The shareholders of Wemf AG für Werbemedienforschung elected four new members to the Board of Directors at the Annual General Meeting on Monday, June 27, 2016. Dietrich Berg, Managing Director Newspapers AZ Medien, succeeds Peter Wanner and Andreas Häuptli, Managing Director VSM, succeeds Roland Wahrenberger as representative of the Swiss Media Association. Christoph Marty, CEO Publicitas, succeeds Moreno Cavaliere as representative of the Association of Swiss Advertising Companies VSW. With the creation of an additional seat on the Board of Directors and the election of Marcello Foa, CEO of Corriere del Ticino, Stampa Svizzera is now also represented on the WEMF Board of Directors.

Following the new elections, Wemf's Board of Directors is composed as follows: Jürg Weber, Chairman, Delegate of the Swiss Media Association (VSM); Christoph Marty, Vice Chairman, Delegate of the Association of Swiss Advertising Companies (VSW); Marianna Di Rocco, Delegate of the Association Médias Suisses; Marcello Foa, Delegate of Stampa Svizzera, Dietrich Berg, Andreas Häuptli, Roberto Rhiner, Alexander Theobald all Delegates of the Swiss Media Association (VSM), and Roger Harlacher, Delegate of the Swiss Advertisers Association (SWA).
 

Operating in the heart of Zurich, Capture Media focuses on generating sustainable and measurable success in the form of qualitative leads. Real people who are actually interested in the advertised product become tangible results. The resulting personal relationship between the brand and the person creates the highest commercial value for a company. "Every campaign should generate a tangible and sustainable benefit for our customers - we use our expertise and our network to achieve this," says co-founder Sandro Albin, who most recently worked as CEO at Adwebster.

Capture Media uses the entire range of online marketing tools to efficiently track down the target group. The company provides a "full service" in this discipline. From the idea to media buying and creation, right through to analysis, Capture Media develops the entire value chain for the advertiser.

The start-up aims to ensure transparency with its specially programmed tracking technology. The results generated are displayed in detail in a dashboard. The quality of the data is ensured via automated and manual checks and will be provided with a quality index in the future. "Our mission is to find the perfect combination of content and online marketing to generate sustainable results - for companies from every industry," says co-founder Michel Lazecki. The range of services is broad. From generating qualified leads to marketing automation.

Based on this data, Farner Consulting will be able to use its own consulting services in the area of reputation management even more efficiently in the future.

A targeted communication strategy is based on reliable data on the initial situation. In line with this principle, Farner Consulting intends to use the extensive know-how of its new partner in future to provide its own clients with as complete a picture of their reputation as possible. CEO Roman Geiser emphasizes the strengths of this partnership: "The detailed evaluations of the Reputation Institute show in black and white in which areas the respective company has weaknesses in public perception. This enables us to provide precise advice on how to tackle them."

In addition to global reputation rankings, the data provided by the Reputation Institute also allows conclusions to be drawn on a wide range of issues. How do young women in French-speaking Switzerland rate a company in terms of its efforts in the area of corporate social responsibility? Could middle-aged Swiss-German men imagine working for a particular company? How willing are 18- to 34-year-old Swiss men and women to speak positively about a company or its products? According to Kurt Rossi, who coordinates the partnership with the Reputation Institute as a member of the Farner Executive Board, specific areas of action can be derived from these findings. "The in-depth analyses bring to light those drivers that have the greatest impact for individual companies or the respective industry. This is precisely where we can start with our communication measures," says Rossi.

According to Michele Tesoro-Tess, who is responsible for Italy, Switzerland, South Africa and the Middle East at the Reputation Institute, the choice of Farner Consulting as a partner for the Swiss market is no coincidence. "We look to work with the leading independent agency in each market. This gives us a partner at eye level who supports us in expanding our network, classifying existing data and anticipating regional trends for future analyses," explains Tesoro-Tess.

For the measurement itself, the Reputation Institute uses the Reptrak method developed in-house. It is used to examine the "emotional attachment" of the general public to a company. This global assessment is broken down in the Reptrak Framework along the seven most important reputation drivers (Products and Services, Innovation, Performance, Leadership, Workplace, Citizenship, Governance). On this basis, the Reputation Institute regularly publishes country and sector rankings with the leading companies in the respective markets. In mid-May, for example, the "Swiss Reptrak 50" was presented in Zurich with the most respected companies in Switzerland (Detailed results)

Martin Boner will be the new editorial director of folk music and specials at Volkskultur in the entertainment department. He succeeds Rico Dettling, who is retiring at the end of August. Rico Dettling has played a key role in shaping the editorial team for folk music and specials: Under his leadership, various successful formats such as "SRF bi de Lüt - Live," "Viva Volksmusik" and "Potzmusig" have been developed.

Martin Boner earned his spurs in SRF's youth program. After that, he successfully managed the editorial department of Glanz & Gloria for years. For the last two years, he has been working as a producer for "SRF bi de Lüt - Live".
 

Every buyer of a six-pack with a 1.5-liter container will receive an Orangina Win leaflet enclosed, which entitles the holder to enter the promotional code contained in the pack. The code is entered on the website designed and implemented by WS at the URL Orangina-win.ch. As a reward, the participant will be sent a so-called shaking cloth in Orangina look as long as it is in stock. The cloth can be shaken out of a compact bag with a flick of the wrist. Moistened and rubbed, the tissue develops a cooling effect, ideal for refreshment in the summer.

Responsible at Orangina: Urs Hufschmid (Head of Water & Soft Drinks), Janine Pusnik (Brand Manager Orangina). Responsible at WS Communication: Reto Meyer (overall responsibility), Marion Berner (graphics and web design), Alexander Bürgin (front-end web development). Partner: kubus media (programming)
 

There are many reasons for this. As has been the case throughout Eviva's history, successful advertising marketing could not be established or was insufficient, according to a statement. Radio Eviva is to remain in an existing marketing environment and its Eviva members and listeners.

Of the DAB+ radios licensed at the time, Radio Eviva was still the last radio in operation with a DAB license. Radio Eviva also had to reckon with the fact that no DAB radios in the conventional sense would have been licensed for DAB+ when the license expired. A DAB+ license is no longer necessary with mass operation via DAB. All of today's FM radios will switch to DAB+ in a few years. This will allow the Radio Central group to operate a third or more non-licensed radios with Sunshine Radio (both Radios Central and Sunshine have a FM license). Radio Eviva will continue to reach listeners via DAB+, cable and satellite.

Radio Eviva was sold in 2012 by Radio Central to Sepp Trütsch, Beat Diener and Christian Kuhn (Werbewoche.ch reported).
 

The change in reader behavior and the increased focus on the digitization of the brand prompted the management of Ringier Axel Springer Switzerland to switch from biweekly to monthly publication, according to a statement. With this step, the balance is to develop even more in the direction of a premium magazine with a high usage period and higher pick-up values. The focus on exclusive background stories and in-depth research will be further strengthened. As a result, the size of the individual issues will be around a third larger, with a minimum of 110 pages, and will offer even more choice thanks to a more diverse mix of topics. And the layout of the magazine will also be refreshed as part of the new cycle. Dirk Schütz, Editor-in-Chief of Bilanz: "The new frequency will enable us to play to our editorial strengths even better. We will expand the mix of topics, offer even more exclusive stories and an even better look."

The change in frequency will be accompanied by a new supplement concept and a relaunch of Bilanz's digital offerings. Ralph Büchi, Delegate of the Board of Directors of Ringier Axel Springer Schweiz: "The new publication frequency allows the editorial team to re-focus its strengths and not only to further enhance the quality of the print edition, but also to drive forward the digitization of the strong Bilanz brand in an even more targeted manner. We are convinced that this will enable us to meet the expectations of today's readers even better."

Details on the new form of the print version and the online presence, subscription prices and the included subscription services will be communicated this fall. The editorial team is currently working on the development and implementation of the adjustments that will accompany the new publication rhythm.

Cleanrooms are mainly used in medical technology, hospitals, pharmacies, the cosmetics and food industries, but also in biotech and pharmaceutical companies. Wherever products need to be protected from people or people from products, cleanrooms and their constant monitoring are of the utmost importance. The Zurich-based company Vali.sys from Wetzikon specializes in comprehensive system solutions in the fields of industrial automation and plant monitoring. The company creates complete IT concepts, developing solutions tailored to individual customer requirements.

Every system is unique - even your own website

As individual as your customers, so customized comes the new website from Valy.sys: Schmucki Agentur für Kommunikation came up with something special for the layout and used illustrations to present the cleanrooms and technical systems in a user-friendly way. The visitor's attention is drawn to the individual components with hotspots. The products and services are explained simply and clearly, and the technical details of the individual products can be called up for more in-depth knowledge.

Clear structures, appealing color schemes and the integration of the Vali.sys honeycomb symbol complete the new website.

From the age of 16, young public transport customers travel at the regular price. But that doesn't have to be the case. With the Half-Fare travelcard, they can continue to travel in Switzerland at half price. With the Half-Fare travelcard for 16-year-olds, SBB offers young people an attractive introductory travelcard at a price of CHF 99. And at the same time, it opens up a world of benefits to them: From attractive discounts for public transport, leisure and shopping to the adventure compass with great leisure ideas.

These messages had to be conveyed in a positive way that also attracted the attention of young adults. After all, on their 16th birthday, this target group, which tends to be resistant to advertising, is literally inundated with offers. In order to stand out, Maxomedia came up with something special: A mailing that doesn't simply explain the offer, but makes it tangible.

This links several media: A physical postcard on the birthday provides the link to the online video (gle). This invites young people to immerse themselves in the world of gleis7 and place their finger on the smartphone. After the countdown, the action begins: animations are created around the finger, making users part of the scenery themselves thanks to the interaction illusion.

The entertaining video subtly conveys the message and makes its unique benefits palatable to young people. At the end of the user journey, a special birthday surprise awaits: the Half-Fare Card for 16-year-olds at a special price for one year. The online-savvy target group experiences the Gleis7 universe in a playful way and is led directly to ordering the Half-Fare travelcard without a media break.

Responsible at SBB: Reto Meissner (Head of Marketing Communications), Dominic Lüthy (Responsible for Children and Youth Marketing), Franziska Kellenberger (Head of Dialog Marketing Communications), Marion Renn (Dialog Manager). Responsible at Maxomedia: Bernhard Herzig (overall responsibility), Reto Schild (creative director), Mike Keller (consulting), Romaine Brunner (project management), Daniel Rödel (art direction), Antonia Bekiaris (text/concept). Responsible for film production at Studio Flox: Florian Hassler (picture), Maximilian Zenk (director).

As early as 1913, color was a powerful marketing weapon. "You can have any color you want as long as it's black" - Henry Ford told his customers. The color black dried faster and Ford was able to produce faster and more cheaply - a decisive production advantage at the time. Today, the topic of color in the automotive industry is as topical as it was back then, but much more for marketing reasons than for production reasons: New paint colors are constantly being mixed and even given their own names. In this way, car brands try to set themselves apart from their competitors, as each color triggers different emotions in the minds of consumers.

Color also plays a major role in soft drinks. This is shown by a study carried out with the Emocompass. Using neuropsychology, customer emotions towards Coca-Cola, Rivella and Ramseier were examined in Switzerland.

Coca-Cola Life top, Rivella green tea top

Manufacturers of soft drinks are not having an easy time at the moment. More and more people are paying attention to a healthy and natural diet: in 2014, Switzerland consumed around 65 million liters fewer soft drinks than in 2011. Developments like these prompted Coca-Cola and Rivella to take action.

With success: the color green seems to be more than useful for the two industry giants. With the new Coke Life, Coca-Cola has actually shown the courage to place its 80 billion US dollar logo in green. What at first glance seems risky and unfamiliar to the consumer's eye is paying off, according to the Emocompass study just carried out: With the new drink, Coca Cola has made a big emotional leap towards naturalness. The new, even greener pack of Rivella Green Tea also gives the Swiss national drink Rivella an emotional boost in terms of naturalness (see Chart 1).

Ingredients secondary, but equally profiling

Stevia or green tea extracts? Sugar or fructose? Although ingredient information does not have the same strong emotional impact as label colors, it also triggers different and sometimes surprising emotions. For example, it makes no difference whether the label says "sugar" or "artificial ingredients". Both are subconsciously perceived as unnatural by the consumer's brain. Fructose is more helpful for natural positioning - if you want to market your beverage in the most emotionally natural way possible, you should definitely focus on "natural ingredients" (see Chart 2).

The Key questions are thus:

1. how does our brain process the color green and why does it seem natural in this case?
2 Despite cultural differences, Coke Life carries a green label all over the world: Why does it work?
3. how can other products (and services) benefit from the different color effects?

The results are based on a qualitative Emocompass survey conducted by the management consultancy Zutt & Partner in Wolfhausen in the Zurich Oberland. The emotional movements of 285 participants from Switzerland were analyzed. The survey was conducted in individual online interviews - completely non-verbal using neuropsychologically coded patterns. Working with abstract colors and shapes makes it possible to tap into emotions at a deep individual association level and practically to the exclusion of cognition (rational thinking) and pure likes and dislikes. The methodology makes use of findings from neurology such as synaesthesia, patchwork-like working of the brain and fuzzy logic. More information on the methodology can be found at Zutt.ch. The complete study with an expert interview and a column is available at Globalemotionsforum.com.

In addition, highlights from older issues of the magazine are published throughout the week so that there is something new to read every day on dasmagazin.ch. The complete issues of the weekend supplement of Berner Zeitung, Der Bund and Tages-Anzeiger are exclusively available free of charge to the 310,000 subscribers of these newspapers. The online offer for subscribers is enriched by long versions of interviews and additional stories that are published exclusively on Themagazine.ch will appear.

The site is mobile-optimized and implemented according to the latest web design standards, so that the images, which play an important role in the magazine, are given plenty of space online and on mobile devices. The site was designed and implemented by art director Michael Bader together with the Srlsy agency.

The premium small car brand Mini is not cutting any corners with its special model, the new Mini Downtown: The entry-level model now makes it possible for a young to very young target group to drive a unique premium automobile.

The Mini Downtown is being launched with Ambassador and Swiss Music Award winner Nickless. Nickless has already won a newcomer award - the Mini Downtown should be in no way inferior to him. Nor will it, if Nickless has his way: "It rocks: the Mini Downtown offers generous luxury in the small car segment."

Both Ambassador and Bildwelt are entirely Swiss and are being presented to the Swiss public in two phases: the campaign was launched at the beginning of May with an online teaser campaign that includes a guessing game about the new model. The main campaign, including the resolution of the competition, has just been launched - mainly online, but also on posters, in print, on the radio and, of course, at the point of sale.

Responsible at BMW Group Switzerland: Team Mini Switzerland. Responsible at Serviceplan Suisse: Yannick Schaller (text), Gabriel Schuster (art direction), Raul Serrat (CD), Daniela Steffen, Andrea Menzi, Nathalie Jakober (consulting), Barbara Meier (realization); Pam Hügli (overall responsibility); Frithjof Ohm + Pretzsch (photography), Plan B (film production).