Lisa Feldmann: Jury Member Zurich Journalism Award

Margrit Sprecher has decided to step down after eight years due to her age and make way for a younger colleague. The Foundation Board has elected journalist Lisa Feldmann as her successor.

Lisa Feldmann, the long-standing editor-in-chief of Annabelle, has been responsible for the German edition of Interview magazine, which was founded by Andy Warhol in 1969, since July 2013. Before her time at Annabelle, Feldmann was editor-in-chief of the German-language edition of Cosmopolitan and worked for Elle, Süddeutsche Zeitung Magazin, Stern and Tempo. She also wrote as a freelance author for Die Woche, Tagesspiegel and the Financial Times. Feldmann lives in Berlin and Zurich.

Margrit Sprecher became known far beyond Switzerland's borders for her court and social reportages, which she published in Weltwoche and other publications. She received numerous awards, including the Zurich Journalism Prize in 1985. She received the prize a second time in 2003 for her complete works. Today, Margrit Sprecher works as a freelance journalist, reporter and author.

 

SRG SSR: Election coverage from the Wandelhalle

On Election Day 2015, SRG will report from the Federal Palace for the first time. The widely watched nationwide panel discussion with the party leaders is also scheduled to take place in the lobby of the Parliament building.

The administrative delegation of the Swiss parliament has granted SRG permission to report from the parliament building's Wandelhalle on election day 2015. The media company made the announcement in a statement on Monday. While the SRG studios in Geneva, Lugano and Zurich will remain as regional election centers, national politics, such as the round with party presidents, will be concentrated in Bern. As the federal city, Berne will thus assume the function of political epicenter on election day, with the regional studios joining in on each occasion. As in the past, the results will be updated and analyzed in Lugano, Geneva and Zurich, and the cantonal broadcasts will provide more in-depth coverage.
 

Salvation Army nominated for EEA "Best Campaign"

With its Eurovision Song Contest project, The Salvation Army made the shortlist for the European Excellence Award (EEA) in three categories, including «Best Campaign.».

A year and a half ago, the Salvation Army signed up for the Eurovision Song Contest 2013 without hesitation. Martin Künzi, Head of Marketing, said to himself, "We can do what they show there: make music and inspire people. As "Takasa", the band won the ticket to Malmö, where they were unfortunately eliminated due to a low jury rating. The Salvation Army has now been successful in its nomination for the European Excellence Award, as announced in a press release on Friday.

On December 5, 2013, the European Excellence Awards 2013 will be presented at the Postpalast in Munich. The award recognizes companies for outstanding achievements in marketing and communication. The Salvation Army has been shortlisted in the three categories "Best Campaign", "Non-Government Organizations" and "Switzerland, Austria".

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ADC more digital than ever before thanks to Jung von Matt/Next

Work in the running for the ADC awards can now be submitted online at Adc.ch. The Online Unit of Jung von Matt/Limmat digitized the ADC submission process.

After a competitive presentation, Jung von Matt/Limmat was allowed to use the submission platform Adc.ch of the Art Directors Club Switzerland and implement the simplified entry process. For participants, this means less paperwork, more convenient submission, a better overview and direct payment processing. The agency made the announcement in a press release on Monday.

In addition to the fully developed submission platform, the actual website is currently available in a minimal version. The full range of functions will not be available until it goes live in spring 2014. The new website is based on the open source content management system Django CMS written in Python.

Entries can be submitted from now until December 6, 2013. The ADC Cubes will be awarded on February 1, 2014. Afterwards, the works will also be presented on the new website developed by Jung von Matt/Next.

Responsible at ADC Switzerland: Remy Fabrikant (overall responsibility), Ralph Halder (creation), Gioia Bozzato (project management), Samira Chiavi (consulting). Responsible at Jung von Matt/Next: Markus Schärer (overall responsibility), Kristian Brändle, Oliver Vedolin (consulting), Marco Zimmerli, Tenzin Tibatsang (creation), Sam Sherbini (UX), Ralf Brändli, Jonas Grümann, Raphael Prader (technology).

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Canton Aargau: People make the future

Alpha 245 showcased the most important and beautiful aspects of the canton of Aargau in a promotional video.

The guiding principle "People make the future" was developed in a multi-stage process led by the State Chancellery and involving all departments as well as some external institutions. The agency conducted around 20 individual interviews in order to later bring all stakeholders into the campaign boat.

In a first step, the development model 2013-2022 of the government council was placed under the motto "Canton Aargau - people make the future". A multimedia image presentation will now be completed by the end of the year. One of the main elements of this is a short image film. The agency announced it in a press release on Monday. From now on, the film will be used for official appearances, visits, representation events as well as for marketing and PR activities of the Canton of Aargau.

Responsible at Canton Aargau: Peter Buri (Government Spokesman/Head of Communications Government Council). Responsible at Alpha 245: Diana Rossi (creative direction/text), Hekuran Abdyli (art direction), Andrea Staub (consulting), Pam Hügli (overall responsibility). Film production: Plan B. Soundtrack: Jingle Jungle.
 

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Louise Benson joins Lions Festivals

Louise Benson will assume the newly created position of Festival Director for the newly launched Lions Health and Eurobest festivals on January 14, 2014. Prior to that, Benson had served as Festival Director at the Guardian Edinburgh International Television Festival since 2011.

The Lions Health Festival, which focuses on health and wellness communication, takes place two days before the Cannes Lions Festival of Creativity (June 15 to 21, 2014) at the Palais des Festivals in Cannes. The Eurobest Festival will take place in Lisbon from December 4 to 6, 2013.

 

Last but not least: bag? Bon(g)? Edeka advertises with stoners

The Edeka commercial was originally shown exclusively in movie theaters before the film «The Hangover Part III»—where it fit in perfectly.

When asked for a bag, the two can still laugh - but when the saleswoman also wants to offer them a receipt, they can't keep their mouths shut. Hamburg-based agency Jung von Matt has adapted this old joke for "Hangover 3. It was already posted on YouTube at the beginning of September. It was only really discovered there in the last few days - and now has a steadily growing fan base. (sis)

 

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Advertising agency: The Le Chef made the boss

TV chef Meta Hiltebrand officially opened her second restaurant in Zurich on November 7, 2013. Werbeanstalt handled the marketing campaign for the restaurant, Le Chef.

Le Chef was opened back in 2009 by Fred Tschanz, who passed away last year. Le Chef was Tschanz's last prank and a long-awaited boyhood dream. Meta Hiltebrand has now brought the restaurant back to life and is thus the new chef at Le Chef, according to a statement on Friday.

The overall communicative appearance was realized by Werbeanstalt. The agency used a simple symbol, which is used in the entire appearance of the restaurant and in the communication and visualizes who is the boss at Le chef. And in keeping with her fumoir - where you can smoke and eat - and the right chef attitude, Meta sometimes enjoys a nice cigar in an elegant suit, as the images are meant to show.
In addition to the overall visual appearance, advertisements, posters, postcards, BTL measures and the website are used.

Responsible at Le Chef: Meta Hiltebrand. Responsible at advertising agency: Sarah Hiltebrand, Mike Surovka, Daniele Pucci, Katja Wölfel, Andi Laub, Sandra Städler, Ramona Romagnoli. Photography: Tobias Stahel. Styling: Monica Gilford. Image editing: Felix Schregenberger. Lithography: B.J.Y.L.D. Website programming: Marco Hiltbrunner.

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LIA Awards for Publicis, Wirz and Draftfcb/Lowe

The Swiss agencies Publicis, Wirz, and Draftfcb/Lowe won one silver and four bronze awards at the London International Awards.

Publicis won two of the awards at the LIA. Firstly, silver in the radio category for the campaign "Recall campaign" from Renault. Secondly, bronze in the "Poster" category for the campaign "Beards" from Garnier. The same work also won a finalist in the print category, the agency wrote in a press release on Friday.

Draftfcb/Lowe was able to convert both shortlists into metal and won bronze twice, as the agency announced in its press release on Friday. The Radio campaign for Theater Rigiblick with the two spots "Theater Rigiblick plays the weather" and "Theater Rigiblick plays the traffic news" was awarded in the "Campaign" category as well as in the "Innovative Use of Radio" category.

Wirz also won bronze in London with its fundraising campaign for the Christoffel Blindenmission in the "Design" category (Environmental Installations/Displays). The agency used 50 notes in the Dolder Hotel to create a Shadow faceswhich reminded people that this amount can be used to restore a person's eyesight. The agency also achieved a shortlist place in the "Design" category (Use of Illustration Campaign) with the Campaign for the Zürcher Brockenhaus.

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Image film for Urban Farmers

Cheese & Chocolate Film has produced a new promotional video for the young Zurich-based company Urban Farmers.

Urban Farmers aims to convince residents of urban habitats to convert unused urban brownfields and flat roofs into agricultural land and produce food on it. To this end, an image film has now been produced, as the company announced in a statement on Friday. It was conceived and realized by the Cheese & Chocolate Film team. With the new film, the two company founders Roman Gaus and Andreas Graber want to attract even more people interested in urban farming in the future.

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FOAG press office denies journalist information

According to the *Sonntagszeitung*, a critical agricultural journalist is now only allowed to speak with the legal department of the Federal Office for Agriculture (BLW).

Jürg Jordi, head of communications at the FOAG, refuses to allow freelance agricultural journalist Eveline Dudda to contact the press office from now on. She may only contact the FOAG's legal service. They will then decide whether it is a media inquiry or a request under the Publicity Act, which may also be subject to a fee depending on the case.

According to the Sonntagszeitung, Dudda's research is sometimes a nuisance for the authority. Her article in Schweizer Bauer about the disappearance of 500 million kilos of milk, for example, prompted the Zurich Farmers' Association to file a supervisory complaint against the FOAG.

An article about so-called direct payment excesses among individual farmers also caused an uproar. In order to investigate the frequency of such excesses, data on individual farms would be needed - and only the FOAG has this data, the journalist told the Sonntagszeitung. In response to her requests, Dudda only received part of the data she had requested. When she insisted on her rights, a scandal ensued.

Jordi emphasized to the Sonntagszeitung that the whole thing was a matter between the federal office and Dudda. The inquiries from the specialist journalist were merely "channeled", he said, due to the amount of work involved. There was no question of cold-calling or harassment.
 

Matter & Gretener: Hammer-mega-awesome winter subject

The Matter & Gretener agency developed the concept for the Saas-Fee tourism region's current winter campaign.

Saas-Fee was voted the best ski resort in Switzerland by over 40,000 winter sports enthusiasts in last year's survey by Mountain Quality Check, writes Saas-Fee Tourism in a statement on Saturday. This is also the message of the latest subject of the campaign for the Free Holiday Republic of Saas-Fee. It was once again developed by the agency Matter & Gretener and is now in use in various offline and online channels.

Responsible at Saas-Fee: Pascal Schär (Head of the Department of Recreation). Responsible at Matter & Gretener: Daniel Matter (Creative Direction), Dominik Imseng (Text), Caroline Jordan (Art Direction), Marcus Gretener and Simone Frei (Consulting). Photography: Christof R. Schmidt.

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