Responsible at Denner: Petra Gayko (Head of Marketing Communications, overall responsibility), Sabine Gassmann (Project Manager Marketing Communications).Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), John Leuppi (text), Gian Maurizio (art direction), Andrea Vizzarro (consulting), Markus Binggeli (strategy), Nina Rolle (JBW Media).

The campaign included banners on high-traffic websites and MSN homepage takeovers. In addition, digital outdoor advertising was shown in highly frequented locations throughout Europe, from Rotterdam Beurs Station in Holland to Zurich Rail City in Switzerland. Since February 14, 2013, the Surface RT is now also available in Switzerland and eleven other countries in Western Europe.

Responsible at MicrosoftKaren Carter (Director of Consumer Marketing Communications Western Europe HQ). Responsible at Wunderman: Thomas Engeli (CD), Daniel Schranz (AD), Florian Tillmann, Kevin Bloch (text), Sebastian Eppler (screen design), Rafael Tucev, Lukas Zgraggen, Dominik Cattaneo (multimedia), Roger Schäffeler, Caroline Perkins, Philipp Arnold (consulting).

The new communication presence solves a tricky problem: how do you integrate the logos of 25 different stores? "Quite simply", says the agency, "you make them part of the idea":

Responsible at Uschter 77: Bruno Benz (Center Manager). Responsible at Matter & Gretener: Victor Rosser (Consulting), Daniel Matter (Creative Direction), Dominik Imseng (Text), Caroline Jordan (Art Direction), Jonas Kuhn (Photography).

In addition to his role as sales manager, Minger will support the team as project manager for the NZZ Capital Market Forum. He will also be involved in various projects in the print advertising market. Ruedi Minger is a proven expert on the Swiss advertising market and an experienced, customer-oriented manager, according to a press release issued by the NZZ Media Group on Friday. He already worked for NZZ in 2012 as Head of Commercial Advertising at NZZ Media before moving to Le Temps Media.

This time, the combination of "classical music" and "electronic music" is visually staged by a violin with electronic controls. The prematurely sold-out concert event on March 1, 2013 will be advertised with flyers and posters.

Responsible at Tonhalle Orchestra Zurich: Michaela Braun (Head of Communications and Marketing), Mara Corleoni (Project Management Tonhalle Late). Responsible at Menden & Roos: Marc Menden and Ralph Roos. Responsible at Gürth Design: Emanuel Gürth (Creative & Art Direction).

The magazine character of the website is intended to invite users to browse online with a convenient reading view and articles that can be clicked through from the side. In addition, the previously separate Spotted blog has been integrated into the website and provides up-to-date content alongside the news, the agency said in a statement on Friday. As before, the new app offers the popular Spotted blog with daily updated entries and news from the company. A brand directory shows the location of each brand on the five floors. With an integrated QR code reader, Jelmoli visitors can access the information and offers marked with a "J" in the QR code in and around Jelmoli more quickly and directly.

The new online presence is part of Jelmoli's overall strategy to link online and offline activities more closely and, above all, to create stronger visual recognition on all channels.

Responsible at Jelmoli: Franco Savastano (CEO), Monica Monsch (Head of Marketing and Communication). Responsible at Ddcom: Daniel Müri (creative direction/strategy), Marco Huber (concept/art direction), Marc Hahn (art direction/creation), Noemi Fraefel (consulting/project management). Responsible at Astina: Matthias Alder (concept and technical implementation).

Digitalization and the mobile internet have fundamentally changed the relationship between companies and customers. The key questions here are: How can the increasing diversity of customer contacts be mastered in these new times? How can you still touch people today and thus collect valuable plus points? And how must a provider be positioned from now on in order to ultimately achieve victory? The audiobook edition "Touchpoints" by Anne M. Schüller, bestselling author and thought leader in touchpoint management, provides a wealth of answers to these questions.

A total of eight CDs comprehensively explain what is outdated and what is new in management, service, sales and marketing. And how our new business world really ticks. In an uncomplicated, cheerful and extremely practical way, it shows how to win "completely loyal customers" and how new business can be secured through busy fans and active referrers. The internal framework conditions required to achieve these lofty goals are also discussed in detail.

To this end, management consultant Schüller has developed two concepts that can be implemented in the form of four-stage processes: customer touchpoint management, which shapes customer relationships in our times of "social" and "mobile", and actual employee touchpoint management, which restructures relationships between managers and internal customers. Numerous checklists and a wealth of examples and tips illustrate exactly how both work. The book of the same name on the subject was a bestseller in Germany, Austria and Switzerland and was also awarded the 2012 German Trainer Book Prize. Anne M. Schüller is a management thinker, keynote speaker, award-winning author and business coach. With a degree in business administration, she is considered Europe's leading expert in loyalty marketing and customer-focused management. She lectures in the highest circles of business and is a guest lecturer at several universities. pan

In March, the Sunday newspaper market goes from strength to strength. Ostschweiz am Sonntag will be published for the first time on March 3, and on the same day, subscribers to the Basler Zeitung will be supplied with the Sonntagszeitung for the first time. On March 24, the Sonntag of AZ Medien and Südostschweiz am Sonntag will become the new Schweiz am Sonntag. For the advertising market, the two changes will result in an increase in the number of contacts by an estimated twelve percent to around three million at the beginning of March. However, it can be assumed that this figure will decrease again because the additional deliveries will result in double readers, some of whom will part with one or other title once the introductory offers have expired.

Sonntagsblick falls to third place

Under the provisional conditions, however, SonntagsZeitung is set to become the new reach leader in German-speaking Switzerland. In addition to the 40,000 subscribers of the Basler Zeitung, it has already been supplying around 36,000 Bund subscribers since last fall. If we assume that each of these additional 76,000 copies is actually used by two people, we arrive at 152,000 additional readers. This is a rather conservative estimate, as the Sonntagszeitung previously had a good 177,000 copies distributed and 734,000 readers, i.e. a good four readers per issue. With the newly calculated 886,000 readers, the SonntagsZeitung reaches around 20 percent more readers and at the same time almost 20 percent more reach in German-speaking Switzerland. It is thus clearly outstripping SonntagsBlick - at least for the time being (see chart "Sunday reach in German-speaking Switzerland"). SonntagsBlick even falls back to third place because the new NZZ-internal Sunday pool of the two regional titles for eastern and central Switzerland, together with NZZ am Sonntag, is likely to achieve a reach of around 19 percent according to the publisher's figures. For the "Sonntagsblick gesamt" combination reported in MACH Basic, a reach of 21.8 percent is reported. However, this offer is irrelevant for the advertising market, as hardly anyone is likely to place an ad in the supplement and in the carrier title at the same time. This combination is therefore not taken into account.

Is Basel already occupied?

The NZZ am Sonntag is undisputedly in fourth place. This is because it already reaches 529,000 readers or 11.8 percent of the population - and the trend is rising. The new Schweiz am Sonntag, on the other hand, is only in fifth place with 9.8 percent. This would not even change if the target of 500,000 readers mentioned by Peter Wanner at the media conference could be achieved. However, this would be very difficult to achieve on its own, as it would require more than 60,000 new readers. Given that there are only 2.3 readers per copy, that is around 25,000 to 30,000 additional buyers. Aarau apparently has high hopes for the digital edition. At the media conference, this was justified by the sharp rise in sales of apps. However, these are likely to have been downloaded mainly by subscribers who simply want to keep the option for digital use open. This is because experience shows that on Sundays in particular, paper is much more popular than digital. At most, there are still regional niches with partners for a regional Sunday edition in Schaffhausen and Biel for a further increase in print circulation. However, their interest only depends on whether such a business is really worthwhile for them. The hottest spot for Schweiz am Sonntag would actually be Basel, where there is already a regional edition. However, now that the SonntagsZeitung is clogging up the market with around 40,000 copies, it has become even more difficult to achieve success here.

Unequal Sunday pool

It would probably make the most sense to include Schweiz am Sonntag in the NZZ Group's Sunday pool. This would be analogous to the city pool for the daily press. But even then, there would still be a clear weakness in the Zurich-Basel-Berne golden triangle (see chart "Regional Sunday newspapers"). The very uneven geographical distribution is already the major weakness of the Sunday pool. As the "Sunday pool" chart shows, in the areas where only the NZZ is represented on Sunday, the majority are well below average. Due to its composition, however, its reach in central and eastern Switzerland is well above average. The new Ostschweiz am Sonntag basically has the same concept as its sister in Central Switzerland, but dispenses with regional splits. According to the publisher, it has a reach of 40.2 percent in WG 26 (St. Gallen/ AI/AR) and 37.8 percent in WG 44 (Thurgau). The publisher expects a total of 200,000 readers. That is 80 percent of the readership of the St. Galler Tagblatt. However, subscribers to Werdenberger & Obertoggenburger and Rheintalische Volkszeitung, which obtain their national editorial section from Südostschweiz, will also be served (see Werbewoche of February 15).

The Sunday newspaper in the golden triangle

By serving the subscribers of Bund and Basler Zeitung, SonntagsZeitung has pulled off a major strategic coup, as it not only has the widest reach in German-speaking Switzerland. It is also the clear market leader in the golden triangle (see "SonntagsZeitung" chart). In all three economic areas, it has a greater reach than the average for German-speaking Switzerland, but also more than its competitors (see chart "Reach in the golden triangle"). In all other economic areas, however, it is more or less clearly below the average of just under 20 percent. The geographical coverage of SonntagsBlick is exactly the opposite, with its greatest weaknesses in the economic areas of Zurich, Schaffhausen and Basel and only reaching the average for German-speaking Switzerland in the Bernese Mittelland. However, it is clearly strongest in the central Alps (see "Sonntagsblick" chart). Due to its DNA, the NZZ am Sonntag has the highest reach in the WG Zurich. However, it is also stronger than average in Zug and Basel (see "NZZ am Sonntag" chart). However, in addition to the geographical distribution, the target audience plays an important role. And this is significantly higher-caliber than for the other titles. It achieves top affinities in particular among people in top management (208), freelancers (186), people with a high level of education (174), entrepreneurs (149) and those in middle management (148).

Diluted Sunday newspaper readership

Although the SonntagsZeitung also has significantly above-average affinities in these segments, the highest value is only 144 for the top management level. This structure is somewhat diluted by the new readers from Basel. Although the Basler Zeitung has an even higher affinity among people with a high level of education (130), it also has a far above-average affinity among the over-70s (172 to SoZ's 88) and pensioners (160 to 100). The affinities at both management levels are also lower than those of the Sonntagszeitung. It is not possible to say what influence Bund readers have, as it is only shown in MACH Basic together with the significantly larger Berner Zeitung. The SonntagsBlick, on the other hand, has a readership that is usually very close to the average of the population. In contrast to all other titles, it has a slightly above-average affinity among 14- to 19-year-olds at 112 and among 20- to 29-year-olds at 108. However, all other titles are well below average in these age segments. The regional Sunday titles primarily reflect the structure of the population in their distribution area. The titles in central, eastern and south-eastern Switzerland, for example, have extreme peaks among self-employed farmers.

Oldest most favorable

Let's take a look at the thousand-reader prices (TLP) based on the official list prices for a full color page. It should be noted that the TLPs of SonntagsZeitung and Ostschweiz am Sonntag in particular should be treated with caution due to readership estimates. Nevertheless, the corresponding chart shows that the two oldest titles on the market, SonntagsBlick and SonntagsZeitung, are significantly cheaper than all the others. Until the end of June, the Sonntagszeitung is theoretically even the price leader at less than CHF 33. Only then will the list price rise by a rather modest five percent and the TLP to over CHF 34 and thus above the CHF 33.50 of SonntagsBlick. Ostschweiz am Sonntag is slightly cheaper with the same page price as its Central Swiss sister - provided it actually reaches the expected 200,000 readers. The cards will then be reshuffled on the basis of the new MACH Basic, which will be published in September. Experts expect that the SonntagsZeitung will then be able to report fewer readers because the logo-supported query should result in less confusion with other "Sonntagszeitungen". However, it is likely to be spring 2015 before the market has settled into the new structures and these structures are also reflected in MACH Basic.

March marks the beginning of spring, and this year it is also making itself felt in the publishing industry. More precisely in the Sunday market: On March 3, the St. Galler Tagblatt (SGT) launches its Sunday edition Ostschweiz am Sonntag (OaS), which together with the NZZ am Sonntag and Zentralschweiz am Sonntag (ZaS) form the new Sunday pool; on the same day, the Basler Zeitung exchanges its previous Sunday edition for Tamedia's Sonntagszeitung (SoZ), and on March 24, Südostschweiz Medien and AZ Medien merge their Sunday editions to form Schweiz am Sonntag (CHaS).

This spring awakening will lead to a shake-up in the Sunday market in terms of reach and rankings, with corresponding implications for advertisers (see article on page 19). But that is only one aspect. A second: the three big players - SoZ, Sonntagspool and CHaS - are all declared to be open to further partners This with the aim of deepening their own reach in the core areas or expanding geographically. This has already triggered a new dynamic, for example in Buchs (SG) and in the St. Gallen Rhine Valley. However, the cooperation models look very different for the potential partners, which is why they are briefly broken down here.

Three models are available

- The CHaS offer consists of an advertising combo, which other publishers can join - provided they have a regional Sunday edition or decide to launch one. Then they also have the editorial mantle of CHaS, produced in Aarau, at their disposal, which they can take over in whole or in part. Südostschweiz am Sonntag is the first newspaper outside northwestern Switzerland to take advantage of this offer, which means that CHaS will no longer cover a contiguous area in the future. It is all the more interested in other partners.
 
- The Sunday pool unites three compact newspapers without regional splits. Other partners with their own Sunday editions can join the pool, but at least in the circulation areas of OaS and ZaS, another form of partnership is also possible, as the examples of Werdenberger & Obertoggenburger and Rheintaler respectively show (see Werbewoche 3/13): W&O and Rheintaler offer their subscribers the OaS with an attractive combined subscription - in the sense of reader loyalty. In turn, OaS can thus deepen its reach in the corresponding areas.
 
- The SoZ is taking a similar approach, as it is demonstrating in Basel. There are no plans for a regional split or editorial cooperation with BaZ on the Rhine knee, says publishing director Diego Quintarelli. "SoZ will remain a national newspaper. " BaZ also does not share in the advertising revenue, he said, but it can attach its job ad to SoZ in the Basel area. Quintarelli clearly denies rumors that the SoZ in Basel is being sold for only 18 francs. The fact is that Basler Zeitung Medien will buy the required 40,000 SoZ copies from Tamedia and can then offer them to existing subscribers at a freely chosen combination price. Currently, this amounts to 426 francs, the same as the current seven-day BaZ subscription and 37 francs more than the BaZ weekday subscription. The situation is different in Bern, where Bund subscribers pay only an additional 20 francs with SoZ.

The doors are open in Schaffhausen

The offerings of these major Sunday players have one thing in common: cooperation only makes sense if Sunday early delivery already exists or is being established. The examples of W&O and Rheintaler show: There are small publishers who are willing to invest in Sunday logistics. That's why Werbewoche asked 16 other local and regional newspapers how much interest there was in having their own Sunday edition or a Sunday partnership. The result:

- No response was available from 4 of the 16 titles requested: Liechtensteiner Volksblatt, Tessiner Zeitung, Willisauer Bote/Wiggertaler Bote.
 
- Two of the titles approached already have a Sunday edition: Vaduzer Medienhaus AG (Liechtensteiner Vaterland) has already been publishing the free Sunday newspaper Liewo for 20 years, which is also distributed to all households in the Werdenberg area with its own early delivery organization. He is certainly open to a Swiss partner, says publishing director Daniel Quaderer, provided that the front and cover sections can be split. But he does not see a great need for action "at the moment". Schaffhauser Nachrichten also distributes Sunday news - but exclusively online. According to publisher Norbert Neininger, the editorial team is "training" for a possible seven-day print expansion. However, the time is not yet ripe for this. However, he is examining both possibilities - a Sunday edition of his own and also a cooperation with a major player. "We are talking most intensively with OaS, because we already have a job combination with the St. Galler Tagblatt," he says.

The Valais messenger is ready

According to director Marcel Geissbühler, the publishing house is also considering both variants for the Bieler Tagblatt and Journal du Jura. In addition, a bilingual Sunday edition has already been discussed. "But there is no project ready to go, because no business model has convinced us yet," he says.

The publishers of Bote der Urschweiz, March Anzeiger, Höfner Volksblatt and Sarganserländer have also repeatedly discussed entering the Sunday market - if only because they are part of the Südostschweiz media network on weekdays. Urs Kälin, publishing director of Sarganserländer, fears, however, that hardly any additional advertising revenue could be generated. "The volume will merely be distributed during the week," he says. Hugo Triner, publisher of the Bote der Urschweiz, can imagine a Sunday edition "perhaps in a few years," but according to surveys, subscriber demand is currently too low. And publisher Philipp Theiler (March Anzeiger/Höfner Volksblatt) is skeptical about a reader loyalty campaign in cooperation with a major Sunday paper. "That brings us no advantage, only higher subscription costs," he says.
 
For example, Gilbert Bühler, director of the Freiburger Nachrichten, the publication of his own Sunday edition is not an issue either. And cooperation with a major newspaper? "Never say never," he says, but immediately points to the poorly developed early Sunday delivery in the Sense district.

Kurt Hasen, Managing Director of the Valais Messenger (WB), is also aware of this problem, but he is currently discussing a combined subscription with the SoZ from the second quarter of 2013 - for WB subscribers in the conurbations of Brig, Visp and Naters. "Because an expansion of Sunday distribution is out of the question," he clarifies. After all, the Walliser Bote has just under 6,000 subscribers in the three agglomerations, while the SoZ only sells about 1,250 copies in the Upper Valais. So there is potential for them. And what does the WB stand to gain? "We have no benefit, but we want to offer our readers an additional benefit - a cost advantage thanks to the Valais Messenger," says Hasen. Whereby the SoZ would have to grant the subscription discount. Unlike the BaZ, he is not prepared to spend any money. Only the SoZ will be advertised in the WB. "But we still have to wait for the draft contract and the compensation model of the SoZ," Hasen adds.

Even the Volksstimme is open-minded

That leaves those newspapers that only appear two or three times a week - such as the Volksstimme in Sissach, the Neue Fricktaler Zeitung or the Botschaft in Zurzach. All of them have never thought about a Sunday edition - because of the costs. However, they are open to combined subscriptions with a major. "You can always discuss such things," says Walter Herzog, publisher of the Neue Fricktaler Zeitung. "It would be conceivable," says Bernhard Bürli, publisher of the Botschaft. Susi Quinter, publisher of the Volksstimme, is almost enthusiastic: "People like to read on Sunday, a connection might be a good thing," she says. However, a cooperation with AZ Medien would hardly be an option for her - because their Basellandschaftliche Zeitung and the Volksstimme are partly competitors. "The NZZ am Sonntag, on the other hand, could be a good fit for us," she says, "because we've always taken the quality of the NZZ as our model - simply broken down to the local market."

Markus Knöpfli

SoZ ad rate unchanged until mid-year As of March 3, around 40,000 subscribers to the previous BaZ Sunday edition will now receive the SoZ. Will this conservatively estimated additional reach of 80,000 people increase the SoZ advertising rate (currently CHF 29,440 for 1/1 4f)? "No," says SoZ publishing director Diego Quintarelli. "We will pass on the reach increase free of charge to our advertising clients in the first four months - as a thank-you for their loyalty over the past years." Starting July 1, 2013, on the other hand, the circulation increase of more than 20 percent will result in a 5 percent price increase, he said. "Nevertheless, this will once again make SoZ's price-performance ratio much more attractive," he added. SoZ had already increased its advertising rate by 5 percent as of September 2, 2012, justifying this at the time with the "circulation increase due to the cooperation with the Bund" in Bern (plus about 60,000 readers). (mk)

Pool position from Ringier supports entertainers, musicians, comedians and models. As a full-service management, the services range from strategic consulting in artistic and economic matters to the conception and implementation of PR measures, contract negotiations and appointment coordination.
 

Walter Vontobel intends to continue his professional career outside the company. He started his career over 25 years ago at OFA Orell Füssli Werbe AG in Uster. In 1997, he took the Zürichsee-Zeitungen into a management relationship with Publicitas and was responsible for the long-standing cooperation with the Zürcher Land Zeitungen. In November 2005, Walter Vontobel was appointed Branch Director of NZZ Media, a branch of Publicitas, and has since been responsible for the success of the directorship between Publicitas and NZZ.

Walter Voltobel has played a key role in shaping the long-standing cooperation between Publicitas and the NZZ Media Group, says Beat Roeschlin, CEO Publicitas. Stefan Bai, Head of Advertising Market NZZ: "With Walter Vontobel, NZZ Media is losing a very committed personality who, during his more than seven years of service, fully identified with the advertising media from NZZ and successfully marketed them in the advertising market."

Teaser image: Nzzwerbung.ch

However, TV clearly remains the most important mass medium. In contrast to other media such as newspapers and magazines, it benefits from close interaction with the internet and mobile devices. These are the findings of the latest Navigator study conducted by SevenOne Media in Germany. The study makes it clear that consumers' everyday lives are strongly influenced by the media. The target group of 14 to 49-year-olds today uses the media for an average of almost 10 hours a day (585 minutes). Consumers' media time budget has thus increased by 16% compared to 2002. As expected, increased Internet use plays a major role in this development.

Today, 94% of respondents regularly use the internet and the average time spent online has risen from 30 to 107 minutes per day in the last 10 years. Against this backdrop, what about TV and other media?

The survey results show that television remains the most important mass medium. Virtually all consumers between the ages of 14 and 49 watch television, 79% even on a daily basis. More than a third of all media usage time, an average of 205 minutes a day, is spent watching television. What is particularly interesting is that the popularity of TV has actually increased in a ten-year comparison. The average daily TV viewing time has risen by 9 percent compared to 2002. In contrast, most other media were unable to benefit from the increase in media use. Compared to 2002, radio usage has fallen by 7% to 149 minutes per day. Magazines (average 8 minutes a day, -53%) and newspapers (average 19 minutes a day, -20%) have also lost ground.

According to the study, this trend will continue. 89% of respondents expect the internet to continue to grow in importance, while 87% expect this to be the case for smartphones. Of the traditional media, TV has the best prospects for the future, with 38% of respondents expecting its importance to increase further. In the case of radio, the estimates of gaining and losing importance are balanced (19% / 20%). The importance of magazines (50%) and newspapers (47%) is predominantly expected to decline. Another finding of the study: TV and the Internet are increasingly being used in parallel.

Clemens Koob