previously unused capacity can thus be utilized, and both parties benefit. Another feature is flexibility. Most things can be rented on a very short-term and temporary basis. This is nothing new in and of itself; people have already been swapping and renting things far from the Internet in the past, but Web 2.0 makes sharing much easier. If you're looking for a drill for a day, all you need to do is click and you can see who in your neighborhood has the relevant material available. Other examples of the sharing economy abound.

Probably the best known at the moment is Airbnb. Private individuals rent out their guest rooms or second homes on the portal. On RelayRides, you can rent out your car or get hold of a free parking space with Park it, a Zurich-based company. NeighborGoods offers items such as drills or ladders from the neighborhood. You can share your knowledge on Skillshare, and you can find buyers for money in LendingClub. CoWorking spaces with temporary office space are also widespread. But garden beds are also shared, and even food. On Mealku, you can either cook for strangers or pick up a take-away meal from strangers. But why all this, really?

Forbes Magazine probably sums it up with the phrase "Ownership, the root of the American dream, took a hit." For today's generation, ownership is no longer as important as it was a few years ago. Many people forego owning their own home for the sake of flexibility; instead of owning a car, they carry a mobility card in their wallet, and they only stream DVDs and music anyway.

The sharing economy has the potential to become a movement. Sharing is caring no longer applies only online, but is also lived offline. We already share our lives on Facebook. Instead of just sharing online content, we are now also detaching ourselves from material possessions and turning ourselves into mini-entrepreneurs. Lower costs and less waste are probably the main reasons. The sharing economy: not just sharing the new car, the beautiful house or the delicious meal on Facebook and bragging about it to friends, but letting others share it in real life.

Manuel P. Nappo
Director of Studies CAS Social Media Management at HWZ, Chief Networking Officer at Centralway. www.about.me/mpn

Thomas Dähler helped shape the BZ for six years, among other things with regular commentaries and analyses. In 2008, he played a key role in the integration of BZ into AZ Medien. AZ Medien wrote this in a press release on Wednesday. He led the development of the sister newspaper BZ Basel until the appointment of Editor-in-Chief Matthias Zehnder and thus contributed significantly to its success in Basel. Thomas Dähler was also sporadically deployed as daily manager of Nordwestschweiz.

Matthias Zehnder will now manage the two daily newspapers BZ Basel and BZ Basellandschaftliche Zeitung as well as the Basel edition of Der Sonntag as Editor-in-Chief Basel. Bojan Stula, Deputy Editor-in-Chief BZ and now also Editorial Director Baselland, will manage the day-to-day business of the BZ Basellandschaftliche Zeitung in the Liestal office.

This category shows the great importance of networking the various dialog marketing channels, according to an SDV release. In second place is the newly created category "Customer Loyalty" with 23 entries. The Mailing B2C (2D) category, in third place with 19 entries, makes it clear that dialog marketing by mail to consumers is an essential channel. The new categories have been well received and enjoy many submissions.

The rankings by summarized categories also paint a clear picture: the categories with "classic" addressed mailings are clearly at the top with 54 submissions. The digital categories follow in second place with 36 submissions, and in third place is the "integrated dialog campaigns" category.

"We are very pleased with the distribution and number of submissions," says Christian Huldi, chairman of the jury. "The sharpened categories have allowed agencies to submit more specifically. We look forward to seeing the results of the judging."

Competition of the dialogue marketing athletes

On Monday, March 4, 2013, all submitted works will be presented in a public exhibition from 8 a.m. to 4 p.m. at the Folium (formerly Papiersaal) Sihlcity in Zurich. All other award winners will be selected by a 20-member jury. The winners will be able to climb the winners' staircase at the Award Night at the Kongresshaus Zurich on June 14, 2013. The exhibition is open from 8 a.m. to 4 p.m. Further information on Sdv-award.ch. Werbewoche supports the Swiss Dialog Marketing Award 2013 as a media partner.
 

Coop's Free From range offers lactose-free alternative products.

Despite a lot of content, the Page have a clear appearance. This was achieved with experimental design elements, the agency said in a press release on Wednesday. For example, the design dispenses with classic overview pages: The main content is presented as compact preview teasers and can therefore be consumed in bite-sized chunks. Thanks to the dynamic arrangement of these teasers, the page also looks different each time it is accessed.

The website, conceived and designed by Goldbach Interactive and co-designed and written by YJOO, is responsive - and can therefore be used on desktop, tablet and mobile without restrictions. Twice a month, a so-called bio story supplements the content. In these short videos produced by YJOO, people talk about the importance of organic in their everyday lives.

The anniversary page accompanies Coop's various anniversary activities online, promotes the new organic products coming onto the market this year and provides information about Coop's role as an organic pioneer. It is part of a broad-based campaign with which Coop is celebrating the anniversary of its organic brand. Other (offline) campaign elements include a Naturaplan bus from Euro26, which is touring the whole of Switzerland as part of a "roadshow", and the TV commercial from KSP with the song "I love" by the "Sons of Nature".

Responsible at Coop: Thomas Schwetje (Head of Marketing / Services), Sacha Zuberbühler (Head of Advertising), Oliver Johnson (Head of Digital Marketing). Responsible at Goldbach Interactive: Tom Schrämli (overall project management), Nicola Schlup, Alain Ryser (project management consulting), Cyrill Schneider, Raphael Liechti (concept, design), Jonathan Droz (IT). Responsible at YJOO Communications: Nina Krucker (overall project management, editing), Patrick Stämpfli (moving image).

Branders won an award at the Rebrand Awards 2013 with its rebranding for Thurgauer Kantonalbank. The Rebranding for the Thurgauer Kantonalbank should communicate that in the future, the bank will place customer orientation and the advisory experience at the center of its activities more than ever before. The Rebrand Awards jury is made up of international experts from the fields of branding and communications. Nominations were open to all branding projects launched between January 2010 and September 2012.

A total of ten works by Meta Design received awards. The awards went to the new brand presences of Organic Farm, Ningxia China Real Estate, SES, Konzerthaus Berlin, IAV, KfW Bankengruppe, Ceph, Daiichi Sankyo, Barry Callebaut and the SBB Europaallee.

Peter Schmidt Suisse was awarded for the rebranding of Bobst, the packaging machine manufacturer in western Switzerland.

To the winners

Developed are next to the Cinema spot from December 2012 also striking rear lettering of the public transport buses of Verkehrsbetriebe St. Gallen VBSG. The visualization turns the entire rear of two city buses into a sweep. The city buses will be on the road throughout the city from February 2013 to January 2014. In addition, the "MobileSG" app will be advertised via bus hanging boxes. In the further course of the campaign, the sides of the refuse collection vehicles will be newly visualized for three years.

With the app, the administration offers a virtual waste calendar with notices and free reminder functions. In the future, subscribers will no longer miss any cardboard, waste paper and scrap metal collections or Christmas tree and greenery collections. After simply entering the residential address and desired notifications, a message is sent directly to the smartphone 24 hours in advance.

Responsible at Entsorgung St. Gallen: Christian Helbig (Head of Waste Management/Recycling and Landfill). Responsible at Communication BSW, Rheineck: Christoph Matzner (concept, idea, consulting), Bernd Leisner (text), Pascal Rüegg (graphics), Donato Caspari (photography). Production: Grafitec, St. Gallen, bus company (VBSG).

The trailer had to be realized within a week, according to the agency Level Two. The 12 finalists were therefore shot on a tight schedule in a single day. The following day, Level Two went into editing and four days later into grading. And the commercial is finished. Can it be good quickly? Judge for yourself:
 

Responsible at LevelTwo: Daniel Wyss (production), Thomas Brügger (DOP), Gregor Rott (post-production supervision), Milos May (editing), Patrischa Freuler (grading). (uma)

With this commercial, the foundation wants to draw attention to its cause: Heart disease and stroke as the most common cause of death in Switzerland.

The TV commercial was produced by Contexta together with Stories and directed by Tobias Fueter. The TV commercial is not intended to lecture or scare, but simply to show how precious every minute of our lives is, the agency said in a statement on Wednesday. The TV commercial will initially be shown as a long commercial, but will then also be available in shorter versions, including a 15-second short commercial.

In a first step, the TV campaign aims to raise awareness of the Swiss Heart Foundation and thus support its fight against the number one cause of death in Switzerland. In a second step, the TV commercial is also intended to serve as a preventative measure and show the population what everyone can do to combat cardiovascular disease. A campaign platform will support this cause: Storyofhearts.ch

Responsible at the Swiss Heart Foundation: Martin Zimmermann (Head of Marketing and Fundraising), Peter Ferloni (Head of Communications). Responsible at Contexta: Nadine Borter (overall responsibility), Moritz Staehelin (creative direction), Stefanie Morgan, Moricz Nemeth (graphics), Tobias Fueter von Stories, Annette Häcki, Raphael Gammenthaler (text), Alexandra Beyeler (consulting). Responsible at Stories, Zurich: Tobias Fueter (Director), Yves Bollag (Producer), Nicole Spring (Executive Producer), Heike Schreyer (Production Coordinator), Holger Diener (DoP), Adrian Frutiger (Music), Adrien Asztalos (Production Design), Beni Fueter, Wolfgang Weigl (Editing), Denis Spycher (Postproduction Supervisor), Fabian Kimoto (Color Grading), Gian Dolder (Sound Design). Sound Mix: Jingle Jungle, Zurich. 3D: Cloudscape, Zurich. Media: Mediaplus, Bern.

Claudio Heldner, his successor, has been working in customer service at Radio 1 since January.