Following the successful IPO of the short message service Twitter last week, more and more tweet-loving contemporaries are asking themselves what share they have in this windfall with their published messages. The American news magazine Time has therefore published a Simple form to calculate the value of public Twitter feeds. This takes into account the number of published tweets, the number of followers and the time since which tweets have been posted. These figures are then offset against information from the prospectus for the IPO.

We learn that the leader of the free world, President Barack Obama, would be worth 5.2 million dollars. However, this is nothing compared to teen pop star Justin Bieber, whose incessant tweeting would be worth 21.2 million dollars. Of course, the Twitter bosses do not intend to compensate their users for their creative work. There are two ways of looking at this: Does someone write a clever sentence every day for five years and then someone else comes along and publishes these fruits of creative labor and makes a killing - should the author get something out of it or not? Or is it more like e-mails and the Internet provider: If someone writes a lot of e-mails to a lot of recipients, no one would dream of asking the telecom provider for money. It doesn't matter, because according to the Time calculator, tweeting luminaries from the Swiss media world would only get away with peanuts anyway.

Christoph J. Walther

The fine wine from the Selezione Fellini is a piece of aristocratic wine history from Tuscany, according to the press release. The brand design also represents the nobility of this Chianti, which is produced according to Barone Ricasoli's original recipe. The label is reminiscent of Barone Ricasoli with elements such as the crown and the Tuscan origin is conveyed by the Pegasus. The value of this masterpiece is enhanced by the feel of the paper chosen and the golden hot foil stamping.

In addition, two new members have joined the team led by Dominik Schoch. With the larger number of employees, Schoch&Sonders is responding to the positive order situation and is focusing on quality, expertise and creativity with the new specialists. Therese Poltera is delighted to be joining the consultancy team, bringing even more efficiency to the successful team. Anna Schobinger enriches the design team with fresh talent and provides variety and new ideas. The Schoch&Sonders team is set to grow even further. The agency is therefore currently looking for a Junior Designer.

New to the team: Anna Schobinger and Theresa Poltera

 

Jean Etienne A. is a doyen of Swiss advertising. The connection between advertising and art is noticeable in two or three of his forty or so exhibited works and in the first exhibition venue. From November 14, the Burgerstocker Gallery in the Haus der Kommunikation will be exhibiting Jean Etienne A.'s series of works "Undercolor Diary": Monochrome collages of striking signal effect and narrative density, which do not reveal everything at first glance and allow to discover something new with each viewing.

"The occupants of the Haus der Kommunikation, Serviceplan Suisse, Plan.Net and Serviceplan PR are delighted to be able to provide Galerie Burgerstocker and Jean Etienne A. with a respectable space," confirms Christian Baertschi, spokesman for the HdK and partner of Serviceplan Suisse. The building's previous tenant, a high school, used the marble hall as a school cafeteria.

Sacha Moser, Partner and Creative Director of Serviceplan Suisse: "This exhibition fulfills two wishes at once. Firstly, Burgerstocker presents an artist and creative who we hold in exceptionally high esteem. Secondly, we are launching our concept of using the hall as a platform for various events, training courses, exhibitions, as a photo or film studio or even as a pop-up store. We have an open ear for innovative requests."

The exhibition will be opened on Thursday, 14.11. at 6 p.m. in the Haus der Kommunikation at Freiestrasse 129 in Zurich Hottingen. For further opening hours please see the website Burgerstocker.com. You can learn more about the House of Communication at Serviceplan.ch

According to the press release, the winners of this year's SVIK rating are companies with highly professional internal communications. The SICC awarded the "Golden Pen" in five categories; 79 internal communication tools were submitted to the jury for assessment. The big winner is SBB.

Winner in the respective category:

Employee newspapers and staff magazines: SBB, On the road

Front cover: SBB, On the road

Company journalistic texts: Solothurn Hospitals, SOH Magazine

Electronic internal communication: Bobst Group, Bobst Community

Concepts and strategies: SBB, "Prix SBB" as part of "SBB mission statement communication"

Special award for internal communicator of the yearOscar A. Kambly

The award winner is the third generation of the Kambly family to run the company, which is based in Trubschachen. Since Mr. Kambly took over the business in 1983, he has succeeded in continuously developing the company. Open-mindedness and modesty are not just foreign currencies for Oscar A. Kambly; he also lives them. "That's a real, modern patron. If there were more of them, business journalism would have to look for new topics," says the jury president, Daniel L. Ambühl.

To the SVIK rating

There is a glaring discrepancy between the cheapest medium at CHF 3,600 and the most expensive at CHF 1.45 million. However, this does not mean that the cheapest channels are the least effective. On the contrary: they can often be used in a very targeted manner. The frequency of publication has increased slightly across the entire range of submissions examined. Only 20 percent of submissions are now published twice a year. Nevertheless, 50 percent of the media are published four times a year. It is astonishing that 30 percent of the channels already appear between five and ten times a year.

The Swiss Association for Internal Communication (SVIK) has been committed to the further development and professionalization of internal communication in Switzerland since 1944. The approximately 300 members from business, administration and non-profit organizations benefit from a wide range of practice-oriented training and regional events. The SVIK conferences and the SVIK rating for internal communication media have been held since 1944. The association is an active member of the European umbrella organization Federation of European Business Communicators.

Image: Kambly.ch

According to the press release, original image ideas are used to dramatize the different nature of the 07 14 brand. The production was actively supported by the fire department Frauenfeld for the subject of the spring / summer collection.

Responsible at 07 14: Barbara Tschanen (Managing Director). Responsible at Koch Communication: Philipp Koch (Consulting), Jean-Marc Demeulemeester (Creation). Photographer: Alessandra Leimer, Hair & Make Up: Rebecca Spaar.

 

The day ticket for the Sport Forum was raffled. Werbewoche.ch thanks all participants for their interest and wishes the lucky winner an exciting and interesting event. However, the next chance to win will not be long in coming:

For the "Best of Swiss Apps Award Night" on Wednesday, November 20, we are giving away three tickets worth CHF 250 each. The event will take place at Aura Zurich, doors open at 7 p.m., show starts at half past seven. The evening will be hosted by Annina Campell. All information about the event can be found at Bestofswissapps.ch.

All this is included in the ticket:

- Award ceremony: presentation of the awarded projects.

- Election of the "App of the Year 2013" with public voting (Shortlist)

- Flight dinner with networking opportunities

- Special edition of Netzwoche (with all winners)

Participation: To win one of the three tickets, send an email by 2 p.m. Thursday, Nov. 14, to. [email protected] with name, address, telephone and company. As always, your data will not be disclosed to third parties.

 

Draftfcb/Lowe Zurich wins SVV/TCS mandate

The Zurich agency beat off strong competition in the pitch for the new umbrella campaign for road traffic prevention of the Road Safety Fund, put out to tender by the Swiss Insurance Association (SVV) and the Touring Club Switzerland (TCS), and won the mandate. The theme of the campaign will be to encourage car drivers to stop being distracted while driving, especially by the infotainment devices available in the car.

Heinz Roth, Head of Prevention SVV, is looking forward to the future cooperation: "The agency convinced us with a fully integrable idea and an impressive presentation." The launch of the multi-stage campaign, which will run for three years, will take place in May 2014.

JvM/Public Relations: Delinat new in portfolio

Jung von Matt/Public Relations is taking over the brand, product and corporate communications of the wine company Delinat, which operates in the German-speaking region, from November 12, 2013. Jung von Matt's PR unit is responsible for the strategy and implementation of public relations and will act as the media office in Switzerland with immediate effect. The Swiss organic pioneer stands for biodiversity in intact nature with great biodiversity like no other wine merchant. More than 100 winegrowers throughout Europe produce high-quality wines under the comprehensive Delinat guidelines, which are stricter than the EU guidelines for organic labels.

Rod becomes new lead agency for Migrolino

Migrolino has a new agency: Rod Kommunikation will be the lead agency responsible for the communications presence of the convenience store launched in 2008. The contract includes the development of a holistic communications concept, including further development of the branding, as well as the creation of comprehensive communications measures. The agency from Zurich-Enge was able to prevail over four competitors in a pitch process.

In Flagranti wins Previs Pension Foundation

In an agency evaluation, in flagranti wins Previs, the leading pension foundation in the public service sector with 700 customers and 2.4 billion Swiss francs in pension assets. Now in flagranti can realize the corporate language and corporate identity, building on the claim "Vorsorge mit Durchblick" ("Pension with perspective"). At the center of these are people who communicate Previs' performance with symbols.

Supertext now supplies Eurocentres in eight languages

Following the mandates from MGB, Kulturprozent, Migipedia and Migros Bank, Supertext has now won the mandate from Eurocentres. Founded in 1948 and transferred to a foundation by Gottlieb Duttweiler in 1960, Eurocentres is now one of the leading providers of language travel in 39 destinations in 18 countries on 5 continents. Japanese, Korean, Turkish, Portuguese, Spanish, French, Italian, German and English - for texts and translations in these languages, Eurocentres commissioned the language service provider Supertext.

Confectionery Berner as new client of Küng Rossier Partner

Since 1904, the Berner confectionery has been baking delicacies as a family business and has been pampering customers in Kreis 7 for almost 110 years with a diversified and daily freshly prepared assortment. The round birthday is now taken to the cause, in order to let develop for once not sweet but in own thing sharpened. Thus, the young Zurich agency Küng Rossier Partner has been commissioned with the revision of the corporate design and the anniversary communication. The first implementations from the new collaboration will be on display from January 2014.
 

In the run-up to Christmas, there is plenty to experience in the largest shopping center in the Bern Mittelland region. Shoppyland gets visitors big and small in the mood with a festive shopping atmosphere and an inspiring Advent program, from Christmas activities, events and concerts to a practical wrapping service.

In keeping with this, the Shoppyland duck has also dressed up and presents itself as a sparkling gift package in the Christmas visuals. Komet designed the latest campaign for the shopping center and implemented it on posters, advertisements, give-aways and various POS and online measures.

Responsible at Shoppyland: Karl Gorsatt (Center Manager Shoppyland), Rahel Waelti (Marketing & Communication), Diana Weber (Administration). Responsible at Komet: Thom Pfister (CD), Joël Weber (AD), Antonia Bekiaris (text), Simon Schatzmann (Head of Consulting), Sarina Künzli (Consulting). Photo: Guy Jost. Image editing: Patrick Salonen.

It aims to promote journalistic quality in the field of investigative journalism and is announced annually. Le Matin Dimanche, the Sunday newspaper's partner newspaper in French-speaking Switzerland, offers a similar program together with Tamedia. Outstanding research and reportage are considered. The decisive factor is the competent, differentiated, lively and generally comprehensible communication of complex topics. The contributions submitted should make interrelationships and developments comprehensible to a broad audience. Works are honored that are distinguished by original, thorough research, critical background information, powerful analysis and clear language, and that are exemplary because of their public impact.

The sponsorship program is aimed at applicants who have not yet reached the age of 35 and have a degree in journalism (Maz, ZHAW, CRFJ). Selection is made by the Sunday newspaper's editorial board and the Maz. Participants will be given the opportunity for one year of paid further training in the field, at the research desk in Bern as of April 1, 2014.

Image: Keystone

The social media generation has one great strength: the self-portrait. In the past, famous painters would spend days painting themselves in front of a mirror - only to be dismayed to discover that they were unrecognizable. Today, it's easier: thousands of selfies see the light of day every second, are shared, rated, commented on and forgotten via all kinds of social channels. In this way, young women have established the so-called duck face as a global no-go: the duck kissing mouth, photographed with a smartphone from the advantageous half-up position (eyes large, chin small). Many a young woman takes her clothes off and was recently informed by Pro Juventute about possible side effects and after-effects (Werbewoche.ch reported).

Lowe South Africa has taken this phenomenon as an opportunity to transform classics of press photo history into self-portraits for the Cape Times newspaper. The claim: "You can't get any closer to the news". This is almost reminiscent of an earlier Wirz campaign for Schweizer Illustrierte ("Closer to the stars"). (hae)

The new magazine informs ETH members about the development of the university and provides an insight into campus activities. The aim, according to the statement, is to promote dialogue within ETH Zurich and to convey values. Along with the intranet, Life magazine is the second main channel of internal communication. The magazine is characterized by explanatory background articles and reports. Another aspect of the cross-media concept is that the two channels push each other. For example, the print medium triggers certain topics or discussions that can be continued on the intranet or vice versa. The magazine is published four times a year in German and English.

With a clear, reduced structure, simple reading guidance as well as a generous visual language and a lot of variety in the sequence of contents and formats, the new magazine aims to encourage reading. Playful design elements such as illustrations, texts in full-page images or supplementary boxes and graphics invite readers to delve into the topics. In order to incorporate the cross-media aspects, the magazine received supplementary boxes and graphics as well as further links that promote dialog.

Responsible at University Communications ETH Zurich are: Norbert Staub (Head of Internal Communications), Florian Meyer (Project Management), Thomas Langholz (Consulting and Editorial), Angela Harp (English Editorial), Jun Sarbach (Consulting), Josef Kuster, Andrea Lingk, Edisa Balje (Corporate Design and Graphics). Responsible at Paroli Agency: Oliver Suter (Partner, Managing Director Paroli), Tanja Hollenstein (Partner, Managing Director Paroli, Project Management), Christoph Schiess (Art Director).

This year's candidates were clearly well prepared, according to a press release. With a pass rate of 95 percent, the 2013 examination year achieved a brilliant result overall. However, there were no real highlights or high-flyers as in other years. Stefan Hauser, information officer for the city of Wil SG, and Manuel Wirz from Peter Wirz in Zurich both achieved the best average grade of 4.8 (photo). For once this year, male graduates predominated with twelve out of 21 participants. It is also astonishing that only nine participants took advantage of the opportunity to take the exam on a PC. This broad success is all the more remarkable given that the graduates had to make major financial and time sacrifices to obtain their diploma. The private and professional burden of in-service training has tended to increase in recent years, as indicated by an increasing number of drop-outs due to overload or health problems in the run-up to the examination.

SW Swiss Advertising congratulates the new heads of communications
(in alphabetical order)

Ammann Bettina, Bolligen
Etter Olivia, Innerberg
Flückiger Julia, Wil
Hauser Stefan, Zuzwil
Hoffmann Flurina, Suhr
Huggel Nadine, Aarau-Rohr
Morgenthaler Pascal, Basel
Oester Roman, Zug
Schneider Beda, Gebenstorf
Schütz Philipp, Amriswil
Sieber Bianca, Flawil
Sigrist Raffael, St. Gallen
Städler Sandra, Zurich
Stahel Vanessa, Teufen AR
Steinmann Joël, Zug
Studach Stephanie, St. Gallen
Sulser Michel, Berne
Thoma Benjamin, Basel
Wirth Thomas, Dietikon
Wirz Manuel, Zurich