The price reduction is intended to make it possible again for every Swiss to afford a Volkswagen, according to a press release. The campaign will be used nationally on posters, in print, online and at POS.

Responsible at Volkswagen Switzerland: Sandra Grau (Marketing Manager), Sina Neuhaus (Advertising Specialist). Responsible at KSP Krieg Schlupp Partner: Samuel Knaus, Charles Blunier (Creative Direction), Yves Kellenberger (Graphic Designer), Rémy Müller, Franziska Saxer (Consulting).

 

Ralph Grosse has been running his Focus personnel agency, founded in 1995, for almost 20 years. As he writes in a statement, he knows the industry and the industry knows him. Therefore, as of March 2013, the recruitment agency will have a new name: Ralph Grosse Headhunter. Also new is the web presence Ralphgrosse.ch.
 

The seventh issue of the St. Galler Tagblatt and its head and partner papers focuses on events in eastern Switzerland (Werbewoche.ch reported). "Placing our main focus on eastern Switzerland does not, of course, mean that we put on blinkers and ignore what is happening to our left and right," write the Tagblatt management and editors-in-chief in the first issue.

Ostschweiz am Sonntag is published as a uniform seventh edition of St. Galler Tagblatt, Thurgauer Zeitung, Appenzeller Zeitung, Toggenburger Tagblatt, Der Rheintaler, Wiler Zeitung and Werdenberger & Obertoggenburger. The target is a Sunday circulation of at least 90'000 copies. The paper is divided into four bundles with editorial content and one bundle as a job advertiser. The pagination of Ostschweiz am Sonntag is looser than that of the St. Galler Tagblatt with fewer but wider columns. The proportion of pictures is also larger.

The Bund Reflexe is opened with a big interview with the First Public Prosecutor of the Canton of St. Gallen, Thomas Hansjakob. Topic: The ultra scene of the St. Gallen soccer club. Also included is a backgrounder on the decline of Bank Wegelin and the legacy of its co-owner Konrad Hummler at Notenstein.

Ostschweiz am Sonntag is the eighth Sunday newspaper in German-speaking Switzerland. With the merger of Südostschweiz am Sonntag and Sonntag, another title will disappear on March 24. From then on, the two papers will appear as Schweiz am Sonntag. (SDA)

 

Microsoft's online advertising technology is intended to help boost online advertising revenues and stand up to rivals such as Google, according to an SDA report on Friday. The world's largest social network did not disclose how much Facebook is paying for the technology on Thursday. It doesn't matter, the main thing is that Facebook has now found a solution to dispel doubts about its own advertising success. Or is that not quite so certain after all? In any case, Microsoft has not been able to benefit from the technology itself. According to SDA, the company acquired the technology when it took over the online advertising specialist aQuantive in 2007 for 6.3 billion dollars. In July last year, the group wrote off 6.2 billion dollars on aQuantive. (uma)
 

Circulation of the Baz fell by more than 10 percent in 2012, Rolf Bollmann told the NZZ am Sonntag. He assumes that this decline in circulation will be reflected in the next readership figures in the fall of 2013. However, this should mean that the low point has been reached: there are some indications that circulation will at least stabilize, Bollmann added. However, he does not want to reveal to NZZ am Sonntag how he intends to break the downward trend. This remains his secret. At least it is clear that something has to happen.

However, Bollmann is convinced in an interview with the NZZ am Sonntag that the quality of the newspaper has clearly increased. Critical Basel residents and even enemies of Christoph Blocher would say the same. Today, he says, the Baz is an open forum newspaper and no longer a left-wing paper.

The cooperation with Tamedia (Werbewoche.ch reported) in no way means that the Baz will no longer remain independent, Bollmann emphasizes. Since the cooperation with Tamedia is of central importance to Basler Zeitung Medien, he also does not rule out entering into further cooperations with Tamedia or other partners.

 

They show V-Zug engineers developing pioneering solutions. The technical innovations are examined in the commercials by proven experts - from a Strict butlerone fussy housekeeper and even from the Celebrity chef Andreas Caminada in person.

Responsible at V-Zug: Hans Mazzoleni (Director Market Switzerland), Philipp Hofmann (Head of Marketing), Jasmin Riesen (Marketing Services). Responsible at Publicis: Ralph Halder (ECD), Jürg Ernst (AD), Lisa Melnikova (graphics), Albert Matzinger and Christian Schirmer (text), Karin Lang, Matthias Koller and Dominic Siegrist (consulting), Derya Derdiyok (Head of TV). Production and direction: Tuna Production and Simon Cracknell.
 

Peter Hartmeier will complement the existing partners Karin Rhomberg, Karin Mari, Cornelia Schmid and Andreas Hildenbrand. In addition, he will continue to be active in journalism, moderating challenging discussions and pursuing his own projects, according to a statement issued by the agency on Friday. Peter Hartmeier previously worked at Badener Tagblatt, Weltwoche, Politik und Wirtschaft and Bilanz. From 2002 to 2009, he was editor-in-chief of the Tages-Anzeiger. He then held publishing and journalistic responsibility for the Thurgauer Zeitung as Chairman of the Board of Huber & Co. During his career, he was also Managing Director of the Swiss Press Association and Head of Corporate Communications at Tamedia. Most recently, he was Head of Communications at UBS Switzerland from June 2010 to the end of November 2012.

Lemongrass Communications was founded in 2005. Eight employees work for the agency. Its clients include listed and private companies from Switzerland and abroad, companies in crisis or turnaround situations, sponsors and organizers of sports and cultural projects, non-profit organizations and exposed individuals. In 2012, Lemongrass Communications was named PR Agency of the Year for the fourth time in a row in a survey conducted by the trade magazine Schweizer Journalist.

Teaser image: Keystone

 

The new Baslerstab will therefore be more compact and thicker, according to a press release from Basler Zeitung Medien. The changeover will make it possible to provide readers with all the information and offers for Basel and the region in one issue.
 

Jürg Helbling began his career at Siemens Nixdorf. After the merger with Océ (Switzerland), he held various management positions until 2007, including CEO and Delegate of the Board of Directors of the former Océ Printing Systems and, from 1998, after its merger with Messerli, he was responsible for the High Speed Division of the new Océ (Switzerland). In 2007, he returned to Versamark / Kodak, where he was responsible for sales in Switzerland and Austria as Sales Director Digital Printing. As Channel Director at Canon (Switzerland), he takes over the management of the Commercial Print division and will continue to expand the business in Switzerland.

 

It was only at the beginning of February that an investment company founded by former N24 managing director Ulrich Ende took over the business of DAPD. The news agency first filed for insolvency at the beginning of October (Werbewoche.ch reported). In the course of the insolvency proceedings, around one hundred of the almost 300 employees were made redundant. Several customers terminated their contracts. Ulrich Ende wanted to make a fresh start together with investors. (SDA)
 

The two replace Micha Bitano and Katja Bienek, who were responsible for the "Single Diary".

Marianne Weissberg hit the headlines with her bestseller "Das letzte Zipfelchen der Macht" (The last corner of power), among other things. According to the Tagblatt, the owner of Edition Volltreff promises a good dose of provocation: "I am extremely pleased to be able to explain modern life in Zwingli City in my new Tagblatt column "Weissberg's Weissheit" - spiced up with genuine Jewish chutzpah, of course. Hopefully everyone will get very excited again...."

Former 20-Minuten and radio man (Radio Z) Christian Messikommer works as a journalist for the Tages-Anzeiger. He wants to cover current topics in his column "Messi's World". "To start with, I'm paying tribute to the departed Pope. I hope that Catholics will also take this with humor..."
 

The HWZ took over the course from the Swiss PR Institute SPRI in summer 2012. The best graduate was Isabelle Kieser, ABB Switzerland, with an exceptionally good overall grade of 5.9.

The graduates:

Bubenhofer Tina, Elitok Funda, Garrafa Silvana, Häfliger Sonja, Kieser Isabelle, Moser Gerhard, Orendt Silke, Prchal Jennifer, Seiffert Annette, Steiner Bettina, Wirén Annette.